成人男子의 衣服行動과 强化統制 및 身體的 滿足과의 相關硏究 : 衣服의 受容,身分象徵性,滿足度를 중심으로

高愛蘭,姜惠遠 한국의류학회 1983 한국의류학회지 Vol.7 No.2

The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men(between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptanceof business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.

의류구매시 소비자가 지각하는 다양한 가격 차원이 쾌락적 쇼핑가치에 미치는 영향

고애란,진병호 한국소비자학회 1999 소비자학연구 Vol.10 No.3

소비자의 성격유형에 따른 판매원 서비스 평가와 구매행동 특성

고애란,마윤진 한국의류학회 2001 한국의류학회지 Vol.25 No.6

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salespersons service and repurchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers, and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows; Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than j type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customers convenience in E, I, S, N, T, F, J types had a significant effect on repurchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention, also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

청소년기 여학생의 의복행동에 대한 영향요인 연구 : 연령 지역 차이와 심리적 특성 변인들의 상대적 영향력 Effects of Psychological Characteristics, Age and Residence

고애란,심정은,진병호 한국의류학회 2000 한국의류학회지 Vol.24 No.4

The purpose of this research were to identify the differences in clothing behaviors and psychological characteristics in relation to age and residence and to identify the relative effects of Korean female adolescents psychological characteristics on the clothing behaviors. The instruments measuring 9 psychological characteristics-adolescent egocentrism, social and general self-efficacy, public and private self-consciousness, boredom susceptibility, optimal stimulation level, body attitudes-were adapted from previous studies. Clothing behavior measurements were developed based on the pilot study results or adapted from previous studies. The data, collected from 2284 nationwide sample of Korean female adolescents(early, middle, late) was analyzed by frequency, two-way ANOVA, and LISREL confirmatory factor analysis. Clothing behavior were factor analyzed and 6 factors were identified: dressing for others, conformity to peers, clothing interest, self-expression, psychological dependence and clothing exhibition. Effects of age were dominant in 6 out of 9 psychological characteristics and five clothing behavior factors except conformity to peers. Dominant main effect of residence was found only in boredom susceptibility. From the results of LISREL, adolescent egocentrism, public self-consciousness and sensation seeking tendency were found to be the most influential psychological characteristics of female adolescents clothing behaviors.

청소년의 의복행동에 대한 자아중심성,자의식,신체만족도의 영향 연구

고애란,김양진 한국의류학회 1996 한국의류학회지 Vol.20 No.4

The purposes of this study were 1) to identify the effects of age and sex on adolescent's psychological characteristics-egocentrism, self-consciousness, body cathexis and clothing behaviors and 2) to identify the effects of psychological characteristics on clothing behaviors in each of the 6 groups classified by sex and age. Egocentrism was measured by Kim's Imaginary Audience Scale, and body cathexis, by the modified Secord and Jourard"s Body Cathexis Scale. Buss's Self-Consciousness Scale was slightly modified to assess public and private self-consciousness, and five aspects of clothing behavior were assessed with the questionmaires from the previous studies. The questionnaire were administered to 713 middle and high school boys and girls, and college students living in Seoul. Data were analyzed by frequency, factor Analysis, two-way ANOVA, and multiple regression analysis. The results of this study were as follows: 1) Four factors of egocentrism were identified Potency, Appearance/populatity, Sympathy and Justice. Four factors of clothing behavior were Clothing exhibition/dressing for others, Clothing interest, Psychological dependence, and Clothing conformity. 2) Sex and age were found to have effects on psychological variables and clothing behaviors of adolescence. Females showed higher egocentrism, selfconsciousness, clothing benaviors, but lower body cathexis than males. The mean scores of egocentrism, self-consciousness, clothing behaviors tended to increase with age. However, high school boys showed unique tendency, as they showed higher scores in those variables than the other two age groups. 3) Egocentrism (Appearance/populality factor) and public selfconsciousness were the most influencial variables on adolescent's clothing behavior among psychological characteristics. Private self-consciousness was found to be an important variable in explaining Psychological dependence.

한국 코스프레 집단의 문화기술지적 연구 I- 한국의 코스프레 집단의 분석 -

고애란,신미란 복식문화학회 2005 服飾文化硏究 Vol.13 No.6

This study goes into the field of CosPlay that takes place in Korea, and directly observes the people who engage in CosPlays. Based on in-depth interviews, this research identified the reasons why the CosPlay aficionados participate in this practice and their cultural preferences. Ethnography methodology was used to understand the behavior of the cultural entities of CosPlays. Moreover, this research attempted to understand their daily formalities through their own perspective and language instead of superficial language. In general, CosPlay form that they manifest is classified into two main categories: those who enjoy posing by becoming their favorite characters and those like to wear the clothes of their favorite characters and go up on the stage to perform an act of animation or game where the applicable character appears. Some of these groups are: 1) 'Bishojo CosPlay' that CosPlays mostly Bishojo cartoon characters and wants to just stand out, 2) 'Aekyo' group that CosPlays merely for the sake of the enjoyment of wearing costumes instead of having the mania-like characteristics, 3) ‘CosPlayer Group’ who enjoy doing organized team CosPlay in order to present a performance, 4) 'J-Rock CosPlay' group that CosPlay Japanese visual rock groups and prepare to be among a professional CosPlay team, and 5) 'People related to Cospre.com' who try to make CosPlay rooted in as one of new cultures.

주부의 가치관에 따른 소비자 유형별 의복추구혜택과 구매관련행동 특성

고애란,남미우,조윤정 대한가정학회 2002 Family and Environment Research Vol.40 No.5

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, x^2-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented, Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Sociality-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefits than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were signigicant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

상설할인 매장 애고 소비자의 구매성향,상점속성 중요도 및 정보원 이용 연구

고애란,진병호 한국의류학회 1995 한국의류학회지 Vol.19 No.1

The purpose of this study were 1) to classify the consumer of outlet store according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, t-test, x²test and content analysis. The results were as follows; 1) outlet store consumers were classified into patronage group(n=71) and non-patronage group(n=87). 2) There were some significant differences between patronage group and non-patronage group in 6 variables. Those who patronize outlet store does not count on the exclusiveness and the convenience of the store, enjoy common style in fashion, are price-conscious and lower in income. 3) Marketing implications were discussed according to the result of content analysis.

윤리적 소비 - 나눔의 작은 실천

고애란 한국소비자학회 2014 한국소비자학회 학술대회 Vol.2014 No.5

윤리적 패션 상품 소비자 특성 연구

고애란,노지연 한국의류학회 2009 한국의류학회 학술대회논문집 Vol.2009 No.1