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본 연구는 중소기업 프랜차이즈 점포의 매출에 영향을 미치는 요인을 분석하기 위해 중소기업의 프랜차이즈 경쟁이 치열한 프랜차이즈 분식점을 대상으로 회귀분석을 이용하여 연구하였다. 2015년 분식 프랜차이즈 상위 업체 중 J 떡볶기 업체의 매출자료를 이용하여 분석한 결과, 분식 프랜차이즈의 지역, 상권, 입지, 매장조건 등에 따라 분식 프렌차이즈 점포의 매출이 상이한 것을 확인하였다. 지역적으로는 서울지역의 점포의 매출이 낮은 것으로 나타났으며 유동인구가 많거나, 지하철과 인접하거나, 학교에 인접한 점포는 매출이 높은 것으로 나타났다. 한편 백화점 인근에 있거나 점포의 매장면적이 큰 점포는 매출이 낮은 것으로 나타났다. In this study, it was to analyze the factors that affect the sales of franchise stores in small and medium-sized enterprises. Competition of the franchise store of small and medium-sized enterprises are conducting research to target the violent snack industry, using a regression analysis. The results of analysis show that the region of the franchise stores, commercial area, location affect sales of franchise stores. By region, sales in the store which is located in Seoul were found to be lower than the other regions. And flow populous store, stores adjacent to the subway, stores adjacent to the school was found that the sales higher than others. On the other hand, stores which is in the nearby department store or a large area stores was found that sales low.
Concerning with Cultural Arts Education Munhwa yesul kyoyuk, there has been an alteration of the concept of Arts Integration Tonghap yesul kyoyuk in Korea. This article examines this alteration. Arts Integration is a form of practice in which the arts are combined with academic subjects in school curriculum in order to increase the effectiveness of education of both the subjects and the arts. In Arts Integration, the arts maintains their own peculiar forms to help students learn the academic subjects and the artistic forms. However, Arts Integration, the term translated as Tonghap yesul kyoyuk in Korean, comes to have a different meaning in Korea. It comes to mean a form of arts education in which the arts are integrated with each other to lose their own peculiar forms in order to increase the effectiveness of arts education. Such an alteration of the concept of Arts Integration was influenced by the concept of Cultural Education Munhwa kyoyuk championed by the Munhwa yondae, a citizen organization that argued its own radical way of arts integration.
The munhwa-yesul kyoyuk (Cultural Arts Education) in Korea is known as the combination of munhwa kyoyuk (Cultural Education) and yesul kyoyuk (Arts Education). The process of combining these two elements, munhwa kyoyuk and yesul kyoyuk, shows unique integration and separation on each stage. Munhwa kyoyuk and yesul kyoyuk were not separated each other at first. The concept of Munhwa kyoyuk in Korea, consulting Concept for Cultural Education- Positions and Recommendations published by the German Cultural Council, included the established genres of the arts in it at first. The terms Munhwa kyoyuk, yesul kyoyuk, and munhwa-yesul kyoyuk meant the same in the documents of the governments under President Kim Young-sam and the early stage of the President Kim Dae-jung`s rule. As the understanding of the concept of culture in its wide meaning--as the ways of human behavior and practice--became dominated, Munhwa kyoyuk and yesul kyoyuk became separated from each other in Korea. The documents published during the later stages of the Kim Dae-jung government showed such a tendency. Munhwa kyoyuk and yesul kyoyuk come to be integrated in the policies by the Roh Moo-Hyun government and form munhwa-yesul kyoyuk. Understanding the relations among Munhwa kyoyuk, yesul kyoyuk, and munhwa- yesul kyoyuk lets one realize that the munhwa-yesul kyoyuk in Korea has a flexible concept in which various elements and practices can be included. Therefore, whether they are the established genres of the arts or any integrated forms of arts which deconstruct the genres, all the practices in the current munhwa-yesul kyoyuk can be considered positive and desirable.
This study examines the characteristics of Ch`oe Sung-hui`s directing of P`ungnang ul ttul`ko (Throughout the Storm) and the significance of her directing. In her dance performance P`ungnang ul ttul`ko, which had quite dramatic quality, Ch`oe Sung-hui showed a great directing ability. In P`ungnang ul ttul`ko, Ch`oe Sung-hui used a song as pangch`ang (the unique usage of musical chorus for performing arts in North Korea) as the accompaniment for the performance instead of an instrumental music. Also Ch`oe Sung-hui created a great Mise-en-scene with condensed representation utilizing the various elements of theatrical art including movement, blocking, stage setting, and lighting. In addition, by the well-calculated change of the theatrical convention from the representational to the presentational in the performance, she succeeded in dominating the audience during the performance. Ch`oe Sung-hui`s directing competency shows that she was well accustomed to the techniques of Western performing arts or modern performing arts. Viewing Ch`oe Sung-hui as a "director" gives her a new meaning as a well-rounded artist, not limited as a mere "dancer." This point of view will extend the horizon of discourse about Ch`oe Sung-hui.
This paper attempted to explain the impact of the determining features on the retail store rent, which include not only real estate traits, such as business areas, location, buildings and store types, but operational traits, such as tenant types. The latter significantly influence the retail store rental price. The empirical analysis was implemented to test the analysis. The hedonic price model was used to test the relationship between the rental price and various independent variables. The sample of 4,590 retail stores in Seoul were used for the study. The result of analysis confirms that tenant types influence the retail store rental price. It shows that each store has different rental solvency and resiliency, due to its different financial strength, sales volume and margins. In addition, it shows tenant types can affect not only the rental income of the buildings but their increase rate in the long term. The results, consistent with previous findings, also indicate that retail store rental prices are positively affected by variables; Business district (e.g. CBD, GBD), location(e.g. corner buildings, intersection, accessibility to a bus stop), building(age, gross area, elevators) and store(1st & 2nd floor). The negatively affecting factors are store size, underground store, distance to a subway station and so on.
This study pursues understanding an aspect of Ch`oe Sung-hui``s method for making dance productions focusing on P`ungnang ul ttul`ko (Throughout the Storm), her production following the dogma of Socialist Realism. After she had defected to North Korea in 1946, Ch`oe Sung-hui served for building North Korea with her dance. As art was allowed only for the political aims of the communists, Socilaist Realism in North Korean style was the only method available for the artists in the land. Ch`oe Sung-hui, therefore, saw the heyday of the Chinbochok sasil chuui`(Progressive Realism) when she arrived in North Korea and made the production of P`ungnang ul ttul`ko in 1949 reflecting the Kosanghan sasil chuui`(Sublime Realism) after Kim Il-song suggested this new dogma. Ch`oe Sung-hui explained that she showed the sublime character of the Korean nation that overcame ordeals in order to realize sublime goal through the production of P`ungnang ul ttul`ko. The hero of P`ungnang ul ttul`ko, an old boatman, crosses the sea in order to join the revolutionary riot in Cheju Island. Even though the wild sea threatens his life during the night, he bravely keeps rowing his boat and finally arrives in his destination. With this image of the old man, Ch`oe Sung-hui praised the ongoing process the communist revolution in North Korea and showed her optimistic vision for the revolution.
This study examines the stage of literary structure and literary image in the process of making《P`ungnang ul ttul`ko》(Throughout the Storm) production by Ch`oe Sung-hui in 1949. When she made a dance production, Ch`oe Sung-hui wrote a scenario for her work. She coined the term, literary structure and literary image, to call such scenario-writing process. As for 《P`ungnang ul ttul`ko》 literary structure and literary image could be considered as a modified genre, which was adjacent to epic, as it accomplished excellent literary quality. The scenario of 《P`ungnang ul ttul`ko》contains not only the elements of an epic such as the dramatic, the lyric, and the epic but also stanzas and lines. Also, it has language that shows poetic tension. Therefore, the scenario of 《P`ungnang ul ttul`ko》should be considered as a short epic poem. At the same time, the scenario of 《P`ungnang ul ttul`ko》includes the elements that are not originally poetic such as using the lyrics of a folk song and describing the specific movements designed for the dance performance. These charcteristics position the scenario of 《P`ungnang ul ttul`ko》as a modified genre which is adjacent to epic. The excellent literary values of the scenario for 《P`ungnang ul ttul`ko》show that Ch`oe Sung-hui was a multi-talented artist, and recognizing the characteristics of literary structure and literary image lead to wider understanding of Ch`oe Sung-hui`s artistic method. Also, considering scenario for dance production as an autonomous genre can extend the horizons of literature and art.
It is hard to verify which types of marketing communication activities are more effective in apartment sales promotions. Many apartment sales companies routinely advertise their marketing campaigns without analyzing media effect nor necessity. It is the unit cost that matters the most for them. This needs to be improved, and promotion budget should be distributed to more effective activities. This study attempted to analyze the importance of apartment marketing promotion items. The authors wanted to show the efficient guidelines on apartment sales budget distribution by examining cost-efficient sales marketing promotion activities to achieve sales increase and enhance customer preference. To understand the level of importance in apartment sales marketing promotion activities, Analytic Hierarchy Process(AHP) model was applied and marketing experts" survey was carried out in two groups: apartment sales experts and advertising experts. They thought differently. Experts in apartment sales considered activities, such as banners, were effective; those in advertising do not. Therefore, this result can be a big help for practitioners in the field to divide and use their sales budget effectively.
The objective of this research is to investigate the determining factors of warehouse sales prices in South Korea by implementing an empirical analysis which provides guidelines for investment decision making with not only manufacturing companies but indirect investment agencies, e.g. REITs and the Real Estate Fund. The characteristics influencing warehouse sales prices are classified as follows: Area, Location, Building, and Macro Environment. To analyze the factors affecting warehouse sales prices, a multiple regression analysis was implemented by using the Hedonic Price Model. The result showed that warehouse sales prices are significantly influenced by location, building, and macro economics traits. Empirical results showed that variables significantly influencing sales prices are as follows : accessibility of expressways(-), width of street for accessibility(+), lot size(-), parking space(+), ceiling height(+), building age(-), cold and frozen facilities(+). This study could trigger more interest not only in the academic field, but also in the logistic market. Therefore, it could serve as a basis for further academic research regarding determining factors of warehouse sales prices. In addition, this study is distinctive in that it empirically analyzed the data of actual transaction prices, not of asking prices in the market.