크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구

이한준,서소영,서용무,Lee, Hanjun,Seo, Soyoung,Suh, Yongmoo 한국경영정보학회 2014 Asia Pacific Journal of Information Systems Vol.24 No.1

Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

The Use of Country of Origin Stereotypes: The Role of Product Specificity and Consumer Motivation

이한준,박종철,오혜영,Lee, Han Joon,Park, Jong Chul,Oh, Hye Young Korean Marketing Association 2012 ASIA MARKETING JOURNAL Vol.13 No.4

과거 연구들은 원산지(COO)효과의 존재여부에 주목하였으나, 본 연구는 사회판단이론(social judgeability theory)을 적용하여, 어떤 상황에서 원산지(COO)가 소비자의 제품평가에 영향을 미치는지를 연구하였다. 두 개의 실험결과에 의하면, 단지 어느 나라에서 자동차가 만들어졌다는 정보(COO only information)만으로는 제품에 대한 평가에 영향을 미치지 않고, 그 차를 만든 나라와 그 차를 만든 기업의 이름(product-specific information)이 제시될 때, 응답자들은 원산지 효과를 활용할 수 있는 충분한 근거(단서)를 가졌다고 느끼고, 또한 응답자들이 사회의 공통적인 판단 기준(socially shared criteria of validity)에 부합하여 판단하여야 하는 동기를 부여 받았을 때, 원산지 효과가 제품 평가에 유의한 영향을 미치는 것으로 나타났다. 특히, 각 실험 결과는 단순히 원산지 평가성향으로만 소비자 평가가 이루어지는 것이 아니라 원산지 평가성향에 영향을 미치는 정보의 제시방법이 영향을 미친다는 사실을 보여주었다. 이러한 결과는 향후 인상형성 모델의 틀 안에서 좀 더 논의되어야 할 것이다. Two experiments examined how product evaluations were affected by country-of-origin information presented with varying amounts of product-specific information. Consistent with social judgeability theory, participants were more likely to make COO-based judgments, once they felt like they had product-specific information and they were motivated to conform their judgments to socially shared standards of validity. The results of each experiment revealed that the presentation of COO information alone was not sufficient to draw judgments based on COO stereotypes. The findings were discussed within the framework of social-psychological models of impression formation.

크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로

이한준,서용무,Lee, Han-Jun,Suh, Yong-Moo 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.1

Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

군신체검사 대상자 중 기면증이 있는 남성의 성격 특성

이한준 ( Hanjun Lee ),남범우 ( Beomwoo Nam ),서정석 ( Jeong Seok Seo ),김태 ( Tae Kim ),노수림 ( Soo Rim Noh ),이제정 ( Je Jung Lee ),오근 ( Keun Oh ),서희영 ( Hee Young Seo ),김태 ( Tae Kim ),이종국 ( Jonggook Lee ) 한국정신병리진단분류학회 2021 精神病理學 Vol.25 No.2

Objectives The purpose of this study was to quantitatively assess multiphasic personality inventory results of narcolepsy affecting mental health using military personality inventory in Korea. Method We registered the 19-year-old men who visited the Military Manpower Administration from February 2010 to January 2013. Results Among demographic characteristics, both narcolepsy and control groups are 19-year-old male. Education level and socioeconomic status are higher(χ2=4.23, p=0.04 ; χ2=17.94, p=0.001) in control group. BMI is higher(t=-3.10, p=0.002) in narcolepsy group. Parents relationship showed no difference between control and narcolepsy groups(χ2=7.57, p=0.06). Among validity scales, score of faking good subscale was higher(t=4.368, p<0.001) in control group, of faking bad subscale was higher(t=-2.497, p=0.013) in narcolepsy group, of infrequency subscale showed no difference(t=-0.466, p=0.642) between control and narcolepsy groups. Among neurosis scales, the score of somatization, depression, anxiety, and personality disorder subscales were higher in narcolepsy group, respectively(t=-4.721, p<0.001 ; t=-5.189, p<0.001 ; t=-6.068, p<0.001 ; t=-2.161, p=0.032). Among psychopath scales, the score of paranoia subscale was higher in narcolepsy group(t=-2.795, p=0.006), of schizophrenia subscale showed no difference (t=-0.687, p=0.493). Conclusion According to MPI results, we suggest that narcolepsy patients are more concerned with their somatic symptoms, more depressive and anxious, have more introverted or impulsive tendency and paranoid traits.

여의도 PARC1 프로젝트 구조시스템

이한준(Han Jun Lee),이준호(Jun Ho Lee),선우원일(Won Il Sunu),정광량(Kwang Ryang Chung) 한국강구조학회 2008 韓國鋼構造學會誌 Vol.20 No.4

대가족 제도에서 노부모의 구매영향력에 관한 연구

이한준 ( Han Joon Lee ),김경진 ( Kyung Jin Kim ),박종철 ( Jong Chul Park ) 한국소비자학회 2010 소비자학연구 Vol.21 No.2

기업의 사회적 책임활동이 제품 및 기업평가에 미치는 영향

이한준(Han Joon Lee),박종철(Jong Chul Park) 한국마케팅학회 2009 마케팅연구 Vol.24 No.1

많은 기업들에게 기업의 사회적 책임활동은 지속가능경영을 위한 필수항목이다. 이와 관련해 본 연구는 Carroll(1979)의 정의를 바탕으로 기업의 사회적 책임활동이 제품 및 기업평가에 긍정적인 영향을 미치는 것에 대한 심리적 메커니즘을 찾고자하였다. 이러한 심리적 기제와 관련해 본 연구에서는 기업의 사회적 책임활동이 해당 기업에 대한 신뢰를 유발시키기 때문에 제품 및 기업평가에 긍정적인 영향을 미침을 제안하고자한다. 그리고 이에 한 걸음 더 나아가 신뢰의 차원을 `전문성 신뢰`와 `호의성 신뢰`로 구분하여 기업의 사회적 책임차원이 각각 두 신뢰에 어떠한 차별적 영향을 미치는지를 고찰하였다. 구체적인 결과를 살펴보면, 기업의 경제적 책임활동 노력은 전문성에 기초한 신뢰와 호의성에 기초한 신뢰를 매개로 제품 및 기업평가에 긍정적인 영향을 미치는 것으로 나타났다. 다시 말해서 기업의 경제적 책임활동 노력이 높으면 소비자들은 해당 기업에 대하여 전문성에 기초한 신뢰와 호의성에 기초한 신뢰를 형성하여 해당 기업 및 그 기업의 제품에 긍정적인 평가를 내린다는 것이다. 그러나 기업의 법률적 책임활동과 윤리적 책임활동, 그리고 자선적 책임활동 노력은 모두 호의성에 기초한 신뢰형성에만 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 기업의 법률적 책임활동과 윤리적 책임활동, 그리고 자선적 책임활동이 해당 기업에 대한 전문성 신뢰가 아닌 호의성 신뢰를 매개로 해당 기업 및 제품에 긍정적인 영향을 미쳤다는 사실을 제시해준다. 결과적으로 본 연구는 기업들에게 우리 사회가 인지하는 사회적 책임활동 차원에 대한 각 부분을 이해시킴으로서 자신들의 수익자원을 효율적으로 배분하거나, 또한 기업의 신뢰형성에 결정적이고, 실무적인 도움을 제공해줄 것이다. According to the great economist Milton Friedman, corporate has only one responsibility that is economic responsibility making a profit while observing the law. Market economy would result in improved efficiency and increased economic results. However, corporate efficiency-oriented activities may exert detrimental impact on well-beings of society through environmental pollution, depletion of natural resources and exploitation of labor in under developed countries. Business entities exist within a market society. Their activities influence the society and at the same time are influenced by the society. Corporate is not separated from society. Since the globalization process starting 1990s, society witnessed the movement of environmental and social sustainability. Consumers and investors have been asking corporate to conduct socially responsible actions such as producing environmentally-friendly products, embodying product with socially responsible attributes, fair labor conditions in developing countries etc. Business integrates social demands into its management. It is not new that today`s business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations` significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. A critical but elusive issue in corporate social responsibility research has been the impacts of a company`s social initiatives on the consumers` evaluation of product and corporation. Researchers in the area of management have studied the relationship between corporate social performance and business performances. These researchers explored a direct relationship either between CSR and its financial successes. However, the results of these studies were inconclusive and inconsistent. In the area of Marketing, studies have been conducted to estimate the effects of CSR on consumers` product evaluation and corporate evaluation. The results of these studies were not conclusive either. Different from the past studies, in this study we postulates that the consumers` trust play an essential mediating role in the relationship between the four dimensions (economic, legal, ethical, and philanthropic) of corporate social responsibility activities (Carroll,1979) and the product/corporate evaluation. Trust is conceptualized into two different forms: expertise-based trust and benevolence-based trust. A model integrating four dimensions of CSR, two forms of trust, and the product/corporate evaluation is tested using data of 384 young consumers. The results of data analysis show that the corporate economic responsibility positively influences on the expert-based trust and benevolence-based trust. However, the corporate legal, the corporate ethical, and the corporate philanthropic responsibility have a significant impact not on the expert-based trust but only on the benevolence-based trust. Finally, our results indicate that the expert-based trust and the benevolence-based trust both have a significant influence on the product evaluation and on the corporate evaluation. Thus, this study demonstrates that trust indeed plays a mediating role between CSR and the product/corporate evaluation. The results of this study will help corporations to understand the rela

인공고관절 전치환술 후 감염성 삽입물 주위 골절에서 항생제 혼합 시멘트 금속판을 이용한 치료 -증례 보고-

이한준 ( Han Jun Lee ),김종원 ( Jong Won Kim ),이재성 ( Jae Sung Lee ),송광섭 ( Kwang Sup Song ),하용찬 ( Yong Chan Ha ),김민규 ( Min Kyu Kim ) 대한고관절학회 2012 Hip and Pelvis Vol.24 No.3

현장계측용 변위계의 환경영향 특성연구

이한준(Han-Joon Lee),최만용(Man-Yong Choi),박정학(Jung-Hak Park),임재학(Jae-Hak Yim) 한국생산제조학회 2004 한국생산제조시스템학회 학술발표대회 논문집 Vol.2004 No.10

The sensor and measuring instrument that are used for the infrastructure is discussed the reliability problem from the various environment factors. In the domestic infrastructure, the low reliability products are produced, because of lack of the pertinent test methods and equipments. To improve the practical use and accuracy of the sensor, it raises the measurement reliability about the sensor and measurement instrument. In this study, the variance of the displacement value according to temperature was investigated using the LVDT for the infrastructure. The experimental results showed that a sensor is affected by environment factor such as temperature.

RDBMS 기반의 토픽맵 무결성 검사 기법

이한준(Han-jun Lee),민경섭(Kyung-Sub Min),김형주(Hyoung-Joo Kim) 한국정보과학회 2007 정보과학회논문지 : 데이타베이스 Vol.34 No.6

지식을 효과적으로 표현하고 검색하는 방법에 대한 관심이 증가함에 따라, 토픽맵을 비롯한 지식 표현 기법들이 점점 중요해지고 있다. 토픽맵은 지식을 구조화하여 표현하게 되는데 지식은 매우 복잡한 의미적 관계를 포함하고 있기 때문에 이를 의미적으로 일관성 있게 유지, 관리하는 것은 매우 중요한 문제가 된다. 현재 토픽맵 무결성 검사를 위하여 TMCL을 비롯한 여러 토픽맵 제약 조건 언어와 시스템들이 제안되었다. 그러나 이들은 단순한 의미적 제약들에 대해 지원하고 있지만, 의존성과 같은 복잡한 제약들에 대한 것들은 다루고 있지 못하다. 또한, 단순히 응용 레벨에서 제약들을 검사함으로써 좋지 않은 성능을 보인다. 이에 본 논문에서는 기존의 정보 시스템 분야 및 관련 분야에서 제공하고 있는 제약 언어들의 특성을 기반으로 TMCL을 확장하였다. 또한 이를 효율적으로 지원하기 위한 관계형 데이타베이스기반의 토픽맵 무결성 검사 기법을 제안하고 구현하였다. 구현한 시스템에서는 TMCL에서 제공하고 있는 기본적인 토픽맵 제약 조건들뿐만 아니라 의존성과 같은 복잡한 형태의 제약도 다루고 있다. 그리고 각각의 제약 조건을 검사할 때 템플릿을 이용하여 질의를 생성시켜 효율적인 무결성 검사가 가능하게 함으로써 기존 시스템들의 검사 방식에 비해 높은 성능을 보임을 확인하였다. Due to a growing interest in searching and expressing knowledge effectively, knowledge management methods such as Topic Map are becoming more important. Topic Map organizes knowledge that is full of intricate relations, so maintaining and managing Topic Map consistently is very essential. TMCL and other constraint languages have limits as they can check simple constraints but can not support complex constraints like dependency constraints. Current constraint checking systems operating at the application level are also showing an inferiority in performance. In this paper, we extend TMCL based on the characteristics of other constraint languages in the information system field and related fields. We build and propose an RDBMS-based Topic Map constraint checking system to support the extended constraint language effectively. This new system handles complex types of constraints like dependency constraint as well as basic Topic Map constraints present in the TMCL. As the system examines each constraint it uses templates to generate queries for effective checking and overall shows a higher performance level than current systems.