표면 근전도와 심전도 분석을 활용한 전완 근력 추정 방법

윤성준(Sungjoon Yoon),강병문(Byungmun Kang),김대은(DaeEun Kim) 대한전기학회 2023 정보 및 제어 심포지엄 논문집 Vol.2023 No.10

화장품 제품의 구매동기, 구매체험, 충동구매에 있어서 성별차이와 관여도의 조절효과

윤성준(Yoon, SungJoon),김영미(Kim, YoungMi),이형주(Lee, HyoungJu) 한국문화산업학회 2012 문화산업연구 Vol.12 No.1

This paper addresses the customer in-store experiences regarding purchase of cosmetics as they closely relate to shopping motives and resulting purchase decision. Customers with particular purchase motives (ie., hedonic vs. rational) toward cosmetics would manifest them through actual shopping experiences in store and it is plausible that customers with particular in-store shopping experiences may be induced to buy on impulse without pre-purchase plans. This paper examines this facet of attitude-behavior relationships in terms of the antecedent (purchase motives) and consequence (impulse buy) of customer experience. Another key research objective is to determine whether the gender and involvement plays a role with regard to in-store experiences and impulse buying. This paper based its theoretical framework regarding customer experience on Schmitt"s (1999) SEM (Strategic Experiential Modules) which categories experience into five realms (Sense, Feel, Think, Act, Relate). The study found that the hedonic motives had significant effects on purchase experiences more than rational motives. It also found that involvement played a moderator role between sensory in store- experience and impulse buying. Gender difference was found in shopping motives and some purchase experiences. Gender was also found to moderate the relationship between shopping motives and some purchase experiences. The study results are expected to offfer useful implications for formulating gender-based experiential marketing strategy for cosmetics This paper addresses the customer in-store experiences regarding purchase of cosmetics as they closely relate to shopping motives and resulting purchase decision. Customers with particular purchase motives (ie., hedonic vs. rational) toward cosmetics would manifest them through actual shopping experiences in store and it is plausible that customers with particular in-store shopping experiences may be induced to buy on impulse without pre-purchase plans. This paper examines this facet of attitude-behavior relationships in terms of the antecedent (purchase motives) and consequence (impulse buy) of customer experience. Another key research objective is to determine whether the gender and involvement plays a role with regard to in-store experiences and impulse buying. This paper based its theoretical framework regarding customer experience on Schmitt"s (1999) SEM (Strategic Experiential Modules) which categories experience into five realms (Sense, Feel, Think, Act, Relate). The study found that the hedonic motives had significant effects on purchase experiences more than rational motives. It also found that involvement played a moderator role between sensory in store- experience and impulse buying. Gender difference was found in shopping motives and some purchase experiences. Gender was also found to moderate the relationship between shopping motives and some purchase experiences. The study results are expected to offfer useful implications for formulating gender-based experiential marketing strategy for cosmetics

균일한 부류 확률값 학습을 통한 도메인 일반화

윤성준(Yoon, Sungjoon),심규진(Shim, Kyujin),김창익(Kim, Changick) 한국방송·미디어공학회 2020 한국방송공학회 학술발표대회 논문집 Vol.2020 No.11

이동통신 서비스 이용자의 전환의도에 관한 연구 : 개인 혁신성에 따른 집단 간의 차이를 중심으로

오종철(Jongchul Oh),윤성준(Sungjoon Yoon) 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.1

Recently, the researches to explain Switching Behavior through Theory of Planned Behavior have been discovered. Many researches say that System factors of mobile telecommunication service(MTS) is positively associated with Switching Intention. But There is no difference of system factors between mobile telecommunication services because of IT technique Development. Thus, this study investigated whether switching cost and alternative's attractiveness influence switching intention concerning mobile telecommunication service by adopting Theory of Planned Behavior (TPB) as an underlying theoretical premise. The study also attempted to determine the moderating effects of personal innovativeness on switching intention. For these purposes the author has developed several hypotheses as follows: H-1. The switching cost of different MTS is associated with the attitude of MTS which is using. H-2. The switching cost of different MTS is associated with the subjective norm of MTS which is using. H-3. The switching cost of different MTS is associated with the perceived behavior control of MTS which is using. H-4. The alternative's attractiveness of different MTS is associated with the attitude of MTS which is using. H-5. The alternative's attractiveness of different MTS is associated with the subjective norm of MTS which is using. H-6. The alternative's attractiveness of different MTS is associated with the perceived behavior control of MTS which is using. H-7. The switching cost of different MTS is associated with the switching intention. H-8. The alternative's attractiveness of different MTS is associated with the switching intention. H-9. The attitude of MTS is associated with the switching intention. H-10. The subjective norm of MTS is associated with the switching intention. H-11. The perceived behavior control of MTS is associated with the switching intention. H-12. The personal innovativeness has been a moderating effects to switching intention. Data has been collected from 403 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of using Mobile telecommunication service and the samples were selected among the middle and high school students who live in Seoul area, the university students who live in Seoul, Gyeonggi and Chungcheng Provinces, and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 23 days from March 28, 2008 through April 12, 2008. The positive analysis was done with SPSS 12.0K statistics package and visual PLS program using the analysis techniques of frequency analysis, reliability analysis, correlation analysis and factor analysis. In addition, structural equation modeling was conducted using AMOS 5.0. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using AMOS 5.0. The result of the overall model analysis is as follows: Chi-Square=378.306, d.f.=107, p-value=0.0, GFI=.904, AGFI= 0.863, IFI= 0.939, NFI= 0.917, RMSEA= 0.079, TLI= 0.922. The results of the overall model analysis were coherent. The following study results were revealed: First, switching cost was related positively to attitude, subjective norm and perceived behavior control, three components of TPB. Second, alternative's attractiveness was related negatively to subjective norm but positively to perceived behavior control. Third, switching cost and attitude was related negatively to switching intention, while perceived behavior control was related positively to switching intention. Finally, the study found the moderating effects of personal innovativeness on switching intention. Based on the results, the study offers marketing strategic implications for mobile telecommunication service industry.

온라인 쇼핑몰 특성이 감성적 반응과 지각된 가치, 재이용의도에 미치는 영향: 확장된 기술수용모델(TAM2)을 중심으로

심태용(Shim, Taeyong),윤성준(Yoon, Sungjoon) 한국산학기술학회 2020 한국산학기술학회논문지 Vol.21 No.4

본 연구는 온라인 쇼핑몰의 특성이 소비자의 구매의도에 어떠한 영향을 미치는지 기술수용모델(TAM2)를 통해 알아보고, 소비자가 추구하는 가치 기준에 따라 쇼핑몰 구매 의도에 미치는 영향의 차이를 검증하고자 한다. 본 연구를 위하여 온라인 쇼핑몰 경험이 있는 성인을 대상으로 2018년 12월 1일부터 2019년 1월 31일까지 총 711부의 설문조사를 하였고, SPSS 23.0과 AMOS 23.0 프로그램을 이용하여 자료 분석을 하였다. 첫째, 온라인 쇼핑몰의 특성은 모두 지각된 용이성, 지각된 유용성에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 온라인 쇼핑몰의 특성이 감성적 반응에 미치는 영향을 살펴보면, 시스템 품질, 제품품질 변인만이 정(+)의 영향을 미치는 것으로 나타났다. 또한 온라인 쇼핑몰의 특성 중, 사회적 실재감은 감성적 반응에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 온라인 쇼핑몰 이용자의 지각된 용이성과 지각된 유용성, 감성적 반응은 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 온라인 쇼핑몰에서 구매하는 제품의 실용재 집단과 쾌락재 집단 간 차이를 검증하기 위하여 다중집단분석(multi-group analysis)을 실시한 결과, 집단 별로 경로에 대한 차이가 있는 것으로 나타났다. 본 연구는 온라인 쇼핑몰을 이용하는 소비자들의 재이용의도에 미치는 다양한 영향요인에 관한 연구를 시도하였고, 쇼핑몰이 가지고 있는 기술적인 속성뿐만 아니라 소비자들이 인지하는 감성적인 부분까지 다루었다는 점에서 의의를 찾을 수 있을 것이다. This study verified the difference in the influence on the value principles held by the consumers while examining the influence of the characteristics of the online shopping mall on the purchase intent by using a TAM2 model. First, the characteristics of online shopping malls were proven to have a positive effect on the perceived ease of use and perceived utility. Second, a look at the effect of the online shopping mall characteristics on the emotional response shows that only the system quality and product quality variables had a positive effect on the emotional response. Third, the perceived ease of use, perceived utility and emotional response of online shopping mall users had a positive effect on their perceived value. Fourth, multi-group analysis was conducted to examine the difference between utilitarian goods and hedonic goods by categorizing what was purchased at online shopping malls. The results showed differences between the groups. This study is attempted to investigate various influencing factors on consumers" intention to revisit online shopping malls. In addition, the author also attempted to understand the behavior of online shopping mall visitors by dealing with more than the technical attributes and emotional aspects of shopping malls.

휴먼브랜드 개성과 소비자-브랜드 관계 만족간의 인과관계: 자아연관성 및 자아동일시의 매개변수를 중심으로

한희은(Han, Heeeun),윤성준(Yoon, Sungjoon) 한국소비문화학회 2020 소비문화연구 Vol.23 No.1

본 연구는 마케팅의 수단으로서 휴먼브랜드의 가치가 인정되면서 기업이 마케팅 목표를 극대화하기 위해 휴먼브랜드 전략을 이용할 경우 휴먼브랜드와 소비자의 관계를 구축하는 과정을 실증분석을 통하여 알아보고자 하였다. 구체적으로 휴먼브랜드 개성이 ‘휴먼브랜드-소비자 자아연관성 및 동일시’ 과정을 거쳐 ‘휴먼브랜드와 소비자의 관계 만족’에 미치는 영향을 알아보았다. 연구모형을 검정하기에 앞서 휴먼브랜드 개성의 차원을 확인한 결과. 휴먼브랜드 개성은 역동성, 매력성, 리더십의 3차원으로 구성되었으며, 구체적으로 역동성은 적극, 젊음, 열정, 정겹, 흥미, 매력성은 행복, 부드러움, 매력, 정직, 리더십은 과감, 남성, 리더십의 요인으로 구성되었다. 다음으로 연구모형 검정 결과, 휴먼브랜드 개성은 개인적 자아연관성과 사회적 자아연관성에 모두 긍정적인 영향을 미치며, 개인적 자아연관성은 휴먼브랜드 자아동일시에 긍정적인 영향을 유의하게 미치고 있었으나 사회적 자아연관성은 유의하지 않은 것으로 나타났다. 휴먼브랜드 자아동일시는 휴먼브랜드-소비자 관계 만족에 긍정적인 영향을 미치는 것으로 판명되었다. 본 연구의 결과는 휴먼브랜드 개성 연구의 이론적 토대를 마련할 것이며, 향후 휴먼브랜드 개성의 후속 연구에서 중요한 기초 자료로 제공될 것이다. 또한 휴먼브랜드가 매우 중요한 자산임을 확인시켜 줄 뿐 만 아니라 휴먼브랜드의 가치를 향상시키기 위한 전략을 수립하는데 실무적 지침이 될 것이다. In recent days, the value of human branding as a means of achieving marketing communication goals is gaining wide recognition. As such, this study seeks to empirically test the mechanism in which the link between human brand and consumers’ relationship building is established. Specifically, the study aims to test whether human brand personality affects consumers’ satisfaction with consumer-brand relationship through the mediating mechanism involving self relevance and self-identification. Prior to validating the research model, testing of human brand personality dimensionality revealed three dimensions of dynamics, attractiveness, and leadership, which is further broken down into proactive, young, passionate, amicable, and interested (for dynamics), happy, soft, attractive, and honest (for attractiveness), and courageous, masculine, and leadership (for leadership). Next, as a result of model validation, human brand personality was found to positively affect personal as well as social self-relevance. Further, personal self-relevance significantly influenced self-identification, but social self-relevance did not. And self-identification significantly influenced consumer-brand relationship satisfaction. This study’s results are expected to provide theoretical foundation and useful background materials for follow-up research on human brand personality. In addition, the study demonstrates the importance of human brands as important corporate asset and thus gives way to practical guideline to establish relevant branding strategy designed to enhance brand value.

물결모양 구조를 갖는 광대역 슬롯 안테나

김태원(Taewon Kim),윤성준(Sungjoon Yoon),이희재(Heejae Lee),최재훈(Jae-Hoon Choi) 한국전자파학회 2016 한국전자파학회논문지 Vol.27 No.1

본 논문에서는 물결모양 구조를 갖는 광대역 슬롯 안테나를 제안하였다. 제안된 안테나는 물결모양 슬롯 구조를 가지는 접지면과 마이크로스트립 급전선으로 이루어져 있다. 70×70×1.6 mm의 한정된 크기에서 제안된 안테나는 물결모양슬롯 구조를 통해 전류의 경로를 길게 하여 보다 동작주파수를 낮추었으며, 광대역의 대역폭을 갖는다. 안테나의 측정된 10 dB 반사손실 대역폭은 2,180 MHz(2.5~4.68 GHz)이며, 중심주파수 3.59 GHz에서 비대역폭 60.7 %를 가진다. 제안된 안테나는 전방향성 방사 패턴을 가지며, 측정된 이득과 평균효율은 3.48~5.83 dBi, 81.55 %의 값을 갖는다. In this paper, a wideband slot antenna with corrugated structure antenna is proposed. The proposed antenna consists of a ground plane with corrugated slot and microstrip feed-line. Even with a limited dimension of 70×70×1.6 mm, the proposed antenna has wide bandwidth due to the longer current path formed by the corrugated slot structure. Measured bandwidth(10 dB return loss) and fractional bandwidth of the proposed antenna are 2,180 MHz(2.5~4.68 GHz) and 60.7 % at the center frequency of 3.59 GHz. The proposed antenna has an omni-directional radiation pattern and measured gains and average efficiency were 3.48~5.83 and dBi, 81.55 %, respectively.

소비가치에 기반한 공유경제 서비스의 이용의도에 관한 연구

손조기(Sun, ZhaoQi),윤성준(Yoon, SungJoon) 한국상품학회 2020 商品學硏究 Vol.38 No.2

최근 급속한 정보통신기술 발전에 의한 인터넷과 스마트 기기에 의해 소비자들의 생활방식이 바꾸고 있으며, 특히 스마트폰 모바일 서비스가 보편화 되어 소비자들 간의 전자정보 탐색과 전달은 속도가 빨라지고 있다. 본 연구의 주요목적은 인터넷 비즈니스에 기반한 공유경제 서비스의 이용의도를 유발하는 요인들을 탐색적으로 규명하는데 있다. 본 연구는 이러한 연구 필요성에 착안하여 신뢰의 결정요인으로 사회적 소비가치 요인과 윤리적 소비가치요인 두 요인을 중심으로 접근하였다. 2019년 09월 조사를 실시한 결과 총 246개의 유효표본이 채택되었다. 본 연구의 결과는 다음과 같다. 첫째, 사회적 소비가치 요인 및 윤리적 소비가치 요인은 공유경제 서비스에 대한 신뢰 요인에 모두 유의한 영향을 미쳤다. 둘째, 신뢰 요인은 공유경제 서비스에 대한 이용의도에 유의한 영향을 미쳤다. 마지막으로 소비자의 지각된 위험에 따라 예측변수들이 이용의도에 미치는 영향이 달라지는 지를 검증한 결과, 지각된 위험은 신뢰와 이용의도간의 관계에서 유의한 조절효과를 보였다. 본 연구의 결과는 향후 공유경제 서비스를 연구하고 활용하는데 유용한 자료를 제공할 것으로 기대한다. Recently, consumers lifestyle are undergoing rapid changes due to the advances in information and communications technologies, in particular, the searching and proloferation of electronic information among consumers are accelerating as smartphone mobile services are used widely. The major objective of the present study is to find out about the factors affecting customers’ intention to use sharing economy services. In view of such research objective, we adopted social consumption value and ethical consumption value as determinants of consumers’ trust towards sharing economy services, which was conceived to influence inatention to use the services. The survey was conducted in September 2019 and data from 246 respondents were analyzed. The study result is as follows. First, social consumption value and ethical consumption value all had significant effects on trust with regard to sharing economy services. Second, trust value had a significant impact on intention with regards to sharing economy services. Finally, the study examined whether perceived risk moderates the relationship between the predictors and use intention. The result showed that the perceived risk moderates the relationship between trust and use intention. The results of this study are expected to provide useful information for future research on sharing economy services.

사회적 자본이 가치 공동창출에 미치는 영향

정원식(Jung, Wonsik),윤성준(Yoon,Sungjoon) 한국상품학회 2015 商品學硏究 Vol.33 No.5

본 연구는 네트워크 형태의 사회적 자본이 가치 공동창출에 미치는 영향력을 파악하기 위해 소셜 미디어 이용자 283명을 대상으로 실증 조사를 하였다. 연구결과 첫째, 사회적 자본이 주관적 웰빙에 미치는 영향에 있어 네트워크 자본이 주관적 웰빙에 정(+)의 영향을 주는 것으로 나타났다. 둘째, 주관적 웰빙이 가치 공동창출에 미치는 영향에 있어 주관적 웰빙이 가치 공동창출에 정(+)의 영향을 주는 것으로 나타났다. 셋째, 사회적 자본으로서의 네트워크 연결망이 넓은 사람은 긍정적인 네트워크의 결속과 가교를 통한 긍정적인 정신과 사고를 바탕으로 우호적 협력과 친밀감을 갖고 호혜적 관점에서 적극적인 사회적 참여를 통해 가치창출을 함으로써 이익을 공유할 수 있다. 넷째, 사회적 자본이 가치 공동창출에 미치는 영향에 사회적 정체성이 조절역할을 하는지 여부를 검증한 결과 조절역할을 하지 못하는 것으로 나타났다. 연구결과 네트워크 자본과 주관적 웰빙 그리고 가치 공동창출을 통한 소비자의 참여와 도움과 애호적 행동은 유의한 관계가 있음을 발견하였다. 또한 사회적 자본과 가치 공동창출간의 관계에서 주관적 웰빙이 가치 공동창출을 높이는 촉진적 요인으로 발견되었다. 즉, 소비자의 소셜 네트워크와 관련한 도움과 상호작용을 통한 결속과 가교 역할에 따른 사회적 자본의 네트워크 특성은 충분히 실무적 뿐만 아니라 이론적 시사점을 제시한다고 볼 수 있다. 주관적 웰빙의 매개효과에 대한 발견은 다른 공동체 구성원과의 감성적인 관여와 애착심을 갖고, 특정 집단에 소속함으로써 자아 가치를 높이는 것이 소셜 미디어 사이트에 대한 가치 공동창출을 촉진하는 요인임을 시사 하여 준다. This study set out to carry out empirical research toward 283 social media users to investigate the influence of network-based social capital on value co-creation. The findings of the study can be summarized as follows. First, regarding the influence of social capital on subjective well-being, network capital had a positive influence on the subjective well-being. Second, subjective well-being had a positive influence on value co-creation. Third, those who actively used network as social capital cooperate well with the others through the positive solidarity and liaisonwith others in the network. Furthermore, they could share benefits by creating value through active social participation in reciprocal perspective. Fourth, social identity did notmoderate the relationship between social capital and value co-creation. Overall, network capital had a significant relationship with subjective well-being and consumers' participation, assistance and advocay behavior through value co-creation. In addition, as for the relationship between social capital and value co-creation, it was found that subjective well-being facilitates value co-creation. In other words, the findings of this study provides ample theoretical as well as practical implications which reflect the major features of network-based social capital. Also the finding on the mediation effect of subjective well-being suggestes that membership in specific group enhances self-worth based on emotional involvement and attachment to others, which facilitates value co-creation behavior

구인업체 고용서비스품질의 고용서비스성과에 미친 영향에 관한 연구

오성욱(Oh, Seonguk),윤성준(Yoon, Sungjoon) 한국서비스경영학회 2007 한국서비스경영학회 학술대회 Vol.2007 No.11