Zaichkowsky의 PⅡ(제품관여척도) : 의류제품 군의 성격에 따른 측정의 문제점 연구 Issues in Measuring Different Types of Apparel Involvement

이규혜 漢陽大學校 韓國生活科學硏究所 2003 韓國 生活 科學 硏究 Vol.- No.21

Researchers of product involvement claimed that their measures were 'global', meaning that scales could be applied to any product category. One of the most popular measures of product involvement is Zaichkowsky's Personal Product Inventory (PⅡ) that was published in 1985. This measure has been very popular because of its easy of use and versatility to various research circumstances. However, these global measures may not successfully capture the unique characteristics of a product, especially when the product is highly complex and provides great variety in consumer choices. Application of PⅡ to apparel category should be carefully examined. This study seeks to investigate appropriate ways to apply PⅡ to apparel products. Specifically, a well known multi-dimensional conceptualization of product involvement by Kapferer and Laurent was examined in relation to PⅡ. By providing a way to apply the well known PⅡ scale, this study tries to significantly facilitate empirical work on apparel product involvement. College students who were attending four different universities participated in the study. Data from 447 questionnaires were statistically analyzed. In order to see differences in apparel product categories, two specific situations, namely low involvement and high involvement that are different in terms of arousing purchase or situational involvement, were included in the study. Regression analysis, Person correlation coefficients, t-test, factor analysis and other descriptive statistics were sued to analyze the data. Empirical results confirmed that PⅡ was a reliable one-dimensional measure. Comparison between PⅡ and Kapferer and Laruent's multidimensional scale indicated that PⅡ was likely to measure product interest and importance rather than risk probability or risk importance sub-dimensions of apparel involvement. In addition, application of PⅡ to two different specific apparel product categories suggested that measuring product involvement using PⅡ should be global, not at the specific product level.

P-21 : 의류제품의 온라인 쇼핑 -위험지각과 구매의도의 관계에 있어서 "태도"의 역할

이규혜,최자영 복식문화학회 2003 춘계학술대회 Vol.2003 No.-

다면적인 가격지각이 의복구매과정에 미치는 영향 : 구매태도 및 행동과의 관계를 중심으로

이규혜,이은영 대한가정학회 2002 Human Ecology Research(HER) Vol.40 No.9

The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.

서울 송파 지역 고분 출토 토기의 재료학적 동질성 및 소성온도 해석

이규혜,윤정현,이찬희 국립중앙박물관 2022 박물관보존과학 Vol.28 No.-

This study seeks to identify the material characteristics of earthenware excavated from the Bangi-dong Ancient Tomb No. 3 and the articulated stone-mound tomb of the Seokchon-dong ancient tombs in the Songpa region, and analyze the homogeneity and the firing temperature of the materials used at each excavated site. The remains have been studied relatively recently, and the groups of tombs in which they were found demonstrate the transition of ancient Korean burial systems, and at the same time, provide important archaeological data about those in power at the time. The earthenware pottery excavated from the two sites examined in the study were buried at different times, and it is assumed that they were made by procuring weathered soil of similar gneiss, judging from the behavior of the compatible and incompatible elements and the weathering tendency found by examining the main components. In addition, the examination of the mineral composition and microstructure of clay indicates that the earthenware from Seokchon-dong was fired at 950 degrees Celsius or lower at a relatively early stage. On the other hand, the earthenware from Bangi dong Tomb No. 3 was confirmed to have experienced temperatures below 850 degrees Celsius and above 1,000 degrees Celsius. However, it is difficult to interpretthe difference as the result of the changes in firing temperature throughout the eras. It is expected that it will be possible to interpret the changes in earthenware manufacturing techniques by comparing more diverse earthenware potteries and ancient soils. 이 연구에서는 송파 지역의 석촌동고분군 연접적석총과 방이동고분군 3호분에서 출토된 토기를 대상으로 재질특성을 파악하고 출토지에 따른 재료의 동질성과 소성온도를 해석하였다. 유적들은 비교적 근래에 연구가 이루어진 곳으로, 이를 포함하고 있는 고분군은 고대 한반도 묘제의 변천과정을 보여주며 동시에 당시 중앙세력에 대한 중요한 고고자료를 제공하고 있다. 두 유적에서 출토된 연구대상 토기는 각기 다른 시기에 매장되었으나, 호정 및 불호정성을 띠는 원소들의 거동양상과 주구성성분을 통해 살펴본 풍화경향으로 보아 유사한 편마암류의 풍화토를 수급하여 제작한 것으로 여겨진다. 또한 광물조성과 태토의 미세조직을 살펴본 결과, 상대적으로 이른 시기인 석촌동 토기들은 950℃ 이하에서 소성된 것으로 판단된다. 반면 방이동 3호분 토기는 850℃ 이하와 1,000℃ 이상의 온도를 경험한 것으로 확인되어 차이를 보인다. 그러나 시기에 따른 소성온도의 고온화로 해석하기에는 어려움이 있으며, 향후 보다 다양한 토기 및 고토양과의 비교를 통해 토기의 제작기술 변화를 해석할 수 있을 것으로 기대된다.

P-35 : 전통에 대한 가치관, 패션관여가 글로벌 정신에 미치는 영향

이규혜 복식문화학회 2003 추계학술대회 Vol.2003 No.-

대학생의 스마트 학습관리시스템 수용에 대한 연구 - 블랙보드 도입과 활용 -

이규혜,김지연,서현진 복식문화학회 2019 服飾文化硏究 Vol.27 No.5

Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners’ perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students’ responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.

O-10 : 의류학 교과과정에의 WebCT의 도입 -온라인강의시스템에 대한 테크놀로지 수용모델

이규혜,( Lesile Stoel ) 복식문화학회 2003 춘계학술대회 Vol.2003 No.-

금령총 출토 장식편 재질 규명

이규혜,신승철,곽홍인,양석진 국립중앙박물관 2023 박물관보존과학 Vol.30 No.-

박물관 소장품은 다양한 재질로 구성되어 있으며, 유형과 제작 물성에 따른 다양한 과학적 조사가 이루어지고 있으나, 초소형 유물에 대한 연구는 미진하다. 본 연구에서는 금령총에서 출토된 백색 초소형 물질의 재료학적 특성을 파악하기 위해 다양한 비파괴 조사(비중측정, 현미경조사, Nano CT, SEM-EDS, XRD, RAMAN)를 실시하였으며, 선행연구된 고려시대 복장품과 비교 검토하였다. 비파괴조사 결과, 탄산칼슘(CaCO3)을 주성분으로 하는 아라고나이트(Aragonite)가 주구성광물로 확인되었으며, 진주의 성장선이 관찰되어 보석인 진주로 확인되었다. 본 연구를 통해 고대 한반도에서 진주의 출현시기를 6세기로 확인하였으며, 향후 백색의 초소형 물질에 대한 과학적 검토를 통해 당시 사회문화에 대한 정보를 획득할 수 있을 것으로 기대된다. Museum collections are comprised of a variety of materials, and different scientific examinations are being conducted according to the types andproduction properties of the materials, but insufficient research has been carried out on ultra-small artifacts. To identify the material characteristics ofthe white ultra-small materials excavated from Geumnyeongchong tomb, this study carried out a wide range of non-destructive analyses (specific gravity,microscopy, nano-computed tomography (Nano-CT), scanning electron microscopy-energy dispersive X-ray spectroscopy (SEM-EDS), X-ray diffraction(XRD), and Raman spectroscopy) and compared the said artifacts with the Goryeo-era burial accessories examined in prior research. Non-destructiveanalysis confirmed the presence of aragonite, which mainly consists of calcium carbonate (CaCO3) as the constituent mineral, and identified the material used for the ornaments as the gemstone pearl based on its growth lines. This study concludes that pearls began to be used in the ancient Korean Peninsula in the 6th century. It is expected that scientific examinations of the white ultra-small artifacts will yield information about the social culture of the time.

의복관여와 유행관여

이규혜 복식문화학회 2004 춘계학술대회 Vol.2004 No.-

의류점포유통에서 비주얼머천다이징 의식성의 매개적 역할

이규혜,장정원 복식문화학회 2019 服飾文化硏究 Vol.27 No.3

Retail firms have begun to pursue the marketing strategies, which stimulate consumers’ sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers’ interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers’ sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.