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윤성준,조남지,나석환,김영호,김영모,Yoon, Seong-Jun,Cho, Nam-Ji,Na, Seog-Hwan,Kim, Young-Ho,Kim, Young-Mo 동아시아식생활학회 2006 동아시아식생활학회지 Vol.16 No.6
The aim of this study was to identify the onuses of abnormal precipitation in buckwheat extracts and to suggest the preventive solutions. Abnormal precipitation was formed by the coagulations of small round droplets, and increased when poor quality or old buckwheat used. It was found that, unlike poor quality buckwheat, extracts made from fresh buckwheat showed almost no saccharifying enzyme activity and a lower number of microorganisms. The addition of branched starch to the extracts restricted the occurrence of abnormal precipitation and microorganisms and imparted stability to the extracts.
윤성준,조남지,나석환,김영호,김영모,Yoon, Seong-Jun,Cho, Nam-Ji,Na, Seog-Hwan,Kim, Young-Ho,Kim, Young-Mo 동아시아식생활학회 2006 동아시아식생활학회지 Vol.16 No.5
The rutin content of Fagopyrum tataricum is 100-fold higher than that of Fagopyrum esculentum. For the development of a rutin-containing beverage, a suitable method to extract rutin from buckwheat (Fagopyrum tataricum) with high rutin yield was investigated. A roasting temperature range of $310/240^{\circ}C$ (Ed-confirm that this is indeed a range; otherwise perhaps, 'Roasting temperatures ranging from 310 to $240^{\circ}C$ were considered$\ldots$') was considered to be the best as the basic color reference. Rutin content varied according to the roasting time and heating temperature; i.e., it decreased with increasing roasting time and temperature. (Ed- this sentence is unnecessarily complicated and should be simplified to 'Rutin content decreased with increasing roasting time and heating temperature.') The optimal extraction temperature and processing time were obtained as $80^{\circ}C$ and 10 minutes to maximize the rutin concentration in the extract.
윤성준(Yoon Sung-joon),한희은(Han Hee-eun) 한국문화산업학회 2011 문화산업연구 Vol.11 No.1
This study aimed to investigate whether consumer’ evaluation of the company’ Mecenat activities had an impact on corporate image and ascertain whether self-brand image congruity mediates between the two attitudinal variables and advertising effectiveness. In consideration of the public nature of the corporate Mecenat activity, this study employed self-monitoring as a moderator between self-brand image congruity and corporate ad effectiveness. The result of the study showed that firstly, consumer attitude toward Mecenat significantly affected corporate image. Secondly, self-brand congruity significantly mediated the corporate ad measured on image-based ad and product based ad. Particularly, it was shown that for both image ad and product ad, the Mecenat attitude exerted greater mediating impact than corporate image. Further, both Mecenat attitude and corporate image produced greater mediating effect on image ad than on product ad. Thirdly, self-monitoring exerted significant moderating effect on ad effectiveness. It was found that regardless of the extent of self-monitoring, self-brand image congruity yielded more positive moderating effect on image ad than on product ad. This study aimed to investigate whether consumer’ evaluation of the company’ Mecenat activities had an impact on corporate image and ascertain whether self-brand image congruity mediates between the two attitudinal variables and advertising effectiveness. In consideration of the public nature of the corporate Mecenat activity, this study employed self-monitoring as a moderator between self-brand image congruity and corporate ad effectiveness. The result of the study showed that firstly, consumer attitude toward Mecenat significantly affected corporate image. Secondly, self-brand congruity significantly mediated the corporate ad measured on image-based ad and product based ad. Particularly, it was shown that for both image ad and product ad, the Mecenat attitude exerted greater mediating impact than corporate image. Further, both Mecenat attitude and corporate image produced greater mediating effect on image ad than on product ad. Thirdly, self-monitoring exerted significant moderating effect on ad effectiveness. It was found that regardless of the extent of self-monitoring, self-brand image congruity yielded more positive moderating effect on image ad than on product ad.
윤성준(Yoon Sung Joon),이동희(Lee Dong Hee) 한국유통학회 2008 流通硏究 Vol.13 No.3
본 연구는 Schmitt (1999)가 제시한 전략적 경험 모듈을 기반으로 하여 사전 쇼핑 경험, 점포 내에서의 선호경험 그리고 점포분위기에 대한 반응으로 구성된 변수들을 중심으로 시간적인 관점에서 백화점, 대형마트, 인터넷점포의 3개 점포를 대상으로 점포별 쇼핑의 사전 경험의 정도와 이에 따른 선호 쇼핑경험에 대한 관계, 그리고 선호 쇼핑경험과 충동구매행위와의 관계를 검증하려는 목적을 가진다. 또한 쇼핑경험의 공간적 특성을 고려하여, 조명, 실내색상, 실내장식, 제품진열과 같은 점포내 분위기에 대한 감성적 반응과 충동구매간의 관계를 검증하고 경험적 차원에서 선호경험과 충동구매간의 조절역할에 대해서 조사한다. 세부적 연구결과는 다음과 같다. 첫째, 대형마트에서는 사전쇼핑경험수준에 따라 인지적 쇼핑경험이 감성적 경험보다 더 선호되었으나, 백화점의 경우에는 사전 경험이 많을수록 감성적 경험을 선호하는 것으로 판명되었다. 둘째, 고객이 선호하는 쇼핑경험과 충동구매간의 관계에 대한 가설 검정결과 감성적 쇼팽경험은 충동구매에 긍정적인 영향을 미쳤으며 반면 인지적 쇼핑경험은 충동구매 에 부정적인 영향을 미쳤다. 셋째, 점포분위기에 대한 감정반응이 감성적 (인지적) 쇼핑경험과 충동구매간 관계를 조절한다는 가설은 부분적으로 지지되었는데 백화점에서는 제품진열이 감성적 경험과 충동구매와는 부(-)의 조절역할을 보였으며, 실내장식은 인지적 경험과 충동구매 간에 부(-)의 조절역할을 하였다. 대형마트에서는 실내색상이 감성적 경험과의 부(-)의 조절역할을 하였고, 제품진열은 정(+)의 조절 역할을 하였다. This study, from a temporal standpoint, seeks to validate the relationship between prior shopping experience, a pre-experiential construct, and impulsive/planned purchase intentions, a post-experience construct, based on strategic experiential module advocated by Schmitt (1999) by focusing on three key variables-prior shopping experience, on-site experiences, and emotional response to store atmosphere. Also, from a spatial standpoint, the study aims to valiadate the relationship between emotional response to store atmosphere and impulsive purchase intentions across three retail store types-department store, discount store, and internet store. Specific research purposes and findings are as follows. First, it was found that regardless of the degree of prior shopping, discount store and internet shoppers preferred cognitive shopping experience to emotional experience. Second, emotional shopping experience significantly influenced impulsive purchase intention, whereas cognitive shopping experience influenced planned purchase intention. Third, for discount store shoppers only did the interior colour serve as a positive moderator between emotional shopping experience and impulsive buying intention, while merchandise display served as a negative moderator.