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RISS 인기검색어
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- 저자 : 신영금 ( Young-kum Shin ) (검색결과 2 건)
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신영금 ( Young-kum Shin ),김형준 ( Hyung-jun Kim ),한소리 ( So-ri Han ),김강현 ( Kang-hyun Kim ),차경희 ( Kyoung-hee Cha ),박소연 ( So-yeon Park ),채수기 ( Su-gi Chae ),오수정 ( Oh-su Jung ),홍인숙 ( Hong-in Suk ),박은준 ( Eun-jun 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.1
As the beauty service industry becomes segmented and specialized into the hair, makeup, skin care, and nail art fields, it is poised to become a main area in the service industry; however, despite its consistent increase in size, there is a need for reasonable marketing strategies with the ensuring of talented persons and a reduction of service fees. Consequently, this study aimed to conduct comparative research into the current use of beauty services aimed at the spouses and children of customers who use beauty services. First, as a result of carrying out a cross analysis of a comparison in the current use of research subjects, their spouses, and children regarding the most used treatment and the most desired to use treatment among the three groups, it was discovered that they were in the order of a perm and coloring. For spouses, the order was coloring and cut, while for children it was cut. Concerning the average treatment cost per treatment of the three groups, the research subjects were found to spend 40,000 won or over, their spouse over 10,000 won to less than 20,000 won, and their children less than 10,000 won. In case of the average cost per treatment of a general perm, the research subjects were discovered to spend over 60,000 won to less than 80,000 won, their spouses over 20,000 won to less than 40,000 won, and their children less than 20,000 won. Regarding the payer for the treatment cost of the three groups, the payer for the research subjects was discovered to be their parents and the research subjects, for the spouses it was themselves, and for their children it was themselves. From this, it was shown that the use pattern of beauty services among the research subjects, their spouses, and their children was different. In reviewing the above results, in the beauty service industry, it is necessary to identify the characteristics of family customers accurately; thus, a suitable service may be offered to their satisfaction. In addition, if beauty service managers utilize technical service and management marketing suited to family customers, this will be a foundation for an increase in sales from long-term customers.
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광주·전남 체육고 학생들의 운동만족도와 일탈행동에 관한 연구
박철수,신영금 목포대학교 스포츠산업 연구소 2006 스포츠 산업연구소 논문집 Vol.5 No.-
The aim of this study is to analyze the relationship between degree of athletic satisfaction and deviant behavior by sociodemographic character in athletics high school students, understand the students well, and collect data for their instruction. The subjects of the survey were 361 Gwangju and Chonnam Athletics High School Students selected at random. The collected data were analyzed through program SPSS/PC and T-test. The results and conclusions were as follows. 1) In the degree of athletic satisfaction by sex, male athletes are higher than female athletes, which has no significant difference. 2) In the degree of athletic satisfaction by athletic career, athletes who have more than 3 years’ athletic career are higher than ones who have not, which shows no significant difference. 3) In the degree of athletic satisfaction by prize career, athletes who have not won are higher than ones who have won, which has no significant difference. 4) In the degree of athletic satisfaction by sports event, athletes in noncontact game are higher than ones in contact game, which shows significant difference. 5) In the deviant behavior by sex, male athletes are higher than female athletes, which shows significant relationship. 6) In the deviant behavior by athletic career, athletes who have more than 3 years’ athletic career are higher than athletes who have not, which has significant relationship in the point of unsocial and antisocial behavior level. 7) In the deviant behavior by prize career, athletes who have won prize are higher than ones who have not, which shows significant relationship. 8) In the deviant behavior by sports event, athletes in contact game are higher than ones in noncontact game, which has significant relationship.
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