플럭스게이트형 전류 센서의 보상 코일 최적화

윤성준,이상호,신광호 한국자기학회 2022 한국자기학회 학술연구발표회 논문개요집 Vol.32 No.2

한국기업의 브랜드력의 실체

윤성준 한국마케팅연구원 1997 마케팅 Vol.31 No.3

해외브랜드력의 강화방안

윤성준 한국마케팅연구원 1997 마케팅 Vol.31 No.5

해외 브랜드력의 현실

윤성준 한국마케팅연구원 1997 마케팅 Vol.31 No.4

발열반응 촉매제와 열처리를 이용한 석면함유 슬레이트의 무해화 연구

윤성준,정현이,박병노,김용운,김혜수,박재봉,노열 대한자원환경지질학회 2019 자원환경지질 Vol.52 No.6

Cement–asbestos slate is the main asbestos containing material. It is a product made by combining 10~20% of asbestos and cement components. Man- and weathering-induced degradation of the cement–asbestos slates makes them a source of dispersion of asbestos fibres and represents a priority cause of concern. When the asbestos enters the human body, it causes cellular damage or deformation, and is not discharged well in vitro, and has been proven to cause diseases such as lung cancer, asbestos, malignant mesothelioma and pleural thickening. The International Agency for Research on Cancer (IARC) has designated asbestos as a group 1 carcinogen. Currently, most of these slats are disposed in a designated landfill, but the landfill capacity is approaching its limit, and there is a potential risk of exposure to the external environment even if it is land-filled. Therefore, this study aimed to exam the possibility of detoxification of asbestos-containing slate by using exothermic reaction and heat treatment. Cement–asbestos slate from the asbestos removal site was used for this experiment. Exothermic catalysts such as calcium chloride(CaCl2), magnesium chloride(MgCl2), sodium hydroxide(NaOH), sodium silicate(Na2SiO3), kaolin[Al2Si2O5(OH)4)], and talc[Mg3Si4O10(OH)2] were used. Six catalysts were applied to the cement–asbestos slate, respectively and then analyzed using TG-DTA. Based on the TG-DTA results, the heat treatment temperature for cement–asbestos slate transformation was determined at 750oC. XRD, SEM-EDS and TEM-EDS analyses were performed on the samples after the six catalysts applied to the slate and heat-treated at 750oC for 2 hours. It was confirmed that chrysotile[Mg3Si2O5(OH5)] in the cement– asbestos slate was transformed into forsterite (Mg2SiO4) by catalysts and heat treatment. In addition, the change in the shape of minerals was observed by applying a physical force to the slate and the heat treated slate after coating catalysts. As a result, the chrysotile in the cement–asbestos slate maintained fibrous form, but the cement–asbestos slate after heat treatment of applying catalyst was broken into non-fibrous form. Therefore, this study shows the possibility to safely verify the complete transformation of asbestos minerals in this catalyst- and temperature-induced process.

Impact of Network Properties and Cultural Orientation on WOM Behavior - Differences between Korea and China

윤성준 (주)에스비에스 2012 미디어경제와 문화 Vol.10 No.3

This research aims to substantiate cross-culturally the relationships among shopping experiences, social network properties and word-of-mouth behavior. The research objectives of this study are three-fold; First, this study aims to confirm whether three network properties (tie strength, centrality, and range) influence WOM behavior. Second, the study verifies if cultural orientation (individualism and uncertainty avoidance) causes the differences in WOM behavior. Third,the study investigates whether consumers’ cultural orientation moderates the relationship between the social network properties and WOM behavior. To achieve these objectives cross-culturally, two nationality groups composed of Korean and Chinese consumers were compared. The result indicates that network centrality affects WOM behaviors, and that uncertainty avoidance orientation causes WOM quantity as well as quality for both nationality groups. Finally uncertainty avoidance and individualism orientation had a moderating impact on WOM quality and quantity, respectively.

바이오 메디컬용 코어-쉘 구조의 Bi0.5(Na0.78K0.22)0.5TiO3계 무연압전세라믹 소재의 개발

윤성준,배준수 한국산업경영시스템학회 2023 한국산업경영시스템학회지 Vol.46 No.3

BNKT Ceramics, one of the representative Pb free based piezoelectric ceramics, constitutes a perovskite(ABO3) structure. At this time, the perovskite structure (ABO3) is in the form where the corners of the octahedrons are connected, and in the unit cell, two ions, A and B, are cations, A ion is located at the body center, B ion is located at each corner, and an anion O is located at the center of each side. Since Bi, Na, and K sources constituting the A site are highly volatile at a sintering temperature of 1100℃ or higher, it is difficult to maintain uniformity of the composition. In order to solve this problem, there should be suppression of volatilization of the A site material or additional compensation of the volatilized. In this study, the basic composition of BNKT Ceramics was set to Bi0.5(Na0.78K0.22)0.5TiO3 (= BNKT), and volatile site (Bi, Na, and K sources) were coated in the form of a shell to compensate additionally for the A site ions. In addition, the physical and electrical properties of BNKT and its coated with shell additives(= @BNK) were compared and analyzed, respectively. As a result of analyzing the crystal structure through XRD, both BNKT(Core) and @BNK(Shell) had perovskite phases, and the crystallinity was almost similar. Although the Curie temperature of the two sintered bodies was almost the same (TC = 290 ~ 300 ℃), it was confirmed that the d33 (piezoelectric coefficient) and Pr (residual polarization) values were different. The experimental results indicated that the additional compensation for a shell additive causes the coarsening, resulting in a decrease in sintering density and Pr(remanent polarization). However, coating shell additives to compensate for A site ion is an effective way to suppress volatilization. Based on these experimental results, it would be the biggest advantage to develop an eco-friendly material (Lead-free) that replaced lead (Pb), which is harmful to the human body. This lead-free piezoelectric material can be applied to a biomedical device or products(ex. earphones (hearing aids), heart rate monitors, ultrasonic vibrators, etc.) and skin beauty improvement products (mask packs for whitening and wrinkle improvement).

소비재 제품의 제품 추구혜택, 구매체험이 소비자-브랜드 관계에 미치는 영향: 화장품 제품을 중심으로

윤성준,이형주,김영미 한국마케팅학회 2011 ASIA MARKETING JOURNAL Vol.13 No.2

This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected “sense" and “think-act-relate" experiential modules. Fashion was only found to affect “feel" module. Also, the “think-act-relate” module positively affected all components of consumer-brand relationship. And, “love and passion" component was significantly influenced by sensory experience, while “mutual commitment" and “affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for “feel" and “think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, “functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths. 본 연구는 고객이 화장품을 구매할 때 지각하는 구매체험의 요인들을 Schmitt(1999)가 주창한 전략적 체험 모듈(SEM)을 이용하여 다섯 개 요인(감각, 감성, 인지, 행동, 관계)으로 분류하고, 이들 요인과 고객의 화장품 추구혜택, 소비자와 브랜드간의 관계형성에 관한 일련의 관계를 조명하여 화장품 기업에 전략적 시사점을 제시해보고자 하였다. 연구결과를 살펴보면, 화장품 추구혜택 중 기능성은 구매체험에 모두 유의한 영향을 미치는 것으로 나타났으며, 브랜드는 감각과 인지-행동-관계에 유의한 영향을 미치며, 감성에는 유행성만이 유의한 영향을 미치는 것으로 나타났다. 또한 소비자의 화장품 구매체험 중 인지-행동-관계가 소비자-브랜드 관계에 모두 유의한 영향을 미치는 것으로 나타났으며, 사랑과 열정에는 감각이 유의한 영향을 미치고, 상호몰입과 친밀감에는 감성이 유의한 영향을 미치는 것으로 나타났다. 남녀 간에는 화장품 추구혜택 요인 중 유행성, 경제성, 기능성에서 유의한 차이를 나타냈으며, 유행성과 기능성은 여자가 남자에 비해 높게 나타났고, 경제성은 남자가 여자보다 좀 더 높게 나타났다. 또한 화장품 구매체험 요인 중 감성과 인지-행동-관계에 유의한 차이를 보이고 있으며, 여자들이 남자들에 비해 높게 나타났다. 마지막으로 화장품 추구혜택 중 기능성은 여자, 남자 모두 감각, 감성, 인지-행동-관계에 유의한 영향을 미치는 것으로 나타났으며, 여자는 브랜드가 감각에 유의한 영향을 미치는 반면, 남자는 브랜드가 인지-행동-관계에 유의한 영향을 미치는 것으로 나타났다. 결론적으로, 화장품기업들은 다양한 국내외 브랜드들이 치열한 경쟁을 하고 있기 때문에 차별화된 경쟁우위를 갖기 위해서는 소비자의 피부에 적합하며 기능적인 화장품을 제공해야 하며, 소비자들이 이를 다양한 구매체험을 통해 구매할 수 있도록 하여 브랜드와의 강한 관계구축에 힘써야 할 것이다.

고객의 지각된 쇼핑경험에 대한 마케팅 이론적 접근

윤성준,최동춘 한국마케팅학회 2008 ASIA MARKETING JOURNAL Vol.10 No.1

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt(1999) who dimensionalized experience into 5 components(sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules which serve the basis of theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on revisit intention with regard to department store, discount store, and internet shops based on the customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product centered(vs. experience-centered) shopping motivation exerted greater influence on cognitive(vs. affective experience than affective(vs. cognitive) experience. 본 연구는 고객이 쇼핑할 때 지각하는 경험의 요인들을 Schmitt(1999)의 전략적 경험모듈에 기반을 두고 쇼핑경험을 5개 요인(감각, 감성, 인지, 행동, 관계)으로 분류하고, 쇼핑경험에 영향을 미치는 고객 특성으로 구성된 선행변수와 결과변수를 가설적 관계를 통해 검증할 것을 주목적으로 한다. 세부적으로 본 연구는 아래와 같은 4개의 주요 연구목적을 수행한다. 첫째, 본 연구의 이론적 개념틀이 되는 전략적 경험 모듈을 구성하는 5개 요인들 간의 역학적 관계에 대해 규명한다. 특히, 총체적(holistic) 경험특성을 주장한 이론적 배경에 입각하여 경험요인들간의 상호작용관계에 초점을 둔다. 둘째, Schmitt(1999)에 의 한 경험의 유형화를 이용하여 소비자가 지각하는 총체적 쇼핑 경험을 중심으로 이에 영향을 미치는 선 행변수로써 고객의 쇼핑동기(motivation)와 쇼핑관여(involvement)에 대한 이론적 고찰과 함께 쇼핑동기 의 유형(제품 중심적/경험 중심적)에 따라 고객이 지각하는 고객의 경험요인에 어떤 영향을 미치는지를 규명하려고 한다. 셋째, 고객이 지각한 쇼핑경험이 고객이 쇼핑하는 점포에 대한 충성도에 영향을 미친 다는 가정 하에 백화점, 할인점, 그리고 인터넷 점포를 대상으로 이들 점포에 대한 쇼핑경험이 점포 재 방문 의향에 미치는 영향력을 규명한다. 마지막으로 쇼핑경험에 대한 고객의 선호도와 점포재방문간의 관계를 전략적 경험모듈을 중심으로 포지셔닝하는 쇼핑경험 포지셔닝 맵을 개발한다. 본 연구에서 도출한 주요 연구 결과는 다음과 같다. 첫째, 전략적 경험모듈의 특성에 대한 가설의 검정 결과에 따르면 5개 경험요인들은 높은 수준의 상관관계를 가졌다. 둘째, 쇼핑동기는 인지적 경 험과 감성적 경험의 선호도에 대해 효과적인 영향력을 행사하는 것으로 판명되었다. 즉, 제품 중심적 (경험 중심적) 쇼핑동기를 가진 고객은 인지적 (감성적)경험을 선호하는 것으로 입증되었다. 셋째, 쇼핑관여도는 감성적 경험과 유의한 관계를 보여 주었다. 마지막으로 경험 포지셔닝 맵의 개발에 따 른 유통전략에 관한 전략적 시사점을 제시하였다.

연구논문 : 웹사이트 신뢰도, 만족도, 친숙도가 구매의향에 미치는 상호조절 역할에 관한 연구

윤성준,김주호,백미영 한국마케팅학회 2003 ASIA MARKETING JOURNAL Vol.5 No.3