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- 저자 : 권리안 ( Kwon Rhee-ahn ) (검색결과 4 건)
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권리안 ( Rhee-ahn Kwon ),차수정 ( Su-jung Cha ) 대한무용학회 2017 대한무용학회논문집 Vol.75 No.6
This research aims at investigating the current status of SNS prosumer marketing initiatives taken by National Dance Company of Korea, Korea National Ballet, Korea National Contemporary Dance Company and Universal Ballet. The results of the research are as followings. First, the local dance groups are undertaking SNS prosumer marketing initiatives of which the objectives are mainly divided into three parts: improving relations with the consumers and accommodating to their needs, providing education for audience participation and experience, and performance planning for audience development. Secondly, it was found through the research that National Dance Company of Korea and Korea National Contemporary Dance Company were best practicing SNS prosumer marketing for improving relations with the audience and for hearing their feedback. In addition the National Contemporary Dance Company was found to be providing multi-leveled education programs for diverse audience to offer experiences and induce participation from the audience, while actively taking SNS prosumer marketing approach. Lastly, the Universal Ballet was found to be taking proactive approach in SNS prosumer marketing by introducing differentiated performance planning.
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SNS프로슈머 마케팅을 활용한 무용공연의 관람만족, 관계의 질, 장기적 관계지향성과의 관계
권리안 ( Kwon Rhee-ahn ),차수정 ( Cha Su-jung ) 한국무용연구학회 2018 한국무용연구 Vol.36 No.1
본 연구는 SNS프로슈머 마케팅을 활용한 무용공연의 관람만족, 관계의 질, 장기적 관계지향성 간의 구조적 관계를 검증하여 무용공연의 관람만족이 장기적 관계지향성에 미치는 영향을 실증적으로 검증하고, 이들 인과관계에 있어서 관계의 질 요인의 매개효과를 검증하는데 있다. 본 연구목적을 위해 서울·경기지역을 비롯한 충청도, 경상도, 전라도지역의 무용전공자를 모집단으로 설정하여 총 807부의 설문지를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, SNS프로슈머 마케팅을 활용한 무용공연의 관람만족과 관계의 질 및 장기적 관계지향성은 유의한 정적 상관관계가 있는 것으로 나타났다. 둘째, SNS프로슈머 마케팅을 활용한 무용공연의 관람만족과 관계의 질 및 장기적 관계지향성 간에는 인과관계가 있는 것으로 나타났다. 셋째, SNS프로슈머 마케팅을 활용한 무용공연의 관계의 질은 관람만족과 장기적 관계지향성의 관계에서 부분매개효과가 있는 것으로 나타났다. This study proves the structural relationship among audience satisfaction, quality of relationships, and the long-term orientation of relationships stemming from dance performers which apply SNS prosumer marketing strategies. it aims to empirically verify the impact of audience satisfaction from dance performers on long-term relationship orientations, and the mediation effect of relationship quality on the causal relationship of factors. Total of 807 subjects were selected as the population. The results of this study, audience satisfaction, the relationship quality, and long-term relationship orientation from dance performers applying SNS prosumer marketing techniques had a statistically significant positive correlation as a causal relationship. Relationship quality had a partial mediated effect on audience satisfaction, and long-term relationship.
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차수정 ( Cha Su-jung ),권리안 ( Kwon Rhee-ahn ) 한국무용교육학회 2021 韓國舞踊敎育學會誌 Vol.32 No.2
The study is concerned with addressing the dance composition and meaning contained in Jeman Jung’s Sanjo Dance called Cheongpungmyeongweol. The conclusion of the study is as follows. First, Jeman Jung has the characteristics of the progressive arts activities establishing the popularization of the Korean dance and the various repertoires of the traditional creative dance. Second, the dance composition and meaning of Cheongpungmyeongweol are the five units of ideality, nature, freedom, sublimation, and return. Third, according to the explanation focusing on the dance meaning, ideality is the world of cleanness meaning dignity. Nature is the world of the abundance meaning harmony. Freedom is the world of brightness meaning freeness. Sublimation is the world of moon meaning the dual structure separating nature from me. Return means going back. Fourth, it is the dance containing the thought on the unity of heaven, earth, and a human being. It is desirable to do the study on the Korean traditional dance work and the continued study addressing the dancer’s emotion and the philosophy underlying the dance choreography further.
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