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비정질 합금의 소성에 미치는 조성분리 원소의 역할 : 실험 및 전산모사 연구
박경원,이창면,사인영,이병주,이재철,Park, Kyoung-Won,Lee, Chang-Myeon,Sa, In-Young,Lee, Byeong-Joo,Lee, Jae-Chul 한국재료학회 2009 한국재료학회지 Vol.19 No.2
A series of experiments demonstrated that an addition of Ag into $(Cu_{0.5}Zr_{0.5})_{100-x}Ag_{x}$ amorphous alloys alters the plasticity of the alloys in a systematic manner. Energy dispersive x-ray spectroscopy (EDS) conducted on the $(Cu_{0.5}Zr_{0.5})_{100-x}Ag_{x}$ alloys exhibited the presence of compositional modulation, indicating that compositional separation had occurred. The presence of compositional modulation was also validated using a combined technique of molecular dynamics and Monte Carlo simulation. In this study, the effect of Ag on the compositional separation in $(Cu_{0.5}Zr_{0.5})_{100-x}Ag_{x}$ bulk amorphous alloys was investigated to understand the role played by the phase-separating element on the plasticity of the amorphous alloys.
쇼핑 가치 추구 성향에 따른 쇼핑 목표와 공유 의도 차이에 관한 연구 - 전자제품 구매고객을 중심으로
박경원,박주영,Park, Kyoung-Won,Park, Ju-Young 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.2
The interplay between hedonic and utilitarian attributes has assumed special significance in recent years; it has been proposed that consumption offerings should be viewed as experiences that stimulate both cognitions and feelings rather than as mere products or services. This research builds on previous work on hedonic versus utilitarian benefits, regulatory focus theory, customer satisfaction to address two question: (1) Is the shopping goal at the point of purchase different from the shopping value? and (2) Is the customer loyalty after the use different from the shopping value and shopping goal? We surveyed 345 peoples those who have bought the electronic-goods within 6 months. This research dealt with the shopping value which is consisted of 2 types, hedonic and utilitarian. Those who pursue the hedonic shopping value may prefer the pleasure of purchasing experience to the product itself. They tend to prefer atmosphere, arousal of the shopping experience. Consistent with previous research, we use the term "hedonic" to refer to their aesthetic, experiential and enjoyment-related value. On the contrary, Those who pursue the utilitarian shopping value may prefer the reasonable buying. It may be more functional. Consistent with previous research, we use the term "utilitarian" to refer to the functional, instrumental, and practical value of consumption offerings. Holbrook(1999) notes that consumer value is an experience that results from the consumption of such benefits. In the context of cell phones for example, the phone's battery life and sound volume are utilitarian benefits, whereas aesthetic appeal from its shape and color are hedonic benefits. Likewise, in the case of a car, fuel economics and safety are utilitarian benefits whereas the sunroof and the luxurious interior are hedonic benefits. The shopping goals are consisted of the promotion focus goal and the prevention focus goal, based on the self-regulatory focus theory. The promotion focus is characterized into focusing ideal self because they are oriented to wishes and vision. The promotion focused individuals are tend to be more risk taking. They are more sensitive to hope and achievement. On the contrary, the prevention focused individuals are characterized into focusing the responsibilities because they are oriented to safety. The prevention focused individuals are tend to be more risk avoiding. We wanted to test the relation among the shopping value, shopping goal and customer loyalty. Customers show the positive or negative feelings comparing with the expectation level which customers have at the point of the purchase. If the result were bigger than the expectation, customers may feel positive feeling such as delight or satisfaction and they would want to share their feelings with other people. And they want to buy those products again in the future time. There is converging evidence that the types of goals consumers expect to be fulfilled by the utilitarian dimension of a product are different from those they seek from the hedonic dimension (Chernev 2004). Specifically, whereas consumers expect the fulfillment of product prevention goals on the utilitarian dimension, they expect the fulfillment of promotion goals on the hedonic dimension (Chernev 2004; Chitturi, Raghunathan, and Majahan 2007; Higgins 1997, 2001) According to the regulatory focus theory, prevention goals are those that ought to be met. Fulfillment of prevention goals in the context of product consumption eliminates or significantly reduces the probability of a painful experience, thus making consumers experience emotions that result from fulfillment of prevention goals such as confidence and securities. On the contrary, fulfillment of promotion goals are those that a person aspires to meet, such as "looking cool" or "being sophisticated." Fulfillment of promotion goals in the context of product consumption significantly increases the probability of a pleasurable experience, thus enabling cons
인적자원관리는 노동조합을 대체하는가? 2005-2011 사업체패널조사를 이용한 실증분석
박경원 ( Kyoung Won Park ),김동배 ( Dong Bae Kim ) 한국산업노동학회 2014 산업노동연구 Vol.20 No.3
본 연구는 노동연구원의 2005-2011 사업체패널조사를 이용하여 인적자원관리의 노동조합 대체효과를 검증하였다. 패널분석의 고정효과모델을 기반으로 한 실증결과는 다음과 같다. 첫째, 사업체내 연봉제와 자율작업팀의 도입은 노동조합 조직률과 통계적으로 유의한 부(-)의 영향을 미친 반면 소집단활동과 직무순환제의 도입은 유의한 정(+)의 영향을 미쳤다. 둘째, 개별 인적자원관리 관행들의 합으로 측정한 HRM 시스템 지수는 정(+)의 영향을 미쳤지만 통계적으로 유의하지 않았다. 셋째, 사용자의 노동조합 전략은 노동조합 가입률에 유의한 영향을 미친 반면 육성형 HRM 정책은 유의하지 않았다. 마지막으로, 위 결과들은 개별 인적자원관리 관행들의 2년 시차변수들을 이용한 분석에서도 그 영향의 방향이 일관되게 나타났다. 본 연구의 결과는 인적자원관리와 노동조합 간에 대체성과 보완성이 서로 공존하며, 그 총효과는 서로 상반되는 효과 중 어느 효과가 더 지배적인가에 의해 결정됨을 시사한다. This study empirically tests whether Human Resource Management (hereafter HRM) substitutes for unions using the Korea Labor Institute’s 2005-2011 Workplace Panel Survey. The results from the fixed effect model are as followings. Firstly, the adoption of merit pay system and autonomous team significantly reduced the union membership rate, whereas the adoption of quality circle and job rotation significantly increased the union membership rate. Secondly, an HRM system index, measured with the sum of individual HRM practices, appeared to be positive to the union membership rate, but not statistically significant. Thirdly, union suppression by employers significantly reduced the union membership and the employer-union partnership significantly increased the union membership rate. However, employers’ HRM policy did not. Finally, these results were consistent with those with the use of two-year lagged variables. This study concluded that HRM and unions were both substitutable and complementary, and the total effect would depend on which one dominates the other.
학술연구 : IT 기업 시장지향성에 따른 프랜차이즈 유통의 갈등에 관한 연구: 전자 제품 판매 프랜차이즈를 중심으로
박경원 ( Kyoung Won Park ),최인혁 ( In Hyok Choi ),박주영 ( Ju Young Park ) 한국중소기업학회 2010 기업가정신과 벤처연구 Vol.13 No.4
최근에 마케팅 분야에서 주목받고 있는 연구영역인 시장지향성이 기업의 사업성과에 긍정적인 영향을 미치는 이유에 대한 설명을 하기 위하여 국내 대효적인 IT 기업의 제품 유통 프랜차이즈를 대상으로 연구하였다. 프랜차이즈 관계를 영위하는 가맹본부에게 있어서 자사 제품을 판매하는 가맹점들은 1차 고객이자, 최종 소비 고객을 상대해야 하는 유통으로서 판매원의 역할을 수행한다. 따라서, 판매력이 우수한 가맹점과 안정적이고도 장기적인 협력 관계를 유지하는 것이 가맹본부에게 있어서는 사업성과에 필수적인 요소라고 할 수 있다. 본부와 가맹점의 관계에서 가맹점이 본부의 시장지향성에 대한 태도가 가맹점의 만족, 관계지속의지 및 프랜차이즈 시스템 내에서 가맹점이 인식하는 갈등에 각각 어떤 영향을 미치는지 살펴보았다. 본부의 시장지향성을 고객지향성, 경쟁자지향성 내부협력 3개 요인으로 구분하여 검증한 결과, 본부의 시장지향성을 높게 인식한 가맹점은 프랜차이즈 관계에서 가맹점의 만족 역시 높게 나타났으며, 가맹점의 만족은 관계지속의지와 정(+)의 관계가 있는 것으로 나타났다. 반연 프랜차이즈 관계에서 가맹점의 본부에 대한 만족은 본부와 가맹점간 갈등을 줄여 주는 부(-)의 관계가 있는 것으로 나타났다. 본부와 프랜차이즈 가맹점 관계에서 본부의 고객지향성, 경쟁자지향성, 내부협력 요소로 구성되는 시장지향성의 확보를 통한 가맹점의 만족이 바람직한 프랜차이즈 관계 발전에 필수 요소라고 해석될 수 있을 것이다. This study attempted to investigate comprehensively the impact of market orientation on satisfaction, long-term orientation and conflict in the domestic representative IT company franchise channel system. To attain the objectives, it reviews literatures concerning the relationship between suppliers and retailers, particularly with regard to such as market orientation and long-term orientation. The market orientation consists of 3 constructs: customer orientation, competitor orientation, and inter-functional coordination. Data collected from 147 sales franchise store owners supported major hypothesis that were imposed in accordance with the results. The following conclusions were made; the market orientation of headquarters perceived on the franchisees is very important to establish satisfaction. And the satisfaction influence the franchisees to have long-term orientation. In addition, the satisfaction of franchisees reduces the conflict between the headquarters and franchisees. The significance of this study is that market orientation may help to establish the sound relationship between the headquarters and the franchisees as a component for satisfaction and mutual development.