아동의 색채선호도에 관한 기초적 연구

정수진(Jeong, SuJin) 한국색채학회 2016 한국색채학회 논문집 Vol.30 No.4

This study was aimed to analyze the color preference based on the properties of colors for 5th~6th grade elementary school students. To evaluate the color preferences, 18colors, which were composed of 3 achromatic colors (white, grey, and black) and 15 colors generated by combining 5 colors (red, yellow, green blue, and violet) and 3 tones (vivid, light, and dark) for chromatic colors, were used. The data were analyzed using SPSS 21.0 software. The results of this research can be summarized as follows. In the preferences of the chromatic colors, color and tone showed independent effect on color preference. Significant interaction effects gender and color, gender and tone were found. In the preference of color, boys preferred colors in the order of blue, green, yellow, purple, and red. On the contrary, girls have more preference of colors in the order of blue, green, purple, yellow, and red. In the preferences of tone, boys preferred tones in the order of vivid tone and light tone, and girls have more preference of tones in the order of light tone and vivid tone. In the preferences of the achromatic colors, value showed independent effect on color preference. Significant interaction effects gender and value were found. Girls have more preferred white and black colors than boys. And the preference for achromatic colors was highly variable and it was found that white and gray were selected as the most preferred and not preferred colors, respectively. Therefore, the color preference was significantly different depending on the color properties and color and tone were identified as critical factors which affected the color preference. Since color preference is different according to the color properties even in the case of the same color, it was proved that the color property is a crucial factor for the color preference. By analyzing the preferences depending on the color properties, this study will provide the basis for color education for children.

경험한 사회문화와 디지털 미디어 환경 차이에 따른 세대별 대학생의 선호색 특성

주희영(Ju, Hee Young),김수영(Kim, Sue Young),김영인(Kim, Youngin) 한국색채학회 2018 한국색채학회 논문집 Vol.32 No.4

The purpose of this study is to identify the difference of color preference of 20’s university students in generations between X, Y, and Z. As the sociocultural experiences and digital media environments according to each generation, it could be different in preference color. Among the preceding studies of color preference by Generation X and Y, PCCS and KS standard colors were studied using measuring tools. A survey was conducted to analyze the preference colors of Generation Z. The results of the comparative analysis of preference colors of university students in Generation X, Y and Z were as follows. First, the color image of the R color started to favor the Y generation due to the popularity of the Red Devils in the 2002World Cup, and the preference for the Z generation has been high. Second, Generation X, Y and Z that are commonly exposed to the digital media environment showed a high preference for Blue and Purple Blue. Third, the level of preference for the color of the gray color has changed depending on the timing of contact with the digital media environment. Fourth, preferences of tone have shown a tendency to decrease preference of vivid tone according to the trend of the ages and increase achromatic colors. Preference of tone from Generation X to Generation Z generally prefer pure and tint tones. There was no significant change in preference of tone for different generations, according to their social cultural experience and when people experience the digital media environment at first. Since the preference color is reflected by social cultural phenomena represented by the times, it is meaningful to understand the changing tastes of consumers and use them in fashion design and marketing in color planning.

서울과 부산 · 울산 지역 20대 대학생의 개인적 선호색 특성 차이 비교

김영인(Kim, Youngin),김수영(Kim, Sue Young),주희영(Ju, Hee Young) 한국색채학회 2018 한국색채학회 논문집 Vol.32 No.1

The purpose of this study is to identify the color preference through the difference of color preference of 20’s university students in Seoul and Busan& Ulsan. As the development of the fourth industry accelerates the diversity of products, the design element that can meet the increasing emotional demands of consumers is color. The difference in urban environment colors depending on the region is the difference between the user’s color perception and the preference. Therefore, preference color changes according to local factors and age, so we study the change and difference in color preference of 20’s university students. A questionnaire survey was conducted on 20’s university students majoring in design at Seoul and Busan & Ulsan. First, There is no difference between cities, 22% in Seoul, 26% in Busan & Ulsan, and university students preferred achromatic color. Second, in Seoul, the preference of dark and dark tones(18%)was the highest and bright colors(34%)were the highest in Busan & Ulsan. Third, white, gray, and black achromatic colors tend to be preferred according to the area. In Seoul, the preference of white and light gray is 12%, and that of Busan & Ulsan is 14%. In the 1990s, university students preferred B, PB in order. As of 2017, university students in Seoul and Busan & Ulsan have the highest preference for color R, followed by PB and university students who prefer achromatic color. By checking the color preference of the twenties university students and the color preference difference between Seoul and Busan & Ulsan area, it can help color design for regional color planning or product sale.

표면특성으로서 투명성이 물체색 선호에 미치는 영향에 관한 연구

황영지 ( Hwang Yeong Ji ),조택연 ( Cho Taigyoun ) 한국공간디자인학회 2020 한국공간디자인학회논문집 Vol.15 No.8

(연구배경 및 목적) 표색계가 개발된 이후 특정 색에 대한 선호는 다양한 연구 결과를 통해 확인해왔다. 그러나 단일 색에서 나타나는 선호 경향이 물체에 적용된 색에서는 나타나지 않는데, 기존 연구는 이에 대해 물체의 기능이나 의미적인 맥락이 선호도에 영향을 주기 때문으로 설명한다. 그러나 디자인 과정에서 선호 요인으로서 물체의 맥락에 적합한 색도 중요하지만, 미적 선호가 있는 색을 찾아내는 것은 여전히 중요한 과제이다. 따라서 본 연구는 물체의 맥락을 제외하고도 물체색 선호에 영향을 주는 요인이 있는지 확인하고자 한다. (연구방법) 연구에서는 두 가지 가설을 확인하는데 첫째, 기능이 없는 물체에서도 특정 색 선호경향이 나타나는지 확인한다. 둘째, 광학적 관점에서 색과 투명성을 동시에 드러나는 표면특성으로 봄으로써 물체의 투명성이 색 선호에 영향을 주는지 확인하고자 한다. 이를 위해 설문조사를 수행했으며 편의표본추출 방식으로 선정된 200명의 피실험자에게 기능이 없는 기하학적 물체 이미지를 보여주고 해당 물체색에 대한 선호도를 5점 척도로 응답하게 했다. 설문에 사용된 물체 이미지는 3-D 모델링 프로그램을 사용하여 만들었으며 특정한 색과 투명성이 동시에 드러나도록 렌더링했다. 색과 투명성은 먼셀표색계를 기반으로 하는 KS 기본색 6가지(빨강, 노랑, 연두, 초록, 파랑, 보라)에 3가지의 투과도(불투명, 반투명, 투명)를 조합하여 만들었다. (결과) 수집된 데이터를 분석한 결과 첫째, 기능이 없는 물체에서도 특정 색 선호 경향이 나타난다. 이를 통해 기존 연구에서 제시한 물체의 맥락 외에 다른 요인이 물체색 선호에 영향을 주는 것을 알 수 있다. 둘째, 투명성이 물체색 선호에 영향을 주는 것으로 나타났다. 특히, 모든 색에서 투명한 물체색을 불투명한 물체색보다 선호했다. 다만, 빨강과 노랑은 투명성과 선호도 간의 관계에서 선형관계가 나타나지 않았는데 빨강은 반투명을 투명보다 선호하고 노랑은 반투명보다 불투명을 선호했다. (결론) 결론적으로 본 연구에서는 표면특성으로서 색과 투명성이 물체색 선호 요인으로 작용함을 확인했다. 기존 연구에서는 색의 선호 요인을 색상, 명도, 채도로 분석해왔으며, 일부 연구는 물체색과 관련하여 물체의 기능이나 의미적 맥락을 선호 요인으로 제시한 바 있다. 그러나 본 연구는 기능이 없는 물체를 대상으로 연구함으로써 표면특성인 투명성이 물체색 선호에 영향을 주는 것을 밝혀냈다는 점에 의의가 있다. (Background and Purpose) Because the color preference in simple colors does not appear in the object, some researchers have reported that an object's function or context affects its color preference. In the design process, object color appropriateness is important as a preference factor, but finding a property that enhances that color's visual attractiveness is still an important task. Therefore, this study attempts to determine whether the object color preference appears even excluding the functional context. This study focuses on object color as an interaction between light and surface from an optical perspective and finds a surface property that affects object color preference. (Method) Specifically, we address two main questions about object color preference. Firstly, do object color preferences appear even in contextless object color? When the object color preference appears in contextless object, surface factors can be explained because object color in this study was only affected surface property. Next, we look at whether transparency, which is a surface property, affects color preference. To this end, 200 subjects were shown 18 images of objects without function or meaning, and they were asked to rate how much they liked each object color on a 5-point scale. The objects used in the questionnaire were created using a 3-D modeling program and rendered to express a specific color and transparency at the same time. (Results) As a result, first, we confirmed that object color preferences exist in objects without apparent function. This illustrates there is another factor affecting color preference that is not related to function. Second, on average, transparent objects are more likely to be preferred when it comes to object color. In particular, transparency was a factor that significantly influenced object color preference even more so than color. The results were transparent yellow-green, green, blue, purple were all favored over their translucent and opaque counterparts. However, additional research is needed because red and yellow did not show a linear relationship between transparency and color preference. People preferred translucent red over transparent red and opaque yellow over translucent yellow. (Conclusions) In conclusion, this study confirmed that color and transparency as surface properties determine object color preference. Previous studies have analyzed hue, value, and saturation as factors of color preference. In particular, some researchers suggested that the object's functional context is a factor of object color preference. However, by confirming color preference even in objects without function and meaning, we suggest that transparency influences object color preference.

Study on color preference of trash bin design and its application

( Dilixiati Dilinazi ),( Qiuhui Jiang ),( Nattapon Leeabai ),( Shinya Suzuki ),( Fumitake Takahashi ) 한국폐기물자원순환학회(구 한국폐기물학회) 2019 한국폐기물자원순환학회 심포지움 Vol.2019 No.1

In Japan a developed municipal solid waste (MSW) management system has become an indispensable part of Japanese environment strategy. In public places, generally, MSW can be separated into combustible waste, incombustible waste, PET bottle and CAN. In this context, the authors have focused on psychological preferences of trash bin design, specifically trash bin color, since it might give non-negligible impacts on human behaviors on waste separation. Therefore, this study investigated color preference of trash bins and its application in public places. This research includes 3 steps of comparison, comparison of trash bin colors, comparison of existed trash bin’s picture and comparison of the results of step 1 and step 2 to find out the applications of the colors studied in real life, respectively. Web questionnaires data was used to scale the color preference and trash bin picture preference by binary pairwise comparison method. In the first step, based on three-primary colors, mixed colors and white/black gradation, 10 common different colors for trash bin were decided, marked as blue-A, red-B, yellow-C, brown-D, purple-AB, green-AC, orange-BC, white-W1, gray-W2, and black-W3, respectively. The web questionnaires include total 45 pairs of trash bins for each type, requested to only answer the better color in each pair by imagination. In the second step, with the same method, 25 pictures of trash bins had been compared, marked from A01 to A25, respectively. Similarly, requested to choose the better one from each pair. Questionees were from different part of Japan with balanced gender, different ages, occupations and incomes. Thurston’s law of comparative judgment assumes cumulative Gaussian normal distribution to describe the relation between selection ratio and the difference of preference. The selection ratio dataset were analyzed to quantify the preference degree (Z value) using Thurston’s law of comparative judgment, higher Z value means higher preference degree. In the third step, based on the results of first two steps, analyzed the application of colors on the trash bins in public places and its effect. According to the web-questionnaires, the most preferred colors were red for combustible waste; gray for incombustible waste; white for PET bottle; gray for CANs, respectively. Gray was preferable for each type while purple shows lower preference degree. The color preference degree of combustible waste trash bin was shown in Figure 1 as an example, others followed this representation. In terms of the result of the second step, trash bins designed with different color features showed higher preference degree, by contraries, designs with single color or without obvious distinction between different types were showed lower preference degree. Examples were shown by Figure 2, their color features had good agreement with the result of analysis of color preference.

한·중 여성의 승용차 외관색 선호에 관한 연구

뢰청운(Lei, Qing Yun),김영삼(Kim, Yong Sam) 한국디자인리서치학회 2020 한국디자인리서치 Vol.5 No.4

소비시대와 체험경제 시대가 도래하면서 여성 승용차 소비자가 급속하게 늘어나고 있어 승용차 시장에서 여성의 소비 잠재력이 매우 크다. 타고난 색채에 대한 민감성과 색채 감정에 대한 요구로 인해 여성은 승용차의 시각성과 개성화 색채 디자인에 주의력을 더 기울이고 있다. 따라서 승용차의 외관색은 여성 소비자가 승용차를 구매하는 중요한 요인 중의 하나가 되었다. 그러나 서로 다른 지역이나 국가의 여성의 색채 관념이 승용차 외관색의 선택에 미치는 영향은 차이가 있는지를 아직 확인되지 않는 실정이다. 따라서 본 논문에서 같은 동양 문화를 가지고 있고 지리적 환경도 비슷한 한국 서울과 중국 베이징의 여성을 연구 대상으로 PCCS 색체계와 설문조사를 통해 색상과 톤에서 양국 여성의 승용차 외관 선호색의 차이점을 분석했다. 분석 결과, 일반 선호색의 경우 한국과 중국의 여성은 색상과 톤에서 일정한 유사성을 보였지만, 차지하는 구체적인 비율은 다르게 나타났다. 승용차 외관 선호색의 경우, 한국 여성은 무채색의 가장 선호하는 것으로 나타났다. 반면에 중국의 여성 색상에서 red 계열 색상을 가장 선호하는 것으로 나타났고 톤에서는 무채색과 vid를 선호하는 것으로 나타났다. 또한, 한국과 중국 여성의 일반 선호색과 승용차 외관 선호색은 전체적으로 유사한 분포를 보였지만, 색상과 톤에서는 뚜렷한 차이를 보였다. 연령대 차이의 분석 결과 영향이 있다고 생각하는 사람은 ‘18~29세’> ‘30~39세’> ‘40~49 세’> ‘50세 및 이상’의 순으로 나타났다. 또한, 승용차 색채는 젊은 여성에게 미치는 영향이 가장 크고 중국의 여성에게 영향을 미치는 범위가 더 넓은 것을 확인했다. With the advent of the era of consumption and experience economy, Women car owners grow rapidly, and the female consumption potential in the automobile market is huge. Women are naturally color-sensitive to color and have a strong color emotion, so that they pay more attention to the visual and personalized color design of the car. So, the appearance color of cars has become one of the important factors affecting female consumers’ buying conditions. However, the differences in the influence of different regions or countries on the color choice of automobile appearance are still unclear. Therefore, this study of Oriental culture and geographical environment near Seoul, South Korea and China in the Beijing area of women as the research object, using the sampling method and questionnaire investigation method, Uses the PCCS colour system setup car appearance colour assumptions, through the frequency analysis and age analysis from the aspects of color’s Hue and Tone to understand Women have different color preferences for the appearance of cars in the two countries. As a result, in the general color preference, the women in both countries showed certain similarity in Hue and Tone preference at the same time, but there were different frequency differences respectively. Among the color preferences of car appearance, Korean women have the highest preference for neutral color, while Chinese women prefer red. Meanwhile, they also prefer neutral color and vid in color Tone. On the whole color preference of the two countries, the general color preference is reflected in the appearance color preference of cars. Although both countries show national integrity, there are frequency distinction in color of hue and tone contrast, especially the Tone. In other words, the general color preference of women in the two countries has little influence on the appearance color preference of cars, and the appearance color preference of cars in the two countries shows obvious differences. According to the analysis results of age difference, the ranking that is considered influential is as follows:18-29>30-39>40-49>50s above. In addition, the appearance color of cars has the greatest influence on young women, and has a wider influence on Chinese women.

일반 선호색에 따른 색조 제품 구매 행동에 관한 연구 : 상하이 여대생을 중심으로

뢰청운 (Lei, Qing Yun),김영삼 (Kim, Yong Sam) 한국디자인리서치학회 2020 한국디자인리서치 Vol.5 No.3

요즘 시대에 색조 제품에 대한 관심이 갈수록 높아지고 나아가 구매 행위와 그 영향에 대한 관심도 부상하고 있다. 색은 감성 소비 과정에서 중요한 요소로 마케팅 분야에 만이 활용되고 있다. 사람마다 선호하는 색이 다르고 일반 선호색과 특정 색채 선호 간에 차이가 있을 수 있으며 제품마다의 선호색이 다르기 때문에 소비자가 제품의 색을 선택할 때 차이가 있을 수 있다. 따라서 본 연구에서 일반 선호색이 색조 제품을 구매할 때 어떤 영향을 미치는지 알아보고자 한다. 본 연구에서 일상생활에서 많이 구매하는 립스틱, 아이섀도, 블러셔 세 가지를 선정하여 아시아 패션의 도시인 상하이 지역의 여대생을 대상으로 설문 조사를 통해 일반 선호색, 색조제품의 구매행동, 일반 선호색이 색조 제품을 구매하는 데 미치는 영향, 선호하는 색과 구매한 색조 제품 색이 다른 이우, 색조 제품을 구매하는 데 영향을 미치는 요소의 6가지로 구분하여 분석하였다. 본 연구에서 주로 빈도분석과 일월분산 분석을 사용하였고 일반 선호색과 제품 선호색을 분석할 때 PCCS 색체계를 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 일반 선호색과 가장 많이 구매하는 색조 제품의 색을 비교했는데, v, b, It, p 네 가지 톤에 주로 분포하고 있어 일치 정도가 높다. 제품의 톤이 소비자의 제품 선택에 영향을 미칠 수 있다는 것을 의미한다. 일반 선호색이 색조 제품의 색 선택에 영향을 미친다는 것을 확인하였다. 둘째, 일반 선호색이 구매하는 색조 제품 구매하는 색이 다른 이유를 분석했는데 색조 제품을 구매에 영향을 미치는 주요 요인은 색조 제품의 색과 피부색이라는 것을 확인하였다. 이 주요 요인은 모두 색과 관련되어 있다. 셋째, SPSS에서의 Duncan s multiple range test를 사용하여 색조 제품 구매에 영향을 미치는 요인을 분석했는데 평소에 선호색에 따라 색조 제품을 구매할 것이다 요인의 영향 정도가 가장 높게 나타났다. 소비자가 선호하는 색에 따라 제품의 선택한다는 것을 확인할 수 있다. 일반 선호색이 색조 제품 색 선택에 영향을 미친다는 것을 증명하였다. 따라서 색조 제품의 판매 과정에서 일반 선호색을 활용한 색채 기획 및 마케팅 전략에 지도 의견을 제공할 수 있다. These days, interest in color products is increasing, and furthermore, interest in purchasing behavior and its influence is increasing. Color is an important factor in the emotional consumption process, and is only used in marketing. Different people have different preferences, different general preferences, different preferences, and different preferences for different products, so there may be differences when consumers choose colors for their products. Therefore, in this study, we would like to find out how general preference colors affect the purchase of color products. In this study, three types of lipstick, eye shadow, and blusher that are purchased frequently in daily life were selected and analyzed through a survey of female university students in Shanghai, the city of Asian fashion, the effect of general preference color on purchasing color product, the effect of general preference color on purchasing color product, the difference between preferred color and purchased color product color, and the factors that affect purchasing color product. In this study, frequency analysis and month-to-month analysis were mainly used, and PCCS color system was used to analyze general preference color and product preference color. The results of this study are as follows. First, we compared the colors of general preference with the colors of the most purchased color products, which are mainly distributed in four tones, v, b, It, and p, so the degree of concordance is high. It means that the tone of the product can affect the choice of the consumer s product. It was confirmed that general preference color affects color selection of color products. Second, we analyzed the reasons why general preference colors purchase different colors, and confirmed that the main factors influencing the purchase of color products were the color and skin color of color products. All of these key factors are related to color. Third, using Duncan s multi-range test in SPSS, we analyzed the factors that affect the purchase of color products, and the degree of influence of I will usually buy color products according to preference was the highest. It can be seen that consumers choose the product according to the color they prefer. It has been proved that general preference color affects color selection of color products. Therefore, guidance comments can be provided on color planning and marketing strategies using general preference colors in the process of selling color products.

한국과 중국의 노인 병실 색채 선호도 비교 연구 - 환자, 간호사의 선호도 비교를 중심으로 -

고가로,김인성 한국공간디자인학회 2019 한국공간디자인학회논문집 Vol.14 No.1

(Background and Purpose) Elderly medical services in Korea are rapidly growing in terms of not only industrial aspects but also international exchange. The increase of medical service exchanges with China, especially, demands the understanding of physical, psychological, and emotional differences between Korean and Chinese people. Therefore, this study focuses on an analysis of differences between Korea and China in color preference of hospital rooms. Additionally, it must be considered that elderly patients living in the ward and the nurses working there also have differences in color preference. In order to simultaneously improve patient healing environments and nurse working environments, this study has compared the color preference of patients and nurses. (Method) This study created questionnaires asking respondents to indicate their general color preference, color satisfaction, and color adjective images for space elements of hospital rooms. The questionnaire consisted of IRI’s Hue & Tone 120 color system and color image adjective tools. In the end, the study collected a total of 200 questionnaires of 50 elderly patients and 50 nurses each from Korea and China, and analyzed the results of the survey. (Results) The results of the analysis are summarized as follows: First, patients selected Bright-red while nurses chose Bright-yellow as their first preference in both Korea and China. Second and third choices were different for each country and user. Interestingly, both Chinese patients and Korean nurses chose a Clear-Green as their second preference. Second, the satisfaction of Korean patients was the highest, while that of Korean nurses was the lowest. In the case of China, nurse satisfaction was higher than that of patients. Third, in the preference analysis of color adjective images, the combination of 'light,' 'pure,' 'natural,' 'classical,' 'orderly,' and 'joyful' was generally preferred to 'heavy,' ‘profound,’ 'attractive, ‘free,’ and ‘intellectual’ color combinations. In the case of floor color, the preference between patients and nurses were far different, and the differences in preferences between countries was greatest in color of fabric. (Conclusions) This study found that satisfaction levels and preferences for hospital bedroom colors differ considerably according to correspondent nationality and role in the hospital. Specific aspects of the space also made differences in color choices. Considering our aging and globalizing world, alternative color sets of interior design for geriatric hospitals might be continuously demanded in light of investigations into more detailed and sophisticated color preferences by segmenting various space elements and user groups, identities, and characteristics. (연구배경 및 목적) 급속하게 발전하는 한국의 노인 의료서비스는 이제 국제적 교류와 산업의 측면에서까지 주목받고 있다. 특히 증가일로의 중국과의 의료 서비스 교류는 한국인과 중국인들 간의 신체적, 심리적, 정서적 유사성과 차이점을 고민하게 만들고 있다. 따라서 본 연구는 병실색채 선호도 연구에 있어 한중간의 차이점 조사와 분석에 집중하였다. 한편 병실 안에서 주로 거주하는 노인 환자와 여기에 근무하는 간호사는 여러 공통점과 차이점을 동시에 갖는다. 주요 두 사용자를 고려한 색채계획으로 환자의 치유환경과 간호사의 근무환경을 동시에 개선하기 위해 본 연구는 환자와 간호사 사이의 색채 선호의 비교분석 또한 시도하였다. (연구방법) 이를 위해 본 연구는 일반 선호도 및 색채 형용사 이미지를 이용한 질문지를 작성하여 한국과 중국의 노인 병실에서 노인 환자와 간호사, 그룹별 50명씩 총 200부의 설문을 진행한 뒤 그 결과를 분석하였다. 설문지 구성을 위해 IRI의 색상&색조(Hue&Tone) 120색 체계 및 색채 이미지 형용사 도구를 활용하였고, 문항 구성은 일반 색채 선호, 병실 색채 만족도, 병실 공간요소별 색채이미지 선호도 등으로 만들어졌다. (결과) 분석결과를 요약하면 첫째, 일반 색채 선호도 조사의 1순위는 한국과 중국 모두 환자의 경우 선명한-빨강, 간호사의 경우 밝은-노랑으로 나타났다. 2, 3순위는 국가별, 사용자별로 다르게 나타났는데, 특히 중국 환자와 한국 간호사가 모두 2순위로 선명한-초록을 선택한 것이 특징적이었고, 대부분의 그룹이 선명한-자주를 2,3순위로 선택한 점도 눈여겨 볼만한 결과였다. 둘째, 병실 색채 만족도의 분석 결과, 한국 환자의 만족도가 가장 높았던 반면 한국 간호사의 만족도는 가장 낮게 나타나 극명한 대비를 보였다. 중국의 경우 오히려 간호사의 만족도가 환자보다 높게 나타나는 차이를 보였다. 셋째, 색채 형용사 이미지 선호도 분석은 병실의 공간 요소별 선호도 조사로 진행되었다. 전반적으로‘가벼운’,‘순수한’,‘자연적인’,‘클래식한’,‘정돈된’,‘즐거운’색채조합이‘무거운’,‘중후한’,‘매력적인’,‘개성적인’,‘자유로운’,‘지적인’색채조합의 이미지보다 선호되는 것으로 나타났다. 바닥 색채의 경우 환자, 간호사간 선호 차이가 두르러졌으며, 직물 색채에서 국가별 선호 경향이 가장 크게 벌어지는 것으로 나타난 것도 특징적이었다. (결론) 본 연구는 노인병실의 색채 선호에 대해 한국과 중국의 환자, 간호사에 대해 그룹별 비교 분석을 진행한 점, 색상과 색조를 구분하여 선호경향을 파악한 점, 그리고 다섯 가지 공간 요소별 색채 형용사 이미지 선호를 조사한 점이 타 연구와의 차별화와 세밀화를 위한 특징이었다. 앞으로 다양한 선호 배색계획에 대한 기본적인 노인의 선호 태도 규명 뿐 아니라, 보다 세밀한 요소별 사용자별 선호를 반영하고, 더 나아가 국가별 차이 또한 규명함으로써 고령화, 국제화 시대에 요구되는 다양한 색채대안 개발에 연계되는 연구가 지속되어야 할 것이다.

일반색·의복색 선호도와 의복색 소유도의 특성 및 차이

김미영 한국의류학회 2002 한국의류학회지 Vol.26 No.8

This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dull, and dark tones were among the highest 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as all the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that, in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

블랙컬러 패션소재의 색채감성과 선호도

김여원 ( Yeo Won Kim ),최종명 ( Jong Myoung Choi ) 한국감성과학회 2010 감성과학 Vol.13 No.2

본 연구는 블랙컬러 패션소재에 대한 색채감성과 선호도를 조사하고, 소재의 구조적 특성, 색채특성 및 색채감성이 선호도에 미치는 영향을 분석한 것이다. 선행연구를 기초로 선정한 9종의 블랙 패션소재에 대해서 대학생을 대상으로 색채감성과 촉감 및 구매선호도를 평가시켰다. 평가된 자료는 빈도분석, 평균, 요인분석, t-test, Kruskal-Wallis검정, 상관관계 및 회귀분석을 실시하여 분석하였다. 블랙컬러소재의 색채감성을 요인분석한 결과, 심플/클래식, 우아함, 현대적, 위엄성 등 4개의 요인이 추출되었다. 이러한 색채감성 요인은 소재의 종류와 성별에 따라 유의한 차이를 보였다. 즉 검정 벨벳소재는 이들 색채감성을 가장 잘 표현하는 소재로 평가되었으며, 남자 대학생이 여자 대학생에 비해 블랙소재가 더 심플/클래식하고 우아하며 현대적이라고 평가하였다. 이들 색채감성 요인은 소재의 구조적 특성 및 색채특성과 유의한 상관관계를 나타내었다. 한편, 블랙컬러 패션소재 중에서 촉감이 좋다고 평가된 소재의 경우 구매 선호도가 높은 경향을 보였다. 또한 블랙컬러 패션소재의 촉감과 구매 선호도에 영향을 주는 주된 변인은 색채감성인 것으로 나타났다. 따라서 블랙컬러 패션소재는 심플/클래식, 우아함, 현대적, 위엄성 등의 색채감성을 나타내었고, 색채감성은 선호도에 영향을 주는 주요 변인임을 알 수 있었다. 이러한 결과는 패션상품기획시 추구 이미지에 따라 블랙컬러소재를 차별화하여 활용할 수 있을 것으로 기대된다. The purposes of this research were to evaluate the color sensibility and preferences, and to analyze the effect of the tactile preferences and purchasing preference on structural properties, color characteristics and color sensibility for the black color fabrics. Male and female university students were asked to evaluate the color sensibility, tactile preference and purchasing preference to the nine different black fabrics which were selected on the basis of the previous research results. Data were analyzed by using frequency analysis, mean, factor analysis, t-test, Kruskal-Wallis test, correlation and regression analysis. The color sensibility for black color fabrics was classified into four factors: simplicity/classic, elegance, modernity and dignity. This color sensibility factors showed a significant correlative relationship to the structural properties and color characteristics of black color fabrics. On the other hand, fabrics which were evaluated with good tactile preference among the black color fabrics tended to show higher purchasing preference. Also, among the color sensibility, the structural properties and color characteristics of black color fabrics, major variable factor of influencing on the tactile preference and the purchasing preference was turned out to be the color sensibility.