A Study on Usage Behavior of Influencers by College Students

Sanghee Park(Sanghee Park),Kiyoon Kim(Kiyoon Kim) J-INSTITUTE 2022 Public Value Vol.7 No.2

Purpose: This study aims to explore the various influencing factors that influencer channel characteristics have on users, targeting university students who are the main users of various social media after the pandemic. Method: in-depth interviews were conducted with 15 college students to investigate their influencer usage behaviors, explore factors affecting their use, and develop a related research model. Results: First of all, in the early days of using content, they encountered content for reasons such as topicality, information, friend recommendation, and curiosity, and there was a tendency to select content based on similar tastes through algorithm and friend recommendation. In particular, the highly topical contents of influencers recommended by friends played an important role in forming peer culture with friends. It was found that sincerity and candor revealed in the content were important factors influencing the period when an influencer's channel was subscribed and used continuously and intimacy was formed. When they felt their sincerity and honesty, they realized that they were different from other influencers and continued to watch them. It was found that the interaction factor plays a decisive role in forming intimacy with influencers and contin-uously using the channel for more than 3 months, forming a fandom and recommending content to others. Conclusion: This usage behavior of college students has great implications for companies that want to pro-mote and market through the influencer channel. As the factors that affect users vary depending on when they use the influencer channel, a promotional strategy that reflects this is needed. In addition, as integrity and hon-esty are important factors in building users' trust, it should be given more important value than anything else in maintaining and managing channels.

A study on the information architecture of fashion DB

Sanghee Lee,Seunghwan Oh 한국디자인지식학회 2007 한국디자인지식학회 Conference Vol.2007 No.8

A lot of information digitalized by the rapid progress in the IT field is a great help to the whole society. In this contest, fashion-related information in database is also a help to fashion-related users. For future fashion information site to make efficient information delivery, an attempt is made to analyze and suggest information architecture of the existing sites. Information architecture means structuring and designing information so that users can get information easily and rapidly. Elements of information architecture include information structuring, navigation, labeling system, and retrieval system. Samsung Design Net and First View Korea, both of which are sites with the largest number of users among fashion information sites, were analyzed in terms if information structuring, navigation, labeling system, and retrieval system to determine advantages and disadvantages. By systematically classifying, labeling, and designing information in future fashion information sites into intuitive navigation, users can find out desired contents easily and rapidly to use as ideas and sources of design and popularize fashion information..

Neuro-tracing approach to study kidney innervation: a technical note

( Sanghee Lee ),( Anna P. Malykhina ) 대한신장학회 2017 Kidney Research and Clinical Practice Vol.36 No.1

Neuro-tracing approach is a great option to study innervation of the visceral organs including the kidneys. Important factors contributing to the success of this technique include the choice of a neuro-tracer, and delivery methods to result in successful labeling of peripheral sensory and motor ganglia. The neuro-tracer is usually applied directly to the kidney accessed via a surgical opening of the abdominal wall under deep anesthesia. A series of local microinjections of the dye are performed followed by a wound closure, and recovery period from the surgery. An extra care should be taken to prevent neuro-tracer spillage and accidental labeling of the surrounding organs during injections of the dye. Retrograde neuro-tracers like Fast Blue do not cross synapses, therefore, only neuronal bodies located within dorsal root ganglion neurons and major peripheral ganglia will be labeled by this approach. Retrogradely labeled peripheral neurons could be freshly isolated and dissociated for electrophysiological recordings and biochemical analyses (gene and protein expression), whereas the whole fixed ganglia could be sectioned to undergo immunohisto- and immunocytochemical targeted staining.

Design of Strong ARM Latch based High Speed Sampler for 32Gb/s Decision Feedback Equalizer

Sanghee Lee(이상희),Deog-Kyoon Jeong(정덕균) 대한전자공학회 2020 대한전자공학회 학술대회 Vol.2020 No.8

Jersey Design and Pattern Making for Disable Players of Ice Sledge Hockey

( Sanghee Park ),( Sungheum Um ),( Jinhee Park ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.3

As the quality of life has improved with development of science and technology, desire for better quality of life of disable people has also increased. Currently, prejudiced views of disabled people in South Korea are changing, but sports for all disabled people is not revitalized and social support is also inadequate. In developed countries, administration and systems for sports among people with disabilities are provided at the consumer level, and many companies willingly provide support to disabled athletes. However, in South Korea, low awareness of sports for disabled people is companied by minimal support companies. In order for South Korea to advance, support for the disable sports players is needed, especially sports-wear that fits their body conditions and differences game playing from ordinary sports players. This study specifically focused on the ice sledge hockey players, taking into account the complaints on their jersey and their special conditions through motion analysis while sleds. For the easy use of the hockey, armhole depth and sleeve breadth was reduced and sleeve hem was designed for flexibility of sleeve such that it does not slide down. Also, because only the front of the Jersey is tucked in the pants, the side vent was designed to be deep such that the back hem is prevented from being pulled. Sportswear pattern making for the players with disabilities required to account for distinct body characteristics, as compared to the ordinary players. Thus, studies that develops sports-wear design for those with disabilities contributes to the qualitative development of sports for people with disabilities.

Multidisciplinary Approach to Clinical Practice and Research

Sanghee Kang 대한종양외과학회 2018 대한임상종양학회 학술대회지 Vol.2018 No.2

Seagull as a useful biomonitor of chemical contamination in the marine environment

Sanghee Hong(홍상희),Gi Myung Han,Mi Jang,Wonjoon Shim,Sung Yong Ha,Miran Kim 환경독성보건학회 2019 한국독성학회 심포지움 및 학술발표회 Vol.2019 No.10

The Effect of Thematic Roles During Grammatical Encoding in Sentence Production

Sanghee Kim,Jeong-Ah Shin 한국영어학회 2016 영어학 Vol.16 No.1

Analysis of species diversity and spatial distribution of insect pests within yellow sticky traps according to its surface orientation

Sanghee Kim,Subin Kim,Geon Kim,Heejeong Hyun,Yong Kyun Shin,Dong-soon Kim 한국응용곤충학회 2019 한국응용곤충학회 학술대회논문집 Vol.2019 No.04

황색점착트랩의 설치각도에 따른 고설재배 딸기의 주요 해충종들의 부착 특성을 확인하기 위해 수직, 수평 앞면 및 뒷면, 45도 앞면 및 뒷면 등으로 달리 트랩을 설치하여 점착트랩내의 부착위치를 조사하고, 각 트랩에 포획된 곤충종의 다양성을 분석하였다. 설치각도에 따른 점착트랩 내의 포획 위치는 진딧물류와 총채벌레류가 유사하게 모든 각도에서 상부에서 유살수가 많았으나 유의한 차이는 나타나지 않았다. 수직, 45도 윗면 트랩에서 종수와 총포획수가 유의하게 높았으나 각 처리별 Shannon 지수의 차이는 없었다. 45도 윗면 트랩에서만 Shimpson 지수가 높게 나타나 소수 종에 집중된 포획양상을 보였으며 모든 트랩에서 공통적으로 초파리와 총채벌레류가 우점하여 포획되었으나 총포획수가 적은 45도 아랫면 트랩의 경우 이들 우점종의 검출도가 낮았다.

A Study on the Analysis of OVERSEAS MARKET ENTRY Strategy by Growth Stage for ICT Companies of the Post-COVID-19 Era

Sanghee Park,Kiyoon Kim J-INSTITUTE 2021 Regulations Vol.6 No.3

Purpose: Given the expansion of online and contactless centric corporate activities due to COVID-19, in order to derive a systematic strategy for the Korean ICT companies contactless manner of overseas market entry, it is intended to present the differences among strategies according to the growth stage of the ICT companies. Method: A questionnaire survey was conducted by targeting major ICT companies of Korea. Based on which, attempt has been made to verify the status of overseas market entry and the level of technological development of the major Korean ICT companies, while verifying the strategies required for the overseas market entry by each growth stage. Results: The manner of overseas market entry turned out to vary depending on each company s growth stage. Accordingly, in the survey of the difficulties during the overseas market entry, varying difficulties were experienced depending on the growth stage of the company. The ICT companies of the entry stage noted the issue of finding customers as a difficulty, and the ICT companies of the growth and maturity stages noted the “lack of trade spe-cialists.” It was also analyzed that the awareness of government support was low, demonstrating the limitations of comprehensive government support policies. Lastly, it was analyzed that differences arose in the current status of responding to COVID-19 and the difficulties depending on the growth stage of the company. It was verified that the awareness of the government s support policy for the ICT companies was low, which was not properly utilized, thereby further confirming that a policy alternative is needed. Conclusion: Consequently, it is necessary to change the overseas market entry support policy for the ICT com-panies focused on the overseas base centers, which have previously been operated primarily by the suppliers, to the consumer centric, whereby the ICT companies could expand by considering the overseas market entry together from the early stage of growth.