소기업으로서의 자기사업 -미국의 경우 : 개관

Jessie Fan 한국소비문화학회 1999 한국소비문화학회 기타 간행물 Vol.- No.-

Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust

Jessie Chen-Yu,Siwon Cho,Doris Kincade 한국마케팅과학회 2016 Journal of Global Fashion Marketing Vol.7 No.1

With continuous growth in online apparel shopping, many consumers have experience not only in purchasing brand products online, but also in making repeat purchases. Although repeat purchases are critical to the success of branded companies, especially in online apparel shopping, limited academic research is found examining factors that infl uence online shoppers’ intent to repurchase apparel of a particular brand. This research investigated the effects of four types of brand perception (i.e. brand experience, brand imagecongruence, brand affect, brand trust) on brand repurchase intent in online apparel shopping. An online survey was conducted with a U S national sample of 217 online apparel shoppers who had purchased and worn product s from a particular apparel brand. Bootstrapping Structural Equation Modeling was used to test the proposed model and research hypotheses. The findings showed that brand experience and brand image-congruence were antecedents of brand affect. Brand image-congruence and brand affect significantly influenced brand trust. Brand image-congruence and brand trust also had direct effects on brand repurchase intent in online apparel shopping.

Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel

Jessie H. Chen-Yu,Jung-Ha Yang 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.2

The purposes of the study were to identify consumers’ characteristics as predictors of purchase intentions (PI) of men’s masscustomized (M-C) apparel and to examine whether the predictors of PI were also predictors of willingness to pay (WTP) a premium for M-C apparel. Nine consumer characteristics were proposed as potential predictors: fashion innovativeness, three types of perceived behavioral control (self-efficacy, time availability, and money availability), two types of experience (experience in apparel mass customization (MC) and experience in a product category), and three demographic variables (age, education, and household income). Seven hypotheses were developed based on theories and relevant research. An online survey was used for the data collection, and 474 male consumers in the United States were recruited for the study. The results, obtained by bootstrapping Structural Equation Modeling, indicated that fashion innovativeness, self-efficacy, time availability, experience in apparel MC, and age were predictors of PI. Time availability and age were predictors of WTP a premium. Young male consumers were more likely to purchase M-C dress shirts and more willing to pay a premium. The applications of the findings were discussed.

Comparisons of fabric care performances between conventional and high‑efficiency washers and dryers

Jessie H. Chen‑Yu,JoAnn Emmel 한국의류학회 2018 Fashion and Textiles Vol.5 No.1

High-efficiency (HE) washers use 35–50% less water and about 50% less energy per load than conventional washers. However, there has been a consistent debate as to whether HE washers perform better or worse in garment care than conventional washers. Consumers need research-based information that would help them make informed decisions concerning the purchase of a clothes washer. The purpose of this study was to compare fabric hand, appearance retention (strain removal, color change, and fabric smoothness), and dimension stability (dimensional change and skewness change) after the specimens were repeatedly washed and dried for up to 20 cycles in three combinations of washer and dryer used: (a) conventional washer and dryer, (b) HE washer and conventional dryer, and (c) HE washer and dryer. The results showed that the specimens washed in the HE washer had better fabric hand and were smoother (fewer wrinkles) than those washed in the conventional washer. Conventional and HE washers performed similarly in color change, dimensional change, and skewness change. In regard to dryer, all results except those for stain removal showed no significant differences between the specimens dried in the conventional dryer and those dried in the HE dryer. In stain removal, when a softener was not used, the conventional dryer removed more stains from the specimens than the HE dryer. However, when a softener was used, the stains on the specimens dried in the conventional dryer were more difficult to remove than those on the specimens dried in the HE dryer.

Styles of Creativity: Adaptors and Innovators in a Singapore Context

Jessie Ee,Tan Oon Seng,Ng Aik Kwang 서울대학교 교육연구소 2007 Asia Pacific Education Review Vol.8 No.3

Kirton (1976) described two creative styles, namely adaptors and innovators. Adaptors prefer to “do things better” whilst, innovators prefer to “do things differently”. This study explored the relationship between two creative styles (adaptor and innovator) and the Big Five personality traits (extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience) and how they subscribe to creativity, risks and goal orientations. A total of 206 Polytechnic students from Singapore completed a self-report questionnaire, which consisted of the Kirton Adaptation-Innovation Inventory (Kirton, 1976), NEO-Five Factor Inventory (Saucier, 1994), Learning Goal Scale (Ng, 2003), What Kind of Person Are You Self-Report Inventory (Khatena & Torrance, 1976), Gough’s Creative Adjective Checklist, Risk Scenario, and Risk Taking Attitude Scale developed by Ng. It was found that adaptors were significantly more conscientious and subscribe to risk avoidance, ego approach and ego avoidance orientations than innovators, whilst, innovators were significantly more extraverted and open to experience and are likely to subscribe to creativity, risk taking and mastery goal orientations than adaptors. No significant differences were found between adaptors and innovators in agreeableness. The implications for the findings for the classroom teacher will also be discussed.

Development of 3D Microfluidic System to Study Biological Microenvironments

Jessie Sungyun Jeon(전성윤) 한국정밀공학회 2015 한국정밀공학회 학술발표대회 논문집 Vol.2015 No.12월

Revisiting the Interface Positions in Second Language Acquisition: Towards a Continuum-interface Model

Jessie S. Barrot 아시아영어교육학회 2020 The Journal of Asia TEFL Vol.17 No.2

Stage III uterine serous carcinoma: modern trends in multimodality treatment

Jessie Y. Li,Melissa R. Young,Gloria Huang,Babak Litkouhi,Alessandro Santin,Peter E. Schwartz,Shari Damast 대한부인종양학회 2020 Journal of Gynecologic Oncology Vol.31 No.4

Objective: To examine outcomes in a modern treatment era for stage III uterine serouscarcinoma (USC). Methods: Fifty women were retrospectively identified as 2009 International Federation ofGynecology and Obstetrics stage III USC patients who received radiotherapy (RT) at ourinstitution between 1/2003–5/2018. The patients were divided into 2 cohorts: 20 in the earlyera (2003–2010) and 30 in the modern era (2011–2018). Patient characteristics were comparedusing χ2tests for categorical variables and t-tests for continuous variables. Recurrence freesurvival (RFS) and overall survival (OS) were analyzed with Kaplan-Meier estimates, the log rank test, and Cox proportional hazards. Results: The modern era differed from the early era in the increased use of volume-directedexternal beam RT (EBRT) as opposed to vaginal brachytherapy (VB) alone (33.3% vs 5.0%,p=0.048), minimally invasive surgery (56.7% vs. 25%, p=0.027), sentinel node sampling(26.7% vs. 0%, p=0.012), computed tomography imaging in the perioperative period (63.3%vs. 30%, p=0.044), and human epidermal growth factor receptor 2/neu testing (96.7% vs. 55%, p=0.001). Median follow-up for early and modern eras was 37.27 and 33.23 months,respectively. The early vs. modern 3-year RFS was 33% and 64% (p=0.039), respectively, whilethe 3-year OS was 55% and 90% (p=0.034). Regional nodal recurrence more common amongthe patients who received VB only (p=0.048). Conclusion: Modern era treatment was associated with improved RFS and OS in patientswith stage III USC. Regional nodal recurrences were significantly reduced in patients whoreceived EBRT

Cultural influences of the East & West: Implications on the educational reforms in the Singapore context

Jessie Ee,Tan Oon Seng 한국교육개발원 2008 KEDI Journal of Educational Policy Vol.5 No.1

The deep‐rooted cultures of the East and West are compared and discussed to highlight how they may influence thinking, and behavior. As Singapore attempts to shape educational policies and initiatives to keep abreast with current educational provisions, some of the tensions accounted for reflect the deep‐rooted cultures of the East. The outcome provokes a re‐thinking about cultural‐related issues of educational values and strategies for educational reform in Asian societies in this globalized age.

An evaluation of prognostic factors, oncologic outcomes, and management for primary and recurrent squamous cell carcinoma of the vulva

Jessie Y. Li,Christopher K. Arkfeld,Joan Tymon-Rosario,Emily Webster,Peter Schwartz,Shari Damast,Gulden Menderes 대한부인종양학회 2022 Journal of Gynecologic Oncology Vol.33 No.2

Objective: To evaluate prognostic factors, outcomes, and management patterns of patients treated for squamous cell carcinoma of the vulva. Methods: One hundred sixty-four women were retrospectively identified with primary squamous cell carcinoma of the vulva treated at our institution between 1/1996–12/2018. Descriptive statistics were performed on patient, tumor, and treatment characteristics. The χ2 tests and t-tests were used to compare categorical variables and continuous variables, respectively. Recurrence free survival (RFS), overall survival (OS), and disease-specific survival (DSS) were analyzed with Kaplan-Meier estimates, the log-rank test, and Cox proportional hazards. Results: Median follow-up was 52.5 months. Five-year RFS was 67.9%, 60.0%, 42.1%, and 20.0% for stage I–IV, respectively. Five-year DSS was 86.2%, 81.6%, 65.0%, and 42.9% for stage I–IV, respectively. On multivariate analysis, positive margins predicted overall RFS (hazard ratio [HR]=3.55; 95% confidence interval [CI]=1.18–10.73; p=0.025), while presence of lichen sclerosus on pathology (HR=2.78; 95% CI=1.30–5.91; p=0.008) predicted local RFS. OS was predicted by nodal involvement (HR=2.51; 95% CI=1.02–6.13; p=0.043) and positive margins (HR=5.19; 95% CI=2.03–13.26; p=0.001). Adjuvant radiotherapy significantly improved RFS (p=0.016) and DSS (p=0.012) in node-positive patients. Median survival after treatment of local, groin, and pelvic/distant recurrence was 52, 8, and 5 months, respectively. Conclusion: For primary treatment, more conservative surgical approaches can be considered with escalation of treatment in patients with concurrent precursor lesions, positive margins, and/or nodal involvement. Further studies are warranted to improve risk stratification in order to optimize treatment paradigms for vulvar cancer patients.