호텔의 IMC 활동이 고객만족과 호텔 신뢰에 미치는 영향

박오성(Oh-Sung Park),김건휘(Geon-Whee Kim) 한국엔터테인먼트산업학회 2016 한국엔터테인먼트산업학회 학술대회 논문집 Vol.2016 No.5

본 연구는 서울지역 특급호텔의 이용고객을 대상으로 호텔기업의 IMC활동에 고객만족, 고객들의 호텔 신뢰에 미치는 영향을 분석하고자 하였다. 검증결과, 첫째, 호텔의 IMC 활동 중 홍보와 고객만족의 관계에서, β=.511, t=10.074, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 광고와 고객만족관계에서 β=-.040, t=-.859로 나타나 영향을 미치지 않는 것으로 분석되었다. 이벤트와 고객만족관계에서 β=.190, t=4.225, p<.05로 나타나 유의한 영향을 미치는 것으로 나타났다. 판매촉진과 고객만족관계에서 β=.336, t=7.319, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 둘째, 호텔의 IMC 활동이 고객의 호텔신뢰에 미치는 영향은 가설검증 결과, 호텔의 IMC 활동중 홍보와 호텔신뢰의 관계에서, β=.475, t=8.70, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 가광고와 호텔신뢰의 관계에서 β=.046, t=.920으로 나타나 영향을 미치지 않는 것으로 분석되었다. 이벤트와 호텔신뢰의 관계에서 β=.116, t=2.398, p<.05로 나타나 유의한 영향을 미치는 것으로 나타났다. 판매촉진과 고객만족관계에서 β=.330, t=6.684, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객만족이 호텔 고객신뢰에 미치는 영향을 분석하기 위해 회귀분석을 실시하였다. 가설검증 결과, 고객만족은 호텔 고객 신뢰의 관계에서 β=.859, t=27.003, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. This study is a customer of the hotel IMC activities targeting corporate customers using the Seoul Express Hotel satisfaction, we analyzed the impact on the trust of our customers Hotel First, in relation to the promotion of the activities of the IMC hotel customer satisfaction, β = .511, t = 10.074, indicated by p <.001 was found on a significant impact. Advertising and customer satisfaction in relation β = .190, t = 4.225, as shown p <.05 was found on a significant impact. Sales promotion and customer satisfaction in the relationship β = .336, t = 7.319, as shown p <.001 was found on a significant impact. Second, the impact of hypothesis testing results in relation to the promotion of confidence and hotels IMC activities of the hotel, β = .475, t = 8.70, p significant effect appears as <0.001 IMC activities of the hotel Hotel Customer trust the effect was found. Third, the customer is satisfied with the regression analysis was performed to analyze the impact on the hotel customer confidence. Hypothesis Testing results showed that customer satisfaction is the hotel on the customer’s trust in the relationship β = .859, t = 27.003, p shows a significant effect as <0.001.

초고성능 모르타르를 활용한 외장 패널 개발

박오성(Park, Oh Seong),조형규(Cho, Hyeong Kyu) 한국콘크리트학회 2021 한국콘크리트학회 학술대회 논문집 Vol.33 No.1

최근 국내 건축용 내·외장재, 바닥재, 가구 및 조형물 등 다양한 분야에 활발히 적용되고 있는 UHPC의 최종 외장재로서의 물성, 내구성 평가를 진행하고 이에 따른 UHPC를 활용한 건축 외장패널의 적용 가능성을 평가하였다. Recently, UHPC, which is actively applied in various fields such as interior exterior materials, flooring materials, furniture and sculptures for domestic architecture, was evaluated for its properties and durability, and accordingly, the applicability of architectural exterior panels using UHPC was evaluated.

SiC 및 흑연 혼입 모르타르의 전자파 차폐 성능 평가

박오성 ( Park¸ Oh-seong ),조형규 ( Cho¸ Hyeong-kyu ) 한국건축시공학회 2021 한국건축시공학회지 Vol.21 No.5

건축물의 외벽 등에서 전자파를 차단하게 되면 건축물 안의 전자기장의 강도를 효과적으로 감소하게 되어 전자파 장해의 감쇠를 가져오므로 이에 대한 기술 개발에 관심이 크다. 본 연구에서는 반도체 분야에서 발생되는 SiC 부산물과 흑연을 선정하였고 분쇄 등 전처리 후 모르타르에 혼입하여 물성 및 전자파 차폐 성능을 평가하였다. 각 차폐 소재의 경제성을 고려하여 실험체 최외측 10% 부피만 각각의 차폐 소재를 혼입하여 차폐 성능을 평가하였고 차폐 효과 평가식을 활용하여 실험체 전체 부피에 차폐 소재를 혼입한 실험체를 제작할 경우 차폐 성능을 예측하였다. 실험 결과, SiC 알갱이 형태의 차폐 소재 혼입 시 차폐 성능은 최대 20dB, 흑연 분말을 차폐 소재로 혼입 시 차폐 성능은 최대 18dB, SiC 분말을 차폐 소재로 혼입 시 차폐 성능은 최대 28dB로 예측 되었고 99.9%의 차폐율을 갖는 것으로 알려진 30dB에 근접한 우수한 차폐 성능을 가지는 것을 확인하였다. Blocking electromagnetic waves on the exterior walls of buildings effectively reduces the intensity of electromagnetic fields in buildings, which leads to attenuation of electromagnetic disturbances, so there is a great interest in developing technologies. In this study, SiC by-products and graphite generated in the semiconductor field were selected and mixed into mortar after pretreatment such as pulverization to evaluate their physical properties and electromagnetic wave shielding performance. Considering the economic efficiency of each shielding material, only 10% volume of the outermost side of the experiment was mixed with each shielding material to evaluate the shielding performance. The shielding performance was predicted when the experiment was manufactured by mixing the shielding material with the entire volume of the experiment using the shielding effect evaluation formula. The results of the experiment showed that the shielding performance was up to 20 dB when SiC grains were mixed with shielding materials, the shielding performance was up to 18 dB when graphite powder was mixed with shielding materials, and the shielding performance was up to 28 dB when SiC powder was mixed with shielding materials, and the shielding performance was close to 30 dB, which is known to have a shielding rate of 99.9%.

분쇄 시멘트 및 화학 혼화제를 활용한 초고성능 모르타르 물성 평가

박오성 ( Park Ohseong ),조형규 ( Cho Hyeongkyu ) 한국복합신소재구조학회 2021 복합신소재구조학회논문집 Vol.12 No.2

초고성능 콘크리트(UHPC)는 낮은 물-결합재비(W/B), 고성능 감수제(SP), 혼화재 및 강섬유(Steel Fiber)의 혼입으로 일반 콘크리트보다 유동성, 강도 등에서 월등히 우수한 성능을 지닌 건설 재료이다. 본 연구에서는 진동밀로 분쇄하여 시멘트의 분말도를 6000㎠/g급 까지 높여 최적의 초고성능 모르타르를 제작하였다. 또한, UHPC의 특성상 시멘트, 혼화재뿐만 아니라 화학 혼화제 혼입량에 따라 물성에 많은 차이를 나타내기 때문에 최적의 화학 혼화제를 도출하기 위하여 고성능 혼화제에 따른 물성 평가 실험도 수행하였다. 분쇄된 시멘트를 활용한 초고성능 모르타르의 유동성, 강도 등 물성 테스트를 진행하였으며, 경제성을 고려하여 강섬유와 기타 혼화재를 혼입하지 않고 목표 물성을 달성하고자 하였다. 실험결과, 모든배합에서 플로우 값은 목표치 180±10mm를 확보하였으며, W/B 20%, SP 0.8%에서 최대 압축강도 90MPa, 휨강도 16.8MPa까지 나타났다. Ultra High Performance Concrete is a construction material that has superior performance in liquidity and strength than ordinary concrete due to low water-combination materials, high-performance chemical admixture, and mineral materials and steel fibers. In this study, the optimal ultra-high performance mortar was produced by grinding with vibrational wheat to increase the powder level of cement up to 6000㎠/g. Futhermore, due to the characteristics of UHPC physical evaluation experiments were conducted according to derive optimal chemical admixture as well as cement and mineral admixture, as well as chemical admixture. physical properties such as liquidity and strength of ultra-high performance mortar using crushed cement were tested, and the goal was to achieve the target properties without mixing steel fiber and other mineral admixture considering economic feasibility. The experimental results showed that the flow value for all combinations was at a target of 180±10mm with W/B 20% SP 0.8%, maximum compressive strength of 90 MPa and flexural strength of 16.8MPa.

호텔의 IMC 활동이 고객만족과 호텔 신뢰에 미치는 영향

박오성(Oh-Sung Park),김건휘(Geon-Whee Kim) 한국엔터테인먼트산업학회 2016 한국엔터테인먼트산업학회논문지 Vol.10 No.3

본 연구는 서울지역 특급호텔의 이용고객을 대상으로 호텔기업의 IMC활동에 고객만족, 고객들의 호텔 신뢰에 미치는 영향을 분석하고자 하였다. 검증결과, 첫째, 호텔의 IMC 활동 중 홍보와 고객만족의 관계에서, β=.511, t=10.074, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 광고와 고객만족관계에서 β=-.040, t=-.859로 나타나 영향을 미치지 않는 것으로 분석되었다. 이벤트와 고객만족관계에서 β=.190, t=4.225, p<.05로 나타나 유의한 영향을 미치는 것으로 나타났다. 판매촉진과 고객만족관계에서 β=.336, t=7.319, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 둘째, 호텔의 IMC 활동이 고객의 호텔신뢰에 미치는 영향은 가설검증 결과, 호텔의 IMC 활동 중 홍보와 호텔신뢰의 관계에서, β=.475, t=8.70, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 가 광고와 호텔신뢰의 관계에서 β=.046, t=.920으로 나타나 영향을 미치지 않는 것으로 분석되었다. 이벤트와 호텔신뢰의 관계에서 β=.116, t=2.398, p<.05로 나타나 유의한 영향을 미치는 것으로 나타났다. 판매촉진과 고객만족관계에서 β=.330, t=6.684, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객만족이 호텔 고객신뢰에 미치는 영향을 분석하기 위해 회귀분석을 실시하였다. 가설검증 결과, 고객만족은 호텔 고객 신뢰의 관계에서 β=.859, t=27.003, p<.001로 나타나 유의한 영향을 미치는 것으로 나타났다. This study is a customer of the hotel IMC activities targeting corporate customers using the Seoul Express Hotel satisfaction, we analyzed the impact on the trust of our customers Hotel First, in relation to the promotion of the activities of the IMC hotel customer satisfaction, β = .511, t = 10.074, indicated by p <.001 was found on a significant impact. Advertising and customer satisfaction in relation β = .190, t = 4.225, as shown p <.05 was found on a significant impact. Sales promotion and customer satisfaction in the relationship β = .336, t = 7.319, as shown p <.001 was found on a significant impact. Second, the impact of hypothesis testing results in relation to the promotion of confidence and hotels IMC activities of the hotel, β = .475, t = 8.70, p significant effect appears as <0.001 IMC activities of the hotel Hotel Customer trust the effect was found. Third, the customer is satisfied with the regression analysis was performed to analyze the impact on the hotel customer confidence. Hypothesis Testing results showed that customer satisfaction is the hotel on the customer"s trust in the relationship β = .859, t = 27.003, p shows a significant effect as <.001.

호텔기업의 환경요인이 고객서비스 가치, 질, 구매결정에 미치는 영향에 관한 연구

박오성(Park, Oh-Sung) 한국외식산업경영학회 2006 외식산업경영연구 Vol.2 No.1

호텔입지에 영향을 주는 요인에 관한 연구

박오성 ( O Sung Park ),정승영 ( Seung Young Jeong ) 관광경영학회 2013 관광경영연구 Vol.55 No.-

This paper investigates the determinants of hotel location using the multiple regression analysis. It employs a two-stage model that estimates the relationship number of hotel and characteristic of retail trade areas in a stage one using the diagram graph and then a model investigating the determinants of a number of hotels. The data include information on real estate price, pedestrian traffic, number of business for 29 retail trade area in Seoul. Our findings are three parts. First, many of the hotels is relatively located in the Jonggak station, Gangnam station, and Yeongdeungpo station retail trade areas in Seoul. Second, the hotel is clustered with the restaurants·hotel, and service business in Seoul. Third, there is a positive relation between pedestrian traffic and number of hotels. the hotel has an even appeal to a large proportion of 20 age passing-by women pedestrian. In summary, the result provided the basis for implementation of a hotel location model analysis.

한국임상암학회 전이성 전립선암 치료 지침

박인근 ( Inkeun Park ),강병욱 ( Byung Woog Kang ),고수진 ( Su-jin Koh ),김경하 ( Kyoung Ha Kim ),김세현 ( Se Hyun Kim ),김찬규 ( Chan Kyu Kim ),김호영 ( Ho Young Kim ),박권오 ( Kwonoh Park ),박세훈 ( Se Hoon Park ),오성용 ( Sung Y 대한내과학회 2017 대한내과학회지 Vol.92 No.2

The management of advanced prostate cancer has evolved rapidly. Androgen deprivation therapy, via surgical or medical castration, is the first-line therapy for hormone-naive metastatic prostate cancer. For approximately a decade, docetaxel-based chemotherapy was the only approved agent to show a survival benefit for castration-resistant prostate cancer. However, over the last 5 years, significant advances in the field have led to the approval of several new agents with different mechanisms of action, such as the new androgen pathway inhibitors abiraterone and enzalutamide, a new cytotoxic agent, cabazitaxel, and new bone-seeking agents such as radium-223, which have all been associated with improved quality of life and pain palliation and an increase in survival. However, there has been no Korean treatment guideline for metastatic prostate cancer which is developed based on thorough search for relevant articles, including recently developed agents, and adequate review and assessment of evidences, and thus, a guideline adequate for domestic circumstance is eagerly needed. Experts from the Genitourinary Oncology Committee of the Korea Cancer Study Group developed clinical recommendations for the treatment of metastatic prostate cancer based on 19 key questions. The Korean Association for Clinical Oncology, the Korean Prostate Society, the Korean Urological Oncology Society, and the Korean Society of Pathologists reviewed and endorsed the guidelines. These are the first Korean treatment guidelines developed specifically for metastatic prostate cancer. (Korean J Med 2017;92:124-141)

연구논문 : 호텔 그린마케팅이 서비스 가치, 서비스 질 및 구매결정에 미치는 영향

박오성 ( Oh Sung Park ) 한국관광산업학회 2012 Tourism Research Vol.36 No.-

This study relates to the green marketing in a hotel. This study is to theoretically examine the existing research with regard to the green marketing and to verify the green marketing`s impact on the purchase decision by consumers for services in a hotel enterprise, which produces and sells services. Green marketing not only focuses on a customer`s need and desire in addition to a satisfaction of demand. But also, it is a marketing activity, which focuses on the quality of men`s life in consideration of a customer in a broader dimension. It is conceptualized as marketing based on a production, sales and collection of a product, which is based on an environmental protection and a pollution factor is eliminated in. Consumers who are sensitive to an environmental issue as well as how a service and a product are produced, distributed and sold will play an important role in a consumption of a product like "green". In this regard, this study is to try to examine the consumers` reaction on an environment, which is a sensitive part. This study is i) to focus on a green marketing as a means to enhance a hotel image and to improve a management outcome; ii) to derive factors of activities with respect to a hotel`s green marketing; iii) to review correlation with relevant purchase decision for services; and iv) to study variables which affect such relationship.

조건부 가치추정법(CVM)을 이용한 온실가스 가치 추정에 관한 연구

박오성(PARK, Ohsung),손의영(SHON, Eui Young) 대한교통학회 2014 대한교통학회 학술대회지 Vol.71 No.-