KCI 논문의 축제프로그램 연구동향

손선미 국제차세대융합기술학회 2023 차세대융합기술학회논문지 Vol.7 No.12

본 연구는 축제의 실제상품인 프로그램에 대한 연구동향을 파악하여 축제프로그램의 내용을 구성하는 데 다양한 학문분야의 관점에서 융합적인 아이디어 발굴과 학제간의 활발한 연구의 필요성을 제안하고자 하였다. 분 석대상은 KCI에 등록된 축제프로그램 연구 62편이었으며, 내용분석을 위한 유목은 연구의 연도, 학문분야, 축제유 형, 연구의 주제 등이었다. 연구결과 축제프로그램을 가장 활발하게 연구하고 있는 학문분야는 관광학으로 무려 50%를 차지하고 있었으며, 뒤를 이어 예술학(16.1%), 인문학(11.3%)의 순이었다. 관광학을 주축으로 한 축제프로 그램의 연구주제는 행동의도, 체험, 만족 등이 주요변수였으며, 많이 연구되고 있는 축제유형은 자연축제, 전통역 사축제, 예술축제 등이었다. 분석결과 축제프로그램에 대한 연구에서 편향성이 나타나 향후에는 다양한 학문분야 의 관점에서 학제적인 연구가 필요하다는 것을 시사하였다. This study attempted to identify the research trend of the festival program, and propose the necessity of finding convergent ideas and active interdisciplinary research from the perspective of various academic fields to organize the contents of the festival program. The analysis targets were 62 festival program studies registered with KCI, and nomads for content analysis were the year of the study, academic field, festival type, and subject of research. As a result of the study, tourism accounted for 50% of the academic fields most actively studying festival programs, followed by art (16.1%) and humanities (11.3%). The main research topics of the festival program centered on tourism were behavioral intentions and experience satisfaction, and the types of festivals that are being studied a lot were nature festivals, traditional history festivals, and art festivals. As a result of the analysis, research on festival programs showed bias, suggesting that interdisciplinary research is needed from the perspective of various academic fields in the future.

이벤트를 통한 여행사의 이미지형성요인이 참가자 태도에 미치는 영향

손선미 한국이벤트컨벤션학회 2005 이벤트 컨벤션 연구 Vol.1 No.2

This event as a marketing tool has been developed throughout wide fields in order to achieve the sales promotion goals of several companies. However travel agencies have not arranged for this even though they need to focus on this more than any other fields. And because the biggest feature of travel agencies is intangible, the agency's image is of paramount importance. Therefore, this study is designed for revealing how the travel agency's event booth during the KOTFA affects the attitude of visitors. The results are found very considerable for travel agencies. Firstly, a travel agency's image consists of several components, namely external appearance, creditability, service and the product. Secondly, improving a travel agency's image through the event sufficiently and affirmatively influenced visitors to revisit the event, increase purchasing intent of the agency's product, recommending intention of the agency, and the agency's PR. As the result, the event is positively required for travel agencies as a marketing tool .

메가 이벤트의 개념에 따른 연구동향 분석 : KCI 관광학 학술지를 중심으로

손선미 한국이벤트컨벤션학회 2018 이벤트 컨벤션 연구 Vol.14 No.4

Purpose- The purpose of this research is to define the concept of a mega event and analyze the trend of mega event research on published article in KCI tourism journals and provide future research directions. Design, data, and methodology- A total of 123 articles, which were related to Mega Event, Olympics, World Cup and World Fair(EXPO) were collected for the content analysis. Result- Findings showed that researches on the mega event were much performed, but a few studies have identified mega event. On the basis of a review of existing definitions, this paper defined a mega event as follows: events of huge investments at the central government, involving countries around the world, having a transformative effect on the hosting city, and attracting all of the world people. The results of content analysis revealed that mega events have been studied mainly on three subjects as national image, event impact, and visitor behavior. Conclusions- Finally the discussion proposes more arguments on the concept of mega event and on the subject of study.

개최장소에 따른 축제평가 및 만족행동의 차이 연구

손선미 한국이벤트컨벤션학회 2017 이벤트 컨벤션 연구 Vol.13 No.3

This study attempted to examine if respondents' perceptions toward the components of festival evaluation, satisfaction, and behavior vary depending on experiences from different places of a festival in two consecutive years. A total of 478 respondents were collected to conduct statistical analyses such as factor analysis and t-test analysis based on a SPSS program. The findings of this study revealed that: (a) the components of festival evaluation were classified into two factors: 'hardware' and 'software'; (b) it was found that respondents' perceptions toward the components of festival evaluation, satisfaction, and behavior varied depending on experiences from different places of a festival in two consecutive years; and (c) there are differences between the visitors and residents on festival evaluation and satisfaction behaviors. The results may help not only develop place marketing strategies but also offer managerial guidelines for the target festival.

Schmitt의 5가지 체험유형을 적용한 락(Rock) 공연이벤트 관객의 체험 : 국가스텐 공연 블로그 후기를 중심으로

손선미 사단법인 한국비즈니스이벤트컨벤션학회 2023 이벤트 컨벤션 연구 Vol.19 No.1

Purpose – It has been pointed out that there is a lack of qualitative research on tourism and events. This study attempted to conduct a qualitative study applying Schmidt's experience type for a qualitative study of event experience. Design, data, and methodology –The data was based on 100 blog reviews of Guckkasten performances in the last 3 years(2019~2021). Naver Blog's top-ranked blogs were analyzed, and the final data corresponding to the five experience types were 83 case. In order to identify the attributes of the experience, a type analysis table was created, and the blog text was quoted as it is to understand the qualitative content of the experience. Result – The experiences of rock performance events to which Schmidt's experience type was applied appeared in the order of Sense, Act, Feel, Relate, Think. In particular, the frequency of Act experience reflects the characteristics of rock performances. Conclusions – The academic implication of the study is that the experience attributes were qualitatively derived for future event experience research. In practice, it suggests marketing and operation tools for each type of experience for various events.

관광이벤트효과가 지역 음식점 종사원의 태도에 미치는 영향: 충남서해안지역 이벤트 중심

손선미,이상정 한국외식경영학회 2010 외식경영연구 Vol.13 No.3

This study empirically investigated event effect perceptions and attitudes of local restaurant employees on 4 events held in Chung-Nam. Factor analysis of total 24 impact items produced three positive dimensions and three negative dimensions. Results show that event effect perceptions and attitudes are different significantly among the residential places and time, and event effects influence on the respondents' attitude significantly. Using one occupation-especially restaurant employees-based data allows researchers to illustrate how job categories within industry sectors are affected by events. Finally, study limitations and future research issues are discussed.

시니어 영어학습자의 요구분석에 따른 프로세스 드라마(Process drama)영어교육 프로그램 연구

손선미 한국노년교육학회 2017 한국노년교육학회 학술대회 발표집 Vol.2017 No.3

개최지역과 주변관광지 주민의 이벤트영향 인식 - 2009안면도꽃박람회와 내포지역을 사례로 -

손선미 한국관광학회 2011 관광학연구 Vol.35 No.1

This study analysed the differences of residents' perception on the impact of 2009 Anmyeondo Floral Festival. Particularly, this study compared the perceptions of host community residents with those of neighbouring area residents. Data were collected from 564 people who lived in Anmyeondo and 4 neighbouring tourism destinations: Daecheon beach, Ducksan hot spring zone, Namdang-ri shore, First Mongsan-po octopus festival area. Results showed that the host community residents perceived more strongly on the positive-negative impacts of the Anmyeondo Floral Festival than neighboring area residents. However, the positive impacts of the festival were perceived not only by the hosting community resident but also by the neighbouring areas residents, which indicated the expansion of festival impacts. Implications and future research issues were also discussed. 이벤트는 규모에 따라서 개최효과가 개최지역뿐만 아니라 주변지역에도 영향을 미칠 수 있다. 본 논문은 이벤트의 관광효과 중 관광의 지역적 확대의 관점에서 개최지역과 주변지역의 주민들이 인식하는 이벤트개최영향과 개최 후 태도는 어떠한 차이가 있는지를 밝히고, 주변지역을 관광지로 한정하여 관광지간 협력방안을 논하고자 하였다. 조사대상은 ‘2009안면도꽃박람회’를 사례로 하였고, 공간적 범위는 ‘내포문화권’으로써 안면도를 개최지역으로, 남당리, 덕산온천, 몽산포해수욕장, 보령해수욕장 등은 주변지역으로 선정하였다. 개최지역과 주변지역의 대응표본 t-검정을 통하여 개최지역이 주변관광지에 비하여 인식이 월등히 높은 것을 확인하여 이벤트개최의 중요성을 제언하였고, 주변관광지주민의 인식결과가 관광의 지역적 확대 범위에 속하는 것으로 해석되어 지역간 협력체계구축의 필요성을 논하였다. 또한, 분산분석을 통하여 주변관광지별 특성을 고려한 발전방안을 제시하였다. 본 연구의 의의는 이론적으로는 많이 다루어졌으나, 상대적으로 실증연구는 부족하였던 이벤트의 관광의 지역적 확대효과를 실증적으로 검증하였다는 것이다. 그러나 조사대상지역과 표본의 편향성 및 다각적 심층연구가 수행되지 못한 한계점이 지적되며, 이를 극복하기 위한 후속연구의 필요성이 요구된다.

시니어 영어학습자의 요구분석에 따른 프로세스 드라마(Process drama)  영어교육 프로그램 연구

손선미 한국노년학회 2017 한국노년학회 학술발표논문집 Vol.2017 No.추계

피브린 고분자와 반원상 연골세포를 이용한 손상된 가토 반원상 연골의 재생

손선미,이재선,최차용,박종용,김병수,박정호 대한정형외과연구학회 2003 대한정형외과연구학회지 Vol.6 No.2