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무용전공 여자대학생의 무용관심도와 무용몰입 및 무용열정과의 관계
권리안 대한무용학회 2020 대한무용학회논문집 Vol.78 No.5
The purpose of this study is to investigate the relationship between level of interest in dancing, immersion in dancing, and passion for dancing of female college students majoring in dance. For this purpose, a total of 335 copies of a survey were used to analyze female college students majoring in dance at universities located in Seoul and Gyeonggi-do. The results of this study are as follows. First, the analysis on how the level of interest in dancing of female college students majoring in dance affects their immersion in dancing showed that the level of affective interest and the level of behavioral interest in the category of the level of interest have a significant effect on cognitive and behavioral immersion of immersion in dancing. Second, the analysis on how the level of interest in dancing of female college students majoring in dance affects their passion for dancing showed that the level of affective interest and the level of behavioral interest of the level of interest have a significant effect on the harmonious passion in the category of the passion for dancing. And the level of affective interest of the level of interest in dancing has a significant effect on obsessive passion of passion for dancing. Third, the analysis on how immersion in dancing of female college students majoring in dance affects their passion for dancing showed that the cognitive immersion of immersion in dancing has a significant effect on harmonious passion and obsessive passion of the passion for dancing. .
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권리안 한국무용연구학회 2017 한국무용연구회 국제학술발표논문집 Vol.2017 No.-
본 연구는 우리나라를 대표하는 국ㆍ공립무용단체의 SNS를 활용한 프로슈머마케팅의 현황과 추이를 본 연구의 주안으로 다루었으며 이를 함의하는데 연구의 목적이 있다. 이러한 목적을 달성하기 위하여 최근 3년간의(2014-2017)국립무용단, 국립발레단, 국립현대무용단의 SNS프로슈머마케팅 사례를 각 무용단체의 SNS와 홈페이지 및 기사를 통해 조사하였다. 현대사회의 시대적 흐름을 반영한 국ㆍ공립무용단체의 SNS프로슈머마케팅은 관객과의 소통, 참여 등 쌍방향커뮤니케이션을 이룰 수 있기 때문에 무용분야의 그동안 정체되어 있던 관객개발 및 대중화에 대한 적극적인 마케팅의 일환으로 근시안적 대안만을 강구하였던 마케팅전략에서 벗어나 보다 효과적이고 장기적인 매출증대의 효과를 나타낼 수 있는 발전 가능성을 가지고 있음이 피력되며, 국 공립무용단체의 SNS프로슈머마케팅은 경제적, 교육적, 사회적가치의 함의를 지니고 있었다.
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권리안 ( Rhee-ahn Kwon ),차수정 ( Su-jung Cha ) 대한무용학회 2017 대한무용학회논문집 Vol.75 No.6
This research aims at investigating the current status of SNS prosumer marketing initiatives taken by National Dance Company of Korea, Korea National Ballet, Korea National Contemporary Dance Company and Universal Ballet. The results of the research are as followings. First, the local dance groups are undertaking SNS prosumer marketing initiatives of which the objectives are mainly divided into three parts: improving relations with the consumers and accommodating to their needs, providing education for audience participation and experience, and performance planning for audience development. Secondly, it was found through the research that National Dance Company of Korea and Korea National Contemporary Dance Company were best practicing SNS prosumer marketing for improving relations with the audience and for hearing their feedback. In addition the National Contemporary Dance Company was found to be providing multi-leveled education programs for diverse audience to offer experiences and induce participation from the audience, while actively taking SNS prosumer marketing approach. Lastly, the Universal Ballet was found to be taking proactive approach in SNS prosumer marketing by introducing differentiated performance planning.
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SNS프로슈머 마케팅을 활용한 무용공연의 관람만족, 관계의 질, 장기적 관계지향성과의 관계
권리안 ( Kwon Rhee-ahn ),차수정 ( Cha Su-jung ) 한국무용연구학회 2018 한국무용연구 Vol.36 No.1
본 연구는 SNS프로슈머 마케팅을 활용한 무용공연의 관람만족, 관계의 질, 장기적 관계지향성 간의 구조적 관계를 검증하여 무용공연의 관람만족이 장기적 관계지향성에 미치는 영향을 실증적으로 검증하고, 이들 인과관계에 있어서 관계의 질 요인의 매개효과를 검증하는데 있다. 본 연구목적을 위해 서울·경기지역을 비롯한 충청도, 경상도, 전라도지역의 무용전공자를 모집단으로 설정하여 총 807부의 설문지를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, SNS프로슈머 마케팅을 활용한 무용공연의 관람만족과 관계의 질 및 장기적 관계지향성은 유의한 정적 상관관계가 있는 것으로 나타났다. 둘째, SNS프로슈머 마케팅을 활용한 무용공연의 관람만족과 관계의 질 및 장기적 관계지향성 간에는 인과관계가 있는 것으로 나타났다. 셋째, SNS프로슈머 마케팅을 활용한 무용공연의 관계의 질은 관람만족과 장기적 관계지향성의 관계에서 부분매개효과가 있는 것으로 나타났다. This study proves the structural relationship among audience satisfaction, quality of relationships, and the long-term orientation of relationships stemming from dance performers which apply SNS prosumer marketing strategies. it aims to empirically verify the impact of audience satisfaction from dance performers on long-term relationship orientations, and the mediation effect of relationship quality on the causal relationship of factors. Total of 807 subjects were selected as the population. The results of this study, audience satisfaction, the relationship quality, and long-term relationship orientation from dance performers applying SNS prosumer marketing techniques had a statistically significant positive correlation as a causal relationship. Relationship quality had a partial mediated effect on audience satisfaction, and long-term relationship.
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차수정 ( Cha Su-jung ),권리안 ( Kwon Rhee-ahn ) 한국무용교육학회 2021 韓國舞踊敎育學會誌 Vol.32 No.2
The study is concerned with addressing the dance composition and meaning contained in Jeman Jung’s Sanjo Dance called Cheongpungmyeongweol. The conclusion of the study is as follows. First, Jeman Jung has the characteristics of the progressive arts activities establishing the popularization of the Korean dance and the various repertoires of the traditional creative dance. Second, the dance composition and meaning of Cheongpungmyeongweol are the five units of ideality, nature, freedom, sublimation, and return. Third, according to the explanation focusing on the dance meaning, ideality is the world of cleanness meaning dignity. Nature is the world of the abundance meaning harmony. Freedom is the world of brightness meaning freeness. Sublimation is the world of moon meaning the dual structure separating nature from me. Return means going back. Fourth, it is the dance containing the thought on the unity of heaven, earth, and a human being. It is desirable to do the study on the Korean traditional dance work and the continued study addressing the dancer’s emotion and the philosophy underlying the dance choreography further.
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