문화재관람료의 지불의사에 미치는 결정요인 및 설득효과

박종구,Park, Joung-Koo 한국조경학회 2008 韓國造景學會誌 Vol.36 No.4

본 연구는 문화재관람료의 지불의사에 영향을 미치는 문화재관람료의 가격정책에 관련된 결정요인과 문화재해설사의 사찰서비스 제공 그리고 설득메시지의 유형별 효과를 살펴보았다. 최근 국립공원을 방문한 탐방객들은 문화재관람료에 관해 광범위한 사회적 반감과 사회적 저항감을 가지고 있으며, 더 나아가 문화재관람료의 징수 자체를 거부하고 있는 실정이기에 이에 대한 해결책이 필요한 시점이다. 계룡산 국립공원을 방문한 302명의 공원탐방객을 대상으로 설문조사가 이루어졌다. 주된 통계적 분석은 다중회귀분석과 이원변량 분산분석을 통해 수행되었다. 연구결과에 따르면 첫째로, 신용카드로 납부토록 하는 징수방식의 개선이 p<0.05수준에서 통계적으로 가장 유의한 영향을 미치는 것으로 나타났다. 또한, 문화재해설사의 상주, 사찰입장료와 주차비의 합동징수, 매월 평일의 사찰의 무료개방 등이 문화재관람료의 지불의사에 유의한 영향력을 미쳤다. 둘째로, 문화재관람료에 대해 가장 사회적 저항감이 낮은 설득메시지 유형은 문화재관람료를 미래 세대를 위한 문화재의 유지 보수에 사용하겠다는 내용을 강조한 것이 탐방객에게 가장 높은 설득효과를 주는 것으로 나타났다. 따라서 문화재관람료에 대한 사회적 저항감을 줄이기 위해서는 문화재의 보존을 강조하는 포스터나 스티커를 통해 매표소에서 지속적으로 탐방객을 설득하는 것이 가장 효과적일 것이다. The purposes of the study were to analyze the effects of determinants and persuasive messages on the willingness-to-pay cultural & heritage assets' admission fees. Recently visitors have responded to a nationwide boycott of the fees within national parks due to feelings of disapproval and resentment. Data were collected through onsite surveys of 302 visitors in the Mt. Gyeryong National Park. Regression analysis and two-way ANOVA were employed to obtain the results. The results indicate that credit card payment was the most prominent predictor of willingness-to-pay at the .05 level. The second highest coefficient was obtained in the condition levying of admission fees and parking fees at the same time, providing temple interpretive services, followed by free days for everyone on special days each month. In addition, the most persuasive message was the descriptive content, which stated that fees were profoundly committed to the protection of the cultural heritage for future generations. As a result, it is effective to continually persuade visitors to use posters or reminders that stress the preservation of cultural assets at the entrance gate.

의료보험청구자료중 뇌혈관질환 상병기호의 정확도에 관한 연구

박종구,김기순,이태용,이강숙,이덕희,이선희,지선하,서일,고광욱,류소연,박기호,박운제,김춘배,Park, Jong-Ku,Kim, Ki-Soon,Lee, Tae-Yong,Lee, Kang-Sook,Lee, Duk-Hee,Lee, Sun-Hee,Jee, Sun-Ha,Suh, Il,Koh, Kwang-Wook,Ryu, So-Yeon,Park, Kee-Ho,Park, 대한예방의학회 2000 Journal of Preventive Medicine and Public Health Vol.33 No.1

Objectives : We attempted to assess He accuracy of ICD codes for cerebrovascular diseases in medical insurance claims (ICMIC) and to investigate the reasons for error. This study was designed as a preliminary study to establish a nationwide surveillance system. Methods : A total of 626 patients with medical insurance claims who indicated a diagnosis of cerebrovascular diseases during the period from 1993 to 1997 was selected from the Korea Medical Insurance Corporation cohort (KMIC cohort: 115,600 persons). The KMIC cohort was 10% of those insured who had taken health examinations in 1990 and 1992 consecutively. The registered medical record administrators were trained in the survey technique and gathered data from March to May 1999. The definition of cerebrovascular diseases in this study included cases which met ore of two criteria (Minnesota, WHO) or 'definite stroke' in CT/MRI finding. We questioned the medical record administrators to explain the error if the final diagnoses were not coded as stroke. Results : The accuracy rate of the ICMIC was 83.0% (425 cases) Medical records were not available for 8.2% (51 cases) due to the closing of hospitals, the absence of a computer system or omission of medical record, etc. Sixty-three cases (10.0%) were classified as impossible to interpret due to insufficient records in 'major clinical symptoms' or 'neurological deficits'. The most common reason was 'to meet review criteria of medical insurance benefits (52.9%)'. The department where errors in the ICMIC occurred most frequently was the department for medical insurance claims in the hospital. Conclusion : The accuracy rate of the ICMIC was 83.0%.

뇌혈관질환과 관상동맥성 심질환의 위험요인에 관한 환자-대조군 연구

박종구,김헌주,박금수,이성수,장세진,신계철,권상옥,고상백,이은경,Park, Jog-Ku,Kim, Hun-Joo,Park, Keum-Soo,Lee, Sung-Su,Chang, Sei-Jin,Shin, Kye-Chul,Kwon, Sang-Ok,Ko, Sang-Baek,Lee, Eun-Kyoung 대한예방의학회 1996 Journal of Preventive Medicine and Public Health Vol.29 No.3

Cerebrovascular disease and coronary heart disease are the first and the fourth common causes of death among adults in Korea. Reported risk factors of these diseases are mostly alike. But some risk factors of one of these diseases may prevent other diseases. Therefore, we tried to compare and discriminate the risk factors of these diseases. We recruited four case groups and four control groups among the inpatients who were admitted to Wonju Christian Hospital from March, 1994 to November, 1995. Four control groups were matched with each of four case groups by age and sex. The number of patients in each of four case and control groups were 106 and 168 for acute myocardial infarction(AMI), 84 and 133 for subarachnoid hemorrhage(SAH), 102 and 148 for intracerebral hemorrhage(ICH), and 91 and 182 for ischemic stroke(IS) respectively. Factors whose levels were significantly higher in AMI and IS than in responding control group (RCG) were education, economic status, and triglyceride. Factors whose levels were significantly lower in hemorrhagic stroke than in RCG were age of monarch, and prothrombin time. The factor whose level was higher in AMI than ill RCG was uric acid. The factor whose level was higher in AMI, ICH, and SAM than in RCG was blood sugar. Factors whose levels were significantly higher in all the case groups than in RCG were earlobe crease, Quetelet index, white blood cell count, hemoglobin, hematocrit, and total cholesterol. The list of risk factors were somewhat different among the four diseases, though none of the risk factors to the one disease except prothrombin time acted as a preventive factor to the other diseases. The percent of grouped cases correctly classified was higher in the discrimination of ischemic diseases(AMI and IS) from hemorrhagic diseases(SAM and ICH) than in the discrimination of cerebrovascular disease from AMI. The factors concerned in the discrimination of ischemic diseases from hemorrhagic diseases were prothrombin time, earlobe crease, gender, age, uric acid, education, albumin, hemoglobin, the history of taking steroid, total cholesterol, and hematocrit according to the selection order through forward selection.

40세 이후의 사망에 영향을 주는 요인에 관한 코호트내 환자-대조군 연구

박종구,고상백,김춘배,박기호,왕승준,장세진,신순애,강명근,Park, Jong-Ku,Koh, Sang-Baek,Kim, Chun-Bae,Park, Kee-Ho,Wang, Seung-Jun,Chang, Sei-Jin,Sin, Soon-Ae,Kang, Myung-Guen 대한예방의학회 1999 Journal of Preventive Medicine and Public Health Vol.32 No.3

Objectives: This study was conducted to identify the factors influencing the mortality of Koreans over the age of 40 by a nested case-control study. Methods: The cohort consisted of the beneficiaries of Korea Medical Insurance Corporation for Government Employees & Private School Teachers and Staff(KMIC) who received health examinations of KMIC in 1992 and 1993 retrospectively. At that time, they were more than 40 years old. The cases were 19,258 cohort members who had died until December 31, 1997. The controls were 19,258 cohort members who were alive until December 31, 1997. Controls were matched with age and sex distribution of the cases. The data used in this study were the funeral expenses requesting files, and the files of health examinations and health questionnaires gathered in 1992 and 1993. To assess the putative risk factors of death, student t-test, chi-square test, multiple logistic regression analysis were used. Results : In multiple logistic regression analysis, independent risk factors of death were as follows; systolic blood pressure, diastolic blood pressure, blood glucose, AST, urine glucose, urine protein, alcohol drinking(frequency), cigarette smoking and perceived health status, intake of restoratives and blood transfusion showed positive associations with death; coffee consumption showed negative associations with death; and body mass index and serum total cholesterol showed J-shaped association with death. Conclusions: Regarding the direction of association, the result of analysis on the data restricted to '96-'97 was same as that of '93-'97. But in some variables such as obesity, serum cholesterol, the odds ratios of death in the data of '96-'97 were higer than those of '93-'94, which suggested that the data of '93-'94 was bearing effect-cause relationship. We concluded that it suggested further researches using long-term follow-up data to be needed in this area. 공 교의료보험 적용대상자들 중 1992년 건강검진 수검 피보험자와 1993년 건강검진 수검 피부양자를 대상으로 사망에 영향을 미치는 요인에 관한 코호트내 환자-대조군 연구를 실시한 결과는 다음과 같다. '93-'97년도 자료의 분석에서 사망과 정상관 관계를 보인 변수는 수축기 혈압, 이완기 혈압, 혈당, AST, 요당, 요단백, 음주('자주 마신다'), 흡연, 건강인지, 영양제 복용, 수혈이었다. 사망과 역상관 관계를 보인 변수는 커피 음용이었다. 비만도와 혈중 콜레스테롤은 사망과 J형의 상관관계를 보였다. '96-97년 자료만을 이용하여 분석한 경우도 '93-'97년 자료와 관련성의 방향은 동일하였으나, 비만$(25-30kg/m^2)$과 콜레스테롤(240 mg/dL이상)의 사망 예방효과는 '93-'97년 자료에 비해 '96-'97년 자료에서 감소함으로써 '93-'94년 자료에 결과-원인 관계가 일부 개재되었을 가능성을 배제할 수 없었다.

흡연의 경제적 손실분석

박종구,이규식,Park, Jong-Ku,Lee, Kyu-Sik 대한예방의학회 1989 Journal of Preventive Medicine and Public Health Vol.22 No.4

The purpose of this study was to identify and measure the economic costs and benefits due to smoking in Korea. Cigarette smoking is a major cause of morbidity and mortality. In addition to the health risks of smoking, there are important economic consequences. A complete assessment of the economics of smoking requires evaluation of various health, economic, and intangible parameters, including benefits as well as costs of both the production and consumption of tobacco. In this article we focus on costs resulting from the health effects of smoking (expenditures for medical care and the value of productive output lost to morbidity, and premature mortality among smokers), since economic benefits from tobacco industry is offset by expenditures for purchasing tobacco. Two distinct methodologies will be applied to measure the economic costs of smoking cigarette, the human capital and willingness-to-pay approaches. This article used the former method. In 1985, total economic losses due to smoking was estimated as 505.7 billion won, which was composed of morbidity losses 64.9 billion won mortality losses 429.1 billion won and indirect costs 11.7 billion won.

뇌혈관질환 발생 위험요인 구명을 위한 코호트내 환자-대조군 연구

박종구,김기순,이태용,이덕희,고광욱,이강숙,지선하,서일,류소연,박기호,김춘배,Park, Jong-Ku,Kim, Ki-Soon,Lee, Tae-Yong,Lee, Duk-Hee,Koh, Kwang-Wook,Lee, Kang-Sook,Jee, Sun-Ha,Suh, Il,Ryu, So-Yeon,Park, Kee-Ho,Kim, Chun-Bae 대한예방의학회 2001 Journal of Preventive Medicine and Public Health Vol.34 No.2

Objectives : To identify the risk factors of cerebrovascular disorders(CVD) in Koreans using a nested case-control study. Methods : The cohort consisted of beneficiaries who had taken health examinations of the Korea Medical Insurance Corporation (KMIC cohort: 115,600 persons) in 1990 and 1992 consecutively. Four hundred and twenty five (425) cases were selected following the validation of diagnosis among 2,026 reported CVD (160-168) inpatients during the year from 1993 to 1997. Controls were matched (1:1) with age and gender of the cases among inpatients without CVD during the same period. The source of data in this study were the files of the 1990 health examinations and the 1992 health questionnaires, as well as an additional telephone survey undertaken from March to November 1999. Results : In a bivariate analysis and multiple logistic regression analysis, risk factors for total CVD were hyperglycemia and hypertension. Unrespectively, the odds ratio of ex-smoker was significantly lower than that of those who had never smoked. The risk factors for ischemic CVD also were hyperglycemia and hypertension. However, only blood pressure was found to be a risk factor for hemorrhagic CVD. Hypercholesterolemia was not a risk factor for total CVD, ischemic CVD, and hemorrhagic CVD. Conclusion : We concluded that the most important risk factor for CVD (including subtype) in Koreans was hypertension.

다이아몬드 단결정 성장기술과 천연 다이아몬드와의 구별법

박종구,문명식,Park, Jong-Ku,Fritsch, E.,Shigley, J.E.,Moon, M. 한국분석과학회 1997 분석과학 Vol.10 No.4

이제는 직선제의 폐단에서 벗어날 때이다

박종구,Park, Jong-Gu 한국대학교육협의회 1996 大學敎育 Vol.83 No.-

일부농촌주민의 가정건강요원 이용에 영향을 주는 요인에 관한 연구 -연세 강화보건시범사업지역을 중심으로-

박종구,Park, Jong-Ku 대한예방의학회 1979 Journal of Preventive Medicine and Public Health Vol.12 No.1

The objectives of this study were to identify the determinants of the 1. Home visiting activities by FHWs 2. Utilization of village Family Health Workers(FHWs) 3. Attitudes towards FHWs 4. Knowledge about FHW's activities] among housewives in the Kang Wha Community Health Project area This study was analysed by using path analysis Exogenous variables were 1. Distance between the housewives' houses and that of their local FHW 2. Duration of work of each FHW as FHW in her village 3. Number of preschool children in the households Endogenous variables were 1. Home visiting frequency to each household by FHW 2. Knowledge about FHW's activities 3. Attitude towards FHWs 4. Utilization of FHW] by the housewives The results were as follows: The shorter the distance between client's and FHW's house, the higher the number of preschool children in the household, and the longer the duration of work of FHW as FHW, the higher is the number of her household visits in a given time span. The more frequently the FHW visits a household and the higher the knowledge about FHW's activities in the household, the more positive is the attitude of the housewives to the FHW and the more frequently she visits and utilizes the FHW on her own initiative.

기업과세제도의 합리적 개편방향

박종구,Park, Jong-Gu 한국주류산업협회 1994 주류산업 Vol.14 No.1