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미용학과 헤어 전공자의 전공만족도가 직무만족도에 미치는 영향
한소리 ( So-ri Han ),채수기 ( Su-gi Chae ),김민 ( Min Kim ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.3
We aimed to investigate the effects on job satisfaction have major impacts satisfaction of Dept. of Beauty Arts Hair majors study. Targets who major in Dept. of Beauty Arts Hair were set working in Seoul and Gyeonggi-do area. Ninety-nine data which collected through questionnaire was analyzed by SPSS 20.0 and applied analytical methods were factor analysis, reliability analysis, frequency analysis, multiple regression analysis. The research results showed that the influence on job satisfaction of Dept. of Beauty Arts Hair majors' major satisfaction has significant influence. Among the job satisfaction factor, all factors affected major satisfaction except salary satisfaction factor. It can be seen that, I'm sure and satisfy on my major, regarding my job as important, enjoying task, thinking as getting recognition in workplace and satisfying on position, working environment, service environment. It was found that Dept. of Beauty Arts Hair major's major satisfaction had affect on job satisfaction. We can see the importance of choosing major that satisfaction in workplace grows as major choice satisfying. As salary and major satisfaction hasn't significant influence, it seems to be that people do not choose major having salary in mind. Therefore, based on the results of studies, if you are trying to create an fostering environment in which guaranteed future system rather than salary and in workplace, it will be able to help encourage employee's work satisfaction.
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신영금 ( Young-kum Shin ),김형준 ( Hyung-jun Kim ),한소리 ( So-ri Han ),김강현 ( Kang-hyun Kim ),차경희 ( Kyoung-hee Cha ),박소연 ( So-yeon Park ),채수기 ( Su-gi Chae ),오수정 ( Oh-su Jung ),홍인숙 ( Hong-in Suk ),박은준 ( Eun-jun 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.1
As the beauty service industry becomes segmented and specialized into the hair, makeup, skin care, and nail art fields, it is poised to become a main area in the service industry; however, despite its consistent increase in size, there is a need for reasonable marketing strategies with the ensuring of talented persons and a reduction of service fees. Consequently, this study aimed to conduct comparative research into the current use of beauty services aimed at the spouses and children of customers who use beauty services. First, as a result of carrying out a cross analysis of a comparison in the current use of research subjects, their spouses, and children regarding the most used treatment and the most desired to use treatment among the three groups, it was discovered that they were in the order of a perm and coloring. For spouses, the order was coloring and cut, while for children it was cut. Concerning the average treatment cost per treatment of the three groups, the research subjects were found to spend 40,000 won or over, their spouse over 10,000 won to less than 20,000 won, and their children less than 10,000 won. In case of the average cost per treatment of a general perm, the research subjects were discovered to spend over 60,000 won to less than 80,000 won, their spouses over 20,000 won to less than 40,000 won, and their children less than 20,000 won. Regarding the payer for the treatment cost of the three groups, the payer for the research subjects was discovered to be their parents and the research subjects, for the spouses it was themselves, and for their children it was themselves. From this, it was shown that the use pattern of beauty services among the research subjects, their spouses, and their children was different. In reviewing the above results, in the beauty service industry, it is necessary to identify the characteristics of family customers accurately; thus, a suitable service may be offered to their satisfaction. In addition, if beauty service managers utilize technical service and management marketing suited to family customers, this will be a foundation for an increase in sales from long-term customers.
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