OTT 서비스 특성이 지각된 의외성, 이용 유지 의도, 타 대안 무관심에 미치는 영향

현우정,김정희 한국유통경영학회 2023 유통경영학회지 Vol.26 No.3

Purpose: This study was conducted to provide implications for OTT (Over The Top) service providers to establish strategies for maintaining existing customers or attracting potential or new customers in the rapidly growing online video service (OTT; Over The Top) market. In particular, this study identifies attributes that match the characteristics of OTT services and examines their influence on consumers’ OTT service usage behavior. Research design, data, and methodology: In order to verify the proposed hypothesis, this study conducted a survey by distributing a questionnaire online to men and women in their 20s or older residing in Korea who are using OTT services. Of the 237 questionnaires collected from February 17 to March 2, 2023, a total of 220 copies were used for the final analysis, excluding 17 insincere questionnaires. The empirical analysis for hypothesis verification in this study utilized AMOS 22.0 and SPSS 22.0, which are structural equation model analysis programs. Results: First, OTT service characteristics consist of usefulness, diversity, playfulness, and ubiquity. Second, among OTT service attributes, usefulness and enjoyment each had a significant positive(+) effect on perceived surprise. Third, perceived surprise had a significant positive(+) effect on the intention to maintain OTT service use. Fourth, perceived unexpectedness was found to have a complete mediating effect in the relationship between OTT service attributes (usefulness, diversity, enjoyment, and ubiquity) and the intention to maintain OTT service use. Implications: In order for OTT service companies to continuously secure competitiveness, their services should have usefulness, diversity, enjoyment, and ubiquity. When OTT users come across unexpected and meaningful content or services, they have a positive perception or friendly feelings toward the OTT platform, and furthermore, they continue to maintain the platform they are using. In addition, perceived surprise plays a perfect mediating role in the relationship between OTT service characteristics and OTT service retention intention, so OTT users use OTT services through a process leading to OTT service characteristics ⟶perceived surprise ⟶maintenance intention.

간호사의 최상의 임종간호 및 웰다잉 관계 연구

현우인(Woo-In Hyun),김미영(Miyoung Kim) 한국콘텐츠학회 2022 한국콘텐츠학회논문지 Vol.22 No.8

본 연구는 환자와 환자 가족에게 최상의 임종간호를 제공하기 위해 간호사가 인식하는 최상의 임종간호와 웰다잉 간의 관계를 조사하였다. 연구대상은 서울 소재 종합병원에 근무하는 간호사 121명을 대상으로 2021년 4월 28일부터 5월 12일까지 수집된 자료를 분석하였다. SPSS/WIN 27.0을 이용하여 t-test, ANOVA, Pearson correlation coefficients로 분석하였다. 본 연구의 결과 대상자의 최상의 임종간호에 대한 인식의 총 평균은 5점 척도상 4.04±0.82점으로 최상의 임종간호에 전반적으로 ‘동의한다’ 수준을 나타냈다. 웰다잉에 대한 인식의 총 평균은 5점 척도상 3.63±1.14점으로 평화롭게 죽는 것을 가장 중요하게 인식하였다. 대상자의 일반적 특성 중 연령에 따른 최상의 임종간호에 유의한 차이를 나타내(t=-.97, p =.013) 30대 간호사군이 20대 간호사군에 비해 최상의 임종간호에 더 높은 동의수준을 나타냈다. 최상의 임종간호와 웰다잉의 상관관계를 분석한 결과 유의한 상관관계는 없는 것으로 나타났다. 본 연구의 결과는 경력이 낮은 젊은 간호사들의 임종간호 인식을 높이기 위한 교육이 제공되어야 함을 시사한다. The purpose of this study was to investigate the relationship between the optimal end-of-life care and well-dying perceived by nurses to provide the optimal end-of-life care for patients and their families. This subjects of the study were 121 nurses working in the ward or intensive care unit of a general hospital in Seoul, and the data collected from April 28 to May 12, 2021 were analyzed. Data were analyzed using t-test, ANOVA, and Pearson correlation coefficients with the SPSS/WIN 27.0 program. The total average of the subjects’ perceptions of the optimal end-of-life care was 4.04±0.82 on a five-point scale, indicating the overall level of ‘agree’ with the optimal end-of-life care. The total average of well dying perceived by the subjects was 3.63±1.14 on a five-point scale, and the most important recognized questions was to die peacefully. Of general characteristics, there was a significant differences on optimal end-of-life care according to age (t=-.97, p =.013). The nurse group in their 30s showed higher consent for end-of-life care than those in their 20s. An analysis of the correlation between the optimal end-of-life care and well-dying showed that there was no significant correlation. This study suggest that education should be provided to raise awareness of end-of-life care for young nurses with low experience.

신기술 소개 : 절취사면의 생태복원형 녹화공법

㈜현우그린 ( Hyeon Woo Green(Ltd) ) 한국환경복원녹화기술학회 1999 한국환경복원기술학회지 Vol.2 No.2

명품 브랜드 이미지와 자아 이미지 일치성이 브랜드의 품질, 신뢰도 및 충성도 지각에 미치는 영향

현우정,김정희 단국대학교 미래산업연구소 2022 산업연구 Vol.46 No.1

In the context of a change in the luxury market expansion and consumption culture that selects and pursues symbolic values rather than tangible values of brands, this study suggests that luxury brands and consumer self-images are consistent, and this results in perceived brand quality, brand reliability, and brand loyalty. The purpose of this study was to investigate the effect on To this end, research models and hypotheses were derived, and empirical analysis was conducted through surveys. The study results are summarized as follows. First, the self-image correspondence between luxury brands and self-image showed multidimensional characteristics divided into actual self-image correspondence, ideal self-image correspondence, and social self-image correspondence. Second, the correspondence between the actual self image and the social self image with the luxury brand image had a significant positive (+) effect on the perceived luxury brand quality. Third, the correspondence between the luxury brand image and the ideal self-image had a significant positive (+) effect on the luxury brand reliability. Fourth, in the luxury brand image, the actual self-image and the social self-image coincidence had a significant positive (+) effect on the luxury brand loyalty. Fifth, luxury brand reliability had a significant positive (+) effect on luxury brand loyalty. These results suggest that the more the image they pursue and the image of a luxury brand match, the more favorable they respond to a specific brand. 명품 시장 확대와 소비문화가 브랜드의 기능적 가치보다 상징적 가치를 선택하고 추구하는 상황에서, 본 연구는 명품 브랜드와 소비자 자아 이미지 일치성이 지각된 브랜드 품질, 브랜드 신뢰도, 브랜드 충성도에 미치는 영향을 규명하고자 하였다. 연구결과는 다음과 같다. 첫째, 명품 브랜드와 자아 이미지 일치성은 실제적 자아 이미지, 이상적 자아 이미지, 사회적 자아 이미지 일치성으로 구분되는 다차원적 특성을 보였다. 둘째, 명품 브랜드 이미지와 실제적 자아 이미지, 사회적 자아 이미지 일치성이 지각된 명품 브랜드 품질에 유의한 정(+)의 영향을 미쳤다. 셋째, 명품 브랜드 이미지와 이상적 자아 이미지 일치성이 명품 브랜드 신뢰도에 유의한 정(+)의 영향을 미쳤다. 넷째, 명품 브랜드 이미지와 실제적 자아 이미지, 사회적 자아 이미지 일치성이 명품 브랜드 충성도에 유의한 정(+)의 영향을 미쳤다. 다섯째, 명품 브랜드 신뢰도는 명품 브랜드 충성도에 유의한 정(+)의 영향을 미쳤다.

新生兒의 感染症

李尙柱,玄偶 順天鄕病院 1976 順天鄕醫報 Vol.1 No.1

The Influence of Knowledge Heterogeneity on Subsidiary Innovation Performance: The Moderating Role of Knowledge Absorptive Capability and Knowledge Combination Capability

현우기,민상훈 한국국제경영관리학회 2023 국제경영리뷰 Vol.27 No.3

The innovation performance of subsidiaries of a multinational enterprise (MNE) is the key of the MNE's survival and development in the increasingly competitive international environment. The issue of how to promote subsidiary innovation performance from the perspective of knowledge management is becoming an important issue. However, studies do not systematically reveal the mechanisms of the effects of knowledge heterogeneity on subsidiary innovation performance. Thus, based on knowledge-based view, absorptive capability theory and dynamic capability theory, we investigated the impact of internal knowledge heterogeneity (IKH) and external knowledge heterogeneity (EKH) on subsidiary innovation performance by focusing on moderating roles of the knowledge absorptive capability and knowledge combination capability. The results of a field survey of 343 subsidiaries in China indicate that IKH is positively related to subsidiary innovation performance and EKH is positively related to subsidiary innovation performance. Besides, the findings provide that knowledge absorptive capability strengthens the effects of IKH and EKH on subsidiary innovation performance, such that the higher the knowledge absorptive capability, the stronger the relationships between IKH and EKH as well as subsidiary innovation performance. Knowledge combination capability also positively moderates the relationships between IKH and EKH and subsidiary innovation performance, such that the higher the knowledge combination capability, the stronger the relationships between IKH and EKH as well as subsidiary innovation performance. Theoretical and managerial implications of this study are discussed.

제주말산업 활성화 방안

현우범 한국초지조사료학회 2003 한국초지조사료학회 학술대회논문집 Vol.2003 No.1

특화가로의 장소성 형성을 위한 환경디자인요소에 관한 연구 : 인사동 전통문화의 거리 사례를 중심으로

현우정,정진우 한국공간디자인학회 2010 한국공간디자인학회논문집 Vol.5 No.3

최근 특화가로 조성을 중심으로 다양한 환경디자인 사업이 시행되고 있다. 각 지자체에서는 물리적 환경개선에 중점을 두고 사업을 진행하고 있으나 환경디자인 전문가들은 공간에 의미와 가치를 나타내는 "장소성"이 사업 성공의 필수요소라고 강조하고 있다. 따라서 본 논문은 인사동 전통문화거리의 물리적, 지역적, 사회문화적 요소를 조사·평가하여 어떠한 도시요소들이 특화가로의 장소성 형성에 영향을 미치는가를 알아보고자 하였다. 그 결과 특화가로에는 사용자가 즐길 수 있는 다양한 활동프로그램이 존재한다는 것과, 특화가로의 지역적 요소 및 사회 ?문화적 요소가 장소성 형성에 많은 영향을 미치고 있다는 것이 발견되었다. 이러한 발견을 통하여 본 연구는 특화가로디자인의 시작단계에서 필수적으로 고려해야 하는 지역적, 사회문화적 요소의 이해와 이를 적용하는 실질적 방법을 제안하였다. Recently, many attempts to strengthen public streetscapes have been made. Many local governments have tried to improve the physical environments with a great effort whereas urban design experts point out that such streetscape improvement projects are resulted from "Placeness” that reflect meanings and values of urban spaces. Therefore, this study tried to investigate what kinds of urban elements constitute the placeness for Insadong Korean Cultural street by analyzing physical, regional, social and cultural aspects. The study found that various activity programs that citizen can enjoy was existed in the case study area, local characteristics and social-cultural elements have more impact on placeness than physical attributes. This paper suggests useful methods applicable in an early stage of design process in that understanding local characters and social-cultural aspects is vital.

韓國貿易博覽會의 成果와 마아케팅의 새로운 進路

玄禹變 한국마케팅연구원 1968 마케팅 Vol.2 No.4

일반연제 발표 : 제왕절개술과 마취방법이 혈장 β-Endorphin치에 미치는 영향

현우범,고승민,최영희,한세준,오세량 대한산부인과학회 1987 대한산부인과학회 학술대회 Vol.59 No.-