사회적 패션으로서의 “Slogan T-shirts” 연구

신파람 ( Param Shin ),이효진 ( Hyojin Lee ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.5

The primary aim of this study was to analyze the fashion trend of wearing T-shirts with slogans at home and abroad and to consider the social influence of these shirts on fashion. The research method was based on the documentary method and the existing literature, and the study range was limited to the period from the middle of the 20th century to the present. Slogan T-shirts played important roles because they make the wearers highly visible wherever they go. T-shirts with slogans not only intentionally expressed the wearers` views on multiple social issues but they also made those issues more visible, thereby encouraging society to deal with them. The T-shirts also helped to form a social consensus regarding the issues. For this reason we referred to slogan T-shirts as `the social fashion` in this research. Regarding the results, the research found that T-shirts with slogans were a social fashion that conveyed real political slogans and thus influenced people`s political beliefs. Second, they politicized the issues in public interests with the public perspective. Third, the purpose of slogan T-shirts was to help people express their personality publicly and thereby bond with other people who held similar sympathies. Furthermore, the T-shirts conveyed multiple meanings in each message.

‘백제문화제’를 기반으로 한 티셔츠 패션문화상품 디자인 개발

서서영(Suh Seo-Young) 한복문화학회 2014 韓服文化 Vol.17 No.3

The purpose of this study was to develop the designs of T-shirts fashion cultural products combined with cultural elements of Gongju and Buyeo for Baekje Cultural Festival. Patterns for T-shirts designs were selected by analyzing relevant literature and web sites regarding the Baekje relics and Baekje Cultural Festival. T-shirts designs were developed using design CAD programs. The results of the study are as follows. First, design motifs were selected from the symbols of Baekje Cultural Festival, Gongju and Buyeo, and the patterns of Baekje relics. The T-shirts designs were developed by combining the motifs selected from each area. Second, T-shirts fashion cultural products were attempted to vary the sizes, combination and arrangement of the pattern, and applied the latest fashion trend colors to express the modern sense. Third, T-shirts designs were applied to round neckline T-shirts and suggested two colorations by trying color-way. T-shirts designs which created throughout this study can be applied to other shapes of T-shirts by design CAD programs. Fourth, various T-shirts designs can be helped to activate the local business by stimulating the interest and consumption of tourists fashion cultural products. Also, T-shirts can be used as local promotional materials to enhance an image of Gongju and Buyeo and to inform the festival.

‘백제문화제’를 기반으로 한 티셔츠 패션문화상품 디자인 개발

서미영 한복문화학회 2014 韓服文化 Vol.17 No.3

The purpose of this study was to develop the designs of T-shirts fashion cultural products combined with cultural elements of Gongju and Buyeo for Baekje Cultural Festival. Patterns for T-shirts designs were selected by analyzing relevant literature and web sites regarding the Baekje relics and Baekje Cultural Festival. T-shirts designs were developed using design CAD programs. The results of the study are as follows. First, design motifs were selected from the symbols of Baekje Cultural Festival, Gongju and Buyeo, and the patterns of Baekje relics. The T-shirts designs were developed by combining the motifs selected from each area. Second, T-shirts fashion cultural products were attempted to vary the sizes, combination and arrangement of the pattern, and applied the latest fashion trend colors to express the modern sense. Third, T-shirts designs were applied to round neckline T-shirts and suggested two colorations by trying color-way. T-shirts designs which created throughout this study can be applied to other shapes of T-shirts by design CAD programs. Fourth, various T-shirts designs can be helped to activate the local business by stimulating the interest and consumption of tourists fashion cultural products. Also, T-shirts can be used as local promotional materials to enhance an image of Gongju and Buyeo and to inform the festival.

전통 조각보와 한글을 모티브로 한 티셔츠 텍스타일 디자인 개발

최인숙,김은정 한복문화학회 2019 韓服文化 Vol.22 No.1

T-shirts are popular fashion items for all ages and seasons as jeans and street style. T-shirts are also used not only as a simple garment, but also for promotion, unity and homogeneity among members, it is also used for 'persuasive' roles in which an individual or group's claims are understood externally. For the design development of Korean images, The purpose of this study is to develop a textile design using the motif of Jogakbo and Hunminjeongeum, and to develop a T-shirt design. Research methods consist of literature research and design development. After developing a textile design using an illustration (Adobe Illustrator CS 6.0) program and an Adobe Photoshop (Adobe Photoshop CS 6.0) program, based on the images of Hangeul and Jogakbo, the design of T-shirts was presented using a Photoshop program for simulation mapping. The results of the study were as follows. Design 1 was designed by placing a textile design using rectangular type Jogakbo image and four consonants and vowels that are not currently in use at the bottom and sleeves of the T-shirt. Design 2 was designed the T-shirts of cute images by using the triangle-type Jogakbo image and ㅇ, ㅎ which is curved Hangul characters. Design 3 was designed T-shirts by placing a textile design using radial type Jogakbo image and the principle of adding strokes to a character of Hunminjeongeum. Design 4 was designed T-shirts by placing a textile design using the cintamani type Jogakbo image and bagic vowels at the time of the invention of Hunminjeongeum. Design 5 was designed T-shirts by placing a textile design using free type Jogakbo image and the basic consonants which are shaped of the vocal organs. Colors are used by extracting colors from traditional Jogakbo using illustration (Adobe Illustrator CS 6.0) programs. It is thought that a design using the images of Jogakbo and Hangul is suitable for the development of Korean images because of the harmony between the formative beauty of Hangeul and the beauty of color scheme of Jogakbo. I hope that diverse attempts will be made to find beautiful expressions and use them in the design, in addition to the design development of Hangeul, and to inherit the creativity and design philosophy of Hunminjeongeum. 티셔츠는 청바지와 스트리트 스타일로서 모든 연령과 계절에 걸쳐 인기 있는 패션 아이템이다. 티셔츠는 단순한 의복뿐만 아니라 회원들 간의 홍보, 단결, 동질성에도 사용되며, 개인이나 집단의 주장이 외부적으로 이해되는 '관용적' 역할에도 사용된다. 본 연구의 목적은 한국 이미지의 디자인 개발을 위해 조각보와 훈민정음을 모티브로 한 섬유디자인을 개발하고, 티셔츠디자인을 개발하는 것이다. 연구 방법은 문헌 연구와 디자인 개발로 이루어진다. 일러스트(Adobe Illustrator CS 6.0) 프로그램과 어도비 포토샵(Adobe Photoshop CS 6.0) 프로그램을 이용한 섬유 디자인을 개발한 후, 시뮬레이션 맵핑을 위한 포토샵 프로그램을 이용하여 티셔츠 디자인을 제시한다. 연구 결과는 다음과 같았다. 디자인 1은 티셔츠의 밑단과 소매에 현재 사용하지 않고 있는 네 개의 자음과 모음과 직사각형 형태의 조각보 이미지를 사용한 직물 디자인을 배치해 디자인하였다. 디자인2는 삼각형 조각보 이미지와 곡선 한글 문자인 ㅇ를 활용해 귀여운 이미지의 티셔츠를 디자인하였다. 디자인 3은 방사형 조각보 이미지와 훈민정음 문자에 스트로크를 추가하는 원리를 이용해 직물 디자인을 배치해 티셔츠를 디자인하였다. 디자인4는 훈민정음 창제 당시 신타마니형 조각보 이미지와 가곡모음을 사용한 직물 디자인을 배치해 티셔츠를 디자인히였다. 디자인5는 자유형 조각보 이미지와 성기 모양을 한 기본 자음을 사용한 직물 디자인을 배치해 티셔츠를 디자인히였다. 색상은 일러스트레이션(어도비 일러스트레이터 CS 6.0) 프로그램을 이용해 전통적인 조각보에서 색상을 추출하여 사용한다. 한글의 조형미와 조각보의 색채의 아름다움이 조화를 이루고 있어 조각보와 한글의 이미지를 활용한 디자인이 한국 이미지 개발에 적합하다고 생각된다. 한글의 디자인 발전 외에도 아름다운 표현을 찾아 디자인에 활용하고, 훈민정음의 창의성과 디자인 철학을 계승하는 다양한 시도가 이루어졌으면 한다.

온라인 구매환경에서 티셔츠 호칭 선택에 영향을 미치는 신체특성 분석 -20대 여성을 중심으로-

강여선 ( Yeo Sun Kang ) 한국의류학회 2021 한국의류학회지 Vol.45 No.1

This study provides basic information for the convenient size selection of T-shirts in an online purchasing environment. The best preferred T-shirts fit was selected among five sizes of T-shirts according to body size group. The subjects were 103 students majoring in clothing. After setting a virtual model with her own body sizes, the subjects chose the best preferred fit among five sizes of T-shirts that included the one suitable to their bust circumference, two smaller T-shirts and two larger T-shirts. As a result, they preferred the fit of larger size T-shirts than body size, but they preferred a different fit by the body characteristic group such as waist height group and hip circumference group. T-shirt length was affected by waist height; in addition, shoulder ease was affected by hip circumference and bust circumference. Therefore waist height and hip circumference should be considerable sizes when consumers choose T-shirts sizes with a preferred fit.

티셔츠에 표현된 비쥬얼 커뮤니케이션 연구

총롱,조영배 한국일러스아트학회 2013 조형미디어학 Vol.16 No.1

티셔츠는 19세기 말기부터 한 세기의 발전을 거쳐 현재 세계에서 가장 애용되는 패션 중에 하나이다. T”자형의 외형이 상징인 티셔츠는 초기에는 남성용 내의로 사용하였지만 1960년대부터 서방국가에서 청년문화를 전파하는 중요한 수단이 되었다. 본 논문은 티셔츠의 역사와 발전과정을 살펴보고 애용 되고 있는 티셔츠의 사례분석을 통하여 티셔츠가 전세계에 널리 유행된 원인과 문화적 추세 등을 연구하고 분석해 보았다. 티셔츠를 구성하는 모든 요소 중에서 티셔츠에 그려진 비주얼은 티셔츠의 영혼이라고 할 수 있다. 티셔츠 비주얼은 시각적 미감과 정보전달하는 것을 목표로 한다. 그 중에서 정보전달용 비주얼은 다른 비주얼과 달리 중요한 역할을 하는 것이 특징이다. 정보전달의 목적에 의하여 비주얼을 시각적 미감, 문화전파, 광고홍보 세가지로 분류할 수 있다. 비주얼의 표현된 조형내용에 따라 비주얼은 식물, 동물, 풍경, 인물, 브랜드 등 다섯가지 형식으로 구분 되고 문자의 조형에 따라서는 의미전달과 상징전달 로 구분된다. 본 논문은 소비자에게 더욱 흥미 있는 티셔츠 비주얼을 제안하기 위하여 각종 서적, 논문, 홈페이지를 통하여 연구해보고 시장조사를 통한 사례를 찾아 티셔츠에 표현된 다양한 기법들의 비주얼 이미지를 분석해 보았다. 결과로 티셔츠에 표현된 비주얼은 주로 일러스트 활용 표현방법, 타이포 활용 표현방법, 케릭터 활용 표현방법, 포토 활용 표현방법으로 구분되었다. 다양한 표현방법은 다양한 연령층에 적합하고 사람들은 자신의 수요와 기호에 따라 자기에게 적합한 티셔츠를 선택한다. 본 논문은 바로 이러한 다양한 표현방법이 상생하는 효과를 중점적으로 분석하였다. 일러스트 활용 표현방법은 다양한 색채와 강렬한 충격력으로 소비자들의 주목을 많이 받아 연령층의 폭이 제일 넓었다. 타이포를 활용한 표현방법은 직접적으로 디자이너와 사용자의 생각을 전달할 수 있었으며 캐릭터 활용 표현방법은 캐릭터의 인물표정이나 동작 등 기타 요소로 의미전달을 한다. 포토 활용 표현방법을 응용한 티셔츠는 이미지 내용이 주로 인물을 위주로 하고 있으며 시장 점유율이 낮은 편이다. The T-shirt, from the end of the 19th century after a century of development, is now one of the world's most beloved fashion. The T-shaped appearance of the iconic T-shirts was worn in the early days by men in Western countries since the 1960s, but has now become an important means to propagate the youth culture. In this paper, I will analyze of the process of the history and development of the T-shirts and the reason behind it becoming a prevalent worldwide trend. The visuals on the T-shirt is not only for visual aesthetics but also aim to convey information. Of them to play an important role for visual information transmission, unlike other visual features. By visual aesthetics, culture, propagation, and advertising can be classified into three informational purposes. Molding with a visual representation of the visual, plants, animals landscapes, figures, separated by a brand five types of plants and can be divided into the formative character of the meaning and symbolism passed. In this paper, we offer to consumers more interested in T-shirts and visual practices through market research through research to try to find various books, articles, websites, T-shirts in the expression of a variety of techniques to analyze visual images. Expressed on T-shirts as a result of visual expression methods mainly utilize Illustration, TYPO take advantage of representation, utilizing character representation, picture utilize representation was divided. Suitable way to express a variety of different ages and people, depending on the sign of their demand and select the appropriate T-shirt for him. In this paper, the analysis focuses on the effect of just how these various representations and prosperity. Illustration representation utilizing a variety of colors and intense impact, consumer received a lot of attention as the best due to the width of all ages. Expresses using typography in the way characters think of designers and users were able to deliver directly take advantage of express way the meaning of other factors, such as the character of the figures facial expressions or actions.

結合方法-目的理論的顧客導向型新産品設計:以T恤衫的時裝設計爲案例硏究

( Phallapa Petison ),( Songwut Thongthou ),( Kanittha Lekmoung ) 한국마케팅과학회 2012 Journal of Global Fashion Marketing Vol.3 No.4

了解市場?生産出高于顧客期望價?的新産品是新産品開發的關鍵所在, 尤其在靈活多變的時?服裝業(Jin, Park, and Ryn, 2010; Palladino, 2010)。現今, 消費者注重時?的同時更加在意産品的價錢是否合理(Palladino, 2010)。以泰國爲例, 時裝業的本國設計師不僅把注意力單獨放在未開發的市場與品牌建設中, 同時還要抵制?制品的湧入。因此, 在市場中穩住??的關鍵是要了解消費者在産品屬性、利益以及價?方面的偏好, 進而産生購買欲, 以此利用新産品設計與開發的市場信息來滿足消費者期望。爲了獲取相關信息, 此硏究以名爲“COMMON-T” 的泰國當地時裝品牌爲案例進行硏究。該公司時裝設計T恤衫的賣點在于其時?的款式。“COMMON-T”, 與其他新興的時裝品牌壹樣,都在面臨各種挑戰, 包括開發目標市場, 了解顧客需求, 尋?産品定位, 塑造品牌意識, 與對手的競爭, 這其中也包括?制品。本硏究運用方法-目的理論?出至爲重要的屬性與能?對這些屬性引起興趣的結果與個人價?(Gutman, 1982; Olson andReynolds, 2001; Costa, Dekker and Jongen, 2004; Søndergaardand Harmsen, 2007, Mulvey and Kavalam, 2010)。顧客導向型的屬性、結果與價?的相關信息有助于時裝設計師設計新産品。本硏究采用階梯訪談法對20名COMMON-T的普通顧客進行訪談以獲取相關數據。每次面對面訪談的時間在壹個半小時左右。首先將對話按照屬性、結果與價?分類爲三組。將相同意思的詞語歸納到壹組。將數據進行處理?開始設計模型以便于確定不同組答案間的關系。在LaddermapTM中輸入模型數據以分析結果。對階梯訪談的軟件分析出13種可以影響消費者購買決定的屬性, 分別爲繡花、顔色、款式與設計種類、布料質量、店鋪形象、圖案、甄別技術、服務、價格、款式、樣式、品牌與設計。但是, 通過LaddermapTM的程序分析, HVM顯示只有7種屬性可以産生結果。其中, T恤衫的設計可以成爲消費者對時?潮流的導向, 這是購買COMMON-T品牌的收益之壹。硏究結果顯示, 8個對COMMON-T的感知結果分別爲潮流趨勢、動感樣式、混搭特色、漂亮、舒適、特別、物有所?與泰國品牌。但是, LaddermapTM程序?忽略掉了少數消費者提到的動感樣式這壹項。數據分析與程序結果同時得出COMMON-T對于顧客的價?有3點, 分別爲滿足感, 歸屬感以及自我價?實現。本硏究的數據分析將新産品的設計提高到戰略性的高度。商家現在的重點是生産出個性?符合潮流的T恤衫。?外, 生産線有待擴大。硏究結果顯示出混搭的益處, 因此, 除T恤衫之外,還應該引進新産品的生産線比如緊身?, 連衣裙, 以此創造新商機。爲了抵制?制品, 設計師要使服飾具有個性、符合時?潮流?且價錢合理。其中壹組消費者提到, 泰國本土品牌是促進顧客購買COMMON-T的?壹重要因素。商家正在嘗試通過維護神秘浪漫主義理念個性化的特性創造出品牌形象。消費者指出能?反映出消費者身?的强烈的品牌形象是他們購買COMMON-T的原因。單是泰國本土品牌?不能保證品牌的成功。成功的關鍵是要將泰國品牌的産品打造出國際化標准質量。這樣, 泰國本土品牌才是促進消費者購買時裝的賣點。這樣的調整與變化是MEC方法結果的運用, 以保證品牌可以在靈活多變, 競爭力强的時裝業屹立不倒。 This action research applied a means-end theory as a frame to explore customer``s preference on product attributes, benefits and value that drive purchasing decision in order to utilize the market information in design and development of new products to meet customer expectation. A case study of a new fashion design T-shirt brand namely “COMMON-T” by local Thai designer was selected. Style, design, price, and brand name are found as preferred attributes that lead to purchasing decision. Mix & Matchable feature, uniqueness, cost-worthiness, and being Thai brand are perceived as benefits that serve customers`` value of satisfaction, belongingness, and self fulfillment. Understanding these customers`` insight, the designer attempts to emphasize on building a brand identity and offer the most-up-todate trend T-shirt at an affordable price. Positioning itself as the Thai designer brand whose products offer global standard quality not only allows COMMON - T to differentiate itself from counterfeiters, but is also a key to accomplishment.

연구논문 : 신 노년층 소비자의 에코 티셔츠 수요 실태 조사 및 고찰

박은주 ( Eun Joo Park ),김세희 ( Sae Hee Kim ) 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.5

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers` preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

민화 효제도 문양을 활용한 T셔츠의 선호도와 감성 이미지

양순희(Yang Soon Hee),권수애(Kweon Soo Ae) 한국생활과학회 2013 한국생활과학회지 Vol.22 No.4

The purpose of this research was to investigate preference and clothing images for T-shirts utilizing Hyojemunja Textile Pattern. The results of this study showed that the secondary students who participate in the study had low interest in Folk-painting and that the female students were more willing to buy T-shirts utilizing The Hyojemunja Textile Pattern than the others. Secondary students preferred letters-pattern to other ones of T-shirts and they opted for the patterns with black curve scripts and the patterns located in upper parts of T-shirts. However, the participants considered straight scripts more sophisticated, unique and feminine than curve scripts and therefore, this awareness helped them become more interested in Hyojemunja Textile Pattern. The findings of the study may suggest T-shirts utilizing Hyojemunja Textile Pattern can give those who have a low interest in Folk-painting increased chances to learn Folk-painting in secondary education.

편성물 티셔츠 기능에 관한 연구

신정숙 한국니트디자인학회 2012 패션과 니트 Vol.10 No.1

T-shirt is one of the most popular items of clothing because of its simplicity and utility. T-shirt has changed from underwear to stylish outwear by new paradigm, taste of consumer, awareness of recycling, spread of subculture, life style, etc. Purpose of this study is to analyse function of T-shirts, through the study of widely accepted T-shirts in modern society. The methods of this study was to analyse internet site, journal, photographing about international and domestic T-shirts . The results of this study are as follows:T-shirt is evolved from underwear, outwear, military uniform to sports wear. The boundary between underwear and outwear has disappeared; new function like heating has been added. T-shirt pattern make communication function of publicity, persuasion, art, fashion. T-shirt turns out to have functions like hugging, twinkling, performance, emitting sweet smell to enhance quality of life. It also has functions to maintain health and to secure safety.