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복합 테마 카페(공장형 카페) 이용객들의 성별에 따른 만족요소 분석: 조양방직을 대상으로
이상협 (사)한국조리학회 2019 한국조리학회지 Vol.25 No.11
The purpose of this study is to investigate the relationship between the physical environment, the perceived price, and recommendation intention. It is also very meaningful to study the relationship between the physical environment recognized by factory style cafe customers, the perceived price, and the recommendation intention for future customers. This study was carried out on 15 interviewers. It is also different from previous studies to investigate the difference in gender differences in the results of the above mentioned interview questions in this study. As a result of interviews, customers who visited the factory style cafe showed high satisfaction with their unique and unique physical environment and this high satisfaction showed that they are willing to recommend the factory style cafe to others. Although the interviewees perceived that the prices of food and beverages experienced at the factory style cafe were expensive, they did not affect recommendation intention. The results of research on the factory style cafe, which has many different concepts for customers who are familiar with the existing cafes and coffee shops, suggest various implications.