중국 소비자의 한국제품 만족도가 구매의도 및 관광의도에 미치는 영향: 체면인식의 조절된 매개 효과 분석

진범섭(Jin, Bumsub),윤영집(Youn, Young-Jib) 한국호텔외식관광경영학회 2021 호텔경영학연구 Vol.30 No.6

가톨릭신자들의 종교공동체 참여가 환경 및 사회문제의 시민적 참여의도에 미치는 영향

진범섭(Bumsub Jin) 서강대학교 생명문화연구소 2023 생명연구 Vol.68 No.-

코로나19 유행시기의 대학생 신체건강 증진요인 고찰: 건강콘텐츠노출, 건강정보주목, 개인적·사회적 위험인식, 건강자기효능감 역할 분석

진범섭(Bumsub Jin) 충남대학교 사회과학연구소 2023 사회과학연구 Vol.34 No.1

The physical health problems of college students have become vulnerable due to the COVID-19 pandemic and require management at personal and social levels. This study compares and analyzes the effects of antecedents that affect the physical health promotion of college students, including health content exposure, health information attention, personal and social risk perception, and health self-efficacy. Furthermore, it examined the moderating effect of health self-efficacy in the relationship between the two types of risk perception and physical health promotion intention. An online survey (N=216) was conducted for college students who were conveniently sampled. Results revealed that health information attention and health self-efficacy positively affected physical health promotion intention, but health content exposure and personal/societal risk perceptions did not significantly affect. Moreover, the study found the significant moderating effects of health self-efficacy. Specifically, personal and societal risk perception in groups with low self-efficacy affected the physical health promotion intention. The results imply that health and risk communication researchers and campaigners should use health information attention, self-efficacy, and risk perceptions more effectively in conducting audience segmentation and planning communication strategies for the physical health promotion of college students.

The Effects of Mr. and Mrs. Reeve on Public Health Issues: Celebrity Identification and Parasocial Interaction

Bumsub Jin,Seonmi Lee,진범섭,이선미 한국헬스커뮤니케이션학회 2012 헬스커뮤니케이션연구 Vol.7 No.-

본 연구는 유명인 동일화(celebrity identification)와 준사회적 상호작용 (parasocial interaction)의 개념을 바탕으로, 유명인과의 동일화 과정이 공공 헬스 이슈에 대한 개인의 관심 및 태도 변화에 어떤 영향을 미치는지를 고찰하고자 하였다. 본 연구는 재활 운동과 척추 연구, 의료 보호 확대를 요청하는 사회운동을 벌였던 슈퍼맨의 주연인 크리스토퍼 리브와 다나 리브 사례를 이용하였다. 미국 대학생 표본을 대상으로 두 번의 횡단적 서베이를 통해 유명인과의 동일화와 준사회적 상호작용과 관련된 효과를 측정하였다. 첫 번째 서베이결과에서는 크리스토퍼 리브와의 동일화가 개개인의 건강보험 커버리지, 척수 이상에 대한 연구, 줄기 세포 연구에 대한 법 제정 여부에 대한 관심에 통계적으로 유의미한 영향을 미치고 있음이 밝혀졌다. 두 번째 설문에서는 크리스토퍼 리브와 다나 리브와의 동일화가 장애인의 삶의 질 향상을 지지하려는 개인의 태도에 긍정적으로 영향을 미치고 있음이 밝혀졌다. 따라서 본 연구는 적합한 유명인 홍보대사를 선택을 통해 공공 헬스 캠페인을 효과적으로 설계될 수 있다는 점을 밝히는데 그 의의가 있다고 할 수 있다. Based on celebrity identification and parasocial interaction, this study assessed whether the celebrity identification process affects individual concerns with and attitudes toward public health issues. Two different cross-sectional surveys asked American college students to complete items related to identification and parasocial interaction with Christopher and Dana Reeve. The findings of the first survey indicated that identification with Christopher Reeve led to individual concerns with health insurance coverage, research on spinal cord injuries, and legislation to legalize research on stem cells. The second survey also revealed that identification with Christopher and Dana Reeve resulted in individuals’ positive attitude toward supporting the quality of life for the disabled. The study provides implications that public health campaigns can be effectively devised by the proper selection of celebrity endorsers.

결핵에 대한 인지적 위험 인식 유형이 이슈 부각 인식, 정보 추구 의도, 예방 행위 의도에 미치는 영향

이경진(Kyungjin Lee),진범섭(Bumsub Jin),최유석(Yuh Seog Choi),한정석(Jeong Seok Han) 한국광고홍보학회 2017 한국광고홍보학보 Vol.19 No.4

생성형 인공지능을 활용한 초개인화 마케팅의 자동화 시스템의 효과성 탐색: 향후 방향성과 전략적 시사점

이재영(Jae-Young Lee),진범섭(Bumsub Jin) 한국디지털콘텐츠학회 2024 한국디지털콘텐츠학회논문지 Vol.25 No.3

Recognizing the need for hyper-personalized marketing, this study explores how generative artificial intelligence (GAI) can be used to overcome the limitations of traditional marketing methods and improve marketing efficiency. It examines how to provide structured prompts and post-processing data to mitigate the problem of hallucinations and out-of-context content generation. A focus group interview conducted with practitioners of hyper-personalized marketing found that GAI substantially improves time efficiency in classifying large numbers of search keywords, and that the generated content more accurately reflects consumer intent, resulting in high levels of satisfaction. These results suggest that GAI can overcome the limitations of existing models and significantly contribute to the development of hyper-personalized marketing strategies.

병행과정 확장 모델을 적용한 메르스 예방 행동 의도에 관한 연구

유성신(Sungshin You),박현선(Hyunsun Park),진범섭(Bumsub Jin) 한국광고홍보학회 2016 한국광고홍보학보 Vol.18 No.2

본 연구는 메르스 예방 행위 의도에 영향을 미치는 요인들을 검토하고자 병행과정 확장모델(EPPM)의 네 가지 변인에 개인적 특성 변인인 ‘주관적 지식’과 ‘정부에 대한 신뢰’ 변인을 추가하여 설문 조사(N = 206)를 실시하였다. 연구 결과 병행과정 확장 모델(EPPM)의 변인인 ‘지각된 취약성’, ‘지각된 심각성’, ‘자기 효능감’, ‘반응 효능감’이 메르스 예방 행위 의도에 긍정적 영향을 미치는 요인으로 확인되었다. 또한 메르스에 대한 주관적 지식이 예방 행동 의도에 긍정적 영향을 미치고 있는 것으로 나타났다. 그리고 병행과정 확장 모델(EPPM) 변인과 개인적 변인인 주관적 지식의 상호작용 결과, ‘반응효능감’과 ‘주관적 지식’이 상호작용을 통해 예방 행동 의도에 대해 조절 효과를 보여 주었다. 구체적으로 살펴보면 주관적 지식수준과 반응 효능감이 높을 때 메르스 예방 행위 의도가 유의미하게 증가하는 양상을 확인할 수 있었다. 하지만 ‘정부에 대한 신뢰’의 조절 효과는 유의미하지 않은 것으로 나타났다. This study examined the effect of critical variables on the behavioral intention to protect against the Middle East Respiratory Syndrome (MERS). These variables include 1) self- and response efficacy, and perceived susceptibility and severity of the extended parallel process model (EPPM), 2) subjective knowledge and trust in the government as individual factors, and 3) demographics. The study asked 206 (N=206) adults to respond to a survey that used convenience sampling in Daejeon City. The findings showed that the protective behavioral intention against the MERS would be more likely to be significantly affected by the high levels of self- and response efficacy, perceived susceptibility and severity, and subjective knowledge. Moreover, the interaction between response efficacy and subjective knowledge also significantly affected the behavioral intention. Specifically, when subjective knowledge and response efficacy were highly perceived, the behavioral intention were more likely to increase. However, the significant moderated effect of trust in the government did not occur.

공중보건 위기 상황 시 정보 정확성과 정보 적절성이 정부 신뢰와 만족에 미치는 영향 -메르스 사태를 중심으로

송동근 ( Dongkeun Song ),민귀홍 ( Gui Hong Min ),진범섭 ( Bumsub Jin ) 한국PR학회 2016 PR연구 Vol.20 No.2

This study examined how information accuracy and adequacy can affect individuals’ perception of the government during the crisis of public health, depending on information sources (government vs. non-government). Specifically, the study tested whether information accuracy and adequacy as communication traits of the government can affect the perceptions of trust in and satisfaction with the government during the outbreak of Middle East respiratory syndrome coronavirus (MERS). The study utilized a convenience sampling method and asked 206 adults to participate in a survey. The findings revealed that both accuracy and adequacy of information communicated by the government and non-government sources would be more likely to significantly affect individuals’ perceptions of trust and satisfaction during the MERS outbreak. Moreover, it was found that there was no significant effect of interaction between accuracy and adequacy of information by the government source, but there was a significant effect of interaction between the accuracy and adequacy by the non-government source. These findings imply how the government’s communication traits affect the government-public relationship (trust and satisfaction) in the process of delivering information regarding the MERS. That is, in times of national public health crisis, the government should be able to offer information based on facts found from situation analyses and usefulness for publics. Furthermore, the government authorities have to note what perceptual effects can occur from non-government sources’ information.