SNS 플렛폼 정보제공 방법에 따른 고객 호응도 분석

심다영,김혜균,한연희 한국니트디자인학회 2020 패션과 니트 Vol.18 No.1

The value of SNS as a marketing platform has also increased, given that it is capable of real-time information delivery and sharing not only to domestic but also to global users. This research is meaningful in that the first post on Facebook page and Instagram page shows that companies have begun to interact with customers based on SNS platforms of each brand. The company wanted to analyze the customer's response according to the method of providing information through Facebook and Instagram. Facebook confirmed that the information in a post, rather than the image of a post, has an impact on the response, and that the information in the post's image has an impact on the response. We confirmed that the average amount of Instagram posts more than tripled every year than the average amount of posts posted on Facebook, and confirmed that Instagram's SNS platform has become more important than Facebook's utilization. Finally, a survey of marketing activities by brand on Instagram page confirmed that the amount of related postings on the new product has increased by more than 300% compared to the previous year as of 2017, and thus the utilization of Instagram as an advertising medium for new products has increased. The study found out the status and management status of SNS platform usage and management of colored cosmetics brands using Facebook and Instagram.

화장품 브랜드에서 제시한 뷰티 광고 이미지 분석

심다영(Shim, DaYoung),김혜균(Kim, HyeKyun),한연희(Han, YeonHee) 한국색채학회 2018 한국색채학회 논문집 Vol.32 No.3

As the spread of smartphones increases, the impact of SNS on modern society is enormous. Current SNS content is first generation blog. The trend is changing from 2nd generation Facebook to 3rd generation image and video based Instagram, Pinterest and Youtube. As a result of these changes, the beauty image of cosmetics brands, which had previously been confined to magazines, is now accessible through Internet search. As it became possible to communicate directly with customers through SNS, marketing activities of cosmetics brands using SNS became more important.. In this study, we selected the top 5 brands with a large number of followers. The beauty advertisements of each brand and popular posts on the Instagram brand page were compared and analyzed using L * a * b * color difference system. The purpose of this study was to identify the difference between the colors sought by the brand and the colors preferred by the customers. he color difference values of the beauty advertisement and the popular post presented by the brand were similar in Lancome and the difference was found in L’Oreal Paris. As a result, it was confirmed that the colors pursued by the brand and the colors preferred by the customers using the brand page may appear differently. In the future, we hope to continue to monitor customers’ favorite colors and images through SNS brand pages, and to help with product planning and brand page operation.

STEAM교육을 적용한 음악과 수업지도안 개발연구 : 고등학교 2학년 ‘창작’활동을 중심으로

심다영 ( Sim Da Young ) 한국예술교육학회 2017 예술교육연구 Vol.15 No.3

이 연구는 창의와 인성을 고루 갖춘 인재양성을 추구하는 시대적 흐름과 교육적 방향에 따라 STEAM 교육을 적용한 음악과 ‘창작’활동을 중심으로 고등학교 2학년 대상의 수업지도안 및 수업자료를 개발 연구하는 것을 목적으로 하였다. 현재 사용되는 2009 개정 교육과정과 2018년부터 교과서에 적용될 2015 개정 교육과정에 근거하여 다양한 교수학습 환경에서도 개발 수업지도안을 활용할 수 있도록 하였으며, PDIE 모형의 연구절차에 따라 이 연구를 진행하였다. ‘나의 음악 나의 악기’라는 주제로 연계된 총 6차시의 수업지도안이 개발되었다. 수업 내용은 작곡, 악기 창작, 기악활동의 3가지 내용을 포함하며 모둠별 활동의 수업형태를 갖는다. 각 활동내용은 ‘창작’영역의 범주에 해당되며, 구체적 내용은 STEAM의 5가지 과목을 융합한 교과내용을 포함하도록 하였다. 개발 수업지도안의 내용타당도 검증은 전문가 1차 설문지 조사, 학생 수업만족도 조사, 전문가 2차 설문지 조사 과정으로 3단계에 거쳐 이루어졌다. 전문가 집단에 의한 최종 설문조사는 Likert 척도 5점 만점에 총 6차시에 대한 평점이 4.60점으로 나타났다. 또한 수업지도안을 수업현장에 적용하였을 때 학생들의 수업만족도는 Likert 척도 5점 만점에 4.18점인 것으로 나타났다. 전문가 집단과 수업에 참여한 학생들의 배점 이유를 분석한 결과 이 개발 프로그램은 실생활 연계성과 흥미를 고려함으로 학생들이 쉽게 다가갈 수 있는 요소가 많이 포함되고, 다양한 과학적 및 수학적 요소를 내포함으로 다각적 경험을 가능하게 하여 높은 수업만족도를 제공할 수 있음을 확인하였다. 더불어 교육현장 수업에도 적용가능하며, 창의적 사고와 바른 인성을 함양하는데에 도움이 된다는 현직 교사들의 설문 조사 결과를 토대로 보다 질적으로 높은 음악수업을 만드는 데에 필요한 수업자료로 활용할 수 있다. The purpose of this study is to develop lesson plans and materials for 'creative' activities in music class by applying STEAM education targeted for second year students in highschool, in accordance with the direction of education and the stream of times which seek nuturing students with both creativity and personality. The lesson plan and material is intended to be applied in a variety of teaching- learning environments based on both 2009 revised national curriculum used currently and 2015 revised national curriculum which will be applied to a textbook from 2018. This study follows the research process of Kim, Jin soo's PDIE model. The lesson plan and material composed of the topic of 'My music, my instrument' takes the form of group activities. The contents of each activity can be categorized as its field of 'creation' and the details are to include the STEAM curriculum that converges 5 subjects. The verifications of content validity of the developed lesson plan was carried on through 3 steps, first survey towards experts, students' class evaluation, and second survey towards experts. The second survey towards experts revealed that the average was 4.60 out of 5 point Likert scale at total 6 courses. Also, when the lesson plan was applied in the class, students' class evaluation scored 4.18 out of 5 point Likert scale. The analysis of surveys towards experts and the students' evaluation showed that this program considers the linkage with the real life experiences and the interests of students which makes students feel familiar. Also, by providing a variety of experiences including scientific and mathematical factors, this program allows students to attain higher satisfaction level. Furthermore, based on the survey result conducted by in-service teachers that tells this program is helpful for building up students' creative thinking and good personality, this program can be appropriately applied to the actual education field and it is highly qualified for making up necessary materials for music class.

의료제품의 장기추적조사 관련 제도현황과 중장기 추진방향

심다영(Da-Young Shim),이정은(Jeong-Eun Lee),최남경(Nam-Kyong Choi),정선영(Sun-Young Jung),김희진(Hee-Jin Kim),김선하(Seon-Ha Kim),김묘송(Myo-Song Kim),성희진(Hee-Jin Seong),신주영(Ju-Young Shin) 대한약학회 2020 약학회지 Vol.64 No.5

As the safety issues of medical products have been continuously generated, the need for long-term safety management, such as long term follow-up (LTFU), has been emerged. Current laws and regulations in Korea, however, have limitations to implement LTFU and track medical products immediately. This review examines the current status of safety management of medical products in Korea to propose future plan for establishing medical products LTFU system in Korea. We review the laws and regulations for safe use of medical products and compare regulations, definitions and processes in the following laws: Pharmaceutical Affair Act, Medical Device Act, Act on Safety and Support for Advanced Regenerative Medicine and Advanced Biopharmaceuticals. In case of medicinal products except Advanced Biopharmaceuticals, regulations are needed to be developed and enforced even though there is legal basis for LTFU in Pharmaceutical Affair Act. In Medical Devices Act, there is no legal basis for conducting LTFU. Thus, establishing safety management regulation for LTFU in medical devices is essential. On the other hand, LTFU on advanced biopharmaceutical has implemented since this August with the new law. In order to conduct a LTFU and registry management, the regulatory science center should have a systematic process and manpower. Furthermore, to establish a LTFU system for all medical products, running pilot project is essential to evaluate feasibility. Public relations activities and training expertise to induce stakeholder participation is indispensable for successful implementation of LTFU.

보훈의료지원 대상자의 외래 처방의약품 사용경향과 적정성 평가

이인향,심다영,Lee, Iyn-Hyang,Shim, Da-Young 한국임상약학회 2018 한국임상약학회지 Vol.28 No.2

Objective: This study analyzed the national claims data of veterans to generate scientific evidence of the trends and appropriateness of their drug utilization in an outpatient setting. Methods: The claims data were provided by the Health Insurance Review & Assessment (HIRA). Through sampling and matching data, we selected two comparable groups; Veterans vs. National Health Insurance (NHI) patients and Veterans vs. Medical Aid (MAID) patients. Drug use and costs were compared between groups by using multivariate gamma regression models to account for the skewed distribution, and therapeutic duplication was analyzed by using multivariate logistic regression models. Results: In equivalent conditions, veteran patients made fewer visits to medical institutions (0.88 vs. 1), had 1.86 times more drug use, and paid 1.4 times more drug costs than NHI patients (p<0.05); similarly, veteran patients made fewer visits to medical institutions (0.96 vs. 1), had 1.11 times more drug use, and paid 0.95 times less drug costs than MAID patients (p<0.05). The risk of therapeutic duplication was 1.7 times higher (OR=1.657) in veteran patients than in NHI patients and 1.3 times higher (OR=1.311) than in MAID patients (p<0.0001). Conclusion: Similar patterns of drug use were found in veteran patients and MAID patients. There were greater concerns about the drug use behavior in veteran patients, with longer prescribing days and a higher rate of therapeutic duplication, than in MAID patients. Efforts should be made to measure if any inefficiency exists in veterans' drug use behavior.

임상시험용 의약품의 안전성 정보 보고 제도 : 국제의약품규제조화위원회의 가이드라인 및 미국, 유럽, 일본의 제도를 중심으로

박순제,심다영,박상준,이하은,신주영 한국보건사회약료경영학회 2021 한국보건사회약료경영학회지 Vol.9 No.1

The Development Safety Update Report(DSUR) is the periodic safety report on drugs under clinical trials( including marketed drugs that are under further study). The main objective of a DSUR is to present a comprehensive, thoughtful annual review and evaluation of pertinent safety information collected during the reporting period. The guidelines of International Council of Harmonization(ICH) play a standard role in pharmaceutical industries among the ICH regions(including U.S., EU and Japan) and in the case of DSUR, ICH guidelines E2F(ICH E2F) works as a standard. Those countries above(U.S., EU and Japan) already establish DSUR systems based on ICH E2F and in South Korea, Ministry of Food and Drug Safety(MFDS) is planned to implement the DSUR and make the submission mandatory gradually from 2021 to 2024. So in this report, with the implementation of the DSUR ahead off, we first reviewed ICH E2F guideline and compared with the DSUR systems of U.S., EU and Japan, then we discuss current situation and implication in South Korea including specific plan, legislation and advantages it would offer.

임상시험용 의약품의 안전성 정보보고를 위한 평가 등 관리방안 설문조사 연구

이보미,박상준,심다영,이하은,이정은,김상희,조혜경,신주영 한국임상약학회 2021 한국임상약학회지 Vol.31 No.1

Objective: To gather the opinions of hands-on workers for successful introduction of the Development Safety Update Report (DSUR) according to a five-year comprehensive plan for clinical trial development [Ministry of Food and Drug Safety, 2019]. Methods: We conducted a survey on considerations that industry stakeholders may have related to the enforcement of the DSUR. A questionnaire was distributed among pharmacovigilance specialists from 13 pharmaceutical companies in South Korea on June 4, 2020. The questionnaire comprised two sections: 1) current status of the Drug Safety Data Management System and 2) considerations on the implementation and management of the DSUR. Results: All respondents have agreed the introduction of DSUR is inevitable for regulatory harmonization and safety of trial subject. However, most respondents (85%) felt concern about additional workload with DSUR implementation. They answered that format and operation system of DSUR should be harmonized with those of international standards and authorities need to minimize double burden due to related report. Conclusion: All respondents asserted that domestic DSUR should be harmonized with International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) E2F guidelines. Respondents from global companies also suggested regulatory authorities allow DSUR written in English to replace Korean version considering their deadline for submission. Moreover, every respondent agreed regulatory authorities need delicate effort when implementing mandatory submission of DSUR to ensure that even small pharmaceutical companies with no experience in DSUR can comply with the system.

미국, 유럽, 일본의 레지스트리 구축 등 데이터기반 의료제품의 안전관리 동향

이정은(Jeong-Eun Lee),심다영(Da-Young Shim),윤동원(Dongwon Yoon),노윤하(Yunha Noh),신주영(Ju-Young Shin) 대한약학회 2020 약학회지 Vol.64 No.5

Over the past years regulatory agencies of Europe, the United States, and Japan have announced policies to facilitate the establishment and utility of registries at the national level in order to enhance post-marketing surveillance. With the recent increase in medical products safety issues, the Ministry of Food and Drug Safety (MFDS) is planning to build a patient registry system to monitor the safety of problematic products. The objective of this study is to examine the initiatives and the activities of health authorities in the US, Europe, and Japan and identify the essential features of well-operated registries. We collected information from official documents and postings on the health authority’s homepages about activities and efforts of the initiatives. We also surveyed and analyzed the official reports, the guide for each stakeholder of registries, and the information sheets for patients or doctors as case studies of well-designed registries. Therefore, this study suggests future directions on how to plan a long-term follow-up system and on how to design national level registries in Korea.