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Yi FU(Yi FU),Jae-Hyeon KIM(Jae-Hyeon KIM),Sung-Eui CHO(Sung-Eui CHO) 국제융합경영학회 2022 융합경영연구 Vol.10 No.6
Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers’ purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.
Zhenyang Fu(Zhenyang Fu),Jin-Sup Jung(Jin-Sup Jung),Sijian Niu(Sijian Niu),Liang Yi(Liang Yi) The International Academy of Global Business and T 2023 The International Academy of Global Business and T Vol.19 No.3
Purpose - Direct and indirect factors affecting purchase of electric vehicles, and potential factors affecting purchase intention are studied. The effects of electric car attributes (functionality, economy, design, safety), brand image, and consumer attitude on electric car purchase intention was examined. The mediating effect of brand image and consumer attitude is examined. In addition, the moderating effect of ESG management between attributes and the brand image of electric vehicles was examined. Design/Methodology/Approach - Electric vehicle attributes were set as independent variables, and purchase intentions were set as dependent variables. In addition, the mediating effect of brand image and consumer attitude and the moderating effect of ESG management were considered. An empirical study was conducted targeting Chinese consumers, and multiple regression analysis was used as the research methodology. Findings - The attributes of electric vehicles (functionality, economy, design, safety) had a significant effect on brand image and purchase intention. Among the attributes of electric vehicles, economic feasibility, design, and safety had a significant positive (+) effect on consumer attitudes. Brand image and consumer attitude showed a positive (+) mediating effect between electric vehicle attributes and purchase intention. Further, the moderating effect of ESG management showed a positive moderating effect only between functionality and brand image. Research Implications - The study provides academic, practical, and policy implications for establishing an electric vehicle marketing strategy in the Chinese market. In particular, it is meaningful to marketing and distribution strategies for foreign companies, including Korean companies that wish to advance into China.
Yi Fu,Sangkyun Kim,Ruohan Mao 국립민속박물관 2017 International Journal of Intangible Heritage Vol.12 No.-
This paper aims to investigate the complex nature of participation, collaboration and conflict between craftspeople and museum professionals in the context of museums engaging with craftsmanship. Multiple research methods (direct observation, semi-structured interviews, and documentation) were employed, focusing on the case of the Arts and Crafts Museum Cluster (ACMC) in Hangzhou, China. The findings suggest that the initial participation and continuing collaboration of the craftspeople was motivated by their receiving a sustainable income, spiritual satisfaction, and social awareness and recognition. The museum professionals were rather more market-oriented, seeking to satisfy visitors’ needs and interests. The different interests of the two parties in terms of participation and collaboration resulted in several conflicts, which were resolved by a combination of negotiation and compromise between the craftspeople and the museum professionals. Through re-examining the community participation approach in the intangible heritage practice of contemporary Chinese museums, this research highlights the importance of active participation and collaboration between the two parties through the continuing process of negotiation and compromise.
Effect of Ginger Extract and Citric Acid on the Tenderness of Duck Breast Muscles
Fu-Yi He,김현욱,황고은,송동헌,김용재,함윤경,김시영,여인준,정태준,김천제 한국축산식품학회 2015 한국축산식품학회지 Vol.35 No.6
The objective of this study was to examine the effect of ginger extract (GE) combined with citric acid on the tenderness of duck breast muscles. Total six marinades were prepared with the combination of citric acid (0 and 0.3 M citric acid) and GE (0, 15, and 30%). Each marinade was sprayed on the surface of duck breasts (15 mL/100 g), and the samples were marinated for 72 h at 4ºC. The pH and proteolytic activity of marinades were determined. After 72 h of marination, Warner Bratzler shear force (WBSF), myofibrillar fragmentation index (MFI), pH, cooking loss, moisture content, sodium dodecyl sulfate-polyacrylamide gel electrophoresis (SDS-PAGE), and protein solubility were evaluated. There was no significant (p>0.05) difference in moisture content or cooking loss among all samples. However, GE marination resulted in a significant (p<0.05) decrease in WBSF but a significant (p<0.05) increase in pH and MFI. In addition, total protein and myofibrillar protein solubility of GE-marinated duck breast muscles in both WOC (without citric acid) and WC (with citric acid) conditions were significantly (p<0.05) increased compared to non-GE-marinated duck breast muscles. SDS-PAGE showed an increase of protein degradation (MHC and actin) in WC condition compared to WOC condition. There was a marked actin reduction in GE-treated samples in WC. The tenderization effect of GE combined with citric acid may be attributed to various mechanisms such as increased MFI and myofibrillar protein solubility.
Study on Aging Characteristics and Chemical Composition of Hydrogenated Transformer Oil
Yi-Hua Qian,Yi-Bin Huang,Qiang Fu,Zhen-Sheng Zhong 대한전기학회 2013 Journal of Electrical Engineering & Technology Vol.8 No.3
Under the condition of Baader aging, the chemical composition variation and the influence of transformer oil aging on electrical properties such as dielectric loss factor and physicchemical properties such as interfacial tension were studied in the aging precess. Moreover, the correlation between hydrogenated transformer oil electrical and physic-chemical properties and its chemical composition variation were also investigated. The results show that these parameters of physic-chemical and electrical properties of hydrogenated transformer oil relate to each other and have closed correlation with chemical composition.
A Survey of the Geographic Distribution of Ophiocordyceps sinensis
Yi Li,Xiao-Liang Wang,Lei Jiao,Yi Jiang,Hui Li,Si-Ping Jiang,Ngarong Lhosumtseiring,Shen-Zhan Fu,Cai-Hong Dong,Yu Zhan,Yi-Jian Yao 한국미생물학회 2011 The journal of microbiology Vol.49 No.6
Ophiocordyceps sinensis is one of the best known fungi in Traditional Chinese Medicine. Many efforts have been devoted to locating the production areas of this species resulting in various reports; however, its geographic distribution remains incompletely understood. Distribution of O. sinensis at the county level is clarified in this work based on both a literature search and fieldwork. More than 3600 publications related to O. sinensis were investigated, including scientific papers, books, and online information. Herbarium specimens of O. sinensis and field collections made by this research group during the years 2000-2010 were examined to verify the distribution sites. A total of 203 localities for O. sinensis have been found, of which 106 are considered as confirmed distribution sites, 65 as possible distribution sites, 29 as excluded distribution sites and three as suspicious distribution sites. The results show that O. sinensis is confined to the Tibetan Plateau and its surrounding regions, including Tibet, Gansu, Qinghai, Sichuan, and Yunnan provinces in China and in certain areas of the southern flank of the Himalayas, in the countries of Bhutan, India and Nepal, with 3,000 m as the lowest altitude for the distribution. The fungus is distributed from the southernmost site in Yulong Naxi Autonomous County in northwestern Yunnan Province to the northernmost site in the Qilian Mountains in Qilian County, Qinghai Province, and from the east edge of the Tibetan Plateau in Wudu County, Gansu Province to the westernmost site in Uttarakhand, India. The clarification of the geographic distribution of O. sinensis will lay the foundation for conservation and sustainable use of the species.