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균형성과표(BSC)를 적용한 성과평가모형 개발: 녹색농촌체험마을을 대상으로
김남조,문성민 한국관광학회 2007 관광학연구 Vol.31 No.3
As a new rural tourism policy, the project of Green Rural Tourist Village for promoting rural economy and increasing rural quality of life has been implemented by the Ministry of Agriculture and Forestry since 2001. The need for evaluating the project in terms of its efficiency and effectiveness called for a useful tool to monitor and evaluate the project. The primary purpose of this study is to develop a model that can monitor and evaluate the condition and output of Green Rural Tourist Village using the balanced scorecard (BSC). By means of an in-depth interview, an on-site survey using questionnaires, and consultation with experts, the constructs that can reflect BSC concept and evaluate performance of Green Rural Tourist Village were determined. The model suggested in this study is consisted of three perspectives, after merging the “financial perspective” in the original BSC concept into the “internal business process perspective” as one: the residents of a host community, the visitors, and the internal business process. The performance evaluation model of this study was designed to depict both output and outcome indicators hierarchically (i.e., a Critical Success Factor [CSF], a Critical Success Indicator[CSI], and finally a Key Performance Indicator[KPI]). 핵심용어(Key words):성과평가, 개념모형, 균형성과표, 녹색농촌체험마을
에믹(emic)과 에틱(etic)방법을 이용한 관광레저형 기업도시 개발과정에서 나타나는 갈등구조 분석
김남조 한국관광학회 2008 관광학연구 Vol.32 No.3
The purpose of this study was to find out the causes and structure of conflict among stakeholders which occurred in the development process of Muju tourism-leisure style enterprise city, using emic and etic approaches. As to use emic and etic approaches, basically from linguistics using ethnographic perspective, this study could find the local culture and social representation from insider's view and outsider's view, interviewing 6 stakeholders, observing their behaviors and social atmosphere of local villages, and reviewing some materials related to the enterprise city plan. As the emic is related to insider's view, so the etic is outsider's view. The results of this study showed that the residents on developing site had different thoughts and responses on the development process of the enterprise city, compared it to the propulsive bodies including 'private corporation leading the development', 'local government', and 'central government'. This different recognition was resulted from deconstruction of residents' inherent community base, probable threat of their subsistence, and lack of transparent communication on the information of developing the enterprise city between the residents and the propulsive bodies, which influenced the failure to construct confidence between the stakeholders.
연구논문 : 복잡계 사고로 분석한 저탄소 녹색관광의 위상과 시사점
김남조 대한관광경영학회 2011 觀光硏究 Vol.26 No.2
본 연구는 저탄소 녹색관광을 복잡계의 사고로 조명해봄으로써 저탄소 녹색관광이 우리 사회에서 점하고 있는 위상을 살펴보고 그 시사점을 도출하는데 목적이 있다. 본 연구는 복잡계의 은유적 분석과 시스템적 사고를 이용하여 저탄소 녹색관광을 분석하였다. 복잡계의 사고로 살펴본 저탄소 녹색관광은 아직 혼돈상태이다. 일단 공공부문이 관련정책을 이끌고 있지만 과연 이러한 정책이 관광사업체, 관광자, 지역사회, 관광지 등으로 널리 전파되어 녹색관광을 구성하는 요소들이 상호간 긍정적인 인과관계를 형성하고 증폭된 효과를 발생시킬 수 있겠는가에 대해서는 아직 의문이 남는다. 본 연구에서는 저탄소 녹색관광의 입지를 구축하기 위해서 민간부문의 참여, 저탄소화를 추구하는 시설의 도입에 따른 재정적 지원제도와 관광사업체 범주의 확대, 전체론적인 접근방법(holistic approach), 녹색관광의 실천에 대한 사람의 의지와 행동, 포스트 교토의정서를 겨냥한 사전 준비 등이 필요함을 밝히고 있다. This study is to find out the phase of low-carbon green tourism in our society as to illuminate low-carbon green tourism with Complex System Concept. This study used the metaphoric analysis and system thinking to analyze low-carbon green tourism. This study concluded that the concept and cognition of low-carbon green tourism is still chaos situation. There are some uncertainties that although public area is leading the green tourism policy, whether the policy spreads out to tourism enterprises, tourists, local communities, and tourist sites, whether the factors consisted of green tourism were finally builded up to positive cause-effect relationships, and whether the relationships create co-evolution effects. There are some efforts to build up successive low-carbon green tourism that are participation of private areas, financial support of tourism industries to remodel tourism facilities for low-carbon facilities, expansion of range of tourism enterprises, adaptation of holistic approach, human beings' will and action to implement green tourism, and preparation of Post Kyoto Protocol.