국내외 패션업계 정보

경문수,구현미 한국패션비즈니스학회 1997 패션 비즈니스 Vol.1 No.1

기업의 외부환경변화가 e-Trade에 미치는 영향에 관한 실증연구

경문수,이길남,박호용 중앙대학교 한국전자무역연구소 2008 전자무역연구 Vol.6 No.3

In order to take a competitive advantage, it is the best measures to use the system that leads to the maximum profit under the constraints of the least cost. In the information age of the 21st century, the e-business can be an alternative system that may operate the remarkable changes upon the market structures and on the corporate governance, particularly through taking the consumer's right into account in a transparent way. There are many proposals of paradigmatic examples for e-business as a survival strategy of firms and many examples about its pros and cons in the preceding studies. We attempt to suggest a differential methodology, however, that model utilizes factors of environmental changes as parameters of firm's behavior, which is a departure from the typical model used in the preceding studies. Our result shows that the changing factors of electronic documents and systematic technique do not directly influence on the practical use of e-trade in the firms, rather shows that the environmental changes significantly influence on them when it is interacted with the internal factors of firms. We hope that the differentiation between ours and the preceding studies may contribute on the revitalization of the e-trade.

의류 소매점의 판매촉진에 대한 소비자 태도와 구매의도

경문수,황춘섭 한국유통과학회 2015 유통과학연구 Vol.13 No.3

Purpose – Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study’s specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology – The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results – Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer’s age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differ-ences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions – The results revealed that greater effort must be devoted to enhancing consumers’ satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

점포 이미지에 의한 백화점 점포 유형화와 이에 영향을 미치는 점포 이미지 속성에 관한 연구

경문수(Moon-Soo Kyung),서상우(Sangwoo Seo) 한국복식학회 2018 服飾 Vol.68 No.1

전자무역 활용성과에 미치는 결정요인 분석

채훈(Cheon Hun) · 경문수(Kyung-Moon Soo) 한국국제상학회 2008 國際商學 Vol.23 No.4

this study is focusing on investigating the current state of Korean e-Trade, and suggesting successful factors in business to be more competitive and globalized. Moreover it aims for analysing how exterior environment works between the state of e-Trade of use and result. Through this I am willing to present fundamental information for small and medium companies in Korea to help setting up successful e-Trade strategies. Consequently a new study model was developed to evaluate factors which affect e-Trade system and the role of external environment.

자연 건조 조건에 따른 니트 소재 수축

주정아,경문수,김지훈,박용완,김상영,오영기 한국의류학회 2017 한국의류학회지 Vol.41 No.6

Drying processes often cause knitted fabrics to shrink. This study obtains proper drying conditions for in the dryer use that can minimize knitted fabric shrinkage by investigating changes in shrinkage according to drying conditions. The experiment samples were all machine washable plain, mesh, and lacoste knitted fabrics made of 100% cotton. Samples were first washed in a washing machine on a normal cycle. They were then layered on a flat surface in an artificial climate chamber and dried for 24 hours at 20°C and 40°C, respectively. Shrinkage was measured for 180 minutes at 30 minute intervals after washing. The comparison results of the shrinkage in the washing and drying process indicate that 80.0% and 23.0% shrinkage of plain knitted and lacoste knitted fabrics occurred during the washing process. As the samples dried, the shrinkage of the plain and lacoste knitted fabrics then rapidly increased after approximately 30.0% moisture content. The highest air drying shrinkage occurred over one cycle with insignificant changes in shrinkage after repeated treatments.

Constructive Characteristics of Outdoor Jacket Depending on the Performance Level

최진희,경문수 한국패션비즈니스학회 2018 패션 비즈니스 Vol.22 No.6

The purpose of this study is to investigate the diverse constructive characteristics which significantly affects performance besides materials information provided to consumers on functional clothes. Outdoor jackets can classified them according to their performance level. In order to provide consumers with necessary information to choose functional outdoor jackets, 12 brands selling domestic outdoor jackets were investigated and the conclusion of this study was as follows; It was found that fit degree, backpack weight, arm-raise, and number of pockets vary differently depending on performance level of outdoor jacket. Considerable constructive difference was found between high performance jacket mainly worn by professional climbers in extreme environment and jacket that can be worn in daily life. It is found that different characteristic is related not only to each diverse & complex constructive aspect, but also to ability to stretch, resistance to water, venting system of materials depending on performance level of outdoor jacket.

주짓수 선수의 허리 통증 유무에 따른 엉덩관절 돌림 가동범위 비교

양성준,박규남,경문수,김시현 한국전문물리치료학회 2018 한국전문물리치료학회지 Vol.25 No.1

Background: A limited hip rotational range of motion (ROM) has been considered to be one of characteristics of low back pain (LBP) in athletes. Although LBP frequently occurs in jiu-jitsu athletes, no previous has compared hip rotational ROM between jiu-jitsu athletes with and without LBP. Objects: The aim of the study was to compare ROM for hip internal rotation (IR) and external rotation (ER), and total hip rotation between jiu-jitsu athletes with and without LBP. Methods: Jiu-jitsu athletes were recruited for the LBP group (n1=15) and control group without LBP (n2=15). IR, ER, and total rotational range of hip joint were measured using a goniometer. Analysis of variance was used to compare the ROM between groups and sides. Results: The LBP group showed a significantly lower range of passive hip IR, passive total rotation, active IR, active ER, and active total rotation than the control group (p<.05). Dominant side of passive hip IR and active IR had a significantly lower ROM than non-dominant side (p<.05). In passive ER ROM, non-dominant side was significantly greater than dominant side (p<.05). Conclusion: Compared to jiu-jitsu athletes without LBP, athletes with LBP exhibit a loss of hip rotational ROM. Based on these results, clinicians and athletic trainers should measure hip rotational ROM when designing the management plan for jiu-jitsu athletes with LBP.

청약철회기간 및 상품수령통지기간의 적용 개선 방안 : 전자상거래등에서의 소비자보호에 관한 법률

채훈 ( Hun Chae ),경문수 ( Moon Soo Kyung ) 한국통상정보학회 2008 통상정보연구 Vol.10 No.3