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서비스화 공급사슬에서 서비스 제공 형태에 따른 이익 분석방안에 대한 연구
우창완(Chang-Wan Woo),서용원(Yong Won Seo) 한국경영과학회 2016 한국경영과학회지 Vol.41 No.4
The purpose of this study is to develop a quantitative model to evaluate the performance of the servitized business model. We aim to quantitatively analyze the decisions of participants in the servitized supply chains, and provide methods to maximize the performance. We consider servitized supply chains consisting of a manufacturer and a service provider, that can be integrated, separated or coordinated based on the relationship between the manufacturer and the service provider. The decision models in each case are developed, and performance and profitability are analyzed. Utilizing the decision models in different cases, we compare the performances of different business models of the servitization. Since our models can be applied to analyze a wide range of the servitization business models, we expect this study can contribute to promote servitization in manufacturing companies by providing methods to evaluate the profitability of the servitization business model.
유통채널에 있어서 거래특성이 전략적 제휴유형선택에 관한 연구
한상설,우창완 단국대학교 대학원 1997 學術論叢 Vol.21 No.-
This paper is to study the strategic alliance that manufactures may adopt to work with distributor in marketing channels, and to examine internal and external environmental factors that may effect strategic alliance developed in the marketing channel. In examining these specific influential factors, first of all, The characteristics of transaction would be classified into an opportunism risk, a transaction asset specificity, a transaction asset obsolescence, and a frequency of transaction, based upon the traditional transaction cost theory. This paper also examines channel performance(market responsiveness·relationship of channel members) in order to see any difference among the type of strategic alliance. For empirical data for this study 140 Strategic Business units of Korean manufactures were selected as subjects. The statistical techniques that are used to test hypothesis were Discriminant Analysis and ANOVA. The result of this study are as follows. First of all, the degree of competition, as an external environment factor, is not significant enough to the selection of strategy alliance. Second, the opportunism risk, the transaction asset specificity, a transaction asset obsolescence, and a frequency of transaction becomes common, and show a significance to the selection of strategic alliance. Particularly, the transaction asset specificity and the opportunism risk are very significant. Third, market responsiveness is different based upon type of strategic alliance adopted in the marketing channel selectively. Above all, this study proposes that the marketing channel system should be studied in another approach, not in just the vertical integration approach or the dominant relationship.
Role of Media in Bridging Fragmented Community: The Case of College Sports Communities in the U.S.
김정규,우창완 부산울산경남언론학회 2015 지역과 커뮤니케이션 Vol.19 No.2
Sports can be a source of social cohesion within a sports community; at the same time, it can obstruct the social bridging process in communities with diverse sports identities. Community journalism can play an integral role in bridging diverse community groups by listening widely to the community, helping to set an agenda, and by facilitating community interaction. This study examines how college sports as community institutions, shape local news media’s efforts to build community. Content analysis was conducted on online and print newspapers in 100 randomly selected communities–each with at least one NCAA affiliated college. Results suggest that the media work to solidify already united sports communities, but in communities with fragmented identities (multiple college teams), media show lack of bridging gaps. Discussions include