e-CRM을 통한 컨벤션 개최지 마케팅 전략

한현정 ( Hyun Jeong Han ),윤세목 ( Se Mok Yoon ),박경선 ( Kyung Sun Park ) (사)한국마이스관광학회(구 한국컨벤션학회) 2009 MICE관광연구 Vol.9 No.2

To secure competitive power as a convention destination, it is very important to provide various infra as well as efficient information. In this study, the importance of bringing e-CRM into destination marketing is considered theoretically and how e-CRM of convention industry in other countries is operated is reviewed. And the factors that make e-CRM successful are analysed by classifying them into e-Marketing, e-Sales, and e-Service. Destination marketing through e-Marketing includes advertisement linked with tourism products, target marketing based on established customer data base, and data base service for various tourism products. The strategies for e-Sales are utilizing banner, homepage publicity, and introducing price reference and comparison function. Finally, for the strategies for destination marketing through e-Service, establishing communication channel with customer by e-mail, FAQ service, real-time reservation and payment system for hotel and transportation are proposed.

호텔 컨벤션 서비스 품질 향상 방안 연구

한현정(Han Hyun-Jeong) 한국서비스산업학회 2008 서비스산업연구 Vol.5 No.2

이 달의 영상 : 배꼽 주위 분비물로 내원하여 진단된 요막관 기형

한현정 ( Hyun Jeong Han ),조윤아 ( Yoon Ah Cho ),박수정 ( Soo Jung Park ) 대한소화기학회 2015 대한소화기학회지 Vol.66 No.4

기업문화 유형이 재무성과에 미치는 영향

한현정(Hyun Jeong Han),윤세목(Se Mok Yoon) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.1

This study attempted to find out the influence of corporate culture by identifying the variables that may affect the corporate culture. For this purpose, first, the hotel corporate culture profile was analyzed to clear out the difference between what constituents currently perceive and what they prefer about the culture and, then, it was ascertained that whether corporate culture directly affects a hotel company`s financial performance. Profile analysis showed that, in response to the survey related with the current culture, questions related with market culture and hierarchy culture were highlighted and marked high score, but the preferred culture was found to be clan culture, and the rest of the cultures were scored low evenly. Next, the result of analysis on whether the corporate culture directly affects the financial performance indicates that clan culture had positive affects on growth dimension of financial performance but hierarchical culture affected negatively. The clan culture which may put some positive influence on the financial performance is the corporate culture most preferred by constituents. Therefore, it is considered that if hotel companies changes their culture to clan culture, financial performance may be improved.

인센티브 투어 활성화를 위한 마케팅 전략에 관한 연구 -제주도를 중심으로-

한현정 ( Hyun Jeong Han ),윤세목 ( Se Mok Yoon ) 한국컨벤션학회 2010 MICE관광연구 Vol.10 No.3

This study was designed for studying marketing strategies for fostering incentive tour in Jeju Island. For this purpose of study, the study includes literature review and theoretical models which were developed earlier in the other studies. Several results are revealed. The marketing mix procedure for incentive tour includes product and service factors. For product mix strategies for incentive tour, Jeju island may provide variety of tourist attractions by including other tourist attractions in Jeju as well as inland. The price for incentive tour may be higher than other tour products. The placement of incentive tour is mostly done by travel agents. For that, strong partnership with them are strongly suggested. Promotion by improving image of the destination is also suggested.

후두엽뇌전증 환자 1예 보고 및 빛간섭단층촬영 소견

송 한(Han Song),이수빈(Su bin Lee),한현정(Hyun Jeong Han),한지상(Ji sang Han),김대희(Dae Hee Kim) 대한안과학회 2017 대한안과학회지 Vol.58 No.3

목적: 후두엽뇌전증 환자에서 황반부 망막신경절세포층 손상이 확인되어 시각로의 손상을 확인할 수 있었던 1예를 경험하였기에 이를 보고하고자 한다. 증례요약: 4년간의 뇌전증 병력이 있는 25세 여자 환자가 양안 시력저하를 보인 후 이차적인 전신발작이 발생하여 내원하였다. 뇌자기 공명영상 검사에서는 좌측 두정엽 및 후두엽 부위에 애매한 변화가 확인되었다. 증상 발생 2일 후, 뇌전증이 호전된 상태에서 시행한 시력검사상 양안 0.5, 시야검사상 전시야맹 소견을 보였고, 빛간섭단층촬영에서 양안 모두 심한 황반부 망막신경절세포층 결손과 경한 망막신경섬유층 결손이 확인되었다. 증상 발생 1개월 후부터 양안 시력이 1.0으로 호전되고, 좌측 시야의 호전을 보였으나, 증상 발생 6개월까지도 우측 동측반맹과 양안 황반부 망막신경절세포층 결손은 유지되었다. 결론: 후두엽뇌전증으로 인한 손상이 뇌영상검사에서 명확하지 않은 환자에서 빛간섭단층촬영 소견으로 객관적인 시각로손상을 확인 할 수 있었던 증례를 보고하고자 한다. 후두엽뇌전증 환자에서 시각로손상의 객관적 예후지표로 빛간섭단층촬영이 이용될 수 있음을 제시하고자 한다. Purpose: In the present case report, visual pathway damage confirmed by retinal ganglion cell layer (GCL) damage on optical coherence tomography (OCT) in occipital lobe epilepsy was described. Case summary: A 25-year-old female with idiopathic generalized epilepsy developed visual blurring followed by a generalized seizure. On brain magnetic resonance imaging (MRI), very subtle changes of the cortex in the left parietooccipital lobe were observed. Two days after the attack, even after the disappearance of epileptiform wave on electroencephalogram (EEG), visual acuity in both eyes was 0.5 and a perimetry revealed nearly complete visual defect in both eyes. OCT showed severe thinning of GCL and mild thinning of retinal nerve fiber layer (RNFL). No additional seizure attack occurred thereafter. One month after the attack, her visual acuity was recovered to 1.0 in both eyes and her left visual hemifield defect was recovered. However, even 6 months after the attack, her right visual hemifield defect and GCL damage persisted in both eyes. Conclusions: We reported a case in which the visual pathway damage caused by occipital lobe epilepsy was identified using OCT, despite very subtle changes in brain imaging. This case indicated GCL thinning is an objective and prognostic index for the irreversible visual field defect in occipital lobe epilepsy.

동맥관 개존증을 보이는 개에서의 이중 결찰술 실시 3예

윤헌영,김준영,한현정,장하영,이보라,남궁효선,박희명,정순욱,Yoon, Hun-young,Kim, Jun-young,Han, Hyun-jung,Jang, Ha-young,Lee, Bo-ra,Namkung, Hyo-sun,Park, Hee-myung,Jeong, Soon-wuk 대한수의학회 2006 大韓獸醫學會誌 Vol.46 No.2

Three dogs with suspected patent ductus arteriosus were referred to Veterinary Medical Teaching Hospital of College of Veterinary Medicine, Konkuk University because of cough, shortness of breath, exercise intolerance, and syncope, Continuous murmur and thrill were detected in physical examination. Left ventricular enlargement, cardiomegaly, bulged main pulmonary artey were found in radiography. Tall R wave, wide P wave, atrial fibrillation, and turbulent flow were observed in electrocardiogram and echocardiogram. Thoracotomy was performed at left fourth intercostal space under isoflurane anesthesia. Patent ductus arteriosus was double ligated with 1-0 silk. The median (mean ${\pm}$ SD) diameter of patents was $8.0{\pm}2.0mm$. The median operation time was $36{\pm}6.6min$. On examination right after surgery, continuous murmur, thrill, atrial fibrillation, and turbulent flow were disappeared. On 30 days after surgery, clinical signs, left ventricular enlargement, and, bulged main pulmonary artery were disappeared. VHS 12.5 and 13.5, R wave 3.3 and 3.0 mV, and P wave 0.05 and 0.05 sec were decreased to 10.0 and 10.5, 1.8 and 2.0 mV, and 0.04 and 0.04 sec respectively in case 1 and 2. Ratio of aorta and main pulmonary artery in diameter was changed 1 : 1.3 and 1 : 1.6 into 1 : 1.1 and 1 : 1 respectively in case 1 and 2. Mild tear developed during dissection in case 3 and hemorrhage was controlled by vascular Devakey forceps. However, the dog died. On 12 months after surgery, patients (case 1 and case 2) have not showed abnormal signs.

牛膝 메탄올 추출물이 흰쥐의 카드뮴 흡입독성완화에 미치는 영향

강홍구(Hong Gu Kang),홍지우(Ji Woo Hong),한현정(Hyun Jung Han),황유연(Hyun Jung Han),정재열(Jae Yeal Jeong),이기남(Ki Nam Lee) 한의병리학회 2004 동의생리병리학회지 Vol.18 No.6

뇌졸중 환자에서 배우자 사이에 뇌혈관 질환의 위험요인 일치성이 있는가?

이형석(Hyung-Suk Lee),고영채(Youngchai Ko),백신혜(Shin-Hye Baek),신경섭(Kyeong Seob Shin),김지선(Ji-Sun Kim),한현정(Hyun Jeong Han),신동익(Dong-Ick Shin) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.5

혈관 질환 위험인자의 가족력은 이미 잘 알려져 있으며 최근 심혈관 질환의 위험인자를 대상으로 한 연구에서는 가족력 뿐 만 아니라 배우자간의 위험인자 일치성이 있다고 밝혔다. 이는 혈관 질환 위험인자에서의 가족력은 유전적인 이유뿐 만이 아니라 환경적 요인으로 인해서도 발생한 다는 것을 암시한다. 그러나 뇌졸중이 발생한 환자에서 그 배우자간 위험인자의 일치성을 알아본 연구는 없었다. 이 연구는 본 연구를 진행하기 앞서 시행한 연구로서 뇌졸중으로 입원했던 환자를 대상으로 위험인자간의 관련성을 조사해서 그 경향성을 파악하고자 하였는데 고혈압의 유무(p=0.025)와 경동맥 내막-중막 두께(r=0.479, p=0.001)에서 의미있는 연관성을 보였으나 나이를 보정하는 경우 의미가 없는 것으로 드러났다. 일반 인구 대상이거나 심혈관질환자가 대상이었던 종전의 연구 결과와는 다른 결과였다. 의미 있는 경향성을 보인 위험인자에 대해서 추후 보다 큰 규모의 연구가 필요할 것이다. Familial concordance of vascular risk factors is well understood and there are many studies about inter-spouse concordance of the risk factors for coronary heart disease. However, there are no studies for inter-spousal relation of the risk factors in cerebrovascular disease patients. We analysed inter-spouse correlation of cerebrovascular risk factors in patients admitted our hospital due to stroke and their spouses. There was statistically significant inter-spouse concordance in the presence of hypertension(p=0.025) and carotid IMT(r=0.479, p=0.001). However, the further age-adjusted analysis revealed no significant result. Differently from the results of previous studie,, the present study shows no significant spousal concordance. Althought there are tendencies of spousal concordance in some risk factors, the age is major determinant.

새로운 PROS1 유전자 변이에 따른 S 단백 결핍증에 의한 간문맥-비장정맥-장간막정맥 혈전증

황의태 ( Eui Tae Hwang ),강원식 ( Won Sik Kang ),박진우 ( Jin Woo Park ),이지현 ( Ji Hyun Lee ),한현정 ( Hyun Jeong Han ),신상용 ( Sang Yong Shin ),김희진 ( Hee Jin Kim ),최자성 ( Ja Sung Choi ) 대한소화기학회 2014 대한소화기학회지 Vol.64 No.2

Protein S (PS), a vitamin K-dependent glycoprotein, performs an important role in the anticoagulation cascade as a cofactor of protein C. Because of the presence of a pseudogene and two different forms of PS in the plasma, protein S deficiency (PSD) is one of the most difficult thrombophilias to study and a rare blood disorder associated with an increased risk of thrombosis. We describe a unusual case of previously healthy 37-year-old man diagnosed with portal splenic mesenteric vein thrombosis secondary to PSD. The patient was admitted to the hospital due to continuous nonspecific abdominal pain and nausea. Abdominal computed tomography revealed acute venous thrombosis from inferior mesenteric vein to left portal vein via splenic vein, and laboratory test revealed decreased PS antigen level and PS functional activity. Conventional polymerase chain reaction and direct DNA sequencing analysis of the PROS1 gene demonstrated duplication of the 166th base in exon 2 resulting in frame-shift mutation (p.Arg56Lysfs*10) which is the first description of the new PROS1 gene mutation to our knowledge. Results from other studies suggest that the inherited PSD due to a PROS1 gene mutation may cause venous thrombosis in a healthy young man without any known predisposing factor. (Korean J Gastroenterol 2014,64:110 114)