공연이벤트 관객특성에 따른 정서적 체험의 기대 차이 : 대학로 주말 관객을 중심으로

손선미 청운대학교 방송예술연구소 2010 미디어와 공연예술연구 Vol.5 No.3

그동안 예술경영에 대한 마케팅적 접근의 부족과 공연과 예술에 관련된 연구동향이 실증분석을 통한 연구가 부족하다는 지적이 있었다. 이에 본 연구는 공연이라는 예술문화의 산업화 관점에서 공연이벤트 개념과 특성을 파악하고, 공연이벤트 관객의 시장세분화를 위해 심리적 변수인 정서적 체험에 대한 관객특성에 따른 차이를 밝히고자 하였다. 공연이벤트에 관객들이 기대하는 정서적 체험의 13가지 속성은 '예술성'과 '이벤트성'이라는 두 가지 요인으로 나타났고, '예술성' 체험보다는 '이벤트' 체험에 대한 기대가 높아서 향후 공연이벤트의 '이벤트성'을 부각시킬 노력이 요구된다. 연구 결과 공연이벤트 최적의 표적시장은 '20-30대 고소득층의 대학생과 사무직으로서 영화관람과 여행을 좋아하는 집단'이었다. 그리고 관객특성에 따라 정서적 체험의 기대는 차이가 있을 것이라는 가설은 모든 변수에서 채택되었다. 각 분석결과에 따른 구체적인 특성에 따라 공연이벤트의 시장세분화와 표적시장에 접근한다면 공연이벤트 마케팅과 경영에 유용할 것이다. 본 연구의 학문적 의의는 비교적 실증분석이 부족한 예술분야에서 공연을 대상으로 마케팅적 관점에서 실증분석을 실시하였다는 점이며, 공연이벤트의 정서적 체험에 대한 요인을 밝혔다는 것이다. 그리고 실무적 의의는 공연이벤트 경영을 위한 관객특성에 따른 차이를 밝혀 관객개발 STP의 유용한 자료로 활용될 수 있다는 점이다. 한계점으로는 대학로라는 단일지역에서 주말에 조사됨으로써 조사대상의 편향성으로 일반화가 어렵다는 것이다. 응답자의 특성이 20대와 학생에 편중되었다는 문제와 정서적 체험을 기대차원에서만 밝혀 실제 체험후의 결과를 밝히지 못했다는 점이다. 후속연구를 통해서 이러한 한계점이 보완되어야 할 것이다. This study aimed to investigate the characteristics of performing event audiences and what affective experiences are expected by them. Through extensive literature review, a hypothesis was developed that sought to identify the differences among audience characteristics. The data were collected from performing event visitors in the Dongsoong-dong street every Saturday, May, 2010. And empirical studies have analyzed the characteristics of affective experiences and tested hypothesis, employing methods such as frequency analysis, reliability analysis, factor analysis, T-test, and ANOVA. Two factors have been identified in affective experience: artistic experience and eventual experience. ANOVA and T-test have revealed that 20-30 ages, higher incomes, college students and office workers draw the highest targeting groups. And the hypothesis on differences among performing event audiences' characteristics was adopted. The implication of this research provides practitioners with the particular attributes to manage for a successful performing event marketing.

이벤트를 통한 여행사의 이미지형성요인이 참가자 태도에 미치는 영향

손선미 한국이벤트컨벤션학회 2005 이벤트 컨벤션 연구 Vol.1 No.2

This event as a marketing tool has been developed throughout wide fields in order to achieve the sales promotion goals of several companies. However travel agencies have not arranged for this even though they need to focus on this more than any other fields. And because the biggest feature of travel agencies is intangible, the agency's image is of paramount importance. Therefore, this study is designed for revealing how the travel agency's event booth during the KOTFA affects the attitude of visitors. The results are found very considerable for travel agencies. Firstly, a travel agency's image consists of several components, namely external appearance, creditability, service and the product. Secondly, improving a travel agency's image through the event sufficiently and affirmatively influenced visitors to revisit the event, increase purchasing intent of the agency's product, recommending intention of the agency, and the agency's PR. As the result, the event is positively required for travel agencies as a marketing tool .

메가 이벤트의 개념에 따른 연구동향 분석 : KCI 관광학 학술지를 중심으로

손선미 한국이벤트컨벤션학회 2018 이벤트 컨벤션 연구 Vol.14 No.4

Purpose- The purpose of this research is to define the concept of a mega event and analyze the trend of mega event research on published article in KCI tourism journals and provide future research directions. Design, data, and methodology- A total of 123 articles, which were related to Mega Event, Olympics, World Cup and World Fair(EXPO) were collected for the content analysis. Result- Findings showed that researches on the mega event were much performed, but a few studies have identified mega event. On the basis of a review of existing definitions, this paper defined a mega event as follows: events of huge investments at the central government, involving countries around the world, having a transformative effect on the hosting city, and attracting all of the world people. The results of content analysis revealed that mega events have been studied mainly on three subjects as national image, event impact, and visitor behavior. Conclusions- Finally the discussion proposes more arguments on the concept of mega event and on the subject of study.

개최장소에 따른 축제평가 및 만족행동의 차이 연구

손선미 한국이벤트컨벤션학회 2017 이벤트 컨벤션 연구 Vol.13 No.3

This study attempted to examine if respondents' perceptions toward the components of festival evaluation, satisfaction, and behavior vary depending on experiences from different places of a festival in two consecutive years. A total of 478 respondents were collected to conduct statistical analyses such as factor analysis and t-test analysis based on a SPSS program. The findings of this study revealed that: (a) the components of festival evaluation were classified into two factors: 'hardware' and 'software'; (b) it was found that respondents' perceptions toward the components of festival evaluation, satisfaction, and behavior varied depending on experiences from different places of a festival in two consecutive years; and (c) there are differences between the visitors and residents on festival evaluation and satisfaction behaviors. The results may help not only develop place marketing strategies but also offer managerial guidelines for the target festival.

Schmitt의 5가지 체험유형을 적용한 락(Rock) 공연이벤트 관객의 체험 : 국가스텐 공연 블로그 후기를 중심으로

손선미 사단법인 한국비즈니스이벤트컨벤션학회 2023 이벤트 컨벤션 연구 Vol.19 No.1

Purpose – It has been pointed out that there is a lack of qualitative research on tourism and events. This study attempted to conduct a qualitative study applying Schmidt's experience type for a qualitative study of event experience. Design, data, and methodology –The data was based on 100 blog reviews of Guckkasten performances in the last 3 years(2019~2021). Naver Blog's top-ranked blogs were analyzed, and the final data corresponding to the five experience types were 83 case. In order to identify the attributes of the experience, a type analysis table was created, and the blog text was quoted as it is to understand the qualitative content of the experience. Result – The experiences of rock performance events to which Schmidt's experience type was applied appeared in the order of Sense, Act, Feel, Relate, Think. In particular, the frequency of Act experience reflects the characteristics of rock performances. Conclusions – The academic implication of the study is that the experience attributes were qualitatively derived for future event experience research. In practice, it suggests marketing and operation tools for each type of experience for various events.

관광이벤트효과가 지역 음식점 종사원의 태도에 미치는 영향: 충남서해안지역 이벤트 중심

손선미,이상정 한국외식경영학회 2010 외식경영연구 Vol.13 No.3

This study empirically investigated event effect perceptions and attitudes of local restaurant employees on 4 events held in Chung-Nam. Factor analysis of total 24 impact items produced three positive dimensions and three negative dimensions. Results show that event effect perceptions and attitudes are different significantly among the residential places and time, and event effects influence on the respondents' attitude significantly. Using one occupation-especially restaurant employees-based data allows researchers to illustrate how job categories within industry sectors are affected by events. Finally, study limitations and future research issues are discussed.

시니어 영어학습자의 요구분석에 따른 프로세스 드라마(Process drama)영어교육 프로그램 연구

손선미 한국노년교육학회 2017 한국노년교육학회 학술대회 발표집 Vol.2017 No.3

농촌 전통시장이 관광상품성, 방문객 만족, 지역충성도에 미치는 영향

손선미 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.2

Rural tourism is viewed as the most useful tool, increasing the economic benefit, simulating social regeneration and improving the living conditions of rural communities. Especially in rural areas, traditional market has been considered as a space for entertaining, experiencing local culture, interacting other people and providing regional products. This paper examines the relations among rural traditional market performance and tourist's perceived potential tour product, satisfaction, and loyalty about the visit region. A Total of 646 questionnaires were collected at the Hongseong traditional market through from March to November, 2012, and the regression analysis was used to investigate relations between rural traditional market and potential tour product, tourist satisfaction and region loyalty. As a results, all three hypotheses are adopted. The results indicate that dedicated efforts and more awareness are needed to develop the core purpose of rural traditional market for tour resource developing and local marketing. It concludes with limitations of study and an analysis of future research needs associated with traditional market in rural area.

시니어 영어학습자의 요구분석에 따른 프로세스 드라마(Process drama)  영어교육 프로그램 연구

손선미 한국노년학회 2017 한국노년학회 학술발표논문집 Vol.2017 No.추계

피브린 고분자와 반원상 연골세포를 이용한 손상된 가토 반원상 연골의 재생

손선미,이재선,최차용,박종용,김병수,박정호 대한정형외과연구학회 2003 대한정형외과연구학회지 Vol.6 No.2