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      • 放送이 靑少年에 미치는 影響 : 演藝 娛樂에서의 大衆歌謠의 頹廢的 要因을 中心으로

        안종배 安東敎育大學 1974 論文集 Vol.7 No.1

        It goes without saying that mass communication, as a way to convey mechanized public informations, take a very important position in the modern society in many respects. Nowadays all sorts of mass media, whether good or bad, perform enormous educational function. And many scholars have several times argued about these mass communication's influences on the general masses or education. It should be noted again the followings; First thing, mass communication is a essential factor which could not be omitted for the purpose of forming public opinions to be the basis of the modern Democracy, and mass communication also acts highly influential and positive roles in educating general masses. On the other hand mass communication, from an educational point of view on the younger generation, suggest especially many problems good or bad. Karl BUcher says that journalism is the exchanging facilties of spirit and material as a new medium of communication in the process of modernization. The study of mass communication as a form of various communications have met with the reality that it must not be dealt merely with simple expedients of communication and correspondence, but it must be pursued with a broad sense, from the personal communication to communication within individual. To make a step forward, after appearence of broadcasting media as a phonetic journalism, the study of linguistical communication is connected with many problems of non-linguistical communication and in the field of the study of the journalism the systematic study which involves relatives of musicology by new non -linguist ical imformation is required necessarily. Auditory art has been considered, with communication in this center, in the line of thought through social processes such as law, economy, administration, organization, and groups. At the present time, however, this art has reasonable influences on the whole processes of communication as a acoustic art. Of all the mass communications, needless to say repeatedly what is the most important thing is the media of the Radio and TV, which are charged prior with the mission of joint leadership. Therefore, for the sake of describing the national history to compile newly, with making the best use of the dreadful effects of the propagation, they must accomplish smoothly to convey the will and ideas of those who govern to those who are governed and the will and ideas of those who are governed to those who govern, and also they must make the historical standing clear in which our country and people are placed, by analyzing the international situation changing rapidly. And on the bases of these situation they must present in times swiftly and clearly before the peolpe how to find the way and direction of living. If the above facts are the mission and responsibility with which the media of broadcasts must be charged first. I believe that we need wishful effort and study, and intrepid improvement in order that they can grow up in the national co-orperative consciousness. Especially, it is said that the media of broadcasts have the most powerful influences on the sensitive youth. And if this hypothesis can be presupposed I can not but emphasize that nothing is more important role than planting the resolute national subjectivity deeply in their mind. Above all things, the urgent requirment of the times is to eliminate some factors which are checking the sound emotional growth of the youth. The factors are decadances in the Korean music of masses which have taken the greatest share in media of broadcasts, neglect of our traditional culture, and excessive acceleration of the decadant current of foreign. Music of masses is also a clear form of music, and music should be considered substantially as a social art. A characteristic of this musical art can be possibly expressed by the human behavior, what is called collective environment, needing of co-orperation with three sorts of composer, performance, and massees. When by this meaning we are going to make diagnosis of music of masses as art of masses or amusement of masses, we will be confronted with many problems from the standpoint of musical sociology. It is common to regard that the history of Korean music of masses started from the enlightened thoughts with the reformation of Kabo in 1894 A. D as a turning point. Korean music of masses have the history of half a century of joy and sorrow expressing the feelings of the Korean enjoyment and sadness in the ages which were the whirlpool between the national isolation and enlightenment, the great suffering of the nation and race by the aggression of the powers, the delight of the August 15 liberations, the tragedy of the June 25 Korean war, and the convulsive conditions of international diversification. But negative opinions is overwhelming about the matter whether this Korean music of masses is based on the hopeful national emotion The reason can be indicated as the followings. First, the phenomina of quantative excess and the imitative tendency can be pointed out. Because the imitative tendency is now being acted with the strongest influences by Japanese culture of masses, and this is not a affirmative attitude in effort to accept it as a rational, actuality and to reform it constructive that human solitude and disillusion in modern society commonly. Second, nothing but superficial mimicry of the traditional culture can be pointed out. That is the reason why it is not the native creativity based on the folk culture as a true art of masses, but the actuality failing to cast off featureless, uniformity, artificiality, and monotony. Such music of the masses shows the highest hearing rate in the media of broadcasts having the enormous propagative power these days When it is communicated into the masses there are a lot of questions about whether this will be regarded as a mere function of amusement. Therefore, the purpose of this study is to make the wholesome music of masses to be able to contribute to the sound emotional growth of the youth by the empirical research of the influences on them with centering on the decadance of Korean music of masses which I refered in advance. This thesis consists mainly of four chapters of the followings. Chapter I ; The characteristic and concept of masses. This chapter dealt with the conception of masses which was defined from the socialogical standpoint. And the relation of music of masses and mass communication was considered through the literatures about this subject. Chapter 2. The problems on the Korean character of music. In this chapter, the general conception of music of masses and the definition. of national music was prescribed. And this chapter presented the problems managing music of masses in the dimension of national music. Chapter 3 ; The historical outline and the factor analysis of the decadance about Korean music of masses. In the chapter three, I traced the stream of Korean music of masses with Korean and Western history for a background, and divided the history of Korean music of masses, for convenience' sake, into three periods such that before the liberation, from the time of the liberation to 1960, and 1960 to 1970. After selecting the most typical 314 songs of music of masses in each of thee periods, I researched, with melody and text synthetically, the expressions of feelings classified by the ten sorts of joy, anger, sadness, regret, justice, hardness, solitude, affection, nostalgia, and aspiration. Chapter 4: The empirical research for the Radio broadcast's influences on the, youth This chapter dealt with the response for the investigation by the questionaire about the influences of music of masses through the Radio broadcasts. As a matter of convenience, I divided the object of the questions into three parts the following that 11 years to 15 years, 16 years to 18 years, and M years to 22 years by age, and that middle-school student, high-school student, and college student by educational background. The number of the objects amounted to 876 persons (Male 508. Female 368), who was selected by the purposive sampling method. Finally, I disclose it clear beforehand that owing to conditions of location and times limited of this study I had as the object of this study with Andong city and county in the northern district of Gyungbuk to be considered as the culture of masses comparatively falling behind other district.

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        DMB의 미디어와 기술 특성에 따른 DMB광고 유형과 종류에 관한 연구

        안종배,Ahn, Jong-Bae 한국벤처창업학회 2008 벤처창업연구 Vol.3 No.4

        For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

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