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Minh Sang VO,Dung Quoc Vu HUYNH,Giang Huong NGUYEN,Giang Ha Nguyen DANG,Duong Dai HUYNH,Bao Quang LE,Nhut Minh DANG 한국유통과학회 2022 유통과학연구 Vol.20 No.5
Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.
Ho Van Minh Hai,Dinh Quang Khieu,The Ky Vo,Van Cuong Nguyen,김진수 한국화학공학회 2023 Korean Journal of Chemical Engineering Vol.40 No.3
Core-shell carbon sphere (CS)@α-Fe2O3@Ag was synthesized via a multistep hydrothermal method. First, the D-glucose hydrothermal process was employed to synthesize micron-size CSs on which α-Fe2O3 was grown to obtain the composite sphere of CS@α-Fe2O3. Thereafter, Ag+ was reduced on the surface of the CS@α-Fe2O3 sphere using NaBH4 agent to produce the core-shell CS@α-Fe2O3@Ag. Finally, microsphere composite CS@α-Fe2O3@Ag was coated on a glassy carbon electrode (GCE) to enhance its electrochemical performance in the simultaneous determination of uric acid (UA), xanthine (XN), and hypoxanthine (HP). Results indicated that the CS@α-Fe2O3@Ag-coated GCE exhibited improved voltammetric sensitivity toward UA, XN, and HP compared to bare GCE. The oxidation peak currents of the simultaneous detection of UA, XN, and HP increased linearly in the concentration range of 0.5–8.0 µmol L−1. The detection limits of the fabricated electrodes for UA, XN, and HP were −0.042, 0.089, and 0.048 µmol L−1, respectively, being more sensitive than many other modified GCEs. Moreover, the CS@α-Fe2O3@Ag-coated GCE exhibited good stability and repeatability. This study opens a new perspective for developing highly efficient electrodes for electrochemical analysis.
Tien Manh Huynh,Quang Dinh Le,Mai Ngoc Luu,Tram Thi Huyen Nguyen,Quy Nhuan Bui,Anh Phan Tuong Mai,Thang Hiep Duc Tran,Hien Minh Tran,Cong Hong Minh Vo,Duc Trong Quach 소화기인터벤션의학회 2022 Gastrointestinal Intervention Vol.11 No.3
Jejunal Dieulafoy lesion (DL) is an exceedingly rare, life-threatening cause of gastrointestinal bleeding. Due to its rarity, intermittent bleeding symptoms that often necessitate prompt clinical intervention, variability in detection and treatment methods, and the risk of rebleeding, this condition frequently presents a diagnostic and therapeutic conundrum. We report a case of severe, intermittent, recurrent hematochezia due to a jejunal DL that was difficult to localize. In this case, the metallic coils used as a radiopaque marker allowed surgeons to accurately identify the bleeding site during intraoperative enteroscopy and successfully manage the lesion with minimally invasive laparoscopic surgery.
Tien Manh Huynh,Quang Dinh Le,Mai Ngoc Luu,Tram Thi Huyen Nguyen,Quy Nhuan Bui,Anh Phan Tuong Mai,Thang Hiep Duc Tran,Hien Minh Tran,Cong Hong Minh Vo,Duc Trong Quach 소화기인터벤션의학회 2022 International journal of gastrointestinal interven Vol.11 No.3
Jejunal Dieulafoy lesion (DL) is an exceedingly rare, life-threatening cause of gastrointestinal bleeding. Due to its rarity, intermittent bleeding symptoms that often necessitate prompt clinical intervention, variability in detection and treatment methods, and the risk of rebleeding, this condition frequently presents a diagnostic and therapeutic conundrum. We report a case of severe, intermittent, recurrent hematochezia due to a jejunal DL that was difficult to localize. In this case, the metallic coils used as a radiopaque marker allowed surgeons to accurately identify the bleeding site during intraoperative enteroscopy and successfully manage the lesion with minimally invasive laparoscopic surgery.
Ischemic Colitis Presented as Pseudomembranous Colitis: An Untypical Case from Vietnam
Tien Manh Huynh,Quang Dinh Le,Khanh Lan Nguyen Bui,Minh Quang Huynh Bui,Cong Minh Hong Vo,Duc Trong Quach 대한소화기학회 2022 대한소화기학회지 Vol.80 No.2
Ischemic colitis (IC) is an underreported chronic disease characterized by the hypoperfusion of the bowel mucosa. The diagnosis and treatment may be challenging because its clinical course resembles other colitis or even colorectal malignancies. This paper reports an untypical case to underline the diversity of IC manifestation. A 68-year-old man with several comorbidities was admitted because of abdominal pain with a 6-month duration and a mass in the left lower quadrant. Colonoscopy revealed erosive pseudomembranous colitis narrowed colon segments with ulcerated mucosa mimicking colorectal cancer and inflammatory bowel disease. The stool cultures and Clostridium difficile toxin tests were negative. After the failure of conservative therapy, the Hartmann procedure with temporary ileostomy was performed uneventfully. The histological results of the surgical specimens revealed IC with focal pseudomembranous areas.