간호대학생의 건강증진행위와 대학생활적응이 취업전략에 미치는 영향

한영인(Young-In Han),김정미(Jeoungng-Mi kim) 한국산학기술학회 2018 한국산학기술학회논문지 Vol.19 No.3

본 연구는 간호대학생의 건강증진행위, 대학생활적응 및 취업전략 정도를 확인하고 각 변수들간의 상관성 및 취업전략에 관련된 요인을 파악하고자 시도되었으며, 서술적 조사연구로 설계되었다. 자료수집은 G시의 일개 간호대학교에서 2017년 9월 1일부터 9월 30일까지 수집되었다. 연구대상자는 본 연구의 목적을 이해하고 동의한 221명의 간호대학생들이 참여하였으며, 참여자들은 구조화된 자가 설문지를 통해 건강증진행위, 대학생활적응 및 취업전략을 작성하였다. 수집된 자료는 SPSS 22.0 프로그램을 사용하여 빈도와 백분율, t-test, ANOVA, Pearson 상관계수, 다중회귀분석을 시행하였다. 본 연구결과, 간호대학생의 건강증진행위 평균점수는 2.11±.34점, 대학생활적응 평균점수는 3.47±.67점, 취업전략 평균점수는 3.24±.56점이었다. 건강증진행위와 대학생활적응 (r=.437, p<.001), 건강증진행위와 취업전략 (r=.536, p<.001), 대학생활적응과 취업전략(r=.615, p<.001)은 통계적으로 유의한 양의(+) 상관관계를 나타냈다. 간호대학생들의 취업전략에 영향을 미치는 요인은 대학생활적응, 건강증진행위, 환경변화적응, 건강상태로 나타났으며, 이들 변수의 설명력은 49.7%이었다. 결론적으로, 간호대학생의 취업전략은 건강증진행위, 대학생활적응과 관련이 있는 것으로 나타났다. 따라서, 간호대학생의 건강증진행위, 대학생활적응과 취업전략을 향상시키기 위해 프로그램개발과 반복연구, 교육과정개선이 필요하다. This study was conducted to describe the relationship and influencing factors among health promotion behaviors, university life adaptation and employment strategies satisfaction of nursing students. Data were collected from September 1 to September 30, 2017 using a structural questionnaire, which was completed by 221 nursing students in G city. The data were analyzed though descriptive statistics, Pearson"s correlation coefficient and multiple regression analysis using SPSS version 22.0. The mean scores were as follows: health promotion behaviors, 2.11±.34; university life adaptation, 3.47±.67; employment strategies, 3.24±.56. A positive relationship was observed between the health promotion behaviors and university life adaptation (r=0.437, p<0.001), health promotion behaviors and employment strategies (r=0.536, p<0.001), and university life adaptation and employment strategies (r=0.615, p<0.001). Factors affecting employment strategies of the study participants were university life adaptation, health promotion behaviors, adaptation to environmental changes, and health conditions, which explained about 49.7% of the total. In conclusion, this study showed that employment strategies were correlated with promotion behaviors and university life adaptation. Therefore, it is necessary to improve curriculum, program development and repeat research to improve health promotion behaviors, university life adaptation and employment strategies.

21C 세계화시대 방콕헌장의 건강증진전략과 실천 수준: 우리나라 지역 건강증진사업을 중심으로

이명순,김장락,강민정 대한의사협회 2011 대한의사협회지 Vol.54 No.10

To address effectively health determinants and challenges in the rapidly changing global context of the 21st century, the Bangkok Charter for Health Promotion was adopted at the Sixth Global Conference for Health Promotion in 2005. According to the Bangkok Charter, all sectors and settings of society are required to implement five strategies for health promotion: they must be advocates for health and health promotion, make strategic investments in their policies and programs, build capacity, regulate and enact appropriate legislation, and build partner alliances with other actors for health promotion. The purpose of this study is to assess the extent to which Korea has implemented the health promotion strategies of the Bangkok Charter. To facilitate more effective approaches to promote health in Korea, we sent survey questionnaires to 224 local public health centers throughout the country. We received responses from 384 professionals in 145 of these public health centers. Our analysis of these surveys indicates that basic concepts of health promotion as well as important approaches and health promotion strategies have not been effectively utilized in the Korean context. This is particularly true of efforts to regulate and legislate in the public health field, and to partner and build alliances for health promotion. Efforts in these areas have been inadequate and not given enough priority within the field as a whole. With a concerted effort to implement these strategies for health promotion in all sectors and all settings of Korean society, we can expect more effective interventions and approaches for promoting health and to achieve a higher level of overall societal health.

A Study on Effects of the Word of Mouth and Corporate Promotion Strategy for On-line Shopping Mall

정상익,김규동 한국유통경영학회 2008 유통경영학회지 Vol.11 No.5

This is demonstrative research on ‘effects of the consensus and vividness of product reviews on perceived quality and purchasing intentions’, and ‘the effects of providing promotion strategies(economic message strategy, informative message strategy and strengthened contact strategy) to young women consumers with quality perception on actual purchasing intentions’ in online shopping mall. In particular, by analyzing the relationship between product reviews with high levels of vividness based on images, perceived quality and purchasing intentions, we seek to deduce a meaningful implication on the expansion of UCC based product reviews. In addition, by advancing appropriate promotion strategies according to the WOM(Word of Mouth) effects of product reviews, we seek to deduce meaningful strategic implications to strengthen the purchasing intentions of potential consumers. The results of the research indicated that positive product reviews and vividness had positive (+) effects on perceived quality and purchasing intentions, also demonstrating that product reviews and vividness have reciprocal effects on one another. When conducting promotion strategies on customers with positive quality perception, it showed that regardless of the level of perception, the information message strategy proved to be more effective than the economic message and strengthened contact strategies. Therefore, within the Internet world, sales strategies intensifying the purchasing information were more important than promotion activities based on different economic benefits. In addition, unlike the previous research results stating that within the online environment, the strengthened contact strategy could have a negative effect on the overall purchasing intentions of customers, within groups voluntarily exposed to the product reviews with positive quality perception, the strengthened contact strategy, in fact, had positive effects on the actual purchasing intentions of the customers. This is demonstrative research on ‘effects of the consensus and vividness of product reviews on perceived quality and purchasing intentions’, and ‘the effects of providing promotion strategies(economic message strategy, informative message strategy and strengthened contact strategy) to young women consumers with quality perception on actual purchasing intentions’ in online shopping mall. In particular, by analyzing the relationship between product reviews with high levels of vividness based on images, perceived quality and purchasing intentions, we seek to deduce a meaningful implication on the expansion of UCC based product reviews. In addition, by advancing appropriate promotion strategies according to the WOM(Word of Mouth) effects of product reviews, we seek to deduce meaningful strategic implications to strengthen the purchasing intentions of potential consumers. The results of the research indicated that positive product reviews and vividness had positive (+) effects on perceived quality and purchasing intentions, also demonstrating that product reviews and vividness have reciprocal effects on one another. When conducting promotion strategies on customers with positive quality perception, it showed that regardless of the level of perception, the information message strategy proved to be more effective than the economic message and strengthened contact strategies. Therefore, within the Internet world, sales strategies intensifying the purchasing information were more important than promotion activities based on different economic benefits. In addition, unlike the previous research results stating that within the online environment, the strengthened contact strategy could have a negative effect on the overall purchasing intentions of customers, within groups voluntarily exposed to the product reviews with positive quality perception, the strengthened contact strategy, in fact, had positive effects on the actual purchasing intentions of the customers.

국민건강증진을 위한 영양 부문의 2000년 잠정목표와 전략

김혜련 대한지역사회영양학회 1996 대한지역사회영양학회지 Vol.1 No.2

This study attempts to propose a priority of national nutrition targets and strategies for health promotion by the year 2000 in Korea, as a part of the task set for national health promotion objectives and strategies. Among all of the important health issues raised, ten were chosen, nutrition was one priority area. In the first part, the current status of the nutrition-related health problems and risk factors are reviewed, in conjunction with the newly arisen health phenomena, such as changes in prevalence of lifestyle disease and causes of death, changes of food consumption patterns in our country. In the second section this study suggests six feasible national nutrition targets, eight implementing strategies and current major tasks on the basis of the assessment of present status and in consideration of the other health promotion goals and strategies, with reference to that of other developed countries. The main targets and strategies are suggested as follows ; Firstly, the national nutrition monitoring and surveillance system should be established for identifying the nutritional problems for our people, and current National Nutrition Survey is a strong need for improvement to a more comprehensive and reliable one. Secondly, effective administrative mechanism should be operation at national level for the development of nutrition policy. Ministry of Health and Welfare (MOHW) as well as local health department must be remarkably renewed and strengthened the nutrition section. And it is recommended that MOHW organize and operate “The Council of Nutrition”, in which all government authorities related with foodstuffs and nutrition would incorporated. The Council of Nutrition would act as an adjustor as well as a coordinator in nutrition related policy-making. Thirdly, healthy eating pattern will be supported by activities of introducing a nutrition labeling for providing consumers with the necessary information and skills for food selection. Fourthly, nutrition education, and nutrition intervention programs will be carried out in various settings such as health centers, schools, and clinical fields and workplace. Fifthly, the current dietary guidelines shall be continuously improved in detail, and publicly circulated to particular levels of people by age group and by health condition. And finally, researches and epidemiological studies particularly in regard to diet for development of chronic diseases are needed for more investigation and up-to-date national health and nutrition data should be collected with the support and cooperation from the various medical professional teams . (Korean J Community Nutrition 1(2) : 161-177, 1996)

번들링 판촉전략과 조절초점이 공연 티켓 호의도와 구매의도에 미치는 영향

허유진 한국예술경영학회 2015 예술경영연구 Vol.0 No.33

This study aims to explore the effects of bundling promotion strategy types and consumer’s regulatory focus tendency on preference and purchase intention toward performance tickets. This study was comprised of 2(Bundle ticket promotion strategy: price-discount vs value-added) x 2(Regulatory focus:prevention focus vs promotion focus) with two-way mixed factorial design, and the subjects for the study were 280 men and women in their 20~30s living in Seoul and Chungnam province. Two-way ANOVA and simple interaction effects were conducted for the data analysis. The results showed significant interaction between bundle tickets promotion strategy types and regulatory focus on preference about tickets. For prevention focused consumer, preference was higher with price-discount bundle tickets than value-added bundle tickets, but there were no differences in preference according to bundle ticket types for promotion focused consumer. However there were no significant effects on purchase intention according to bundling promotion strategy types and consumer’s regulatory focus tendency, buy only the main effects were observed toward regulatory focus tendency. Therefore, it seems necessary to consider the fact that consumers make decisions based on personal tendencies such as regulatory focus that induce consumers to react to benefit(or loss) in a certain way when developing marketing strategies for selling tickets. Also, multilateral promotions strategie swill be effective in deriving consumer preference. 본 연구는 공연 티켓에 대한 번들링 판촉전략 유형과 소비자의 조절초점 성향이 티켓 호의도와 구매의도에 미치는 영향에 대해 알아보는데 그 목적이 있다. 이에 본 연구는 2(번들티켓 판촉전략: 가격-할인 vs 가치-부가) * 2(조절초점: 예방초점 vs촉진초점)의 이원혼합설계로 구성하였으며, 서울과 충남지역의 20~30대 280명을 대상으로 편의표집하여 총 258부를 최종분석에 사용하였다. 자료분석은 SPSS 19.0을 이용하여 two-way ANOVA와 단순상호작용 분석을 실시하였다. 분석결과, 번들티켓 판촉전략 유형과 조절초점 성향이 티켓 호의도에 미치는 영향에는 유의한 상호작용효과가 있는 것으로 밝혀졌다. 예방초점 성향의 경우 가격-할인 번들티켓을 가치-부가 번들티켓보다 더 호의적으로 평가하였으나, 촉진초점 성향의 이들은 번들티켓 판촉전략 유형에 따른 평가에 유의한 차이를 보이지 않았다. 또한 번들티켓 판촉전략 유형과 조절초점이 티켓 구매의도에 미치는 영향에 있어서는 유의한 상호작용효과가 없는 것으로 나타났으며, 조절초점 성향에 대한 주효과만 유의하게 나타났다. 이를 통해 공연 티켓 판매 시 소비자들이 이득-손실에 대한 반응을 작용하게 하는 조절초점과 같은 개인적 성향에 따라 의사결정을 한다는 점을 유념하며 마케팅 활동을 시행할 것을 제안한다. 또한 우선적으로 소비자들의 호의를 이끌어 낼 수 있는 다각적 측면에서 접근한 판매촉진 전략을 시행할 필요가 있음을 시사한다.

뷰티산업육성을 위한 종합적 홍보전략 수립 연구

곽형심 ( Hyeng Sim Kwak ),유용재 ( Yong Jae Yoo ),최근희 ( Keun Hee Choi ) 한국미용학회 2012 한국미용학회지 Vol.18 No.2

This research has been conducted to set comprehensive public relations strategies and carry out related policies in promoting the Korean beauty industry. The followings are the main purposes of this research.To achieve a domestic and foreign consensus on promoting the Korean beauty industry, understanding expert opinions on development plans in promoting and globalizing the industry. To form domestic and foreign public relations networks, hosting International seminars and carrying out various promoting policies for the beauty industry. The results of research were follows.Increasing the competitiveness of beauty industry and its globalization and advancement strategies are highly necessary, especially due to the vulnerability of institutional infrastructure and support system of the industry. A consensus of opinions on the need of improvements in institutional infrastructure and the beauty-related laws will also be essential to remove barriers to become a larger beauty industry. Set a cooperation system between domestic beauty related top-group leaders and Korean beauty brands in foreign markets, in order to share useful information about foreign beauty markets and to discuss developmental strategies.Hold a regular and centralized meeting of the entire industry, in order to establish a representative institution based on shared goals and to discuss the current issues in the industry.

대화 촉진을 위한 공감적 청자 반응 전략 연구 -한국어 학습자를 중심으로-

이혜원 연세대학교 언어연구교육원 한국어학당 2015 외국어로서의 한국어교육 Vol.42 No.-

This study aimed to devise aggressive and empathic response strategies for smooth conversation and conversation promotion, based on empathy with an other person, that is to say, empathic listener response strategies for promoting a conversation. For achieving this purpose, the concept and the scope of empathic listener response strategies for promoting conversation were clarified. Then empathic listener responses were divided into an empathic understanding response, focusing on an empathic emotion response and an empathic conversation cooperation response and detailed strategies and realization aspects of each category were presented along with specific examples. firstly, Concentrated and attentive listening response, check and clarified question were devised for empathic understanding response to promote a conversation, based on an accurate understanding of Partner`s Speech and an empathic response. secondly, Encouragement, receptive listening and reflection were devised for focusing on an empathic emotion response to promote a true conversation through emotion sharing with an other person, based on an empathic understanding. Lastly, joint composition, opponent utterance induction and opinion suggestion were devised for an empathic conversation cooperation response to help, or encourage an other person to continue a comfortable conversation in an empathic conversation situation and the realization aspects were presented along with specific examples. The discussion in this study was made considering empathy as listener’s ability and conversation promotion factor, from a perspective of communication and the devised listener response strategies are significant, on the assumption that listener’s empathic response to other’s speech will contribute to conversation promotion.

한국근대문학 주제가이드 활성화 방안에 관한 연구

노영희,강정아,정대근 한국정보관리학회 2016 정보관리학회지 Vol.33 No.4

The objective of this study is to explore the strategies to promote the use of the subject guide for Korean modern literature. To meet this objective this study conducted a survey on users’ awareness of the subject guide service and sought out experts’ opinions to identify the strategies to promote and improve the subject guide for Korean modern literature. The study proposes the following strategies: 1) Conduct promotional activities utilizing a variety of social media; 2) provide education for the user to enhance understanding of the utility of the subject guide; 3) build a website dedicated to the subject guide service for Korean modern literature; 4) provide an efficient subject-specific bibliography service by improving the quality of the subject guide, by offering full texts, ongoing content updates, and coordination with other institutions and agencies; and 5) tailor the service to user characteristics such as gender, age, occupation, and education level. Suggestions for future directions include research on the collaborative system, additional specific promotional strategies to promote the use of the subject guide, and development of evaluation indicators of the subject guide for Korean modern literature. 본 연구의 목적은 한국근대문학 주제가이드에 대한 활성화 방안을 모색하는 것이다. 이를 위해 이용자 및 작가들을 대상으로 주제가이드 서비스에 대한 인지도 조사를 실시하고, 전문가 의견조사 및 수렴과정을 통해 한국근대문학 주제가이드에 대한 홍보방안 및 개선방향을 도출하고자 하였다. 본 연구에서 제안한 활성화 방안은 다음과 같다. 첫째, 다양한 홍보매체를 활용한 적극적인 홍보를 해야 한다. 둘째, 주제가이드의 유용성에 대한 이해 증진을 위해 이용자 교육을 제공하여야 한다. 셋째, 한국근대문학 주제가이드 서비스를 위한 별도의 사이트 구축이 필요하다. 넷째, 주제가이드 품질 향상 및 개선을 통한 효율적 주제서지정보서비스 방안으로 원문제공, 지속적 콘텐츠 추가, 유관기관과의 연계 등이 요구된다. 다섯째, 본 연구에서 분석된 성별, 연령별, 직업별, 학력별 요구도 차이를 기반으로 이용자 맞춤형 서비스를 제공해야 한다. 향후 연구에서는 주제가이드의 활성화를 위해 상호협력체계 모색, 구체적인 홍보전략을 제시하는 연구가 수행되어야 할 것이다. 또한 한국근대문학 주제가이드의 평가지표가 체계적으로 개발될 필요가 있다.

우리나라 國際特送業體의 글로벌 戰略에 관한 硏究

안기명(Ki-Myung Ahn),김명재(Myung-Jae Kim),권오성(Oh-Sung Kwon) 한국항해항만학회 2011 한국항해항만학회지 Vol.35 No.3

국제적으로 기업활동의 수직적 분화와 현지경영이 가속화 됨에 따라 국제특송시장규모가 확대되고 있다. 글로벌 특송기업들은 확대되고 있는 국제물류시장에서 점유율을 증대시키고자 M&A를 통해 대형화하고 글로벌화하고 있는 데 반하여 우리나라 특송업체들은 규모의 영세성으로 국제물류시장에서 경쟁에 밀리고 있다. 본 연구에서는 우리나라 국제특송업체의 현황을 진단하고 경쟁력을 제고할 수 있는 방안을 탐색하고자 하였다. 연구결과에 의하면 국제특송산업의 특성요인과 이러한 시장에서의 경쟁적 특성요인이 특송업체의 두 유형의 글로벌 전략에 중요한 영향을 미치고 있는 것으로 나타나고 있다. 첫 번째 유형의 전략은 특성화전략(SCM전략, 3자물류전략, 토탈물류전략 및 차별화전략)이며 두 번째 유형의 전략은 M&A와 종하물류기업화에 의한 규모확대와 단계별 시장진출전략이다. 이러한 두 유형의 전략이 제대로 실행되어야만 국제특송업체의 경쟁력을 증대시킬 수가 있으며 이를 위한 정부의 체계적인 지원이 필요한 것으로 나타나고 있다. This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy , Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

The Design of System Providing Marketing-Strategy & Advertisement Video Making Framework Using Marketing Strategy

Jong-Jin, Jung,Jong-Bin, Park,Kyung-Won,Kim,Tae-Beom, Lim,Han-Ku, Lee 한국정보통신학회 2015 2016 INTERNATIONAL CONFERENCE Vol.7 No.1

This paper introduces a system provides small-scale business owners with marketing-strategy and easy promotional advertisement video making method, thus they can get higher the earning with them. This system provides micro-enterprise managers with a marketing tip how to make a good business and a simple guided step user interface with which micro-enterprise managers can easily make promotional video. And then produced video is automatically delivered to appreciate channel and media based on marketing promotion strategy. This system is composed of 4 major modules. The first is a data crawler that collects and cleanse a geo-user big data. The second is a marketing strategy analyzer that constructs Knowledge-base and deduce marketing strategy for microenterprise managers. The third is a promotional advertisement video maker that automatically generates digital brochures. The last is a delivery module that efficiently propagates to targeting geo-users.