Restricting Factors and Countermeasures of Development in Business Services Industry of Shandong Province

Wen Xiu Zhai,Dong Hua 국제융합경영학회 2013 융합경영연구 Vol.1 No.1

Firstly, this article expounds that business service industry plays an important role in adjusting industrial structure, transforming mode of economic growth, improving people's living standards, enhancing Enterprise's Kernel Competitiveness and promoting the development of service industry. Then it analyzes the development of business services in Shandong from two perspectives. The first perspective, by using methodology for statistical analysis, it will review the development scale, professional level, the number of opening units, quantity of employment, and operating revenue of business services in Shandong. On this basis, the article will summarize its development characteristics, experience and existing shortcomings. The second perspective, by using comparison analysis methodology, to compare the development of Shandong with Jiangsu, Guangdong, Zhejiang and Shanghai’s and found the subjective and objective factors that restrict the development of business service industry in Shandong. In the light of restricting factors, countermeasures have been developed based on the experience at home and abroad. These countermeasures will contribute to promoting the optimization and upgrading of industrial structure, improving industrial competitiveness and speeding up the economic development rapidly and stably.

For the Success of Smart Product Bundling: Complementarity Level and Advertising Strategy

이주연 국제융합경영학회 2022 융합경영연구 Vol.10 No.1

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers’ adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

A Study on the Institutional Improvements in the Operation and Management of Nationwide Underground Shopping Malls

김기평,Jung Hwa SEO,이용규,Geun-Woo LEE,유창권 국제융합경영학회 2022 융합경영연구 Vol.10 No.1

Purpose: The purpose of this study is to analyze the method of calculating the usage fee, rent, and lease rights of public goods necessary for the operation and management of the underground shopping mall, and to suggest systematic improvement points for the operation of the underground shopping mall. Data and Methodology: First, ordinances and regulations related to common property were investigated. Second, previous studies were analyzed. A survey was conducted with five questions that conflict with the interests of underground shopping mall merchants among the ordinances and operating systems related to the current underground shopping malls' common property. Results: Underpass merchants wanted monthly payment for the use of common property, and merchant organizations wanted to limit the increase rate with the right to use. They asked for the property value due to donation to be excluded from the loan fee, they wanted to revise the Common Property Act on the transfer of lease rights, and they wanted to revise the loan contract renewal period. Conclusion: There is a need to improve the laws and systems for underground shopping malls, and it will have to be negotiated according to the opinions of the merchants gathered among them, and it will have to be implemented in stages in the long term

How have retailers led the HMR industry in Japan and UK?

Young Sang CHO 국제융합경영학회 2021 융합경영연구 Vol.9 No.6

Purpose: This study is aiming at providing researchers and practitioners with new insights to analyse how retailers have made a contribution to the growth of HMR market in Japan and UK. Research design: The second section will look at the definition of HMR, and then, introduce each county’s case, while analysing how retailers have developed the HMR market and illustrating some implications. Finally, the authors will draw a conclusion. Results: Retailers have established the retailer brand development department with the sophisticated retail information system which has made a considerable contribution to the growth of the HMR market. Also, it enables retailers to accumulate retail knowledge associated with ready-to-eat meals and train top-level experts, whilst helping them to build the trustworthy supply chain relationships by sharing the POS data with food manufacturers. Consequently, the cooperation with food manufacturers has enhanced in the HMR market in both Japan and UK, on the basis of sophisticated delivery system as well as the concept of innovation into the HMR sector. Conclusions: Retailers have to benchmark Japanese and British retailers’ Knowledge to grow ready meal market in Korea and invest their marketing resources in developing various HMR foods, on the basis of innovative thinking.

Residential Environment Satisfaction of One-person Households: Focused on Young (19-39) Women in Korea1

Sun-Ju KIM 국제융합경영학회 2021 융합경영연구 Vol.9 No.6

Purpose: The purpose of this study is to analyze the residential environment satisfaction of young women’s one-person households and the characteristics of young one-person households, and to present policy implications for their housing problems. Research design, data, and methodology: This study used 11th Korea Financial Panel Data. Analysis methods in this study include basic statistical analysis, frequency analysis, multiple regression analysis, and artificial neural network analysis. Results: As a result of the analysis of this study, 1) young one-person households showed that women had higher ratios of non-regular workers, real estate debt than men, and lower average income. The percentage of young people owning their own homes was very low at about 5%. 2) For young women, the higher the education level and monthly consumption, the lower the housing satisfaction. 3) Young women living in rental housing had lower housing satisfaction than their own. Conclusions: Women are paying more for housing security than men in young one-person households. In addition, the proportion of their own houses is very low. Therefore, there is a need for a policy on the housing safety issue of young women’s one-person households. And policies to support young one-person households to own their own homes are required.

Study on Influence of Korea’s Selection Attributes of HMR on Trust, Customer Satisfaction, and Repurchase Intention

Hey-Sook KIM 국제융합경영학회 2021 융합경영연구 Vol.9 No.6

Purpose – The current study conducted research on influential relationship of Korea’s selected attributes of home replacement foods (HMR) with trust, customer satisfaction, and repurchase intention. Design, data, and methodology – This study was conducted on consumers in Seoul and the metropolitan area (Gyeonggi and Incheon) who have purchased home replacement foods (HMR). The survey was conducted for 30 days from March 1st, 2021 to March 30th, 2021. Among total of 300 surveys distributed, 250 surveys were collected, and 199 surveys, excluding ones with missing value and outliers (51 surveys), were used for analysis. Results – The results empirical analysis based on earlier studies are as follows. First, as a result of analyzing which variables of selection attribute factors of home replacement food (HMR) have an effect on trust, healthiness, reasonable price, and convenience had a positive effect, and quality of food and diversity did not have a significant effect. Second, as a result of analyzing whether trust has a significant effect on customer satisfaction, it was found that it had a positive effect on customer satisfaction. Third, as a result of analyzing whether trust has a significant effect on repurchase intention, it was found to have a positive effect. Fourth, as a result of analyzing whether customer satisfaction has a significant effect on repurchase intention, it was found that customer satisfaction had a positive effect. Conclusions – The current study aims to develop various new products of HMR and establish differentiated marketing techniques tailored to consumer needs.

Integrated Effect of Domain and Entrepreneurial Passion on Innovation Strategies of Independently Owned Restaurants: Evidence from Pakistan

Rabia AZIZ,Shinhyung KANG 국제융합경영학회 2021 융합경영연구 Vol.9 No.6

Purpose: This research explores how domain passion in addition to entrepreneurial passion influences innovation strategy of venture, thus expanding the role of passion in choosing the path for innovation strategy. Passion is considered one of the most debated concepts in entrepreneurship, psychology, and marketing literatures, and yet a framework describing the integrated effect of entrepreneurial and domain passion on innovation strategy of venture is still lacking. Research data and methodology: Based on an inductive qualitative approach, the research addresses these issues via analyzing four unique cases of independently owned restaurants in Pakistan. The research focusses on the entrepreneurs who startup a venture out of a passion for a specific domain and have a passion for entrepreneurship either from start or it fuels up later during entrepreneurial process. Results: In the presence of both types of passions (Domain and entrepreneurial), the individuals will be inclined towards ambidexterity which differ in types from case to case according to different combinations and intensities (harmonious and obsessive) of passion. Conclusion: Research shows how innovation strategy of domain passion driven ventures is influenced by both entrepreneurial and domain passion, so to understand the role of passion in such cases integrated effect of both passions needs to be explored.

Consumption Changes during COVID-19 through the Analysis of Credit Card Usage : Focused on Jeju Province

Dong-Hwa YOON,Kwon-Min YANG,Hyeon-Gon OH,Mincheol KIM,Mona CHANG 국제융합경영학회 2021 융합경영연구 Vol.9 No.5

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers’ market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

Measurement of Youth Financial Literacy and Implications in Korea

김재진,최병일 국제융합경영학회 2022 융합경영연구 Vol.10 No.1

Purpose: The purpose of this study is to analyze the measurement results of the financial comprehension test conducted ten times in order to study the financial comprehension. Research design, data, and methodology: In this study, correct answer rates in the Economics and Finance Literacy Certification Test were analyzed across ten rounds of tests taken by 6,662 high school students in Korea. Result: The analysis revealed that Korean high school students’ level of financial literacy generally increased as the grade level increased, and the correct answer rates of students at autonomous high schools and special-purpose high schools were statistically different from those of students at general academic high schools and specialized high schools. Conclusion: We can therefore infer that students at specialized high schools face limitations in tackling financial problems due to their lack of proficiency in interpretation and calculation of data necessary for real life financial decision-making. In contrast, students at general academic high schools, special-purpose high schools, and autonomous high schools who do not learn finance as a part of their official curriculum at school were lacking in basic financial knowledge as well as knowledge about the financial system compared to students at specialized high schools, highlighting the need for a measure to address the deficiency.

Employee s Growth Need Strength and Counterproductive Work Behaviors: The Role of Perceived Job Insecurity

Deonna HARRIS,Yunsuk CHA 국제융합경영학회 2022 융합경영연구 Vol.10 No.2

Purpose: This study explores the effect of employee s growth needs strength on counterproductive work behaviors. Perceived job insecurity was also examined as a moderating variable on the relationship between the two variables. Research Design, data and methodology: This study collected 108 data samples from working individuals from South Korea. The Exploratory Factor Analysis (EFA) and the hierarchical regression analysis were used to analyze the data. Hierarchical regression analysis was performed using SPSS 24.0. Results: Our research results indicated that employee s growth needs strength has a negative effect on counterproductive work behaviors. Perceived job insecurity moderates the relationship between the two variables. Conclusions: Organizations should focus on creating growth opportunities for employees, since facilitating employee’s growth need strength will counteract the desire to engage in behaviors that can be detrimental to the organization. and its members.