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조해인 ( Hae-in Jho ),은연화 ( Yun-hwa Eun ),장단비 ( Dan-bi Jang ),신성녀 ( Sung-nye Sin ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.1
The beauty corporate and social condition joined in the middle of rich history of Private brand, starting in the last 2000s century. In this project, I selected hair salon franchise three are based on South Korea to analyse for these companies’ Private Brand application method. On the basis of analysing the brand, I tried to seek more efficient and intensive ways to activate Private Brand of beauty corporate by giving successful case study of these company and careful consideration to the strategy of Private Brand. At 2013, the Private Brand of companies had a tendency to accelerate and diversify the cosmetic item and strengthen to the promotion marketing. So, they focused on bulk of order and production by OEM as well as to establish its own brand through additional proposal. According to trend, the Private Brand will be classified with types of brand and development. Although it is in a nascent stage of its quality, pricing and competition, it is likely to develop the premium brand from development form and a marketing strategy. If the Private Brand activate, it will give profit to the all tripartite relationship between distribution, manufacturing and the customers. Furthermore, the efficient and intensive Private Brand strategy will bring cosmetic company's profits, brand value rise and changing social attitudes to the overall the company.
교대근무가 자동차 공장 근로자들의 건강상태, 가족 및 사회생활에 미치는 영향
백도명,손미아,전형준,김용철,조은연,김지용 大韓産業醫學會 1998 대한직업환경의학회지 Vol.10 No.4
Effect of shift work on worker's health, family and social life was investigated at a automobile manufacturing plant in Inchon. In total, 2488 shift workers and 599 non-shift workers completed self administered questionnaire in their sleep pattern, subjective gastrointestinal symptoms, prevalent chronic disease status, general well-being schedule, family and social life. More shift workers complained of sleep disturbance, poor sleep quality, tiredness at awakening, and sleepiness in work than non-shift workers. More shift workers also complained of gastrointestinal disturbance than non-shift workers. Worker's mental health was assessed by General Well-Being Schedule(GWB) questionnaire developed for the U.S. Health and Nutrition Examination Surveys(HANES I). The percentage of severely distressed shift workers was significantly higher than that of non-shift workers(P<0.01). Among subscores in General Well-Being Schedule, anxiety, depression, positive well-being, vitality, and general health subscale of shift workers were lower than those of non-shift workers(P<0.05). In terms of family and social life, there was no significant difference between two groups. Multiple logistic regression analysis was done for discrete variables which showed statistically significant difference between shift and non-shift group. The variables included in analysis were sleep disturbance symptoms, gastrointestinal complaints, and distress level calculated from GWB score. Age, tenure, smoking, alcohol. drinking, and exercise were adjusted as confounding factors and odds ratios for above symptoms due to shift work were calculated. Odds ratios(ORs) for sleep disturbance symptoms ranged from 0.52 to 3.59. ORs for gastrointestinal complaints ranged from 1.19 to 1.34 OR for distress level was 1.31. We concluded that shift workers are suffered from physical and psychological ailments due to shift work and interventional methods for preventing worker's health from adverse effects of shift work are needed.