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- 저자 : 김용숙(Kim, Yong-Sook) (검색결과 208 건)
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항공사에 대한 온라인 구전이 승객행동에 미치는 영향에 관한 연구
김용숙,박진우,Kim, Yong-Sook,Park, Jin-Woo 한국항공운항학회 2017 한국항공운항학회지 Vol.25 No.2
The ultimate aim of this research is to analyze the effects of on-line word of mouth (WOM) regarding airlines on behavior intention of airline passengers through information accommodation, attitude and trust. For the purpose, we have carried out a questionnaire survey with passengers who have used airline social media and websites as target, and analyzed a total of 362 copies of the questionnaire using structural equation. As a result of analysis, on-line WOM turned out to have a significant effect on accommodation, and the accommodation turned out to have significant effects on attitude and trust. Also, attitude turned out to have a significant effect on trust, and the trust turned out to have a significant effect on behavior intention. This research has significance in that it can help establish a WOM marketing strategy of airlines through grasping the actual situation of on-line WOM of airlines and present a possibility of WOM marketing utilizing social media as an appropriate marketing for aviation industry. At the same time, it also has an academic significance in that it predicted actual behavior intention of passengers who have used on-line WOM on airlines.
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김홍근(Hongkeun Kim),김진구(Jin-Goo Kim),김용숙(Yong Suk Kim) 한국재활심리학회 2011 재활심리연구 Vol.18 No.2
본 연구의 목적은 학습클리닉에 의뢰된 아동들의 인지적 특성을 알아보는 것이었다. 이를 위해 학습클리닉 아동군과 일반 아동군에게 아동용 Wechsler 지능검사 와 아동용 Kims 전두엽-관리기능 신경심리검사 를 실시하였다. 주요 결과는 다음 세 가지였다. 첫째 학습클리닉 아동군은 일반지능에 비해 관리기능(executive function)이 유의하게 낮았다. 이 결과는 자기조절학습 능력이 낮은 아동들이 학습클리닉에 많이 의뢰되고 있음을 제시한다. 둘째 학습클리닉 아동군은 일반지능수준에서 예견되는 것에 비해 학업성취도가 유의하게 낮았다. 이 결과는 일반지능에 비해 관리기능이 상대적으로 낮은 것에 기인할 수 있다. 셋째 학습클리닉 아동군과 일반 아동군 공히 관리기능은 일반지능에 비해 학업성취도의 보다 강력한 예언변인이었다. 결론적으로 학습클리닉에 의뢰되는 아동들 중 상당수가 관리기능에 약점이 있으며 이들의 학업성취도는 지능수준에서 예견되는 것에 비해 낮은 경향이 있다. 그러므로 학습클리닉 아동들의 심리평가에는 관리기능의 점검이 중요하다. 또한 이 아동들의 중재 프로그램에서도 관리기능에 초점을 맞춘 내용이 필요하다. This study investigated cognitive functions of children referred to a learning clinic. To this end we administered K-WAIS-Ⅲ and Kims Frontal-Executive Function Test for Children to a sample of learning-clinic children and a sample of control children. There were three main findings. First learning-clinic children had significantly lower executive function relative to their general intelligence. This finding suggests that many learning-clinic children have weak self-regulated learning ability. Second learning-clinic children showed significantly lower academic achievement relative to their general intelligence. This finding indicates that executive function has significant impact on academic achievement. Third in both learning-clinic and control children executive function was a more powerful predictor of academic achievement than general intelligence. In conclusion many learning-clinic children have weak executive function and their academic achievement tends to be low relative to their general intelligence. Thus executive function should be given more emphasis in psychological assessment as well as intervention programs for these children.
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김용숙(Kim Yong Sug) 한국복식학회 2003 服飾 Vol.53 No.7
The purposes of this syudy were to identify the factors of perceived risk, satisfaction, and intention on rental clothing. The subjects were 767 adults residing in Jeonbuk province. The research was made from February 20 to March 19, 2003. Fof data analysis, frequencies, percentages, mean, and standard deviations were calculated. Also, factor analysis and stepwise multiple-regression analysis were done. The results were as follows: 1. Approximately half of the respondents had experiences of rental clothing, and the most frequent items were wedding dress, degree gown. performance dress, and sports wear in descending order. 2. The factors of perceived risk of rental clothing were divided into lost, appropriateness, and damage, and total variance was 62.51%. The perceived risk about damage of rental clothing was the highest, and lost was the lowest. 3. The factors of rental clothing satisfaction were divided into appearances, store status, function, and fitness, and total variance was 59.96%. The satisfaction of function of rental clothing was the highest, and the store status was the lowest. 4. The intention on rental clothing was high in case of higher interest in rental clothing, higher educational level, more experiences in rental clothing, lower perceived risk of damage on the rental clothing, and younger person. and these variables explained 54.00% of the intention on rental clothing.
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김용숙(Yong Sook Kim),박금옥(Keum Ock Park),이옥희(Ok Hee Lee) 한국복식학회 2001 服飾 Vol.51 No.7
The purposes of this study were to find out the catalogue and online-order apparel shoppers` impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan`s Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most. The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighber, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.
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김용숙(Yong Sook Kim) 한국복식학회 2000 服飾 Vol.50 No.8
The purposes of this study were to segment the elderly women`s apparel market according to their benefits sought and to develop the profiles of each segment. Questionnaire survey was done to 500 elderly women aged over 55 in Chonbuk province from Mar. 1 to Mar. 15, 2000, and 360 questionnaires were used. Frequencies, percentages, means, factor analysis, cluster analysis, χ^2-test, and ANOVA were done with SPSS Win+. Duncan`s Multiple Range test was followed. The factors of clothing benefits were consisted of fashion, brand loyalty, economy, practicality, activity, and utility. The elderly women were segmented into 4 groups of the reasonability pursuit, the economy & practicality, the benefit unconscious, and the fashion & brand pursuit. The fashion information sources were divided into mass communication-dominated source and point-of-purchase & consumer-dominated source. The factors of store patronage criteria were divided into product assortment, convenience, and additive service. The economy and practicality pursuit selected their clothing with the help of others, used any kind of information sources less, considered convience of the store more, shopped at traditional market, group size was the biggest, was the oldest, and educated less. The reasonability pursuit selected their clothing by themselves, used all kind of information sources, considered many facets of stores, shopped at department store, was younger, healthier, educated more, and lived with husband more. The benefit unconscious spent less money to their clothing, lower usage of information sources, selected their clothing with the help of others, considered all facets of stores less, shopped at moderate or volume zone apparel market or traditional market, was older, healthy, and involved the widowed more. The fashion and brand pursuit spent more money to clothing, considered the product assortment or additive service of store more, shopped at department store, and selected their clothing by themselves, group size was the smallest, was younger, educated more, healthy, and showed a tendency of living with husband.
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