http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
A Study on Korean Products Distribution through Overseas Purchasing in China
Dai,Wen-Qian,Lee,Jong-Ho 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-
Nowadays, Korean products are prevailing all over the world. Especially in China they including cosmetics, clothes, etc. are very popular. But because of THAAD, China s people can t go or travel to Korea. Instead of travelling Korea, they usually make use of overseas direct purchasing with the booming in current online shopping. Ironically, in spite of bad conditions, they used to buy Korean cosmetics by way of overseas purchasing . Therefore the revenue on Korean cosmetics is growing up more and more. According to the results, first, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. Second, the quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. third, the research results indicate that the satisfaction level has a positive impact on the re-purchase intention.
Wen Qian Dai,Myung Hee Jung,Jong Ho Lee 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-
Nowadays, Korean products are prevailing all over the world. Especially in China they including cosmetics, clothes, etc. are very popular. But because of THAAD, China’s people can’t go or travel to Korea. Also they do not have a chance to buy Korean goods even though they like Korean products very much. So instead of travelling Korea, they usually make use of overseas direct buying with the booming in current online shopping. Ironically, in spite of bad conditions, they used to buy Korean cosmetics by way of “overseas direct buying” as a distribution channel. Therefore the revenue on Korean cosmetics is growing up more and more. At that point, this study focuses on the Effects of Website characteristics and Delivery Service Quality of Satisfaction and Repurchase Intention in Overseas Direct Online Shopping to buy Korean products by China’s people in China. To do this, first of all, we drived out the variables from previous studies and analyzed 272 collected data. The results of this study are as follows. First, Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. Second, The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. Third, The research results indicate that the satisfaction level has a positive impact on the re-purchase intention.
Jie Dai,Jianmei Li,Yuqin Zhang,Qian Wen,Yun Lu,Yu Fan,Fancai Zeng,Zhiyong Qian,Yan Zhang,Shaozhi Fu 한국생체재료학회 2023 생체재료학회지 Vol.27 No.00
Background Hypoxia is a frequent characteristic observed in solid tumors and is strongly associated with tumor metastasis, angiogenesis, and drug resistance. While the vasculature of hypoxic tumor tissues poses obstacles to the efficient administration of conventional drugs, it may prove advantageous in sustaining hyperthermia. Photothermal therapy (PTT) offers a promising treatment strategy that utilizes the activation of photosensitizers to produce heat, thus facilitating the selective ablation of tumor tissues. Method To enhance the accumulation of photothermal agents in tumor tissue and improve the effectiveness of PTT, we developed a self-propelled hybrid called Bif@PAu-NPs. This hybrid consists of polydopamine (PDA)-coated gold nanoparticles (Au-NPs) loaded onto the anaerobic Bifidobacterium infantis (Bif ). Results The Bif@PAu-NPs actively aggregated at the tumor site because the ability of Bif can target hypoxic regions, and PAu-NPs achieved precise PTT due to their high photothermal conversion efficiency (η = 67.8%). The tumor tissues were ablated by PTT, resulting in the release of antigens through immunogenic cell death (ICD), which stimulates an immune response. The inclusion of GM-CSF enhanced the immune response by recruiting dendritic cells and initiating long-term anti-tumor immunity. Conclusion The Bif@PAu-NPs hybrid effectively suppressed the growth of both primary tumors and re-challenged tumors. The utilization Bif@PAu-NPs in conjunction with GM-SCF exhibits great potential as a photothermal-immunotherapeutic strategy for precisely treating solid tumors.
The Applications of Neuromarketing in Consumer Behavior
Dong Jin Shin,Wen Qian Dai 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-
The purpose of this paper is to present the possible applications of neuromarketing in understanding consumer behavior. It is a relatively new area that is a fusion of science and business, which will prove to be an invaluable pairing for understanding the psychology of consumers. This study utilizes past studies that have been conducted in this field of neuromarketing, and the possible correlations between this and consumer behavior that can be analyzed by marketers and researchers for future product distribution. It could be observed that there are many methods that can be utilized that are used in the mapping of the brain for neurology, which will have important implications for the business area. The methods of neuro mapping are not invasive and offer no discomfort to the consumers which might be utilized as a future tool for understanding consumers and their behavior. Some of the methods that were the most used in neuromarketing were fMRI and EEGs. The fusion of science and business will prove to be an important pairing, as the motivations and emotions behind consumers in buying products will be able to guide marketers to make products that consumers need.