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해산물에 대한 지불의도에 대한 연구: 제주도 사례를 중심으로
문준호 ( Joon-ho Moon ),당약함 ( Ruo-han Tang ),송명근 ( Myung-keun Song ) KNU기업경영연구소 2021 기업경영리뷰 Vol.12 No.2
해안 지역 관광에 있어서 음식의 소비는 하나의 중요한 영역으로 볼 수 있지만 해산물 소비에 대한 소비자들의 인식을 탐구한 연구는 다소 미미하게 진행되었다고 할 수 있다. 이러한 측면을 보완하기 위하여, 본 연구는 제주 해산물 소비자들의 지불의도에 영향을 미치는 변수에 대한 탐구를 하는 것을 주된 목적으로 한다. 지불의도를 설명하기 위한 요인으로 본 연구는 가격공정성, 위험, 혼잡도, 상품 다양성을 주된 요인으로 이용하여 연구를 수행하였다. 본 연구는 설문을 주된 수단으로 이용하였다. 자료 수집을 위하여 본 연구는 제주공항에서 관광객들을 대상으로 직접 설문 조사를 실시하였으며 252부의 설문을 자료 분석에 이용하였다. 본 연구는 빈도분석, 탐색적 요인 분석 및 신뢰도 검증, 상관관계 분석 및 다중회귀분석을 이용하여 제시된 가설을 검증하고자 하였다. 연구결과를 살펴보면, 제주도 해산물 지불의도에 있어서 가격공정성과 상품다양성은 긍정적인 영향을 미치는 요인으로 나타난 반면, 적절한 수준의 혼잡도는 지불의도를 극대화 시키는데 도움을 주는 요인으로 판명되었다. 즉, 혼잡도와 지불의도는 역U자 모양의 관계를 갖는 요인으로 나타났다. 하지만, 분석 결과는 위험은 소비자들의 제주 해산물 지불의도에 영향을 미치지 않는 요인으로 나타났다. 본 연구의 결과는 제주해산물 판매자들에게 경영관련 정보를 제공할 수 있다는 측면에서 실무적 시사점을 갖는다. Despite the importance of seafood in the domain of marine tourism, scant studies have investigated the characteristics of seafood consumers. In order to affiliate this void, this research is to investigate the determinants of sea food willingness to pay in the area of Jeju island. As the candidates of explanatory variables, this research employees price fairness, risk, diversity, and crowding. The main instrument of this research is survey. Also, this study performed field survey at Jeju airport. Then, this study used 252 observations for the data analysis. To analyze the data, this study carried out frequency analysis, exploratory factor analysis, reliability test, correlation analysis, and multiple regression analysis. Regarding the results, price fairness and diversity positively affects the willingness to pay. Also, the results presents that the adequate level of crowding maximizes the willingness to pay. Namely, there is an inverted U-shape association between crowding and willingness to pay. However, risk is identified as non-significant attribute to account for willingness to pay. The results of this research could offer the information for the management of seafood. This could become the practical implication of this research.
문준호 ( Joon Ho Moon ),서영일 ( Young Il Seo ),김현아 ( Hyun Ah Kim ),홍지현 ( Ji Hyun Hong ),전강 ( Gang Jeon ),하준욱 ( Jun Wook Ha ),이승순 ( Seung Soon Lee ),정재원 ( Jae One Jung ),박충기 ( Choong Kee Park ),박혜림 ( He Lim 대한류마티스학회 2004 대한류마티스학회지 Vol.11 No.4
Scleroderma is rare disease of unknown etiology characterized by fibrosis of skin and internal organs such as lung, gastrointestinal tract, kidney, heart and so on. The association between scleroderma and malignancy has been a controversy during recent years. We report a 77-year old female who had scleroderma and squamous cell carcinoma of esophagus. She was diagnosed as esophageal carcinoma and then sclerotic skin change developed in both hands and feet 3 months later. We present this case with a review of literatures.
원발성 중추신경계 림프종의 치료 성적에 대한 다기관 후향적 분석
문준호 ( Joon Ho Moon ),김동환 ( Dong hwan Kim ),안병민 ( Byung Min Ahn ),김시내 ( Shi Nae Kim ),전석봉 ( Seok Bong Jeon ),백진호 ( Jin Ho Baek ),김종광 ( Jong Gwang Kim ),손상균 ( Sang Kyun Sohn ),이규보 ( Kyu Bo Lee ),황정현 ( J 대한내과학회 2006 대한내과학회지 Vol.71 No.6
Background: A primary central nervous system lymphoma (PCNSL) is a rare neoplasm with a poor prognosis. The treatment of PCNSL involves a combination of chemotherapy, intrathecal chemotherapy and radiotherapy. This study retrospectively evaluated the treatment outcomes and prognostic factors of Korean patients with PCNSL. Methods: Between 1995 and 2003, 58 patients diagnosed with PCNSL from the multi-center hospitals were enrol1ed in this study. Among 56 patients who had received treatment, 16 patients were treated with radiotherapy alone, while 40 patients were treated with combined chemotherapy (CHOP; 9 cases, high-dose methotrexate; 31 cases) and radiotherapy. Results: The median age of the patients was 58 years (range, 19-76). A diffuse large B-cell lymphoma was diagnosed in 56 cases (96.6%), while a peripheral T-cell lymphoma was diagnosed in 2 cases. Of the 47 patients who could be assessed for their response after treatment, a CR and PR was observed in 32 (68%) and 11 patients (23%), respectively, giving an overall response rate of 91% (95% CI, 82~100%). The estimated 3-year overall survival rate for all the patients was 67±7.9% and the 3-year disease free survival rate was 53±8.3%. The overall survival of the high-dose methotrexate group was superior to that of the CHOP group (77±10%) versus 47±19%, p=0.05). Leukoencephalopathy was observed as a late complication in 9 patients (21%). No significant prognostic factors affecting survival were found by univariate analysis. Conclusions: Approximately half of the patients could have long-term survival after treatment in this study. High-dose methotrexate containing chemotherapy followed by radiotherapy was found to be an effective treatment. (Korean J Med 71:65i4-661, 2000)