대학생들의 편의식 이용실태에 관한 연구(강릉지역을 중심으로) : 강릉지역을 중심으로

김혜영,정수진 한국조리과학회 2002 한국식품조리과학회지 Vol.18 No.4

The usage status of convenience food, convenience food restaurants and satisfaction level was surveyed from local college students in Kangreung to provide fundamental date for developing more appropriate convenience food. The subjects (80.4%) answered that they are quite aware of convenience food or to some degree. They normally consumed convenience food in the convenience food restaurants (48.8%). In many cases they took it as a snack (69.6%), and the most frequently consumed item was ramyun (45.8%). The main reason for consuming convenience food was to save time (44.8%). Regarding the price and sanitation level of convenience food, only 17.2% and 22% were satisfied, respectively. The results of analyzing the usage status and the satisfaction level with convenience food by gender and housing status showed that the highest rate of people (46.0%) answered that, “because it is convenient”was the main reason for using convenience food restaurants. Female students (P≤0.014) and the students staying away from home used convenience food restaurants more often than male students and the students staying in their own homes. Especially the students who have to cook for themselves fell into the high rate of convenience food restaurant users (P≤0.001). The convenience food restaurant with the highest usage rate was hamburger restaurant (38.8%).

A comparison of convenience food consumption among different income levels in South Korea

Hwang, Yeseul,Choe, Young Chan Korean Society of Food and Agricultural Informatio 2016 Agribusiness and Information Management Vol.8 No.2

The interest in convenience food has increased over the years. Many researchers have tried to discover what factors affect the consumption of convenience food. Despite the diversity of studies, few studies emphasize a household's income. The aim of this article is to identify the different consumption patterns between upper, middle, and lower income brackets. Generally, households with higher income consumed more convenience food or the relationship was not significant. However, many convenience foods are regarded as nutritionally unbalanced and have a lower quality. So, the hypothesis cannot be easily confirmed because there are tradeoffs not only between health, as nutrition balance and cost, but also health and convenience. Thus, there is a need to indicate the divergent attributes of buying convenience food in a distinct income group. In addition, the convenience food is subdivided into two distinct categories: convenience food as a substitution for a whole meal (unhealthy) and substitution as part of a diet (healthy). We found that higher income groups purchase healthier convenience food while lower income groups purchase unhealthier convenience food. Also there are distinct attributes that influence the consumption of healthy and unhealthy convenience food.

A comparison of convenience food consumption among different income levels in South Korea

Yeseul Hwang,Young Chan Choe 한국농식품정보과학회 2016 Agribusiness and Information Management Vol.8 No.2

The interest in convenience food has increased over the years. Many researchers have tried to discover what factors affect the consumption of convenience food. Despite the diversity of studies, few studies emphasize a household’s income. The aim of this article is to identify the different consumption patterns between upper, middle, and lower income brackets. Generally, households with higher income consumed more convenience food or the relationship was not significant. However, many convenience foods are regarded as nutritionally unbalanced and have a lower quality. So, the hypothesis cannot be easily confirmed because there are tradeoffs not only between health, as nutrition balance and cost, but also health and convenience. Thus, there is a need to indicate the divergent attributes of buying convenience food in a distinct income group. In addition, the convenience food is subdivided into two distinct categories: convenience food as a substitution for a whole meal (unhealthy) and substitution as part of a diet (healthy). We found that higher income groups purchase healthier convenience food while lower income groups purchase unhealthier convenience food. Also there are distinct attributes that influence the consumption of healthy and unhealthy convenience food.

편의점 간편식의 선택 속성과 이용 편의성에 관한 연구: 한국 거주 중국 소비자를 대상으로

사형이,전기흥 한국비즈니스학회 2020 비즈니스융복합연구 Vol.3 No.2

In the last two decades or so, convenience stores' influence and importance on the daily lives of society have been growing. Among the various product groups offered by convenience stores, convenience store lunch boxes are one of the most representative products. Convenience stores are quickly responding to changes while providing various benefits necessary for everyday life. As part of this, the convenience food is of high value and convenience. Convenience store convenience food is receiving great response from consumers of single-person households and pragmatists along with busy office workers. This study was conducted for Chinese consumers living in Korea to examine the nature of the selection of simple meals and the impact of convenience stores on customer satisfaction and intention to repurchase them. According to the analysis, food quality had a positive effect on customer satisfaction. However, product convenience and product economics did not affect customer satisfaction. Food quality, product convenience and product economics had a positive effect on repurchase intention. However, the pursuit of health did not affect the intention of repurchase. Convenience of convenience store use, customer satisfaction, and intention of repurchase were positive relationships. However, service kindness of employees did not affect customer satisfaction, but there was a positive relationship to repurchase. Customer satisfaction and willingness to repurchase were positive relationships. 최근 20여 년 동안 우리 사회의 일상생활에 대한 편의점의 영향력과 중요성이 점점 커지고 있다. 편의점이 제공하는 다양한 상품군 중에서도 편의점 도시락은 가장 대표적인 상품 중 하나이다. 편의점은 일상생활에 필요한 다양한 편익을 제공해주는 동시에 빠른 변화에 신속하게 대응하고 있다. 이러한 일환으로 등장한 간편식은 가격 대비 가치가 높고 편리하다. 편의점 간편식은 편의점은 바쁜 직장인들과 더불어 1인 가구 소비자 및 실용주의 소비자들에게 큰 호응을 얻고 있다. 본 연구는 한국에서 거주하는 중국 소비자대상으로 간편식의 선택 속성, 편의점의 이용 편의성이 고객 만족도와 재구매의도에 미치는 영향을 살펴보기 위해 진행하였다. 분석결과, 음식품질은 고객만족도에 긍정적인 영향을 미쳤다. 그러나 제품 편의성, 제품 경제성, 건강 추구성은 고객만족도에 영향을 미치지 않았다. 음식품질, 제품 편의성, 제품 경제성은 재구매의도에 긍정적인 영향을 미쳤다. 그러나 건강 추구성은 재구매의도에 영향을 미치지 않았다. 편의점 이용 편의성과 고객만족도, 재구매의도는 긍정적인 관계였다. 그러나 종업원의 서비스 친절성은 고객만족도에는 영향을 미치지 않았으나 재구매으도에는 긍정적인 관계가 있었다. 고객만족도와 재구매의도는 긍정적인 관계였다.

소매업태의 지각된 서비스 편의성이 서비스 성과에 미치는 영향: 백화점과 종합슈퍼마켓간 차이를 중심으로

김미정,박철주 한국유통과학회 2015 유통과학연구 Vol.13 No.2

Purpose – This study attempts to examine the impacts of consumers’ perceived service convenience of retailers on various service performance metrics such as service quality and customer satisfaction. It also tries to investigate differences in the importance of service convenience dimensions on service performance between a department store and a general super market. Research design, data, and methodology – The four hypotheses in this study were proposed and tested. Two hypotheses were on the causal relationships between service convenience dimensions and service performances (service quality and customer satisfaction). The other two hypotheses were on comparisons for the effects of convenience dimensions on service quality and customer satisfaction between department stores and general super markets. To test the hypotheses, three department store chains (Hyundai, Lotte, and Shinsegae department Store) and three general super markets (E-mart, Homeplus, and Lotte mart) were involved. Overall, 510 usable responses were used. The data were analyzed using regression analysis. Results – The results largely support the hypothesized relationships of the proposed model. The results show that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive influences on service quality, whereas decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive effects on customer satisfaction. Furthermore, the results show that there are differences between department stores and general super markets in the effects of benefit convenience and post-benefit convenience on service quality as well as the effects of transaction convenience and post-benefit convenience on customer satisfaction. Conclusions – The concept of service convenience is important in retail environments but little is known about this topic in retail literature. Specially, while service convenience dimensions have different impacts on service performance in distinct retail environments, there has been little investigation or comparison between retail types as regards service convenience. This study is the first to test the differences between distinct retail types (department stores and general super markets) on the service convenience-service performance links. Managerially, the findings of this study suggest that the service convenience management of retailers is an important part of successful service performance management. Because it is most important that both department stores and general super markets enhance benefit convenience to improve service performance, managers of both store types need to invest their resources to reduce consumers' perceived time and effort expenditures to experience the retailer's core benefits. Therefore, the results of this study suggest that retail stores should spend human and financial resources to enhance customer perceptions of service convenience, while also considering what constitutes the service outcome in the consumer's mind. Furthermore, the findings suggest that managers need to use different service convenience management tactics in department stores and general super markets. Specifically, managers in general super markets should pay more attention to benefit convenience and transaction convenience to achieve better service performance whereas managers in department stores should concentrate on post-benefit convenience to create customers' positive evaluation.

The Relationship between Technology-Based Self-Service Convenience Orientation factor and Technology-Based Self-Service Convenience, Quality

Hee Jin Yang,Kyu Yeol Shim,Myoung Kwan Kim 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-

This study examined effects of ease of use, information, control on technology-based self-service convenience perceived by customers who had ever used technology-based self-service and determined relationship between technology-based self-service convenience and technology- based self-service quality. In particular, this study categorized technology-based self-service convenience into five dimensions-decision, access, transaction, benefit, and post-benefit convenience and examined effects of influences factors on such multidimensional technology- based self-service convenience. The results of the empirical study can be summarized as follows: First, use of ease exerted significant influence on four dimensions of technology-based self-service convenience-decision, access, transaction, benefit-except post-benefit convenience among five dimensions of technology-based self-service convenience. Second, information had significantly affects transaction, benefit, and post-benefit convenience while dimensions―decision, access convenience had insignificant effects by information. Post-benefit convenience in relation to information was the most important factor in increasing generally convenience. Third, testing the hypothesis that technology-based self-service convenience would have significant effects on technology- based self-service quality revealed that decision, access, transaction, benefit, and post-benefit convenience had significant relationship.

프로스포츠 관람소비자 소비성향에 따른 소비가치, 서비스편의성이 관람만족 및 재관람의도에 미치는 영향

문선호 한국사회체육학회 2019 한국사회체육학회지 Vol.0 No.78

Purpose: The purpose of this study is to investigate the causal relationship between consumption value and service convenience according to the tendency of sports consumers, as well as the causal relationship between spectating satisfaction and revisit intention. Method: The subject of this study was a population of 750 sports spectators who watched Korea’s professional baseball. Results: The relative impact on social value had a positive effect on planned purchase. The relative impact on functional value had positive effects on planned and saving purchases. The relative impact on emotional value was positively influenced by planned purchases and savings purchases, while showing off to others were negative. The relative impact on the situational value had positive effects on planned purchase and saving purchase. The relative impact on the utility value was positive at planned purchase, saving purchase, and showing off. The relative impact on the hedonic value had a positive effect on planned purchase, saving purchase, and showing off purchase. Showing off to others was negative. The relative impact on access convenience had positive effects on planned purchases and savings, while showing off to others had negative effects. The relative impact on convenience had positive effects on planned purchase, saving purchase, and showing off to others had a negative effects. The relative impact on decision-making convenience was positive at planned purchase, saving purchase, and showing off, while showing off to others had negative effects. The relative impact on post convenience had positive effects on planned purchase and saving purchase. The relative influence on revisit intention was found to have a positive effect on emotional value, practical value and pleasure value. The relative influence on viewing satisfaction had a positive effect on access convenience, decision making convenience, transaction convenience, and post convenience. The relative influence on revisit intention had positive effects on access convenience, decision convenience, and post convenience. A positive influence relationship was observed for spectating satisfaction. Conclusion: In summary, based on the results, the consumption tendency of professional sports consumers can be various. As a result of the relationship between the value and the perceived level of service, professional sports officials should seek a basic plan to satisfy consumers.

고객의 시간 지향성: 소매업체에서의 서비스 편의성과쇼핑 성과의 관계에 대한 조절효과

김미정,박철주 한국유통과학회 2016 유통과학연구 Vol.14 No.2

Purpose - Understanding how service convenience drives shopping performance is imperative for retailers such as department and large discount stores. Retailers have to enhance shopping productivity by reducing the costs of shopping, as convenience triggers customers' perceived shopping value, leading to customer satisfaction, and ultimately patronage behavior. Consumers, generally considering time as a scarce resource, are more sensitive to the time costs of tasks in regard to shopping trip, differently from forming perceptions of convenience in time orientation. Therefore, this study attempts to examine the moderating effects of consumers’ time orientation on the relationships among service convenience of retailers and shopping performances such as shopping value and service performances. Research design, data, and methodology - The department and discount store chains were chosen as the point of analysis in this study. Data were collected from a survey of real-life consumers and all respondents were screened to ensure only those who had visited in the department and discount store chains within past six month prior to the day of data collection. Out of 600 self-reported surveys that were distributed, a total of 530 responses were returned and after excluding 20 incomplete responses, the final sample size was 510. The three hypotheses were proposed and tested in this study. The one hypothesis was on the moderating effects of time orientation for the effects of service convenience on shopping value (hedonic and utilitarian shopping value). The other two hypotheses were on the comparisons between high and low time-oriented customers with the effects in shopping value from service performance. Hierarchical moderated regression analysis was used to test the hypotheses. Results - The results suggest that the effect of service convenience on utilitarian shopping value and the positive effect of utilitarian shopping value on customer satisfaction are greater in low time orientation than high time orientation customers. Conversely, when customers are highly oriented toward time, the effects of hedonic shopping value on customer satisfaction and revisit intention are greater than for customers who are lowly oriented toward time. Conclusions - This study has two-fold significance. First, this study contributes to the consumer behavior and services marketing literature by incorporating customers’ time orientation into the service convenience-shopping performance. Although the effect of service convenience on shopping performance might differ from customers' perceptions concerning shopping, there has been little investigation or comparison between customers' perception on time. This study is a first attempt to consider how the effects of service convenience on shopping value and service performance vary with differing levels of customers' time orientation. This study advances prior studies by showing that the service convenience-shopping value and service convenience- service performance relationships vary across different combinations of the customer's time orientation. The findings of this study suggest that the retailers need to enhance the experiential aspects of the stores for their high time-oriented customers. Conversely, for the low time-oriented customers, the retailers should boost the visual distinctiveness and ease of store navigation.

The Impact of Auditor-Client Traffic Convenience on Earnings Management in China

YIN, Hong,DU, Yanbin Korea Distribution Science Association 2021 Asian journal of business environment Vol.11 No.4

Purpose: This study aims to investigate the impact of auditor-client traffic convenience on accrual -based and real earnings management of the client firms. Research design, data and methodology: Using a sample of firms listed in Shanghai and Shenzhen Stock Exchanges over the period of 2007 to 2018, this paper empirically investigates the association between auditor-client traffic convenience and earnings management. We use three measures of auditor-client traffic convenience: railway traffic convenience, expressway traffic convenience, and air traffic convenience. The accrual-based earnings management is measured by abnormal accruals estimated by industry and year using the Modified Jones Model. Results: Findings indicate that traffic convenience is conducive to detecting and restraining positive accrual earnings management and real earnings management. After changing the measurement of independent variable and dependent variable, including potential omitted variables, the results are statistically unchanged. Further, the research shows that traffic convenience can not only improve audit quality, but also lead to higher fee premiums. Auditors didn't share with clients the cost reduction benefits caused by traffic convenience. Conclusions: Traffic convenience provides auditors with easy access to the client firms, alleviating the information asymmetry and improving corporate earnings quality. The findings have implications for regulators, audit practitioners and stakeholders.

e-Learning 수용의도의 결정요인에 관한 연구

이성호(Seong Ho Lee) 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.4

As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience. transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness. attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience. post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.