실버 여성 전용 화장품에 대한 요구도 조사 연구

서란숙,이소연 한국미용학회 2000 한국미용학회지 Vol.6 No.3

This study is to provide a fundamental material of reference for the development of the Silver Aging Woman Exclusive Cosmetic through a questionnaire on silver women for their methods of expressing originality and attitudes toward the make-up. The results of the research is summarized in the following; First, there is a high demand for the development of aging-delay functional cosmetics Second, there is a preference for inexpensive cosmetics Finally, It is recognized that there exists high requirement rating 78.6% for cosmetics for the silver woman exclusively. 1. According to the result of pearson Chi-Square test on the relations between requirement for the silver women exclusive cosmetics atld demographic characteristics, age was found to be a significant variable. As to the point make-up for the silver women, age and education are significantly related with the requirement. 2. Potential or current silver women showed a high intention to purchase functional cosmetics possibly delaying the aging process because the main purpose of their make-up was to protect their skin from aging and withering. Similarly, they showed 75 of high requirement for the silver women exclusive cosmetics which provided a bright prospect for the market segmentation for marketing silver exclusive cosmetics. 3. Silver cosmetics demanded by silver aged women are quality functional cosmetics highly effective in delaying aging process but not so high-priced judging from that the most frequented places of cosmetics purchasing are cosmetics discount stores or specialty stores 4. Potential silver women generation has been given no opportunity and conditions to learn how to put on make-up or get relevant information but showed a high desire(78.6%) to learn make-up. Thus, there seems necessary to develop methods for easy make-up suitable for the silver women.

여성의 신체이미지와 자아이미지에 따른 화장태도 연구

서란숙 한국디지털정책학회 2014 디지털융복합연구 Vol.12 No.1

시대별 한국여성의 미인상과 현대 미용성형외과적 미인형에 대한 연구 -고구려 고분벽화와 조선시대 미인도, 현대 미용,성형외과적 미인상을 중심으로-

서란숙 한국미용학회 2007 한국미용학회 추계학술발표회 Vol.2007 No.-

남자대학생의 신체만족도에 따른 타투문양 선호도 및 감성이미지에 관한 연구

서란숙 한국피부과학연구원 2014 대한피부미용학회지 Vol.12 No.2

The purpose of this study was to categorize the groups based on the satisfaction with body and examinethe difference in the preference and emotional image based on tattoo patterns. For this study, the maleuniversity students residing in Seoul and capital area were surveyed. The results of the survey showed thatboth group had the greatest preference for the ‘character pattern’ in overall sense in terms of the preferencefor tattoo patterns. Based on the results of factor analysis that looked into the emotional image for tattoopatterns, the presentness, attractiveness, negativity, and gentleness factor were derived. A statisticallysignificant difference was observed in each categorized group, suggesting that it was possible to takevarious emotional approach based on each tattoo pattern. In addition, the difference in preference fortattoo, satisfaction, intention of re-procedure were examined. The results showed that the group with highdegree of satisfaction with body had greater interest in tattoo compared to the group with low degree ofsatisfaction with body. Moreover, the group with high degree of interest satisfaction with body had relativelygreater satisfaction with tattoo procedure and stronger intention to undergo the procedure again, comparedto the group with low degree of satisfaction with body. This study would be instrumental in increasing thepositive understanding of tattoo as beauty item and useful for predicting the emotion of consumers, therebypresenting the basic data useful for the development of tattoo design and exploration of utilization.

여대생의 라이프스타일에 따른 외모관리 연구

서란숙 한국미용학회 2010 한국미용학회지 Vol.16 No.3

The purpose of this study is to understand demands of behaviors about appearance management in women's college student, identifying the tendency of behaviors about appearance management by lifestyle-especially the tendency play an important role on social interaction in the competitive society-, and to use as database about related industry's marketing strategy. For this study, 350 women's college students living in some areas of Kyungsangpook-Do was sampled and statistical analysis was done using the program SPSS 17.0. The results was same as followings. the lifestyle was divided into three groups such as the lifestyle of rational type, of passive type, and of active type. It was defined that the appearance and impression were important role to evaluate self images and images of themselves evaluated by others. In addition, the desire will expressed for more by forming a positive appearance management. via plastic surgery. And hair care portion is considered to highest interest among the behavior about appearance management, thus it was found that the portion of hair care is the largest market of behavior about appearance management.

현대 사회에 나타난 바디페인팅 연구

서란숙 한국메이크업디자인학회 2010 한국메이크업디자인학회지 Vol.6 No.2

미용대학 학생의 현장실습이 전공만족, 진로결정자기효능감, 취업행동에 미치는 영향 - 현장실습에 관한 만족과 불만족의 차이를 중심으로 -

서란숙 한국미용학회 2019 한국미용학회지 Vol.25 No.1

The purpose of this study is to clarify the difference between satisfaction and dissatisfaction, career decision - making self - efficacy, and employment behavior in the cosmetology department through fieldwork of university students through social network analysis. The survey was conducted for 20 days from April 1 to 20, 2018 for graduates of the department of beauty. 100 students of university students who were satisfied with on-the-job training, 100 students who were unsatisfied with university students, Respectively. Data were analyzed using SPSS 21.0, AMOS 21.0 and Netminer 4 program. We analyzed the general characteristics of the sample through frequency analysis. The variables were verified through factor analysis. And we analyzed the relationship of variables through network analysis. The results of the study showed that there was a difference between satisfaction and dissatisfaction with major satisfaction, career decision self - efficacy, and social network analysis result of employment behavior according to satisfaction and dissatisfaction of field practice of cosmetology university students. The field practice ultimately has a close relationship with employment behavior and emphasizes the importance of field practice in universities and industry.

타투이스트의 언어적, 비언어적 커뮤니케이션이 고객 만족에 미치는 영향

서란숙 한국미용학회 2022 한국미용학회지 Vol.28 No.6

This study is interested in the effect of tattooists' verbal and non-verbal communication on customer satisfaction, and aims to investigate the types of verbal communication that tattooists deal with customers and how non-verbal communication factors affect customer satisfaction. To achieve this research purpose, tattooists were surveyed, and verbal communication of tattooists was largely divided into customer-oriented and tattooist-oriented communication, and non-verbal communication elements were divided into physical language and spatial environment. Whether these two factors affect customer satisfaction was structured and analyzed. As a result of the analysis, first, it was found that the customer-oriented communication of the tattooist's verbal communication had a significant effect on customer satisfaction. Second, it was proved that physical language among the non-verbal communication factors of tattooists has a significant effect on customer satisfaction.

SNS 마케팅이 네일숍 경영성과에 미치는 영향

서란숙,박혜림 한국메이크업디자인학회 2016 한국메이크업디자인학회지 Vol.12 No.2

Currently, all of the industry is in need of globalization, it has become a burden to have to have to survive in endless competition between domestic and foreign companies. The beauty industry will be faced with difficulties to survive without being innovative in many ways. Nevertheless, the nail industry, which is one ares of beauty industry has again shown a tendency to expand to other areas of the beauty industry, is thought to be the promising area in national certificate era, but more strategic management becomes necessary due to nonincreasing household income, increased aging population and unemployment. The research on the nail shop so far has mainly focused on the satisfaction of the nail shop services. As a result of the analysis, understanding, utilization and satisfaction of SNS marketing were shown to have positive (+) significant effects on financial and non-financial performance in the business. Therefore, research results suggest as follows in case of the process of management or start-up of the nail shop. First, learn and understand the SNS marketing. Second, utilize actively the elements of the SNS marketing. Third, it tells us there is a need to operate at least two or more types of SNS marketing elements that seems to be the best suited to your business. According to the research results, understanding, utilization and satisfaction of SNS marketing elements was helpful to generate revenue and profit and to secure and manage customers in the business. This study has a limitation for the overall generalization because we selected 6 channels among various kinds of SNS marketing channel. As a future additional research, we suggest the analysis of SNS marketing channel that explain more the business performance. From this, we expect to give more helps to owners of the nail shop and to increase of the success rate of start-ups.

네일아트 자격증 학습자의 긍정심리자본, 창업의도, 창업행동 간의 연결망 분석

서란숙 한국벤처창업학회 2021 벤처창업연구 Vol.16 No.1

This study studied the network between positive psychology capital, intention of start-up, and start-up behavior for learners who are willing to start a business. The research targets were intended to study the impact of the connection relationship between each variable, targeting nail art certification learners who are willing to start their own businesses. For this study, the measurement variables of positive psychology capital, intention of start-up, and start-up behavior were set, and the collected data were analyzed for connection-centeredness and eigenvector after data collection. The findings are as follows. First, some variables affecting the intention of start-up showed optimism, resilience and hope of positive psychology capital. Second, the intention to start a business was shown to have a significant impact on the behavior of start-ups, which, unlike the preceding study, appeared to be almost outside the network structure, showing that the behavior of start-ups was not significantly affected by other variables. Third, it is important to increase self-efficacy in positive psychological capital in order to increase the behavior of start-ups. Fourth, the analysis of the eigenvactor among positive psychology capital, intention of start-up, and start-up behavior showed optimism as some of the most central variables. In other words, prospective start-ups were found to be aware of the hardships and expected positive results in the future. The implications of this study, along with the intention and behavior of prospective entrepreneurs, are important factors in positive psychology capital, and suggest the importance of various educational programs that can be enhanced by positive psychology capital in start-up education or training programs and what should be taught. In addition, this study analyzed the network by approaching it from the perspective of positive psychology capital of prospective entrepreneurs in order to enhance the effectiveness of support programs for start-ups by the government, public institutions or universities in the future. 본 연구는 창업의지가 있는 학습자를 대상으로 긍정심리자본, 창업의도, 창업행동 간의 연결망에 관하여 연구하였다. 연구대상은 창업의지가 있는 네일아트 자격증 학습자를 대상으로 하여 각 변수 간의 연결 관계에서 어떠한 영향이 있는지를 연구하고자 하였다. 본 연구를 위해 긍정심리자본, 창업의도, 창업행동의 측정변수를 설정하고, 자료수집 후, 수집된 자료를 연결중심성, 고유벡터 분석하였다. 연구결과는 다음과 같다. 첫째, 창업의도에 영향을 주는 일부 변수로는 긍정심리자본의 낙관성, 복원력, 희망으로 나타났다. 둘째, 창업의도는 창업행동에 유의한 영향이 있는 것으로 나타나 선행연구와 달리 창업행동은 연결망 구조에서 거의 외곽으로 나타나 다른 변수에 크게 영향을 받지 않는 것으로 나타났다. 셋째, 창업행동을 높이기 위해서는 긍정심리자본에서 자기효능감을 높이는 것이 중요하다. 넷째, 긍정심리자본, 창업의도, 창업행동 간의 고유벡터 분석 결과, 가장 중심성이 높은 변수로 낙관성으로 나타났다. 즉, 예비창업자는 창업 시 고생을 한다는 것을 인지하고 있으며, 그런데도 향후 긍정적인 결과를 기대하는 것으로 나타났다. 본 연구는 예비창업자의 창업의도, 창업행동, 긍정심리자본 간의 관계성을 연결망 분석을 통해 연구하였다. 본 연구는 창업행동을 높일 수 있는 다양한 교육프로그램에 관해 무엇이 중요하고, 어떻게 교육을 해야 하는지를 제시하고자 하였다. 또한, 향후 정부와 공공기관 또는 대학의 창업지원 프로그램 효과를 높이기 위해서는 예비창업자의 창업행동을 높이는 관점에서 연구 결과를 도출하였다.