가족여행 정보원으로서 온라인 육아 커뮤니티 이용에 대한 탐색적 연구: 이용과 충족 이론을 중심으로

이한아름,배소영 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.2

This study aims to provide an in-depth understanding of the online parenting community as an information source of family travel based on the uses and gratifications theory. In particular, we explored why mothers search for travel information in the parenting community and how such information functions in family travel decision-making. This qualitative study was conducted based on a series of in-depth interviews with 20 members of the regional parenting community based in Songpa-gu, Seoul. As a result of the thematic analysis of the interview transcripts, 40 codes, 6 categories, and 2 themes were derived fromthe data. The key motives for using the travel information in the online parenting community were the homogeneity between information providers and recipients, the non-commerciality of information, and the screened information. In addition, the travel information fromthe parenting community served as reference materials for overall family travel decision-making, stimulated individuals’ travel needs, and influenced their existing destination images. This research expanded the perspective of travel information sources by highlighting online parenting communities as crucial information sources for family travel decision-making, and provided an in-depth understanding of information use of mothers who are major decision-makers for family travel.

A STUDY ON THE EFFECT OF DIFFERENCES BETWEEN EXTROVERTED AND INTROVERTED PERSONALITY GROUPS ON TRAVEL INTENTION

MIN-SU KIM 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회 학술대회 논문집 Vol.2020 No.11

This study aims to analyze the characteristics of tourist consumers who use tourist information and the characteristics between extroverted and introverted personality groups among the individual characteristics of tourist consumers in selecting tourist destinations according to tourist preference types, and the impacts of voluntary information exploration and travel preference types on the travel patterns according to the outward and inward nature of tourist consumers . Therefore, the purpose of this study is to: First, to give theoretical consideration to the character type, information source, broadcasting media, online oral tradition, travel preference type, and travel intention of tourism consumers. Second, to identify the differences between tourism information search activities and tourism behaviors that appear in types of travel preferences, depending on the types of outgoing and introverted personality of tourism consumers. Third, based on the results of this research, to present tourism marketing strategies and implications to domestic and foreign tourism content developers. The analysis method was investigated by the judgment sampling method amongst all the non-probability extraction methods. The valid samples collected were tested for validity using a confirmatory factor analysis to ensure the intrinsic validity of the discriminant and convergent validity, and finally the casual relationship between the variables was analyzed. From the analysis, three of the eight hypotheses were adopted. The implications of this study are as follows. First, tourism development companies will have to identify the characteristics of information exploration of tourism consumers with introverted personalities and develop information provision methods that conform to their personality types. In order to generate travel-related curiosity and interest, the government should establish a differentiated marketing strategy that considers not only IT and grafting technologies such as mobile apps for extroverted tourism consumers, but also introverted tourism consumers. Second, it is necessary to develop more colorful and more receptive broadcasting media contents for introverted tourism consumers, such as producing broadcasting programs using cast members of various personality types, away from traveling broadcasting. Third, tourism development companies should develop a strategy to maximize the expansion effect of information exploration by developing information platforms with characteristics such as travel-related applications or small groups online and offline by effectively combining characteristics and characteristics of tourism consumers online. Finally, tourism developers need to identify the types of travel preferred by consumers of extroverted and introverted personality groups and expand a variety of product groups that mix the types of travel preferences based on extroverted-introverted personality. In addition, marketing strategies should be developed through segmentation, such as gender, age group, and companion type with different characteristics within the group.

Travelers’ Portfolio of Online Information Sources for Travel-Related Information

Eun Jung No,Jin Ki Kim 한국경영정보학회 2011 한국경영정보학회 학술대회논문집 Vol.2011 No.06

An Investigation of the Information Sources Used by International Tourists of Different Age Groups in Fiji

Lanlung Chiang,Aikaterini Manthiou,Liang (Rebecca) Tang,JungYoung Shin,Alastair Morrison 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.3

This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18-29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists’ behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.

이원모드 연결망 분석을 활용한 정보원천과 관광객들의 다(多) 목적지 여행행동 간의 관계 조사 제주도 지역을 사례로

박득희,이계희,김태구 한국호텔관광학회 2019 호텔관광연구 Vol.21 No.3

This study analyzed the relationship between foreign tourists visiting a destination located in Jeju Island and the information sources used by them using a two-mode network analysis using 2017 International Visitor Survey data. The original data were converted to bipartite matrix using UCINET for social network analysis. Of two-mode network analysis techniques, this study conducted two-mode degree centrality analysis and two-mode core-peripheral model to understand the structure of two-mod network. The results of two-mode degree centrality analysis disclose that several anchor-points (i.e., tourist and attractions) can exist within a tourist-attraction two-mode network. In addition, the present study identified that 8 core attractions and 274 core tourists existed in the tourist-attraction two-mode network. The results of this study are believed to be used by Jeju tourism practitioners as basic data for developing and managing tourist hubs, operating, promoting, and marketing policies for the revitalization of Jeju Island. In addition, this study could contribute academically to the study of tourist travel to multi-attractions in that it expanded the understanding of the relationship between information sources and travel behavior patterns in multi-attractions by applying a two-mode network analysis. Finally, the theoretical and practical implications were presented and future research avenues were also offered.

온라인 관광정보 탐색과정 연구

조효진 ( Hyo Jin Jo ) 관광경영학회 2006 관광경영연구 Vol.29 No.-

A Study on Changes of Travel Behaviors of Chinese Student in South Korea : A Comparison of the Year 2007 and 2013

장운요,박근수 한국사상문화학회 2015 韓國思想과 文化 Vol.76 No.-

Studying abroad not only benefits the students themselves, but also improves the global understanding and promotes the communications between people of different cultures. Chinese students represent a clearly identifiable tourist market segment in Korea and should be expected to become an considerable inbound Chinese tourism market. Therefore it is very important as well as necessary to analyze Chinese students’ travel behavior and their characteristics related to it to understand upcoming Chinese tourism market in cultural aspects. So the purpose of the study is to find out the characteristics and changes of travel behaviors of Chinese students in South Korea in 2007 and 2013. Results show that relaxing, sight-seeing and escape are the main motivations. The landmarks become more attractive places, and the attractiveness of tradition and film location are strengthened. The main resource of tourism information depends on word of mouth. The traditional promotion channels, such as TV, newspaper and brochure are changed into the modern way. Chinese students in Korea want to travel longer than before and with small groups, the degree of satisfaction and loyalty to Korea travel become very high now.

한국(韓國)의 문화(文化) : 한국내 중국 학생 여행행동 변화에 관한 연구

장운요,박근수 한국사상문화학회 2015 韓國思想과 文化 Vol.76 No.-

외국에서 유학하는 것은 학생들 스스로에게도 학업적인 측면에서 선진학문을 공부하는데 많은 도움을 줄뿐만 아니라 서로 다른 문화 간의 이해와 소통을 촉진하는 작용을 하기도 한다. 중국 학생들은 국내 관광시장의 차별화된 목표시장을 형성하고 있으며 향후 인바운드 중국관광시장의 영향력 있는 요인으로 작용할 것으로 예상된다. 따라서 한국에서의 중국 학생들의 여행행동의 특징과 변화를 분석하는 것은 향후 중국관광시장을 문화적인 측면에서 이해하는데 중요하며 반드시 필요한 부분이다. 이 연구에서는 과거 7년 동안 중국학생들이 한국에서의 여행을 하는데 어떠한 특징이 있는지 분석하고 그 특징이 어떻게 변화하였는지를 분석하고자 하는 목적으로 수행되었으며 2007년과 2013년 두 차례에 걸쳐 한국 내 중국 학생들을 대상으로 조사를 실시하였다. 연구결과 중국학생들의 여행목적은 휴식, 관광, 벗어남 등이 가장 큰 여행목적으로 나타났으며 역사적인 건물들이 더 매력적인 여행목적지로 부각되었다. 또한 전통과 영화촬영지에 대한 매력도는 더 높아졌고 여행정보 획득경로는 구전(口傳, word of mouth) 요인이 가장 중요한 요인으로 자리 잡았다. 여행정보 획득경로 중 전통적인 경로인 TV, 신문, 브로슈어등은 더 현대적인 경로로 변화하였다. 과저 7년 동안 중국학생들은 과거보다 더 오랜 기간 여행하기를 원하며 과거보다 더 작은 그룹으로 여행하기를 원한다. 한국 여행에 대한 이들의 만족도와 충성도는 매우 높은 것으로 나타났다. Studying abroad not only benefits the students themselves, but also improves the global understanding and promotes the communications between people of different cultures. Chinese students represent a clearly identifiable tourist market segment in Korea and should be expected to become an considerable inbound Chinese tourism market. Therefore it is very important as well as necessary to analyze Chinese students` travel behavior and their characteristics related to it to understand upcoming Chinese tourism market in cultural aspects. So the purpose of the study is to find out the characteristics and changes of travel behaviors of Chinese students in South Korea in 2007 and 2013. Results show that relaxing, sight-seeing and escape are the main motivations. The landmarks become more attractive places, and the attractiveness of tradition and film location are strengthened. The main resource of tourism information depends on word of mouth. The traditional promotion channels, such as TV, newspaper and brochure are changed into the modern way. Chinese students in Korea want to travel longer than before and with small groups, the degree of satisfaction and loyalty to Korea travel become very high now.

Information and Technology Uses based on Travel Uncertainty

Junghye Angela Kah,Christine Vogt,Mac Kay Kelly 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.5

관광지이미지에 대한 정보원천과 관여수준의 역할에 관한 연구

박수완(Soo Wan Park) 한국호텔관광학회 2004 호텔관광연구 Vol.6 No.3