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Dimensions of Experiential Value: Is it the same across Retail Channels?
진병호,이용기,권순홍 한국마케팅과학회 2007 마케팅과학연구 Vol.17 No.4
Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do.Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper
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진병호,김영수 대한신경외과학회 1991 Journal of Korean neurosurgical society Vol.20 No.10-11
This authors reviewed the rediographs of 20,057 patients with spinal radiculomyelopathy from April 1983 to August 1990. The incidence and distribtion of the ossifications of the spinal ligaments were analized as followings. 1) The overall incidence of spinal ligaments ossification was 3.6% among 20,057 patients. 2) The most frequently occurs at lumbar area(67.1%), and then cervical(27.5%) thoracic (0.4%) area as in orders. 3) The OPLL was most common type(2.19%) of these spinal ligaments ossification, and then OALL(0.7%), OLF(0.24%) as in orders. 4) OPLL ① OPLL was most frequent at lumbar area(58.6%) and then cervical(37.0%), thoracic(0.4%) area as in orders. ② The cervical OPLL was commonly found at C5 & C6 area and morphologically, the multiple segmented type was most common then continuous type, mixed type and single segmented type in orders. ③ The multiple segmented type was more frequently found at upper cervical area, but the continuous type was more frequent at lower cervical area. 5) OALL ① OALL was most frequent at lumbar area(86.0%) but thoracic(1.4%) and cervecal area(5.3%) were relatively low in frequency. ② Of the lumbar OALL, the L4/5 area was most frequent site(37.8%) but the L3/4(25.3%) and L5/S1 area(24.5%) also had relatively high occurance rate. 6) OLF ① OLF was most frequent at lumbar area(92.7%), but the incidence of OLF was relatively rare at cervical(2.1%) and thoracic area(5.2%) ② Of the lumbar OLF, the L4/5 area was most common site(33.1%), but L5/S1 area had also high occurance rate(27.2%)
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진병호,김혜수,박연주 한국의류학회 2002 한국의류학회지 Vol.26 No.7
No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990's, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA, it is likely for firms in Vietnam to increase exports to EU and USA. Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean firms. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.
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진병호,고애란 연세대학교 생활과학대학 1996 生活科學論集 Vol.10 No.-
The purpose of this study was to investigate the influence variables of clothing brand loyalty such as consumer satisfaction, information search, perceived risk, product involvement, consumer knowledge and demographic variables on clothing brand loyalty. And the influence of the subdimensions of those variables on clothing brand loyalty were specifically analyzed. Additionally, the brands that consumers become loyal to and the sources that consumers learn about them were analyzed. The subjects were 505 male and female white collar workers in their twenties and thirties living in Seoul, Korea. The data were collected using self-administered questionnaires and analyzed by Factor Analysis, Regression, ANOVA, 2-test, t-test, and Frequency. The results of this study showed that the higher the consumer satisfaction, the information search, the perceived risk, the product involvement, and consumer knowledge, the higher the clothing brand loyalty. Women and unmarried subjects were most likely to be brand-loyal consumers. Subdimensions of six influence variables were partially influenced on clothing brand loyalty. Consumers showed multi-brand loyalty and were more brand-loyal to classical-style brands and national brands. The most frequently mentioned source to learn about the brands was window shopping for both men and women, and the next was television advertisement for men, and word of mouth for women.
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진병호,우홍주,정재은 한국무역학회 2015 Journal of Korea trade Vol.19 No.3
Born global (BG) firms internationalize rapidly at or near their inception to the world’s multiple lead markets such as the US and Europe, which contrasts with the classic internationalization theory (i.e., Stage model) that views internationalization as a gradual process. Most BG studies focus on describing BGs and why firms choose rapid internationalization has yet to be sufficiently addressed. This study was designed to understand what factors are related to BG among Korean small- and medium-sized enterprises (SMEs). Bounded by the liability of smallness, SMEs are deficient in financial and human resources, which are typically known as inhibitors of internationalization. Nonetheless, some SMEs internationalize rapidly at or near founding beyond the home continent and become BGs. In order to clearly identify factors related to BGs, two groups (BGs versus Non-BGs) were predicted by eight potential BG related factors. Analyses of 480 survey data collected from Korean SMEs nationwide revealed that among the eight BG related factors, five are found to be significant. That is, Korean SMEs with high entrepreneurial proclivity, highly unique product development, high R&D investment, less foreign network and export consumer products were discovered to be BGs. The findings of this study contribute to advancing BG theories in that, it provides empirical evidence that clearly articulates the “why rapid” aspect of BGs.
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