Research on the Convergent Effects of Emotional Regulation of Video Games on Users' Continuance Intention - Based on the perspective of empathy and flow

펑명연,조동민 한국전시산업융합연구원 2022 한국과학예술융합학회 Vol.40 No.5

This paper investigates game players' willingness to use games during the COVID-19 period and finds that after the epidemic, the game industry's development will face the challenge of losing game users. Therefore, how to improve users' willingness to continue using games and maintain the scale of game users will be an urgent problem to be solved for current scholars. Because users' continuance intention has a direct predictive effect on users' continuous use behavior, this paper will aim to improve users' continuance intention and prevent the shrinking of game users after the end of the epidemic as the research purpose. This article will start from the new perspectives of player empathy flow and investigate the influence of emotional regulation on users' continuance intention in video games and the mechanism of action between them. Through the survey of current video users, data collection, and analysis, the following conclusions are drawn: (1) In video games, emotional regulation is significantly correlated with flow, empathy, and users' continuance intention. (2) Emotion regulation has a positive effect on flow, empathy. (3) flow and empathy have positive effects on users' continuance intention in video games. (4) In video games, flow mediates the process of emotional regulation on users' continuance intention Empathy has no significant mediating effect in the process of emotional regulation on users' continuance intention. Based on conclusions (1) and (2), this paper suggests that game designers and scholars can start with empathy and flow to study ways to improve players’ emotional regulation. Based on the conclusion (3), this paper suggests that game designers can improve users' continuance intention from the aspects of flow and empathy. Based on the conclusion (4), that is, flow is the mechanism by which emotional regulation affects users’ continued intentions, this paper suggests that designers start with the mediating role of flow to study the impact of emotional regulation on users' continuance intention. The research content of this paper increases the theoretical research related to emotion regulation, empathy, and flow users' continuance intention in game theory, and provides new method suggestions for maintaining the existing scale of video game users.

EXTENDING THE EXPECTATION-CONFIRMATION MODEL OF IS CONTINUANCE: THE ROLE OF EMOTIONS IN USERS’ CONTINUANCE INTENTION TOWARDS MOBILE GAMING APPLICATIONS

Lili Zheng 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

The long-term development of a mobile gaming application (app) depends on its continued use by its users. The aim of this study is to investigate the determinants of a mobile gaming app’s continuance intention among users. The expectation-confirmation model of IS continuance was used as the basic framework, to which bi-dimensional consumption emotions were added to help better explain satisfaction judgment and continuance intention in the context of mobile gaming app use. To test the expanded IS continuance model, we conducted an online survey among mobile gaming app users; 271 valid responses were collected. The data were analyzed using structural equation models (SEM). The effects of positive emotions (PE) and negative emotions (NE) were examined, respectively, in model 1 and model 2. Competing models (models 3, 4 and 5) were also examined in order to compare the proposed models. Both positive and negative emotions have a significant effect on the satisfaction of mobile gaming app users and their continued usage intention, a finding that represents an important contribution to the extension of technology continuance theory. Comparison with the IS continuance model shows that the new model can explain significantly more variance in continuance intention. This study presents two extensions to the expectation-confirmation model of IS continuance. First, this paper presents and tests a theoretical model, derived from the IS continuance model, in which emotions play an important role in measuring customer satisfaction and subsequent long-term behavioral intention. The proposed model can be used to predict the satisfaction and continuance intention of situations in which a consumer’s emotional expectations and reactions are a core part of the consumption experience. Second, we ground the expectation-confirmation model of IS continuance in the context of mobile gaming apps, which involves both utilitarian (cognitive) and hedonic (affective) components. This study offers insight into the role of emotions in forming continuance intentions toward mobile gaming app use in China, a topic that has not previously been investigated. The findings have important implications for practice in the mobile gaming app sector. Special attention should be given to users’ consumption emotions, since emotions have been found to be strongly related to satisfaction and subsequent continued usage intention. For instance, mobile games firms should make efforts to develop strategies to enhance game players’ positive emotions (such as feeling joyful, interested, cheerful, excited, active, attentive) during the games because game players’ emotional fulfillment leads to satisfaction and minimizes negative emotions (such as feeling distressed, ashamed, afraid, nervous, upset or lonely); such negative emotions have been shown to have a direct and strong effect on satisfaction as well as an indirect effect continuance intention via satisfaction.

Intimacy, familiarity and continuance intention: An extended expectation-confirmation model in web-based services

Lee, Y.,Kwon, O. Elsevier Science 2011 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS - Vol.10 No.3

To date, plenty of theories, such as the expectation-confirmation model (ECM), have been proposed to explain why and how consumers are motivated to continue to use web-based services. In particular, various affective factors have been proposed to explain user satisfaction and continued use of web-based services recently in the IS community. In IS continuance research, several affective factors, such as perceived playfulness, perceived enjoyment and pleasure, have been examined. Affective factors discussed in the existing continuance intention-related studies are mostly short-term emotional factors like this. However, if a user's continued usage of a web-based service can be interpreted as a long-term relationship between a user and the service, then the factors such as familiarity and intimacy which are the emotions created accumulatively over time based on an established relationship with the user can be helpful for better explaining the user's continuance intention. Also, if relationships between consumers and web-based services have been built up due to repetitive usage, then we can assume that both affective and cognitive factors may explain consumers' continuance intention. Hence, the purpose of this paper is to propose an extended ECM. We focus on two new constructs, familiarity and intimacy, as persistent affective factors. To investigate how cognitive and affective factors are interrelated in continuance intention, we conducted surveys focusing on users' continued intention to use web-based services. The results indicate that continuance intention is affected conjointly by cognitive factors, such as perceived usefulness, and affective factors, such as familiarity and intimacy. However, the effects of affective factors such as intimacy were larger than those of cognitive factors such as perceived usefulness. In addition, the results indicate that intimacy, a purer affective concept than familiarity, affects users' continuance intention more than familiarity.

The Relationship among Residential Satisfaction, Continuance Residential Intention, and Recommendation Intention according to Residential Environment and Housing Expenditure

양미숙,오재신 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.5

This study aims at understanding the relationship among residential environment, life, education, safety factors, residential satisfaction, continuance residential intention, and recommendation intention, housing expenditure, . It is based on data analyzed questionnaire surveys of 351 copies using the AMOS 22.0 program. The results of the study are summarized as follows. First, living environment, education environment, and safety environment had a significant positive effect on residential satisfaction. Second, living environment, education environment, and safety environment did not directly influence continuance residential intention. However, it was found to have a significant effect in the indirect effect analysis. In the end, it implies that residential satisfaction is important to increase continuance residential intention. Third, residential satisfaction was found to have a significant positive effect on continuance residential intention and recommendation intention. Forth, continuance residential intention was found to have a significant positive effect on recommendation intention. Finally, there was no difference in residential satisfaction, continuance residential intention and recommendation intention according to housing expenditures. Also, the government should implement regulations for qualitative supply by releasing regulations such as redevelopment and reconstruction. municipal governments should try to prevent residents from moving away by raising housing satisfaction, such as attracting beneficial facilities to residential areas and restrictions that apply to hazardous waste facilities.

사이즈 추천 서비스의 지속사용의도에 관한 연구 -기대일치모형의 적용과 친숙성의 조절효과를 중심으로-

서상우 한국의류학회 2024 한국의류학회지 Vol.48 No.2

This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between expectation-confirmation and continuance intention. The moderated mediation effect of familiarity was also analyzed, and a path analysis was conducted using PROCESS macro. Results showed that expectation-confirmation had a significant effect on perceived usefulness, satisfaction, and continuance intention. Findings indicated that perceived usefulness affected satisfaction and continuance intention and confirmed that satisfaction affected continuance intention. In the relationship between expectation-confirmation and continuance intention, mediation analysis verified the mediation and double mediation of perceived usefulness and satisfaction. In the group with an above-average familiarity value, moderation analysis confirmed a moderating effect between perceived usefulness and satisfaction. Above-average familiarity values also confirmed that the moderating effect on continuance intention was significant.

Antecedents of Continuous Use and Purchase Intention

Yoo-Jung Kim,Jin-Young Han 한국컴퓨터정보학회 2015 韓國컴퓨터情報學會論文誌 Vol.20 No.7

This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

마이크로블로그 서비스의 지속사용의도에 관한 연구

김경준 ( Gyung Jun Kim ),이호 ( Ho Lee ),손수민 ( Son Soo Min ) 한국정보시스템학회 2014 情報시스템硏究 Vol.23 No.1

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for ‘me2day’ that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

대학 태권도 선수들의 열정이 운동지속 의도에 미치는 영향: 승부근성의 매개효과 검증

오영택 ( Oh Young-taek ),양명환 ( Yang Myung-hwan ) 제주대학교 해양스포츠센터 2017 해양스포츠연구 Vol.7 No.2

The purpose of this study was to verify the mediating effect of the tenacity in the relationship between the passion of the university Taekwondo athletes and the continuance intention. Participants were 207 athletes who participated in the University Taekwondo Championships in 2017. these completed the questionnaire to measure passion, tenacity, Continuance Intention The major findings were as follow. First, harmonious passion had a significant positive effect on continuance intention, and obsessive passion had no significant effect. Second, harmonious passion had a positive effect on sub-factors of tenacity. Obsessive passion, however, bad a significant negative impact only on competition. Competition and confidence, the sub-factors of tenacity had significant positive impacts on continuance intention Third, harmonious passion showed significant positive indirect effect on continuance intention via competition and confidence. Obsessive passion had indirect effect of significant positiveness on continuance intention through competition.

국내항공사 SNS 마케팅속성이 지속이용의도와 정보공유의도에 미치는 영향에 대한 연구 - 브랜드태도의 매개효과를 중심으로 -

전애은,정민주 한국항공경영학회 2019 한국항공경영학회지 Vol.17 No.5

Social networking service have increasingly become more powerful channel for marketing communication in commercial aviation industry. In the fiercely competitive market conditions, SNS marketing is highly regarded as an effective way for promoting airline brands. This study aims to explore the relationships of the airlines’ SNS marketing attributes, brand attitude, continuous usage intention and information sharing intention. The questionnaire data were collected from 283 users of airlines’ SNSs and 221 users’ data were analyzed by using SPSS version 20.0 and AMOS 22.0. The results are summarized as follows. First, multimedia of SNS marketing attributes were positively effected to users’ continuous usage intention and information sharing intention. Second, informativeness and multimedia were positively effected to brand attitude. Third, brand attitude was positively effected to continuous usage intention and information sharing intention. Finally, the mediating role of users’ brand attitude between informativeness and continuous usage intention and between informativeness and information sharing intention were partially supported. These results help understanding the mechanism of stimulating users’ continuous usage intention and information sharing intention in airlines’ SNSs. Also, these results indicate that developing and utilizing multimedia contents in creative manner on social network sites assist airlines to promote their brands effectively. Namely, quality contents on SNS would enable airlines to reinforce SNS users’ willingness to share information with others and intensify the long term relationship between SNS users and airlines from the differentiated SNS marketing strategies and establishment of positive brand reputation. SNS는 실시간 정보 공유와 광범위한 네트워크 형성으로 인해 치열한 항공산업에서 점점 더 중요한마케팅 채널로 각광받고 있다. 또한 고객과의 친밀한 관계구축과 항공사 브랜드 홍보를 위한 매우 효과적인 수단으로 평가받고 있다. 이에 본 연구는 국내 항공사의 SNS 마케팅 활동이 고객의 지속이용의도와 정보공유의도에 미치는 영향에 대해 알아보기 위해 실시되었다. 국내항공사 SNS 이용자 283명을 대상으로 설문조사를 실시하였으며 이 가운데 221명의 자료를 SPSS 20.0과 AMOS 22.0을 이용해분석에 사용하였다. 가설검증 결과, SNS 마케팅속성 가운데 멀티미디어성은 고객의 지속이용의도와 정보공유의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 또한 정보제공성과 멀티미디어성은 브랜드태도에 정(+)의 영향을 미치는 것으로 나타났으며 브랜드태도는 지속이용의도와 정보공유의도에 긍정적인 영향을 미치는 것으로 판명되었다. 그리고 브랜드태도는 정보제공성과 지속이용의도간의 관계, 그리고 정보제공성과 정보공유의도와의 관계에서 매개역할을 하는 것으로 입증되었다. 이를 통해 항공사의 SNS마케팅 커뮤니케이션 활동은 항공사 브랜드에 대한 고객의 태도와 인식에 중대한 영향을 미치고 있음이밝혀졌으며 이를 통해 고객과의 장기적인 관계유지 및 원활한 소통과 정보공유를 도모할 수 있다는것을 알 수 있다. 특히 SNS마케팅의 멀티미디어성이 항공사 브랜드에 대한 고객의 호감도와 참여행동에 크게 기여할 수 있음을 확인할 수 있다. 연구결과를 통해 급변하는 항공산업 환경에서 소셜미디어의 확산 및 변화하는 고객의 니즈에 적절하고 신속하게 대응하기 위한 효과적이고 차별화된 마케팅 전략을 제시하였다.

유망 기술 발굴 노력이 이에 대한 태도 및 지속사용 의지에 미치는 영향

김은선,최윤정,곽수환 한국경영컨설팅학회 2018 경영컨설팅연구 Vol.18 No.4

The purpose of this study is to find out the relationships among effort, attitude, continuance intention and word of mouth for selecting promising technology. This research employed the effort of selecting promising technology as independent variable, the attitude of selecting promising technology as mediating variable, and the continuance intention and word of mouth as dependent variables. This research used structural equation model to test four hypothesis with 105 corporate samples. And the Sobel test used for the mediating effect of the attitude between the effort and the continuance intention of selecting promising technology. The results indicate that the effort of selecting promising technology has positive significance to the continuance and the attitude of selecting promising technology, respectively. The attitude of selecting promising technology has positive significance to the continuance intention. And the continuance intention of selecting promising technology has positive significance to the word of mouth. The test of mediating effect of the attitude between the effort and the continuance intention is significant also. 본 연구의 목적은 유망 기술 발굴 노력이 이에 대한 태도, 지속사용 의지, 추천 등의 요인에 어떠한 영향을 미치고 있는지를 살펴보고자 한 것이다. 특히, 유망 기술 발굴에 대한 태도가 유망 기술 발굴 노력 및 지속사용 의지의 관계에서 매개효과(mediation effect)가 존재하는지를 중심으로 분석해 보았다. 따라서 본 연구에서의 독립변수는 유망 기술 발굴에 대한 노력이며, 종속변수는 유망 기술 발굴에 대한 지속사용 의지 및 추천이 되며, 매개변수로는 유망 기술에 대한 태도를 선정하였다. 제조기업을 대상으로 105개의 표본을 추출하여 구조방정식 모형을 이용하여 가설을 검정하였으며, 매개효과 분석을 위해서는 Sobel 검정을 이용하였다. 실증분석 결과, 유망 기술 발굴 노력은 지속사용 의지 및 태도에 정(+)의 영향을 주고 있으며, 태도는 지속사용 의지에 정(+)의 영향을 주는 것으로 나타났다. 지속사용 의지는 추천에 정(+)의 영향을 주는 것으로 나타났으며, 매개효과 분석 에서는 태도가 노력과 지속사용 의지의 사이에서 매개변수의 역할을 하고 있는 것으로 조사되었다. 따라서 본 연구는 중소기업과 대기업 등 다양한 기업이 미래 유망 기술의 효과를 증대시키기 위해 어떤 요인이 중요한지를 알려주고 있는 시사점이 있다 하겠다.