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The Use of Country of Origin Stereotypes: The Role of Product Specificity and Consumer Motivation
이한준,박종철,오혜영,Lee, Han Joon,Park, Jong Chul,Oh, Hye Young Korean Marketing Association 2012 ASIA MARKETING JOURNAL Vol.13 No.4
과거 연구들은 원산지(COO)효과의 존재여부에 주목하였으나, 본 연구는 사회판단이론(social judgeability theory)을 적용하여, 어떤 상황에서 원산지(COO)가 소비자의 제품평가에 영향을 미치는지를 연구하였다. 두 개의 실험결과에 의하면, 단지 어느 나라에서 자동차가 만들어졌다는 정보(COO only information)만으로는 제품에 대한 평가에 영향을 미치지 않고, 그 차를 만든 나라와 그 차를 만든 기업의 이름(product-specific information)이 제시될 때, 응답자들은 원산지 효과를 활용할 수 있는 충분한 근거(단서)를 가졌다고 느끼고, 또한 응답자들이 사회의 공통적인 판단 기준(socially shared criteria of validity)에 부합하여 판단하여야 하는 동기를 부여 받았을 때, 원산지 효과가 제품 평가에 유의한 영향을 미치는 것으로 나타났다. 특히, 각 실험 결과는 단순히 원산지 평가성향으로만 소비자 평가가 이루어지는 것이 아니라 원산지 평가성향에 영향을 미치는 정보의 제시방법이 영향을 미친다는 사실을 보여주었다. 이러한 결과는 향후 인상형성 모델의 틀 안에서 좀 더 논의되어야 할 것이다. Two experiments examined how product evaluations were affected by country-of-origin information presented with varying amounts of product-specific information. Consistent with social judgeability theory, participants were more likely to make COO-based judgments, once they felt like they had product-specific information and they were motivated to conform their judgments to socially shared standards of validity. The results of each experiment revealed that the presentation of COO information alone was not sufficient to draw judgments based on COO stereotypes. The findings were discussed within the framework of social-psychological models of impression formation.
크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구
이한준,서소영,서용무,Lee, Hanjun,Seo, Soyoung,Suh, Yongmoo 한국경영정보학회 2014 Asia Pacific Journal of Information Systems Vol.24 No.1
Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.
크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로
이한준,서용무,Lee, Han-Jun,Suh, Yong-Moo 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.1
Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.
이한준 ( Hanjun Lee ),남범우 ( Beomwoo Nam ),서정석 ( Jeong Seok Seo ),김태 ( Tae Kim ),노수림 ( Soo Rim Noh ),이제정 ( Je Jung Lee ),오근 ( Keun Oh ),서희영 ( Hee Young Seo ),김태 ( Tae Kim ),이종국 ( Jonggook Lee ) 한국정신병리진단분류학회 2021 精神病理學 Vol.25 No.2
Objectives The purpose of this study was to quantitatively assess multiphasic personality inventory results of narcolepsy affecting mental health using military personality inventory in Korea. Method We registered the 19-year-old men who visited the Military Manpower Administration from February 2010 to January 2013. Results Among demographic characteristics, both narcolepsy and control groups are 19-year-old male. Education level and socioeconomic status are higher(χ2=4.23, p=0.04 ; χ2=17.94, p=0.001) in control group. BMI is higher(t=-3.10, p=0.002) in narcolepsy group. Parents relationship showed no difference between control and narcolepsy groups(χ2=7.57, p=0.06). Among validity scales, score of faking good subscale was higher(t=4.368, p<0.001) in control group, of faking bad subscale was higher(t=-2.497, p=0.013) in narcolepsy group, of infrequency subscale showed no difference(t=-0.466, p=0.642) between control and narcolepsy groups. Among neurosis scales, the score of somatization, depression, anxiety, and personality disorder subscales were higher in narcolepsy group, respectively(t=-4.721, p<0.001 ; t=-5.189, p<0.001 ; t=-6.068, p<0.001 ; t=-2.161, p=0.032). Among psychopath scales, the score of paranoia subscale was higher in narcolepsy group(t=-2.795, p=0.006), of schizophrenia subscale showed no difference (t=-0.687, p=0.493). Conclusion According to MPI results, we suggest that narcolepsy patients are more concerned with their somatic symptoms, more depressive and anxious, have more introverted or impulsive tendency and paranoid traits.
화상처리 및 무선네트워크를 이용한 무인 측정 지점에서의 원격 계측 자동화에 관한 연구
이한준(Han-Jun Lee),차명석(Myung-Suk Cha),이충훈(Choong-Hoon Lee) 한국생산제조학회 2007 한국생산제조학회지 Vol.16 No.3
An automatic measurement system which collects experimental data at an unmanned station where the networking to the internet could not be accessed was developed. With a Robo-rail accessing to the unmanned station, wireless local networking between server PC at the Rob-rail and client PC at the unmanned station is possible within 30 m from an access point equipment located at the unmanned station. An algorithm for transferring the data file which is saved in the client PC at the unmanned station to the server PC in the Robo-rail was proposed. IEEE-1394 camera was used to collect the data at the client PC. An extracting program from the IEEE-1394 captured images to character data and number data was developed using image processing technique, which drastically reduces the size of data file comparing to that of the raw image file.
심부전증 환자의 12주간 운동이 CRP와 BNP에 미치는 영향
이한준 ( Han Joon Lee ),박계순 ( Kye Soon Park ),김경한 ( Kyung Han Kim ),정재민 ( Jae Min Jung ),김정기 ( Jung Ki Kim ),박혜진 ( Hye Jin Park ) 대한스포츠의학회 2009 대한스포츠의학회지 Vol.27 No.1
The purpose of this study was for analysis of CRP & BNP change of CHF (Congestive Heart Failure) patients according to exercise. Thirty patients with CHF (EF<40%) participated in this study. The subjects were randomly assigned to three groups; supervised exercise group(SEG, n=10), home-based exercise group (HEG, n=10), control group (CG, n=10). Patients in SEG exercised in medical center, and patients in HEG exercised in home or local health center. Exercise intensity was 60%HRR or 60%O2R. In that result, it was shown that CRP was significant difference among three groups. CG was increased than other groups (p<0.05). But BNP was not significant difference among three groups. However, HEG was decreased significantly after exercise (p<0.05). In conclusion, the results demonstrated that regular exercise improved inflammation marker in CHF patients.