친환경농산물 선택기준이 구매의도에 미치는 영향 : 소비자 태도와 신뢰의매개, 조절효과를 중심으로

김미송,김동환,이기황,윤명길 한국유통과학회 2013 유통과학연구 Vol.11 No.12

Purpose- This study investigated the effects of consumers'selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology- The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results- The study provided several theoretical implications:first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions- First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

Quality Driven Approach for Product Line Architecture Customization in Patient Navigation Program Software Product Line

( Afifah M. Ashari ),( Shahliza Abd Halim ),( Dayang N. A. Jawawi ),( Ushananthiny Suvelayutnan ),( Mohd Adham Isa ) 한국인터넷정보학회 2021 KSII Transactions on Internet and Information Syst Vol.15 No.7

Patient Navigation Program (PNP) is considered as an important implementation of health care systems that can assist in patient’s treatment. Due to the feasibility of PNP implementation, a systematic reuse is needed for a wide adoption of PNP computerized system. SPL is one of the promising systematic reuse approaches for creating a reusable architecture to enabled reuse in several similar applications of PNP systems which has its own variations with other applications. However, stakeholder decision making which result from the imprecise, uncertain, and subjective nature of architecture selection based on quality attributes (QA) further hinders the development of the product line architecture. Therefore, this study aims to propose a quality-driven approach using Multi-Criteria Decision Analysis (MCDA) techniques for Software Product Line Architecture (SPLA) to have an objective selection based on the QA of stakeholders in the domain of PNP. There are two steps proposed to this approach. First, a clear representation of quality is proposed by extending feature model (FM) with QA feature to determine the QA in the early phase of architecture selection. Second, MCDA techniques were applied for architecture selection based on objective preference for certain QA in the domain of PNP. The result of the proposed approach is the implementation of the PNP system with SPLA that had been selected using MCDA techniques. Evaluation for the approach is done by checking the approach’s applicability in a case study and stakeholder validation. Evaluation on ease of use and usefulness of the approach with selected stakeholders have shown positive responses. The evaluation results proved that the proposed approach assisted in the implementation of PNP systems.

The Effect of Fashion Product Consumers` Need for Uniqueness on their Criteria of Clothing Selection and Switching Intentions

( Soojin Park ),( Sookyeong Park ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.3

The purpose of this study was to investigate the The effect of fashion consumer``s need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer``s need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

5060세대의 명품패션잡화 구매시 소비가치의 영향에 관한 연구

정영원,강은미,박은주 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.4

Despite the contraction in the overall consumption market, sales of luxury, especially luxury fashion accessory, are growing, and the proportion of 5060 generation in the total age of luxury purchase is increasing. The purpose of this study is to investigate the general characteristics of purchasing luxury fashion accessory, focusing on 5060 generation, and to examine the effect of consumption value on the service quality, product selection criteria, consumer satisfaction, and loyalty. The data of the study were collected using questionnaires for 5060 generation who had purchased luxury fashion accessory. Data were analyzed by frequency, factor analysis, reliability analysis, and regression analysis using SPSS 24.0 statistical program. The results of this study are as follows. First, 5060 generation purchased luxury fashion accessory in the order of handbags, ladies’ bags and shoes. The main purchasing places were department stores, duty-free shops, and premium outlets. The main brands to purchase were Louis Vuitton, Chanel, Gucci, and Prada. The average purchase amount of one time was less than 1 million won to 5 million won. 59.7% of consumers did not purchase luxury fashion accessory online, and 40.3% had experience of purchasing luxury fashion accessory online. Second, the effect of consumption value and related variables on loyalty when buying luxury fashion accessory was as follows. Functional value and social value influenced service quality, and functional value and emotional value influenced product selection criteria. Social values also have an important impact on consumer satisfaction and loyalty. Therefore, it was confirmed that functional value and social value are important factors in purchasing luxury fashion accessory. Also, product selection criterion had a greater effect on customer satisfaction than service quality, and consumer satisfaction affected loyalty. Based on the results of this study, it will be necessary for companies related to luxury fashion accessory to lead consumers’ satisfaction and loyalty through service quality and product development that can meet the consumption value of 5060 generation. 최근 전체적인 소비경기 위축에도 불구하고 명품패션잡화를 중심으로 한 명품시장의 매출은 신장되고있으며 명품구매의 전체 연령 중 5060세대의 비율이증가하고 있다. 이에 본 연구는 5060세대를 중심으로명품패션잡화 구매의 일반적인 특성에 대하여 살펴보고, 소비가치가 점포의 서비스품질, 제품선택기준, 소비자 만족 및 충성도에 미치는 영향을 살펴보고자 하였다. 연구의 자료는 명품패션잡화를 구매한 경험이있는 5060세대 여성을 대상으로 설문지를 사용하여수집하였다. 자료분석은 SPSS 24.0 통계 프로그램을사용하여 빈도분석, 요인분석, 신뢰도분석, 회귀분석을실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 5060세대들이최근 구매한 명품패션잡화는 핸드백, 여성용 가방, 구두 순 이였으며, 주로 구매하는 장소는 백화점, 면세점, 프리미엄 아울렛 이였고, 1년간 쇼핑횟수는 1회-5 회 이상이 고르게 분포되었다. 주로 구매하는 브랜드는 루이비통, 샤넬, 구찌, 프라다 순 이였다. 1회 평균구매 금액은 100-500만원 미만까지 고르게 나타났다. 온라인을 통한 명품패션잡화 구매경험은 없다가59.7%로 많았으며, 구매경험이 있다가 40.3%로 나타났다. 둘째, 명품패션잡화 구매를 할 때 소비가치 및관련 변수들이 충성도에 미치는 영향은 다음과 같았다. 소비가치 중 기능적 가치와 사회적 가치가 서비스품질에 영향을 미쳤으며, 기능적 가치와 감각적 가치는 제품선택기준에 많은 영향을 미쳤다. 사회적 가치는 소비자 만족과 충성도에도 중요한 영향을 미쳤다. 이에 명품패션잡화구매에 있어서 기능적 가치와 사회적 가치가 중요한 영향요소임을 확인할 수 있었다. 또한 제품선택기준이 서비스품질보다 소비자 만족에 더큰 영향을 미쳤으며, 소비자 만족은 충성도에 영향을미쳤다. 본 연구결과를 바탕으로 명품패션잡화 관련기업들은 5060세대의 소비가치를 충족시킬 수 있는서비스품질과 제품 개발을 통하여 소비자들의 만족과충성도를 이끌 수 있도록 하여야 할 것이다.

해외의류상표 도입시 선택기준과 정보탐색 행동

최선형(Sun Hyung Choi),권영아(Young Ah Kwon) 한국복식학회 1999 服飾 Vol.47 No.-

This study examined 1) retail buyers` reasons for buying imported apparel and brand license business and 2) types of information sources which they searched for the businesses 3) types of product/vendor selective criteria. Seventy subjects of one hundred samples responded. They were designers, merchandisers of apparel companies, and buyers of department stores. The results of empirical studies were summarized as follows : 1) Buyers & merchandisers recognized domestic market responses as the most important information source for selecting foreign brand. The critical problem of buying and brand license was deficiency of professionals in fashion retail. 2) Buyers & merchandisers primarily recognized brand identity and exclusive style of the product when selecting product or vendor. 3) Buyers & merchandisers primarily recognized return policy and good delivery of the vendor when selecting vendor. 4) There were relationships among information sources, selective criteria of product/vendor and buyer`s characteristics.

한국어 표준 문법 용어의 성립과 과제 - ‘표준 국어 문법 개발’을 중심으로 -

한재영 한국문법교육학회 2017 문법 교육 Vol.31 No.-

This study, as part of ‘The Development of Standard Korean language Grammar’ project, aims to provide recommendations for standardized grammatical terms. To unify grammatical terms, which we regarded as a preceding condition to develop standard Korean grammar, we attempt to revise grammatical terms and make recommendations for standardized grammatical terms. For this purpose, we have thoroughly examined grammatical terms used in grammar books and Standard Korean Language Dictionary. Since we conduct this work as part of ‘The Development of Standard Korean language Grammar’ project, we analyze the terms included in the manuscript of ‘The Development of a Standard Korean language Grammar’. Based on the examined list of terms, we develop ‘The list of Repetitive Grammatical Terms’ that contains synonymous grammatical terms, the subject we have reviewed in this paper. Through the above-mentioned process, we suggest the criteria for establishing standard Korean grammar terminology. The criteria proposed in this paper include exhaustiveness, modernity, normality, traditionality, systematicity, conformity, productivity, typicality, the possibility of redundancy, and simplicity. To obtain as many grammatical terms as possible for our review and to offer practical implications of the study, we include both ‘exhaustiveness’ and ‘modernity’ in the criteria. The other criteria applied in the paper are ‘normality, traditionality, systematicity, consistency, productivity, the possibility of redundancy, and simplicity’. In addition, by reviewing the on-going ‘Standard Korean Language Grammar’ Project, we examine the various specific problems that researchers are up against during the selection process of grammar terms.

남성의 쇼핑성향, 패션관여 및 인구통계적 특성이 아웃도어 웨어 구매의사결정에 미치는 영향 - 제품 선택기준, 점포 선택기준을 중심으로 -

문경은 ( Kyoungeun Mun ),정명선 ( Myungsun Chung ) 복식문화학회 2015 服飾文化硏究 Vol.23 No.2

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

남성의 쇼핑성향, 패션관여 및 인구통계적 특성이 아웃도어 웨어 구매의사결정에 미치는 영향 - 제품 선택기준, 점포 선택기준을 중심으로 -

문경은,정명선 복식문화학회 2015 服飾文化硏究 Vol.23 No.2

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

The Effects of Selection Criteria on Purchase Intention : The Case of Environment Friendly Agricultural Products

Mi-Song Kim,Dong-Hwan Kim,Myoung-Kil Youn 한국유통과학회 2013 한국유통과학회 학술대회 논문집 Vol.2013 No.-

This study investigated effects of consumers' selection criteria of environment friendly agricultural products upon purchasing intention based on the theory of planned behavior. 403 copies of effective answers were used. After test of validity and reliability, correlation, regression and multiple regression were used. The consumers' selection criteria of environment friendly agricultural products had significantly affirmative influence upon purchasing intention, and health, convenience, quality and familiarity did as well. A regression analysis with three variables of the theory of planned behavior was done to investigate effects of selection criteria, consumer attitudes and consumer trust upon purchasing intention to have affirmative influence in order of selection criteria, consumer trust and consumer attitudes. This study investigated effects of consumers' selection criteria, attitudes and trust of environment friendly agricultural products upon subjective norms, attitude toward the behavior and behavior of purchasing intention based on theory of planned behavior. The study gave new point of view on consumer behavior research concerning purchase of environment friendly agricultural products in the future. The study had limitation described at the end.

여성의 쇼핑성향, 패션관여 및 인구통계적 특성이 스포츠 웨어 구매의사결정에 미치는 영향 : 제품 선택기준, 점포 선택기준을 중심으로

문경은,문병일 한국스포츠학회 2017 한국스포츠학회지 Vol.15 No.2

본 연구는 여성의 쇼핑성향, 패션관여 및 인구통계적 특성이 스포츠 웨어 구매의사결정에 미치는 영향을 분석하 는데 목적이 있다. 이를 위해 광주광역시 소재 20~50대 여성 397명으로부터 자료를 수집하였다. 수집된 자료는 SPSS for Windows 21.0을 이용하여 통계 분석을 실시하였다. 첫째, 응답자의 쇼핑성향은 쾌락적 쇼핑성향, 실용적 쇼핑성향 이라는 2요인으로 분류되었고, 제품 선택기준은 본질적 속성, 비본질적 속성이라는 2요인으로 분류되었고, 점포 선택 기준 차원은 점포분위기, 점포환경, 판촉, 판매원이라는 4요인으로 분류되었다. 둘째, 응답자의 쇼핑성향에 따라 스포 츠 웨어 구매 시 구매의사결정의 차이를 파악한 결과, 실용적 쇼핑집단과 쾌락적 쇼핑집단 간 제품 선택기준, 점포 선택 기준에서 통계적으로 유의한 차이가 있었다. 셋째, 패션관여는 패션 고관여 집단과 패션 저관여 집단간 구매의사결정의 차이를 파악한 결과, 제품 선택기준, 점포 선택기준에서 유의한 차이가 있었다. 마지막으로, 인구통계적 특성 중 연령, 직업, 수입에 따라 제품 선택기준, 점포 선택기준에서 통계적으로 유의한 차이가 있었다. This study understood what effect was produced on the purchasing decision making of sports wear by a shopping orientation, fashion involvement and demographic characteristics. This research was conducted through a questionnaire survey, and 397 females in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.