지방자치시대의 지역 케이블TV산업의 UCC 활성화 방안

이제영(Lee Jei Young),이수경(Lee Su Kyung) 한국방송학회 2007 한국방송학회 세미나 및 보고서 Vol.- No.-

이 연구에서는 지방자치시대에서의 지역 대중들이 생각하는 지역 케이블TV산업의 UCC 활성화 방안에 관한 유형을 파악하고 이에 따른 함의를 분석하는데 목적을 두었다. 특히, 이 연구에서는 이전의 설문조사 방식에서 면밀히 분석하지 않고 간과하기 쉬운 개인의 사고나 느낌 같은 주관적 행위를 객관적으로 측정할 수 있는 Q방법론을 통하여 살펴보았다. 즉, 이 연구는 기존의 이론에서 연역적인 가설을 도출하는 종래의 연구방법과는 달리, 사람들 이 일상적으로 갖게 되는 주관적 이미지에 의하여 새로운 가설을 발견 (hypothesis abduction)하려는 목적을 가지고 있다. 이 논문에서는 두 가지 연구문제를 선정하였는데, 즉, 첫째, 지방자치시대의 지역 케이블TV산업의 UCC 수용행태 유형은 어떻게 분류되고 있는가? 둘째, 이들 각 유형들 간의 동질적이며 이질적인 특성은 과연 무엇인가? 이다. 결국, 이 글에서는 최종 분석결과에서 지적된 바와 같이, 지방자치시대에서의 지역 케이블TV산업과 UCC의 활용에 대한 지역 대중들의 반응은 타 매체산업에 비해 더 높은 활용도와 참여성을 보여주고 있다는데 많이 인지점을 갖고 있는 것으로 분석되었다. The perception type of this study were divided into three types in all through Q-methodology. Above all, this study is to investigate two points us. Points of this study ; First, how the type of the perception is divided on the subjectivity about activation of local cable TV industry in local autonomy age? Second, what is a trait of character in same or different quality within these types? The result reveal five type that divided ′1 ; Receiver Focus-view Type(n=5)′, ′2 ; Public Participation-view Type(n=7)′, ′3 ; Oriented-contents Type (n=8)′ . It found that is very different type. In the future, the purpose of this study is to ascertain acceptance behavior about UCC activation of local cable TV industry in local autonomy age, 21th ; to offer a suggestion about that.

디지털 컨버전스 시대의 소비자 매체 이용행태 유형

이제영 ( Jei Young Lee ) 한국주관성연구학회 2006 주관성연구 Vol.- No.13

인터넷신문에 게재되는 광고성 기사의 윤리적 폐해에 관한 개선방안

이제영(Lee jei-young) 한국콘텐츠학회 2023 한국콘텐츠학회 종합학술대회 논문집 Vol.2023 No.5

외국어 간판 이미지에 관한 수용 인식

이제영(Jei-young, Lee),김경석(Kyung-suk, Kim) 부산울산경남언론학회 2015 지역과 커뮤니케이션 Vol.19 No.3

본 논문에서는 Q방법론을 중심으로 대학생들의 외국어 간판 이미지 수용 인식을 진단하고, 기능적인 측면에서 세부적인 효과요인들을 짚어보고자 하였다. 이에 본 연구에서는 위에서 제기된 사항들의 해답을 얻기 위하여 주관성연구 분석방법을 활용하였다. 분석된 결과, 총 5가지의 유형, 즉, 제 1유형{(N=4) : 외국어 간판 배척형(Foreign-sign Exclusion Type)}, 제 2유형{(N=3) : 의식개선형(Consciousness Improvement Type)}, 제 3유형{(N=6) : 한글간판 고수형(The Korean-alphabet Persistence Type)}, 제 4유형{(N=3) : 외국어 간판 난립형(Foreign-sign Disorder Type)}, 제 5유형{(N=4) : 외국어 간판 무국적형(Foreign-sign Statelessness Type)} 등으로 분류되었다. 결과적으로, 앞으로 계량적인 실증적 연구와 관련 이해당사자들간의 종합적 비교와 대안책이 추가된다면, 외국어 간판 이미지에 대한 개선과 활성화를 위한 정책방향에 보다 심도 있는 연구결과가 제시될 수 있을 것으로 예상된다. This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on sign image of foreign. The perception pattern come out in this study were divided into five types in Q-methodology. The result is as follows ; it is that divided ‘1{(N=4) : Foreign-sign Exclusion Type}, 2{(N=3) : Consciousness Improvement Type}, 3{(N=6) : The Korean-alphabet Persistence Type}, 4{(N=3) : Foreign-sign Disorder Type}, 5{(N=4) : Foreign-sign Statelessness Type}’. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on sign image of foreign to offer a developmental suggestion about it.

TV광고의 일반인 모델에 관한 수용행태 분석

이제영(Jei Young Lee),최세인(Se In Choi) 한국산학기술학회 2020 한국산학기술학회논문지 Vol.21 No.8

이 논문은 TV광고의 일반인 모델 인식에 관하여, 기능적인 양적 분석의 과거 행태로부터 탈피하여, 심층적이고 효과적으로 접근할 수 있는 주관성연구인 실증적인 Q방법론으로 연구되었다. 또한 이 분석에서는 기존 논의에서 연역적인 가설을 도출하는 종래의 연구 방법과는 달리, 사람들의 주관적 이미지에 의한 새로운 가설발견의 목적이 있다. 구체적으로 Q요인분석이란 통계방법을 사용하며, R방법의 변수를 요인화가 아닌 사람을 요인화하는 것이다. 이 연구에서는 TV광고의 일반인 모델에 대해 젊은 층의 수용행태 분석을 알아보는 것이다. 분석결과는 총 4가지의 유형{제 1유형[(N=7) : 광고 공감대형(Advertising Consensus Type)], 제 2유형[(N=7) : 광고 부정형(Advertising Negative Type)], 제 3유형[(N=5) : 광고 구매력 감소형(Advertising Purchasing Reduction Type)], 제 4유형[(N=1) : 광고설득 지향형(Advertising Persuasion Orientation Type)]}으로 분류되었으며, 전반적으로 매우 차별적인 유형들로 발견되었다. 결론적으로, 이 연구는 TV광고의 일반인 모델인식에 대한 주로 젊은 응답자들의 주관적 수용 행태를 검토하였다. 또한 분석의 내용들은 관련 이슈와 아젠다 연구를 위한 발전적인 제안(개선)을 제시하는데 유의미한 논의를 제시하는 것이다. This monograph was probed effectively by using practical methods in a subjectivity study that was accessible in depth, departing from bygone behavior of functional quantity analysis of awareness and the opinions of young people about the general (public) model of TV advertising. The perception patterns resolved in this study sorted out four types in a Q-methodology. The result is divided as follows: 1 [(N=7): Advertising Consensus Type], 2 [(N=7): Advertising Negative Type], 3 [(N=5): Advertising Purchasing Reduction Type], and 4 [(N=1): Advertising Persuasion Orientation Type]. As such, we found very different types all over. Finally, this study reviews subjective acceptance as to the type of model reception with regard to general TV advertising, offering a developmental suggestion on the issue, and an agenda about it.

대학생의 술자리 문화 커뮤니케이션에 대한 고찰

이제영(Jei Young Lee) 청운대학교 방송예술연구소 2008 미디어와 공연예술연구 Vol.3 No.-

본 연구의 목적은 무형식적으로 이루어지는 대학생들의 술자리와 그에 따른 술문화 개념을 바로잡고, 특정 대상인 ‘대학생’들만의 술자리에서 이루어지는 독특한 커뮤니케이션을 조사하는데 있다. 결과적으로, 술자리는 주로 친한 친구와 함께 친목도모를 위하여 가지게 된다는 사실과 술자리에서는 남 얘기 & 뒷 담화, 고민상담 등 서로 흥미를 가질 수 있는 주제로 이야기를 함으로써 상대방에 대한 동질감을 형성해 가고 있다는 점을 확인할 수 있었다. 또한, 대학생들이 생각하는‘술 문화 커뮤니케이션’은 사람들이 서로의 삶을 살 아 가는데 있어서 다른 모습, 다른 직업, 다른 생각을 하고 있는 서로 다른 인격체들을 하나로 만들어 주는 ‘마법’같은 존재로서 보여주는 색다른 커뮤니케이션의 유형이었다. The purpose of this study is in a survey about communication in drinking party culture of university student, which looking into on unformal conception. In result, drinking party ascertained the truth of promoting mutual friendship among the members of friends, and gossips of others, counsel etc. And it building up homogeneity mutually on the other man about an interesting theme. Above all, recently communication in drinking party culture that university students think was special expression in a different dimension.

인공지능 기술 전망과 혁신정책 방향(2차년도) - 안전하고 윤리적인 인공지능 R&D 및 활용을 위한 제도 개선 방안을 중심으로 -

이제영(Jei Young Lee),김단비(Danbi Kim),양희태(Heetae Yang) 과학기술정책연구원 2019 정책연구 Vol.- No.-

As artificial intelligence(AI) is undergoing a renaissance in the 2010s, competitions among countries is intensifying beyond companies, and issues related to safety and ethics are also emerging in earnest. One of the major issues regarding safety is the damage caused by malfunctions occuring during the test or use of AI-based self-driving cars, robo-advisors, robots and intelligent personal assistant devices. There has been a lot of concern and criticism in ethical terms about using AI for military purposes and developing autonomous weapons of destruction. This study started with the notion that securing the safety of AI and solving ethical issues are prerequisites for sustainable AI R&D and market revitalization. Thus, our research aims to examine safety and ethical issues of AI in advance and present effective countermeasures so that AI can continue the current pace of technological development and be commercialized as expected to provide a breakthough in human life. In this study, AI safety is defined as “concepts and areas to prepare for unintended risks that may arise due to the technical and structural limitations and characterstics of AI”. Unlike social consensus, guidelines and regulatory-oriented AI ethics, AI safety is therefore at the core of the discussion for R&D to overcome technological limitations of AI. We also defines the scope of AI ethics as “universal social norms and related technologies that AI-related stakeholders should comply with”. The main difference of AI ethics from the AI safety is whether it is “intentional” or not. In other words, the abuse of AI by developers with bad intentions, or by the seller of related products and services, goes against the value of AI ethics. Thus, social confusion caused by unethical AI can be prevented through stakeholder agreements, guidelines and legislative regulations. By hiring AI ethics experts, global major companies want to actively address security issues such as personal information protection and privacy as well as social problems that can arise in the course of technology development. Besides companies, non-profit organizations such as academia are also taking the lead in developing a wide range of guidelines for the future AI era. In particular, theoretical discussions are underway to secure safety in the technology development stage by proposing a sociological background for improving transparency and reliability of algorithms. The major AI developed countries are also striving to establish a foundation for developing and utilizing reliable AI in preparation for the rapid spread of AI across society in the future. Governments are encouraging AI to be developed in accordance with ethics and social principles by presenting guidelines. In this trend, Korea also needs to improve the current status of relevant legal systems and concrete efforts to prepare regulatory policies to solve the safety and ethical issues of AI. In particular, the seven individual laws (i.e., civil law, intellectual property law, criminal law, information protection law, fair trade law, road traffic law and product liability law) that cover major AI issues need to be improved to promote AI R&D and technology. In addition, overhauling data-related laws including privacy protection and improving digital ethics guidelines for data protection need to be considered to activate data-based AI ecosystem in the near future.

디지털 기술을 통한 고부가 서비스업 발전 및 활용방안 연구

이제영(Jei Young Lee),장병열(Pyoung Yol Jang),진설아(Seol A Jin) 과학기술정책연구원 2019 정책연구 Vol.- No.-

Digital transformation means "the phenomenon in which each sector of industry and society is digitized, resulting in improved productivity, business model innovation and increased consumer benefits". With the possibility of industrial innovation increasing due to technological development, interests in how digital technology affects company productivity and national economic growth and how to use it is also increasing. Innovation through digital transformation is taking place in most industries, but the areas where digital technology is making consumers more accessible include banking, distribution and logistics industry. A new business model based on digital technology provides consumers with better services than before, which lays the foundation for enhancing related services by increasing consumer benefits and promoting utilization of those services. In Korea, the service industry is faced with a problem of reduced productivity, but it is expected that the service industry will be able to play a role as a new national growth engine if digital technology can expand the scope of the industrial ecosystem by leading innovation and drastically creating added value. This study analyzes the problems to be solved for the high value-added Korean service industry through innovation from the theoretical, technical and political perspectives. In addition, our study examines the current status of innovation activities and difficulties of Korean companies, and seeks policy countermeasures to strengthen the competitiveness of the service industry, including the domestic distribution and logistics sectors. Advances in digital technologies such as big data, artificial intelligence(AI), blockchain, Internet of Things(IoT) and 5G are further accelerating innovation at each service dimension (i.e., service concept, service delivery and customer interface). In the future, digital technology innovation and convergence between industries are expected to further accelerate the collapse of the existing value chain, and the importance of smooth data flow among R&D planning, production, distribution and logistics, and end-user phases will also be increased. The spread of "Servitization" is creating a new value and competitiveness for companies through the convergence of products and services, and is now emerging as a differentiation point in the competitive technology environment. This implies that manufacturing companies can no longer win the competition simply by price and technological advantage, but must develop a service model that can provide new experiences and value to their customers. In the distribution and logistics process, it is important to deliver products and services at an appropriate price and at the desired time and place for consumers. For this reason, optimization of supply chain management such as efficient supply chain model, inventory management, and accurate sales forecasting becomes a major issue. The proportion of small and medium-sized firms is structurally high in Korean service industry, and effective policy measures are becoming essential. In line with the recent rapid development of the Fourth Industrial Revolution, the government should focus on institutional improvements including preemptive regulatory reform and place priority on building industrial ecosystems, thereby encouraging the development of innovative services in the private sector. In addition, the government should support the development and commercialization of technologies to create new industries in the service sector by providing opportunities for pilot projects and strengthen its policy support for overseas market expansion, data distribution and technology cooperation ecosystem.

유통서비스 기업의 혁신 결정요인이 혁신활동 수행과 매출 성과에 미치는 영향 : 혁신목적, 저해요인, 규제효과를 중심으로

이제영(Lee, Jei Young),김정호(Kim, Jungho) 한국서비스경영학회 2021 서비스경영학회지 Vol.22 No.2

The distribution service sector is one of the most active industries in service innovation under the name of digital commerce or retail tech. By analyzing the data from the Korea Innovation Survey (KIS), this study examines the determinants affecting the firm’s likelihood of conducting service innovation and its sales performance of innovative products. The service sector is classified into distribution service and non-distribution service industries, and the differences in the determinants of service innovation activities and sales performance in each type of service industries are examined. The result of econometric analysis by the Heckman two-stage sample selection model shows that distribution service firms carrying out innovation have a significant higher proportion of total sales of the innovative products compared to non-distribution service firms. Our results also show that startup firms in the distribution service industries tend to have a higher proportion of total sales of the innovative products. This implies the high effectiveness of innovative activities in the distribution service sector compared to the non-distribution service sector and the need for service innovation of distribution startup firms in Korea.

공중 위생관리 공익광고의 이슈에 관한 개선 방안의 유형화 연구

이제영(Jei Young Lee),정미애(Mi Ae Jeong) 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.3

이 연구에서는 공중 위생관리 공익광고의 이슈 관련 개선 방안을 인식하는 전공관련 대학생들의 주관적 성향을 분석하고, 기능적 의미에서 세부적으로 영향 요인들을 확인하여 향후 개선책과 솔루션을 제시하고자 하였다. 또한 공중 위생관리 공익광고의 이슈에 관한 개선 방안 관련 주관적인 유형을 살펴보기 위해서 Q분석기법으로 분석하였다. 논의 결과, 총 4가지의 유형, 즉, 제 1유형[(N=11) : 공중 도덕 중심의 공공시설, 건강증진 메시지 기여 유형], 제 2유형[(N= 8) : 공공시설 중심의 공중도덕, 건강증진 메시지 필요 유형], 제 3유형[(N=3) : 의료기구 관련 메시지 확대 및 보완 유형], 제 4유형[(N= 3) : 위생관리 지침 변화 메시지 적용과 기여 유형] 등으로 제시되었다. QUANL 통계프로그램을 실시하였는데, 전체변량의 약 47(0.4724)%라는 높은 설명력을 보여주었다. 이와 같은 분석결과를 토대로, 양적인 실증적 분석과 소비자들의 의견을 종합한 비교와 솔루션이 적용된다면, 공중 위생관리 공익광고의 이슈 관련 개선 방안에 관한 보다 발전적인 연구결과가 제공할 수 있다고 생각한다. This discussion was carried out by usual methodology in a subjectivity work approachable profound, in getting out of a former side of functional quantitative analysis on improvement plan on issue of public advertising in public hygiene. The awareness pattern come out in this paper were divided into four types in Q-method technique. The result is as follows ; it is divided into 1[(N=11) public-morals-oriented public equipment & message contribution for health-promotion type], 2[(N= 8) : public-equipment-oriented public morals & message necessity for health-promotion type], 3[(N= 3) : expansion & complement of message related Medical instrument type], 4[(N= 3) : guidline-change-message application of health control type]. The cumulative data of four types divided into Q-method analysed in about 47(0.4724)%. On anallytic conclusion, this paper is to ascertain acceptance behavior on reception type on improvement plan on issue of public advertising in public hygiene ; to offer a developmental solution about it.