http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
오유진(Yoojin Oh) 현대미술사학회 2012 현대미술사연구 Vol.0 No.31
This thesis is concerned with political aspects in the works of Jenny Holzer(1950-). She, a representative artist who uses words, has interacted with people through socially critical texts since the late 1970s. Previous studies about her works mostly focus on analyzing the early texts which were written by herself. Thus, her texts which are borrowed from outside and artworks, such as LED sculptures and light projections, which emphasize visual perception effects are neglected in those studies. Consideration of texts and mediums together provides crucial clues for comprehensive understanding of diverse works of Holzer. Therefore, in this thesis I would also examine her borrowed texts and strategies for mediums and exhibition spaces and attempt to figure out a visual realization of the sociopolitical dimensions in her artworks. Holzer adopted words as a medium in her works due to the influence of Conceptual Art which was in a dominant position when she started her career as an artist. Conceptual Art emphasized an artist’s idea and suggested a concept of art as information to get rid of traditional notions of art. During a period when many of her contemporaries participated in activism groups, Holzer was also an member of one of the activism groups and worked on a number of events. She explored the relationship between power and language in non-art contexts. Based on the experiences of collaboration in the group, she has been constantly interested in social problems and interacted actively with people. Holzer’s messages, framed in simple and unadorned language, run the gamut of contemporary concerns, among them AIDS, torture, war, sexual violence against women and abuse of power by authority. Her early works remind us that social ideologies are internalized as individual faiths through language and expose the coercion that is usually hidden in language. Meanwhile, the texts about sexual assaults against women urge us to pay more attention to others who were sacrificed in the war as well as victimized women. Also, the works based on previously classified documents reveal the manipulation of information by the government and deal with contemporary issues. Likewise, Holzer’s texts sharply reflect the absurdities of our society and induce flexible interpretations by excluding the intervention of the author. In her early works, Holzer used strategies borrowed directly from the mass media and amazed people with unexpected phrases on the street. She also reflected urban landscape and reminded people the historical meanings of the exhibition sites through site-specific works. On the other hand, works using light as a medium, such as LED signs and light projections, emphasize the visual aspect of words, so lead to new understandings of the texts. To sum up, Holzer concentrated on conveying messages to a large number of people in her early career, but is becoming more interested in the aesthetic side in her works with time. Her works attempt to underline the socially critical contents through the visual effects, and allow liberal interpretations of themselves. In this regard, her works can be seen to have a unique political dimension. As aforementioned, Holzer’s works are characterized by the combination of various texts and mediums, and her persistent efforts to change our society by art underlie her works in general. This study aims to research the political aspects and common ground in her diverse artworks. Also, this thesis would examine the instances that words are not only used for communication but also used for aesthetic purposes in her works, thus it attempts to find out political dimensions of her artworks in a broad sense.
이종국(Lee, Jongkuk),오유진(Oh, Yoojin) 한국상품학회 2020 商品學硏究 Vol.38 No.6
시장 및 기술환경의 변화에 따라 기업의 핵심역량이 기술, 유통, 마케팅 등에 대한 지적 자산으로 확장되고 있다. 이에 따라 , 이들 지적 자산을 획득하기 위한 라이센싱은 오늘날 기업의 신제품 개발 및 마케팅 전략에 있어 중요한 부분이 되고 있다. 본 논문은 이러한 라이센싱 계약에 있어 기업간 협력에 초점을 두는 전략적 제휴가 포함되는 경우, 라이센싱의 기대성과가 어떻게 변화하는지를 분석한다. 특히, 지적자산의 사용권을 받는 기업(licensee)의 관점에 초점을 둠으로써, 라이센싱을 통한 지적자산 획득의 효과를 분석하고자 한다. 다양한 산업군에 걸쳐 수집한 라이센싱 체결 데이터를 분석한 결과, 본 연구는 제휴를 포함하는 라이센싱이 포함하지 않은 경우에 비해 더 높은 기업성과를 창출할 수 있음을 보여준다. 나아가, 기술 라이센싱의 경우, 기업의 내부 연구개발 투자강도가 높을수록 제휴를 포함하는 라이센싱이 성과에 미치는 영향이 유의하게 증가함을 발견하였다. 반대로, 판매유통 라이센싱의 경우, 기업의 내부 마케팅 투자강도와 관계없이 라이센싱 계약에 제휴를 포함하는 것 만으로 더 나은 기업성과의 낼 수 있음을 보여준다. 본 논문의 결과는 효과적인 기술 및 제품개발, 판매유통을 위한 라이센싱에 대한 중요한 이론적, 실무적 시사점을 제시한다. As a firm’s core capability moves to intellectual properties such as technologies, product sales and distributions, licensing agreements to gain these resources from other firms become an important part of a firm’s new product development and marketing decisions. In this paper, we examine the expected outcomes of licensing agreements embedding strategic alliances from the perspective of licensee. By analyzing licensing agreements made in the diverse industries, we show that licensing agreements containing strategic alliances lead to greater performance. Furthermore, in the case of technology licensing agreements, firms investing more in internal R&D benefit more from licensing agreements containing strategic alliances. In contrast, in the case of sales/distribution licensing agreements, firms benefit from licensing agreements containing strategic alliances regardless of their internal investments in marketing activities. The findings of this study provides important theoretical and managerial insights for the use of licensing agreements to secure technological and marketing resources from other firms.