전자부품의 인쇄회로기판 부착시 적외선 Reflow Soldering과정 열전달 해석

손영석,Son, Young-Seok 대한용접접합학회 1997 대한용접·접합학회지 Vol.15 No.6

A numerical study is performed to predict the thermal response of a detailed card assembly during infrared reflow soldering. The card assembly is exposed to discontinuous infrared panel heater temperature distributions and high radiative/convective heating and cooling rates at the inlet and exit of the oven. The convective, radiative and conduction heat transfer within the reflow oven as well as within the card assembly are simulated and the predictions illustrate the detailed thermal responses. The predictions show that mixed convection plays an important role with relatively high frequency effects attributed to buoyancy forces, however the thermal response of the card assembly is dominated by radiation. The predictions of the detailed card assembly thermal response can be used to select the oven operating conditions to ensure proper solder melting and minimization of thermally induced card assembly tresses and warpage.

브랜드 원산지 및 자국민 중심주의적 관계가 글로벌 브랜드의 스폰서쉽에 미치는 영향

손영석,Son, Young-Seok 한국CRM학회 2010 CRM연구 Vol.3 No.1

When the marketer wants to execute the sport sponsorship, he(she) has to consider the numerous intervening variables for the effective results. This study illuminates the relationship between these kind of intervening variables of brand origin, familarity, and consume's ethnocentric delinquencies to the sponsorship attitude. The result shows according to the country origin of brand, the consumer's perception of the attitude to the sponsor brand is changed. That is the more positive of the consumer perceive to the brand origin, the more positive to the sponsoring brand attitude. That means the consumer can judge the pro or con of that kind of sponsorship through the mental accounting. But the consumer believes the global sponsorship helps the sport team. The second result shows that the familiarity toward COO(country of brand origin) affects to the sport sponsorship positively. The subjects respond that when the sponsor COO is not so familiar to them, they can discount the sponsor effect of sponsorship. The third result is that there is litter influence of ethnocentrism of sport sponsorship. 본 연구는 스폰서쉽을 통한 광고 집행시 고려해야 할 브랜드 자산의 요소들을 살펴보고, 이를 통한 광고효과 증대방안을 찾고자 시작하게 되었다. 먼저 스폰서쉽에 대해 살펴보았고, 브랜드 원산지와, 브랜드 친숙성, 소비자 자민족 중심주의를 중심으로 효과적인 스폰서쉽을 위한 방법을 찾고자 하였다. 연구의 결과를 살펴보면, 첫째, 소비자들은 스폰서쉽을 제공하는 브랜드의 원산지에 대한 태도가 우호적일 수록, 그 브랜드의 스폰서쉽 광고에 대한 태도도 우호적인 것으로 나타났다. 즉, 브랜드 원산지에 대한 태도에 따라서 스폰서쉽에 대해 우호적인 태도를 보일 수도 있고 부정적인 태도를 보일 수도 있는 것이다. 하지만, 국내 스포츠에 외국 브랜드가 스폰서쉽을 제공하는 것 그 자체에 대해서는 우리에게 이득이 된다고 판단하여 대체로 긍정적인 반응을 보이는 것으로 나타났다. 둘째, 소비자의 브랜드 원산지에 대한 친숙도가 높을수록 소비자의 스폰서쉽 광고태도는 우호적으로 나타났다. 즉, 소비자에게 별로 친숙하지 않은 국가의 브랜드가 스폰서쉽을 제공하는 것 보다는 브랜드 원산지에 대해 친숙성이 확보된 후에 스폰서쉽을 제공해야 더욱 효과를 볼 수 있다는 것이다. 셋째, 소비자 자민족 중심주의 연구는 효과가 거의 없는 것으로 나타났다. 이는 자민족 중심주의가 높은 사람이나 낮은 사람간의 스폰서쉽 광고에 대한 태도에는 거의 차이가 없다는 것이다.

다양한 냉각방법에 따른 수평채널 내 전자부품의 열전달 특성

손영석(Young-Seok Son),신지영(Jee-Young Shin) 한국마린엔지니어링학회 2008 한국마린엔지니어링학회지 Vol.32 No.6

문장 구조 기반의 스팸메일 분류를 위한 키워드 변칙어 추출 방안

손영석(Son Young Seok),이대희(Lee Dae Hee),하영국(Ha Young Guk) 한국정보과학회 2015 한국정보과학회 학술발표논문집 Vol.2015 No.12

발포 금속을 사용하는 채널의 열전달 특성 실험 및 해석

손영석(Young-Seok Son),신지영(Jee-Young Shin),조영일(Young-Il Cho) 대한설비공학회 2010 설비공학 논문집 Vol.22 No.7

Porous media containing complex fluid passage have especially large surface area per unit volume. This study is aimed to identify the heat transfer characteristics of high-porosity metal foams in a horizontal channel. Experiment is performed under various heat flux, velocity and pore density. Nusselt number decreases with higher pore density. Metal foams shows higher heat transfer coefficients than pin-fin structure with the same porosity. This is due to the more complex flow passage and larger heat transfer area based on the structure of the metal foams. The analysis on the pin-fin structure may not be suitable to the metal foam structure but should be identified extensively through further study.

립 형상에 따른 평판형 태양열 집열기의 열전달 성능 향상에 관한 연구

손영석(Young-Seok Son) 한국동력기계공학회 2018 동력시스템공학회지 Vol.22 No.2

투자금융 브랜딩 전략의 성공사례

손영석(Young Seok Son),김주연(Joo Hyun Kim) 한국경영학회 2006 Korea Business Review Vol.9 No.2

2003년 10월 일임형랩서비스가 허용되면서 삼성증권의 Fn Honors Club, 대우증권의 Plan master, 현대증권의 You First Members 등 대형증권사들은 영업 체계를 자산관리중심으로 영업전략으로 나아갔다. 이에 LG 투자 증권은 인터넷 브랜드인 IFlg.com에 추가하여 오프라인의 브랜드를 구축하려고 시도하였다. 즉 Wrap 금융서비스를 포괄적으로 대표할 수 있는 브랜드를 구축하고자 하였다. 이결과 Wm이라는 브랜드를 설정하였으며, 주요한 목표고객이 거래와 정보교환을 위해서 사용하는 인터넷을 통한 프로모션과 TV 광고를 통해서 이 범주를 대표할 수 있는 본원브랜드인 Wealth management를 브랜드화함으로서 후발에서 주요한 경쟁포지션으로 진입하는 계기가 되었다. In October 10th, 2003, Wrap account service system was permitted by the Korean government. The major investment corporation, Samsung securities, Daewoo securities and Hyundai securities take advantage of this opportunity. To cope with the first mover`s advantages of leader brands, LG investments and securities want to build brand-new family brand. They want to operate this new brand solely as a off line wrap account brand. That means LG investments and securities run dual brand strategy, one is on line brand, named IFLG and the other brand is new wrap service brand. For deciding the new brand, the generic branding strategy was adopted. Wm is choosed as a final new brand. Wm means Wealth management. Through the pin point internet marketing and mass media advertising. They have built the brand effectively and efficiently.

제품에 대한 소비자 지식과 광고내용이 확장상표에 대한 태도에 미치는 영향에 대한 연구

손영석(Young Seok Son),이진용(Jin Yong Lee),채서일(Seo Il Chaiy) 한국경영학회 1996 經營學硏究 Vol.25 No.3

This study is mainly focused on the moderating effects of knowledge level of consumers to pre-extended brand and type of information of extended brand. Further more, this study suggests that if marketer want to change consumer`s attitude toward extended brands more effectively, the suitable kinds of information type should be used. To simplify the research process, this study divides consumers into a novice and an expert groups. The criterion is the knowledge level of a pre-extended brand. For operational purpose extended product types are functional or symbolic oriented ones. Additional information types of improving consumer`s attitude toward extended brand are divided into specific-attribute and abstract-benefit related ones. The main results of this study are following. First, as studies executed by some other researchers, the attitude score of a novice group to extended brand is more favorably than that of expert group. But this phenomenon is confined only to the situation when pre-extended and extended brands have consistent functional concept of brand. If two brands(pre and extended brand)have a symbolic concept consistency, the attitudinal difference between two knowledge groups are not statistically significant. Second, if additional information is provided to emphasize the similarity between the two brands, the same phenomenon is happened. If the two brand have functional concept consistency, specific-attribute type of information is more influential than abstract-benefit type of information. To the symbolic oriented brand, abstract-benefit type of information is more valuable to improve attitude score. Third, two variables of the concept consistency and the knowledge level of consumers show interaction effects. If there is functional concept consistency between pre and extended brands, the specific-attribute information type is more influential to the attitude change. It is more effective to novice consumer. If there is symbolic concept consistency between pre and extended brands, the abstract-benefit information type is more influential to the attitude change. In this case, the level of knowledge has no effect.

스포츠 스폰서쉽(sponsirship)에 대한 소비자 태도 결정요인에 대한 연구

손영석 ( Son Young Seok ) 한국소비자학회 2002 소비자학연구 Vol.13 No.3

The activities of sports sponsorship have become one of the most important marketing tools. But academic research in this area has been limited. This research examines the priority of factors that affect sponsorship responses of consumers and the construct of sports sponsorship response. For these purpose two experiments are conducted. The first results suggest that the most important factor is brand familiarity of sponsor among brand familiarity of sponsor, attitude of sport event, congruity of sponsor and sponsee, attitude of sponsor brand, sports involvement. In the light of this results, the market might as well use familiarity of sponsor criteria when he(she) consider sports sponsorship. The second experiment also verifies the potent role sponsor brand familiarity and its second influence of sponsor brand attitude(SB an) in the context of sponsorship.

한국의 재택 쇼핑객 ( In - Home Shopper ) 특성에 대한 비교 연구

손영석 ( Young Seok Son ),나운봉 ( Woon Bong Na ) 한국소비자학회 2001 소비자학연구 Vol.12 No.4

It is widely accepted these days that in-home shopping market grows tremendously in Korea. However, there are still a lack of research findings for explaining this phenomena. This study attempts to investigate the key characteristics of in-home shoppers. We defined In-home shoppers as someone who have bought their product through three direct marketing channels: cable television, internet, catalogue. The key characteristics covered in this study are demographic variables and attitude-related variables: gender, age, risk taking propensity, innovativeness, information seeking attitude, impulsive buying, and brand, price sensitivity. In order to verify the suggested hypothesis, 2,958 persons are employed, who have bought goods through in-home shopping channels. The main findings of this study are as follows. 1) Internet shoppers are younger than any other channel users and the rate of female users is the highest for internet shoppers. 2) As a results of scheffe test, internet shoppers significantly differ in terms of their attitude. It is revealed that they have a tendency to enjoy risk taking propensity, innovativeness, and information seeking attitude. Based on these findings, we can suggest that internet marketers have to prepare to provide safety guaranty, assortment of shopping mall and affluent information.