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호텔·리조트를 활용한 의료관광산업의 활성화 방안 -강원도 중심으로-
손병모 ( Byeong Mo Son ),김동수 ( Dong Soo Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.2
본 연구는 지구촌 현대인들의 관심사인 의료관광에 대하여 우리나라에서 추진 중에 있는 의료관광 현황과 문제점과 시사점 그리고 환경요인 등을 파악하여 다양한 의료관광 상품과 국내의 호텔 ㆍ리조트를 연계 및 활용하여 고부가가치 의료관광산업으로 활성화하는 방안을 제시하고자 한다, As we have financial leeway in their life seeking good health and long life, people on the globe demonstrate a strong tendency towards healthcare and their wellbeing. The medical tourism industry of Korea in 2009 designated as the new article Number 12 (2nd Clause) is now supported by the Tourism Promotion Act as part of the Presidential decree. The fundamental elements in medical tourism industry consists of medical institutions, hotels and resorts, professional travel agencies. Moreover, it is expected to improve customer satisfaction if the products of tourism industry are divided into 3 categories and strategically managed. With its theoretical background, this study intends to analyze the details and present the possible outcome in terms of customer service and product development related to medical tourism seen in hotels and resorts. In addition, it aims to shed light to the standards in customer service, develop more value-added products utilized in hotels and resorts, and eventually revitalize the medical tourism industry.
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패스트푸드점 브랜드이미지가 고객만족과 구매행동에 미치는 영향
손병모 ( Byeong Mo Son ) 한국컨벤션학회 2015 MICE관광연구 Vol.15 No.4
The franchising industry has been boosted and considerably grown in Korean society thanks to the changes and development of dietary life culture resulting from the increase in people``s income, a rise in the number of single-person households, the increase of nuclear families, the increase of leisure time, changes in life habits, and the rise in the number of women in the workforce. In the era of globalization, Korea``s dining-out franchise industry has developed and its dietary life culture has become westernized, increasing the number of family restaurants and fast food restaurants of the dining-out franchise companies, not that of Korean food restaurant. This study aimed at examining the effect of the brand image of dining-our franchises on customer satisfaction and purchasing behaviors based on fast food restaurants, thereby suggesting alternatives and improvements. This study has strong exploratory features due to its limitations in spite of the suggestions and academic significance it presents. Therefore, if the limitations presented above are overcome and additional studies of the same field are conducted professionally, this study will be meaningful for the management of dining-out franchise fast food restaurants.
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자치단체 관광진흥 공동 협의체 네트워크와 파트너십 구현을 통한 지역관광 활성화 방안 연구
손병모(Byeong Mo Son),김동수(Dong Soo Kim) 한국관광연구학회 2011 관광연구저널 Vol.25 No.2
It takes a great amount of effort to promote tourism as the growth engines of local autonomous bodies and there is also a growing status of tourism in the regional economy. In recent, tourism of autonomous bodies has to be pushed ahead by a cooperation of various main bodies such as local residents as well as related-private and -public enterprises , rather than its goal has to be achieved by particular one-sided parties such as autonomous bodies, local public enterprises and companies. In particular, the private-public partnership is increasingly emphasized in the advancement of local tourism. So, it is mainly classified into the public sector and the private sector for organizational design to form the local tourism advancement alliance. The public sector will have to be organized by the range of local governments, local tourism organizations and local councils linked to the local autonomous bodies around, and the private sector will have to be organized by the network and partnership of local residents, local groups, NGO and local experts. Based on this suggestion, the environment, which members of the community can continuously and actively participate in the issues of local tourism, may be constructed by the ``formation of tourism governance`` raised as the alternative measure. That would mean a decisive mechanism which will come the new energy and turning point of tourism development with the creation of a great synergy effect in developing local tourism.
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평창 동계올림픽 관광이미지가 지각된 가치와 지역 애착도에 미치는 영향
손병모(Byeong-mo Son) 한국관광연구학회 2016 관광연구저널 Vol.30 No.1
This study is intended to look into the effects of the tourism image of Pyeongchang Winter Olympics on perceived value and community attachment. The results of this study are as follows. The overall results showed that the tourism image of Pyeongchang Winter Olympics had a positive effect on the perceived value and community attachment. Especially, the involvement was very positively moderated to boost the perceived value and community attachment. The tourism image of Pyeongchang Winter Olympics was a major mechanism to lead to potential visiting customers through the symbolic image given by Winter Olympics and the social ties strengthened by Winter Olympics according to the involvement. This means that the sports-based international events have the enough potential as tourism resources. The events can rely on the symbolic sports image as local big events to develop tourism resources and have an attachment with local culture at the same time, being a win-win situation for local development with tourism development. Consequently, given that our society was previously overflowing with the negative image of economic waste and abandoned facilities after the close when international events had the issue and theme of the emotional, social and environment-friendly value to expand the positive social perception of the environment-friendly Olympics on the customer perspective, the tourism image of Pyeongchang Winter Olympics can be a mechanism to raise the community attachment through the positive perception and thinking.
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식품사고로 인한 기업의 보상노력과 위험지각이 재구매의사에 미치는 영향
이은준 ( Eun Jun Lee ),손병모 ( Byeong Mo Son ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3
The study is about relationship between food manufacture organization and foodservice organization`s compensation effort to the customers` risk perception and appropriate response plan. The research was from 15, March 2014 to 25, March and a total of 300 questionnaires it collected in 294 data and it selected total 283 data for analyzing. The selected questionnaires used SPSS18.0 statics package also it applied frequency analysis, factorial analysis, credibility analysis and regression analysis for the test of hypothesis. According to result the organizational compensation effort could reduce customers` risk perception additionally the compensation effort could lead repurchase intention.
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