관광지 선택속성이 관광객의 지각된 가치와 충성도에 미치는 영향

손병모 대한관광경영학회 2011 觀光硏究 Vol.26 No.1

본 연구는 관광지 선택속성이 관광객의 지각된 가치와 충성도에 미치는 영향을 밝히는데 목적을 갖고 강원도 동해안지역 방문객 300명을 대상으로 실증 조사하였다. 검증결과 서비스 품질, 접근성이 지각된 가치에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 지각된 위험은 통계적으로 유의한 부(-)의 영향을 미치는 것으로 나타났다. 그리고 관광객의 지각된 가치가 충성도에 미치는 영향에서 재방문의도가 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 서비스 품질과 접근성이 높을수록 지각된 가치수요도 높고 지각된 가치가 높을수록 재방문의도 또한 높아져 이는 결국 긍정적인 충성도에 따른 재방문과 구전으로 연결됨을 시사해 주었다. This study was aimed at inquiring into the effect of destination choice attributes on perceived value and loyalty of tourists by carrying out an empirical survey on 300 people visiting eastern coast in Gangwon province. Analysis showed that the service quality and accessibility have a statistically significant positive effect on the perceived value, and the perceived risk has a statistically significant negative effect on the perceived value. In the effect of tourists' perceived value on loyalty, the revisit intention had a statistically significant positive effect on the loyalty. The high service quality and accessibility ratcheted up demand for the perceived value. Besides, the high perceived value enhanced the revisit intention, suggesting that this was connected by the revisit and word-of-mouth according to the positive loyalty.

관광정보시스템 사용자 만족에 관한 연구

손병모 문화관광연구학회 2001 문화관광연구 Vol.3 No.3

In the modem Enterprise's management, information for its use and correcting information to its appropriate form are gaining moment with time. This information is always subject to being change with customer's use or demand. Hence, it is advised to use it carefully recognizing how to use information systems. To summary these surveys, making selection's company when it is being maintenance because it is effected by a sales abilities and a business. From the perspective of relaxed enterprise, system should be upgrade in order to fulfill end-user's demands. If the system upgrade is provided, employee's satisfaction on their works are greatly enhanced, which needs to conspicuous improvement of business operation and dramatic reductions of expense. Total satisfaction stemming from using TIS affects achievement, but also organization one. If employees are satisfied with their works in one department, they tend to content with the works given to then in other one. Therefore, a company must realize haw it can coordinate planning, establishing and activating its common goal when pursuing system development. Then, it should assess their employee's satisfaction on the use of the systems and apply a corrective measure as an effective feedback if it is needed. This research encountered numerous limitations as a reference for the use of TIS because of financial sources. Thus, next research will make * 한진정보통신 근무 up for what has been missed for this study. To nutshell, owns mind for the knowledge management in 21 centuries plays an important role in predicting whether the company stays or not in the market.

호텔·리조트를 활용한 의료관광산업의 활성화 방안 -강원도 중심으로-

손병모 ( Byeong Mo Son ),김동수 ( Dong Soo Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.2

본 연구는 지구촌 현대인들의 관심사인 의료관광에 대하여 우리나라에서 추진 중에 있는 의료관광 현황과 문제점과 시사점 그리고 환경요인 등을 파악하여 다양한 의료관광 상품과 국내의 호텔 ㆍ리조트를 연계 및 활용하여 고부가가치 의료관광산업으로 활성화하는 방안을 제시하고자 한다, As we have financial leeway in their life seeking good health and long life, people on the globe demonstrate a strong tendency towards healthcare and their wellbeing. The medical tourism industry of Korea in 2009 designated as the new article Number 12 (2nd Clause) is now supported by the Tourism Promotion Act as part of the Presidential decree. The fundamental elements in medical tourism industry consists of medical institutions, hotels and resorts, professional travel agencies. Moreover, it is expected to improve customer satisfaction if the products of tourism industry are divided into 3 categories and strategically managed. With its theoretical background, this study intends to analyze the details and present the possible outcome in terms of customer service and product development related to medical tourism seen in hotels and resorts. In addition, it aims to shed light to the standards in customer service, develop more value-added products utilized in hotels and resorts, and eventually revitalize the medical tourism industry.

평창 동계올림픽 관광이미지가 지각된 가치와 지역 애착도에 미치는 영향

손병모(Byeong-mo Son) 한국관광연구학회 2016 관광연구저널 Vol.30 No.1

This study is intended to look into the effects of the tourism image of Pyeongchang Winter Olympics on perceived value and community attachment. The results of this study are as follows. The overall results showed that the tourism image of Pyeongchang Winter Olympics had a positive effect on the perceived value and community attachment. Especially, the involvement was very positively moderated to boost the perceived value and community attachment. The tourism image of Pyeongchang Winter Olympics was a major mechanism to lead to potential visiting customers through the symbolic image given by Winter Olympics and the social ties strengthened by Winter Olympics according to the involvement. This means that the sports-based international events have the enough potential as tourism resources. The events can rely on the symbolic sports image as local big events to develop tourism resources and have an attachment with local culture at the same time, being a win-win situation for local development with tourism development. Consequently, given that our society was previously overflowing with the negative image of economic waste and abandoned facilities after the close when international events had the issue and theme of the emotional, social and environment-friendly value to expand the positive social perception of the environment-friendly Olympics on the customer perspective, the tourism image of Pyeongchang Winter Olympics can be a mechanism to raise the community attachment through the positive perception and thinking.

관광객의 관광동기가 관광만족 및 행동의도에 미치는 영향

손병모(Son Byeong-Mo),이한(Lee Han) 한국관광레저학회 2011 관광레저연구 Vol.23 No.3

연구논문(硏究論文) : 외식업 마케팅 커뮤니케이션이 브랜드 가치 및 브랜드 충성도에 미치는 영향

손병모( Byong Mo Son ) 한국외식경영학회 2011 외식경영연구 Vol.14 No.1

This study is aimed at inquiring into the effect of marketing communication on brand value and brand loyalty in food service industry. A survey was carried out by direct visit of restaurants using structured questionnaires on 450 foodservice brand customers who use Korean, Chinese, Japanese and Western food restaurants operating in five-star hotels located in Seoul area, and then 422 questionnaires except incomplete and unfaithful data were used for final analysis. Analysis showed that factors such as advertisement, sales promotion, word-of-mouth and physical environment for marketing communication in the food ervice industry have a statistically significant positive effect on the emotional value. And Factors such as advertisement, publicity, word-of-mouth and physical environment had a statistically significant positive effect on the social value. Besides, the emotional value and the social value of brand value had a statistically significant positive effect on the brand loyalty. Generally, the marketing communication in the food service industry had a positive effect on the brand value and loyalty. This testified that the communication factor had the most effect on the emotional value and the social value even in the effect of value on factors.

관광 스토리텔링 선택속성이 관광객 만족 및 충성도에 미치는 영향

손병모(Byong-Mo Son),김동수(Dong-Soo Kim) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.2

본 연구는 강원도 관광객의 관광 스토리텔링 선택속성이 관광객 만족 및 충성도에 미치는 영향을 밝히는데 목적을 갖고 연구하였다. 조사대상은 관광스토리텔링을 체험한 강원도 관광객 200명을 대상으로 임의무선표집을 하였다. 분석결과 관광 스토리텔링 선택속성이 관광객 만족에 미치는 영향을 분석한 결과 고유성, 매력성, 교육성, 흥미성, 이해용이성, 감성이 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났으며, 관광 스토리텔링을 통한 관광객 만족이 충성도에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 관광 스토리텔링을 통해 관광객의 흥미나 감성이 높아지고, 이해가 용이하도록 교육적 효과나 제공될 때 관광객들의 만족이 높아지고 이에 따른 긍정적인 주변에의 구전 및 추천으로 이어져 관광 활성화에 기여할 것을 시사해 주었다. The purpose of this study is to inquire into the effect of tourism storytelling choice attributes on tourist satisfaction and loyalty in Gangwon province. The random sampling was carried out on 200 tourists who experience tourist storytelling in Gangwon-do. First, the effect of tourism storytelling choice attributes on tourist satisfaction showed that the authenticity, attractiveness, educability, playfulness, undertstandability and sensitivity have a statistically significant positive effect on the tourist satisfaction, and the tourist satisfaction through tourism storytelling has a statistically significant positive effect on the tourist loyalty. Consequently, if the educational effect is provided to raise tourists' interest or sensitivity, and facilitate the understanding through tourism storytelling, the increase of tourists' satisfaction will be connected to positive word-of-mouth and recommendation in surroundings, contributing to tourism activation.

패스트푸드점 브랜드이미지가 고객만족과 구매행동에 미치는 영향

손병모 ( Byeong Mo Son ) 한국컨벤션학회 2015 MICE관광연구 Vol.15 No.4

The franchising industry has been boosted and considerably grown in Korean society thanks to the changes and development of dietary life culture resulting from the increase in people``s income, a rise in the number of single-person households, the increase of nuclear families, the increase of leisure time, changes in life habits, and the rise in the number of women in the workforce. In the era of globalization, Korea``s dining-out franchise industry has developed and its dietary life culture has become westernized, increasing the number of family restaurants and fast food restaurants of the dining-out franchise companies, not that of Korean food restaurant. This study aimed at examining the effect of the brand image of dining-our franchises on customer satisfaction and purchasing behaviors based on fast food restaurants, thereby suggesting alternatives and improvements. This study has strong exploratory features due to its limitations in spite of the suggestions and academic significance it presents. Therefore, if the limitations presented above are overcome and additional studies of the same field are conducted professionally, this study will be meaningful for the management of dining-out franchise fast food restaurants.

자치단체 관광진흥 공동 협의체 네트워크와 파트너십 구현을 통한 지역관광 활성화 방안 연구

손병모(Byeong Mo Son),김동수(Dong Soo Kim) 한국관광연구학회 2011 관광연구저널 Vol.25 No.2

It takes a great amount of effort to promote tourism as the growth engines of local autonomous bodies and there is also a growing status of tourism in the regional economy. In recent, tourism of autonomous bodies has to be pushed ahead by a cooperation of various main bodies such as local residents as well as related-private and -public enterprises , rather than its goal has to be achieved by particular one-sided parties such as autonomous bodies, local public enterprises and companies. In particular, the private-public partnership is increasingly emphasized in the advancement of local tourism. So, it is mainly classified into the public sector and the private sector for organizational design to form the local tourism advancement alliance. The public sector will have to be organized by the range of local governments, local tourism organizations and local councils linked to the local autonomous bodies around, and the private sector will have to be organized by the network and partnership of local residents, local groups, NGO and local experts. Based on this suggestion, the environment, which members of the community can continuously and actively participate in the issues of local tourism, may be constructed by the ``formation of tourism governance`` raised as the alternative measure. That would mean a decisive mechanism which will come the new energy and turning point of tourism development with the creation of a great synergy effect in developing local tourism.

외식산업 품질관리 요인이 소비자 만족 및 추천의도에 미치는 영향

김동수(Dong Soo Kim),손병모(Byong Mo Son) 한국관광연구학회 2011 관광연구저널 Vol.25 No.1

This study is aimed at inquiring into the effect of quality control factors on consumer satisfaction and recommendation intention in food service industry. A survey was carried out on 250 customers at 10 restaurants-each 5 resta urants(25 customers per store) in Gangnam and Gangbuk areas-who use top family restaurants in Seoul area of food service industries, a domestic brand and a foreign brand, by the use of structured questionnaires and direct visit of restaurants under managers` help. Analysis showed that such quality control factors as customer response, intrinsic value, menu quality, atmosphere, cleanness and accessibility have a statistically significant positive effect on the consumer satisfaction in the food service industry. Besides, the consumer satisfaction had a statistically significant positive effect on the recommendation intention in the food service industry. In other words, when clean skills, food ingredients and indoor atmosphere are always maintained and used, and convenient facilities and accessibility factors are furnished with in the menu quality and comfortable indoor atmosphere for maintaining and offering good quality faithful to employees` customer response of high quality and intrinsic value, and maintaining the service quality to live up to the expectation of various menus as quality control factors in the food service industry, the high consumer satisfaction is connected to the positive word-of-mouth and recommendation from the people around, contributing to the sales increase.