http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
MAI, Thi Cam Tu,NGUYEN, Hong Son,PHAN, Nguyen Ngoc Diem,LE, Minh Hang,LUU, Phuong Khanh,NGUYEN, Thi Thu Thao,NGUYEN, Thi Thu Trang Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.6
This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.
The Influence of E-Service Quality on Food Online Purchase Intention in Vietnam
THI-MINH-NGOC LUU,DAM-LUONG-THUY HOANG,Phuong Mai NGUYEN 중앙대학교 경제연구소 2023 Journal of Economic Development Vol.48 No.3
This paper aims to examine how the e-service quality and demographic factors influence food online purchase intention of Vietnamese consumers. We developed a research framework by adopting the E-S-QUAL model proposed by Parasuraman et al. (2005) and some other existing studies. Measurements with 19 items of e-service quality dimensions (i.e. website design, reliable service, trust and personalisation) and three items of online purchase intention were adopted and adapted. Data were collected from 179 customers in a self-administered online survey. Regression analysis in SPSS was run to test the research hypotheses. Results showed that personalisation factor has the most significant effect on food online purchase intention of Vietnamese consumers, followed by website design and then reliable service. Furthermore, trust has a minor effect on customers’ food online purchase intention. Regarding the influence of demographic factors, age and occupation were confirmed to relate to the food online purchase intention. Our findings suggest that online merchants and food producers innovate their marketing tactics to target more audience and boost sales. Our study also implies that the policymakers should amend the regulations in e-commerce to promote collaboration among food online sellers and third-party payment platform providers.
Van Hai HOANG,Phuong Mai NGUYEN,Thi Minh Ngoc LUU,Thi Minh Hien VU 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.4
The purpose of this study is to examine the determinants of intention to borrow consumer credit of Vietnamese people by applying the Technology Acceptance Model (TAM) and extending it with several variables, including anxiety, perceived trust, and perceived financial costs extracted and adapted from the existing literature. A questionnaire survey was administered in the big cities of Vietnam to a total of 602 consumers. Structural equation modeling (SEM) techniques have been employed to investigate the relationship among intention determinants to borrow. Findings show that perceived usefulness mediates the impact of subjective norms on the intention to borrow consumer credit. At the same time, subjective norms also directly influence the intention to borrow. Notably, anxiety, perceived trust, perceived financial cost, perceived ease of use have no significant influence on intention to borrow. Meanwhile, education level is confirmed to have a moderate influence on intention to borrow consumer credit of Vietnamese people. However, there is not enough statistical evidence about the influence of gender and marital status on the intention to borrow consumer credit in Vietnam. Based on the findings of the Vietnamese consumer credit market, we proposed some suggestions to promote the growth of the market in the future.
Tien Manh Huynh,Quang Dinh Le,Mai Ngoc Luu,Tram Thi Huyen Nguyen,Quy Nhuan Bui,Anh Phan Tuong Mai,Thang Hiep Duc Tran,Hien Minh Tran,Cong Hong Minh Vo,Duc Trong Quach 소화기인터벤션의학회 2022 Gastrointestinal Intervention Vol.11 No.3
Jejunal Dieulafoy lesion (DL) is an exceedingly rare, life-threatening cause of gastrointestinal bleeding. Due to its rarity, intermittent bleeding symptoms that often necessitate prompt clinical intervention, variability in detection and treatment methods, and the risk of rebleeding, this condition frequently presents a diagnostic and therapeutic conundrum. We report a case of severe, intermittent, recurrent hematochezia due to a jejunal DL that was difficult to localize. In this case, the metallic coils used as a radiopaque marker allowed surgeons to accurately identify the bleeding site during intraoperative enteroscopy and successfully manage the lesion with minimally invasive laparoscopic surgery.
Tien Manh Huynh,Quang Dinh Le,Mai Ngoc Luu,Tram Thi Huyen Nguyen,Quy Nhuan Bui,Anh Phan Tuong Mai,Thang Hiep Duc Tran,Hien Minh Tran,Cong Hong Minh Vo,Duc Trong Quach 소화기인터벤션의학회 2022 International journal of gastrointestinal interven Vol.11 No.3
Jejunal Dieulafoy lesion (DL) is an exceedingly rare, life-threatening cause of gastrointestinal bleeding. Due to its rarity, intermittent bleeding symptoms that often necessitate prompt clinical intervention, variability in detection and treatment methods, and the risk of rebleeding, this condition frequently presents a diagnostic and therapeutic conundrum. We report a case of severe, intermittent, recurrent hematochezia due to a jejunal DL that was difficult to localize. In this case, the metallic coils used as a radiopaque marker allowed surgeons to accurately identify the bleeding site during intraoperative enteroscopy and successfully manage the lesion with minimally invasive laparoscopic surgery.
Dang, Quang Le,Kim, Won Ki,Nguyen, Cuong Mai,Choi, Yong Ho,Choi, Gyung Ja,Jang, Kyoung Soo,Park, Myung Soo,Lim, Chi Hwan,Luu, Ngoc Hoang,Kim, Jin-Cheol American Chemical Society 2011 Journal of agricultural and food chemistry Vol.59 No.20
<P>The methanol extract of <I>Annona squamosa</I> seeds was highly active against two phytoparasitic nematodes, <I>Bursaphelenchus xylophilus</I> and <I>Meloidogyne incognita</I>. It efficiently suppressed plant diseases, caused by <I>Phytophthora infestans</I> and <I>Puccinia recondita</I>. Ten annonaceous acetogenins (AAs) were isolated, and their chemical structures were identified by mass and nuclear magnetic resonance spectral data. Out of 10 substances, eight displayed strong in vitro nematicidal activity against <I>B. xylophilus</I> with LD<SUB>50</SUB> values ranging 0.006 to 0.048 μg/mL. Squamocin-G showed potent nematicidal activity against <I>M. incognita</I>. Squamocin, squamocin-G, and squamostatin-A also displayed potent in vitro and in vivo antifungal activities against <I>P. infestans</I> causing tomato late blight. In addition, squamostatin-A effectively controlled the development of wheat leaf rust caused by <I>P. recondita</I>. Our findings suggested that <I>A. squamosa</I> seeds and its bioactive AAs can be an alternative resource of a promising botanical nematicide and fungicide to control various plant diseases.</P><P><B>Graphic Abstract</B> <IMG SRC='http://pubs.acs.org/appl/literatum/publisher/achs/journals/content/jafcau/2011/jafcau.2011.59.issue-20/jf203017f/production/images/medium/jf-2011-03017f_0004.gif'></P><P><A href='http://pubs.acs.org/doi/suppl/10.1021/jf203017f'>ACS Electronic Supporting Info</A></P>